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市场调查报告书
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1819869

应用分析市场报告（按类型、组件、部署模式、应用、行业垂直和地区划分）2025 年至 2033 年

App Analytics Market Report by Type, Component, Deployment Mode, Application, Industry Vertical, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球应用分析市场规模达31.289亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到138.979亿美元，2025-2033年期间的复合年增长率（CAGR）为18%。电子商务行业的显着扩张、视讯串流服务和手机游戏的日益普及以及网路安全威胁的日益增多是推动市场成长的主要因素。

应用分析市场趋势：

电子商务产业的显着扩张

市场是由蓬勃发展的电子商务产业所推动的。根据《富比士》的一篇文章称，不仅仅是零售业，整个电子商务产业都在蓬勃发展。今年预计成长近 9%，有大量机会可以挖掘。专家预测，到 2027 年，电子商务市场总额将超过 7.9 兆美元。电子商务公司意识到用户参与度和保留度的重要性，这导致对提供深入用户行为资料的产品需求不断增加。根据《富比士》的一篇文章称，预计印度电子商务产业到 2024 年将达到 44,166.8 亿印度卢比，年增长率为 11.45%，到 2029 年将达到 75919.4 亿印度卢比。 UPI 交易额在 2022 年达到 125.94 兆印度卢比，用户群超过 8 亿。这进一步推动了未来几年应用分析市场的发展预测。

视讯串流服务和手机游戏日益普及

Netflix、Amazon Prime Video、Disney+ 等众多影片串流平台的兴起，也推动了应用分析的需求。例如，2023 年 3 月，Netflix 公司首次将其新兴的电玩服务引入电视机，超越了智慧型手机和平板电脑的范畴，彰显了其日益增长的雄心。这进一步提升了应用分析市场的收入。它可以帮助串流媒体服务优化视讯品质、减少缓衝并确保流畅的串流媒体体验，从而推动市场成长。此外，企业正在利用分析技术，透过提供更优质的内容推荐和提高客户满意度来获得竞争优势，这成为另一个重要的成长驱动因素。

网路安全威胁日益增多

网路安全威胁的不断增加促使人们广泛采用应用分析来保护敏感资料和应用程式本身的安全。例如，2023 年 Movelt 漏洞等网路事件，以及开源世界中的漏洞和软体管理供应商 SolarWinds 和 Log4J，使全球各地的组织面临风险。分析公司 Gartner 预测，到 2025 年，全球 45% 的组织将受到供应链攻击的某种影响。 Skybox Security 发布的《2023 年漏洞和威胁趋势报告》指出，从 2021 年到 2022 年，美国政府国家漏洞资料库中的多个新漏洞同比增长了 25%。这进一步影响了应用分析市场的统计数据。对收集包括用户行为、位置资料甚至个人偏好在内的大量资讯的产品需求不断增长，正在