查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1644378

应用分析：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

App Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计 2025 年应用分析市场价值将达到 88.3 亿美元，到 2030 年将达到 229.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 21.09%。

应用分析-市场-IMG1

受各行业行动和网路应用程式日益融合的推动，应用分析市场正经历转型成长。随着企业越来越关注数位转型，应用分析工具对于优化应用效能、改善用户体验和推动客户参与至关重要。这个市场的特点是采用 5G 等先进技术以及智慧型手机普及率不断提高等重大发展，所有这些都推动了对全面应用分析解决方案的需求。

主要亮点

  • 随着应用程式在 BFSI、电子商务以及媒体和娱乐等领域的广泛应用，了解用户行为、追踪效能指标和优化转换率已成为任何企业成功的关键。应用分析平台现在对于透过应用程式内分析、使用者行为追踪和应用效能监控提供可操作的见解至关重要。这些见解使企业能够做出明智的决策，增强用户参与度并实现收益最大化。

行动/网路应用采用率不断上升

主要亮点

  • 各行业的应用程式使用量激增：各行业广泛采用行动和网路应用程式导致对应用程式分析工具的需求大幅增加。电子商务、BFSI、媒体和娱乐等行业的公司都严重依赖这些平台来深入了解应用程式使用者行为并优化应用程式效能。
  • 全面的资料收集：应用分析平台为企业提供详细的应用程式使用统计数据，使他们能够监控效能指标并追踪关键用户互动。这些资料对于改善客户经验和推动业务成果至关重要。
  • 专注于保留和转换：随着企业加强其数位影响力，他们越来越重视应用程式保留分析和优化应用程式转换率。高级分析透过识别使用者行为模式并实现资料驱动的改进来支持这些过程。

5G 和智慧型手机普及的影响

主要亮点

  • 5G 的变革性影响：5G 技术的推出和智慧型手机普及率的提高对应用程式分析市场产生了重大影响。更快、更可靠的网路连线意味着应用程式变得更加复杂和资料密集，从而需要强大的应用程式效能监控和分析。
  • 即时效能监控：应用分析软体越来越多地被用于即时测量应用程式效能，以确保在 5G 网路驱动的高需求下实现最佳运作。此功能对于保持用户的满意度和参与度至关重要。
  • 增强资料追踪：5G 网路的先进功能将实现更复杂的应用程式事件追踪和分析，让企业更深入了解用户互动。这在电子商务和游戏等用户体验直接影响收益的行业尤其有价值。

隐私和安全问题

主要亮点

  • 资料隐私挑战：儘管应用分析不断发展，但对隐私和资料安全的担忧仍然很大。这些平台收集和处理大量用户资料，因此确保这些资讯的安全和保密至关重要。
  • 了解监管环境：公司必须遵守严格的资料保护条例，并解决使用者对个人资料安全的担忧。未能妥善保护资料可能会造成声誉和法律后果，从而阻碍分析工具的采用。
  • 优先考虑安全措施：业界越来越重视实施强而有力的安全措施，并采用隐私优先的分析方法。这些努力对于维护用户的信任和遵守全球资料保护标准至关重要。

应用分析市场趋势

媒体和娱乐业预计将占据主要份额

  • 由内容消费驱动的采用：由于需要了解和增强行动应用程式的效能指标，媒体和娱乐产业正在快速采用应用程式分析工具。随着数位内容消费的扩大，应用分析平台对于追踪用户行为、优化内容传送和增加参与度至关重要。
  • 分析的关键作用在这种竞争环境中，应用程式保留分析和应用程式转换率最佳化对于保持用户参与度和最大化订阅率至关重要。高级应用程式收益分析在优化广告展示位置和应用程式内购买方面也发挥关键作用。

根据受众群体客製内容

  • 内容个人化洞察媒体和娱乐领域的行动应用分析提供了用户如何与内容互动的关键洞察，使企业能够根据特定的受众群体自订内容。这种程度的洞察对于提高保留率和增加订阅率至关重要。
  • 优化参与策略：企业专注于优化应用转换率，越来越多地使用分析来改进其内容策略，以确保满足用户群不断变化的需求。

利用应用分析推动收益成长

  • 透过分析增加收益：行业研究表明，媒体和娱乐领域应用分析工具的整合显着增强了内容传送，同时推动了收益成长。应用程式参与度分析对于监控用户互动和优化应用程式效能以保持竞争力至关重要。
  • 市场成长前景：随着市场的不断发展，媒体和娱乐产业预计将在应用分析市场保持主导地位，并为整体市场成长做出重大贡献。

北美可望主导市场

  • 技术领导：在先进的技术基础设施和多个市场领导的支持下，北美有望引领应用分析市场。该地区的数位生态系统已成为开发尖端应用分析平台的中心，使企业获得全球竞争优势。
  • 专注于应用程式效能：在北美，对确保完美应用程式效能的关注正在推动对复杂应用程式分析软体的需求。越来越多的企业优先考虑对应用程式效能指标和用户行为的即时洞察。
  • 持续的市场领导地位：有利的政府政策、高技能的劳动力以及对创新的重视预计将使北美在全球应用分析市场继续占据主导地位。

应用分析行业概览

中度整合的市场：应用分析市场中度整合，由几个主导参与者塑造格局。全球企业集团和专业技术公司引领市场，创造了一个竞争激烈而稳定的市场。

推动市场动态的关键参与者：AppsFlyer Ltd.、Kochava Inc.、Google LLC、Amazon Web Services, Inc. 和 Adob​​e Inc. 等主要开发公司透过提供满足各种应用程式开发和效能追踪需求的综合分析解决方案，确立了其领导地位。

趋势和成功因素：应用分析市场的成功将取决于技术创新、可扩展的解决方案和有效的资料隐私实践。专注于扩大服务范围、整合人工智慧和遵守资料保护条例的公司可能会实现持续成长。此外，策略伙伴关係和收购对于增强能力和扩大市场占有率至关重要。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素
    • 各个终端用户产业越来越多地使用行动/网路应用程式
    • 5G 技术等技术的采用和智慧型手机的广泛使用
    • 在行动装置上花费的时间增加，更着重于改善客户经验
  • 市场限制
    • 有关资料安全和应用程式的隐私和安全问题
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场区隔

  • 按类型
    • 行动应用程式
    • 网站/桌面应用程式
  • 按应用
    • 行销/广告分析
    • 收益分析
    • 应用内效能分析
  • 按最终用户产业
    • BFSI
    • 电子商务
    • 媒体和娱乐（包括社交媒体和游戏应用程式）
    • 旅行和旅游
    • 资讯科技和电信
    • 其他最终用户产业（医疗保健、政府、製造业）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • AppsFlyer Ltd.
    • Kochava Inc.
    • Google LLC
    • Amazon Web Services, Inc.
    • Adobe Inc.
    • Localytics（Upland Software, Inc.）
    • Mixpanel, Inc.
    • Countly Ltd.
    • AppDynamics LLC
    • Flurry, Inc.
    • App Annie Inc.

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 71457

The App Analytics Market size is estimated at USD 8.83 billion in 2025, and is expected to reach USD 22.98 billion by 2030, at a CAGR of 21.09% during the forecast period (2025-2030).

App Analytics - Market - IMG1

The App Analytics Market is undergoing transformative growth, propelled by the increasing integration of mobile and web applications across various industries. As businesses intensify their focus on digital transformation, app analytics tools have become essential in optimizing app performance, enhancing user experience, and driving customer engagement. This market is characterized by key developments such as the adoption of advanced technologies like 5G and the growing penetration of smartphones, both of which are amplifying the demand for comprehensive app analytics solutions.

Key Highlights

  • With the widespread deployment of apps in sectors such as BFSI, e-commerce, and media & entertainment, understanding user behavior, tracking performance metrics, and optimizing conversion rates have become crucial for business success. App analytics platforms are now pivotal in delivering actionable insights through in-app analytics, user behavior tracking, and app performance monitoring. These insights enable businesses to make informed decisions, enhancing user engagement and maximizing revenue.

Increasing Adoption of Mobile/Web Apps

Key Highlights

  • Surge in App Usage Across Sectors: The widespread adoption of mobile and web applications across various industries has led to a substantial increase in demand for app analytics tools. Businesses in sectors like e-commerce, BFSI, and media & entertainment are heavily relying on these platforms to gain insights into app user behavior and to optimize their apps' performance.
  • Comprehensive Data Collection: App analytics platforms provide businesses with detailed app usage statistics, allowing them to monitor performance metrics and track critical user interactions. This data is vital for improving customer experiences and driving positive business outcomes.
  • Focus on Retention and Conversion: As companies enhance their digital presence, there is a growing emphasis on app retention analysis and app conversion rate optimization. Advanced analytics support these processes by identifying patterns in user behavior and enabling data-driven improvements.

Impact of 5G and Smartphone Penetration

Key Highlights

  • Transformative Influence of 5G: The rollout of 5G technology and the increasing penetration of smartphones are having a significant impact on the app analytics market. With faster and more reliable internet connections, apps are becoming more complex and data-intensive, necessitating robust app performance monitoring and analytics.
  • Real-time Performance Monitoring: App analytics software is increasingly being used to measure app performance in real-time, ensuring optimal functioning even under the high demand facilitated by 5G networks. This capability is crucial for maintaining user satisfaction and engagement.
  • Enhanced Data Tracking Capabilities: The advanced capabilities of 5G networks enable more sophisticated app event tracking and analytics, allowing businesses to capture detailed insights into user interactions at a granular level. This is particularly valuable in industries like e-commerce and gaming, where user experience directly impacts revenue.

Privacy and Security Concerns

Key Highlights

  • Challenges in Data Privacy: Despite the growth in app analytics, concerns about privacy and data security remain significant. As these platforms collect and process vast amounts of user data, ensuring the safety and confidentiality of this information is paramount.
  • Navigating Regulatory Landscapes: Businesses must adhere to strict data protection regulations and address user concerns regarding personal data security. Failure to safeguard data adequately can result in reputational damage and legal repercussions, potentially hindering the adoption of analytics tools.
  • Focus on Security Measures: The industry is increasingly prioritizing the implementation of robust security measures and adopting privacy-first approaches to analytics. This focus is essential for maintaining user trust and complying with global data protection standards.

App Analytics Market Trends

Media and Entertainment Industry Expected to Capture Significant Share

  • Adoption Driven by Content Consumption: The media and entertainment industry is rapidly adopting app analytics tools, driven by the need to understand and enhance mobile app performance metrics. As digital content consumption grows, app analytics platforms are becoming indispensable for tracking user behavior, optimizing content delivery, and boosting engagement.
  • Critical Role of Analytics: In this highly competitive landscape, app retention analysis and app conversion rate optimization are crucial for keeping users engaged and maximizing subscription rates. Advanced app monetization analytics are also playing a key role in optimizing ad placements and in-app purchases.

Tailoring Content for Audience Segments

  • Insights for Content Personalization: Mobile app analytics in the media and entertainment sector offer critical insights into how users interact with content, enabling companies to tailor offerings to specific audience segments. This level of insight is vital for improving retention and driving higher subscription rates.
  • Optimization of Engagement Strategies: With a focus on app conversion rate optimization, companies are increasingly using analytics to refine their content strategies, ensuring that they meet the evolving demands of their user base.

Driving Revenue Growth Through App Analytics

  • Revenue Enhancement through Analytic: Industry research indicates that the integration of app analytics tools in the media and entertainment sector is significantly enhancing content delivery while driving revenue growth. App engagement analytics are crucial for monitoring user interactions and optimizing app performance to maintain a competitive edge.
  • Market Growth Outlook: As the market continues to evolve, the media and entertainment industry is expected to remain a dominant force in the app analytics market, contributing significantly to overall market growth.

North America Expected to Dominate the Market

  • Technological Leadership: North America is poised to lead the app analytics market, supported by its advanced technological infrastructure and the presence of numerous market leaders. The region's digital ecosystem is a hub for the development of cutting-edge app analytics platforms, enabling companies to gain a global competitive advantage.
  • Emphasis on App Performance: In North America, the focus on ensuring flawless app performance is driving the demand for sophisticated app analytics software. Companies are increasingly prioritizing real-time insights into app performance metrics and user behavior.
  • Sustained Market Leadership: North America's dominance in the global app analytics market is expected to continue, bolstered by favorable government policies, a highly skilled workforce, and a strong emphasis on innovation.

App Analytics Industry Overview

Moderately Consolidated Market: The App Analytics Market is moderately consolidated, with several dominant players shaping its landscape. Global conglomerates and specialized tech companies lead the market, creating a competitive yet stable environment.

Key Players Driving Market Dynamics: Major players such as AppsFlyer Ltd., Kochava Inc., Google LLC, Amazon Web Services, Inc., and Adobe Inc. have established themselves as leaders by offering comprehensive analytics solutions that cater to various app development and performance tracking needs.

Trends and Success Factors: Success in the App Analytics Market hinges on technological innovation, scalable solutions, and effective data privacy practices. Companies that focus on expanding their offerings, integrating AI, and ensuring compliance with data protection regulations are likely to experience continued growth. Additionally, strategic partnerships and acquisitions are crucial for enhancing capabilities and expanding market share.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Usage of Mobile/Web Apps Across Various End-user Industries
    • 4.2.2 Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones
    • 4.2.3 Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience
  • 4.3 Market Restraints
    • 4.3.1 Privacy and Security Concerns regarding the Data Safety and Application
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Assessment of Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Mobile Apps
    • 5.1.2 Website/Desktop Apps
  • 5.2 By Application
    • 5.2.1 Marketing/Advertising Analytics
    • 5.2.2 Revenue Analytics
    • 5.2.3 In-app Performance Analytics
  • 5.3 By End-user Industry
    • 5.3.1 BFSI
    • 5.3.2 E-commerce
    • 5.3.3 Media and Entertainment (incl. Social Media and Gaming Apps)
    • 5.3.4 Travel and Tourism
    • 5.3.5 IT and Telecom
    • 5.3.6 Other End-user Industries (Healthcare, Government, Manufacturing)
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia
    • 5.4.4 Australia and New Zealand
    • 5.4.5 Latin America
    • 5.4.6 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 AppsFlyer Ltd.
    • 6.1.2 Kochava Inc.
    • 6.1.3 Google LLC
    • 6.1.4 Amazon Web Services, Inc.
    • 6.1.5 Adobe Inc.
    • 6.1.6 Localytics (Upland Software, Inc.)
    • 6.1.7 Mixpanel, Inc.
    • 6.1.8 Countly Ltd.
    • 6.1.9 AppDynamics LLC
    • 6.1.10 Flurry, Inc.
    • 6.1.11 App Annie Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS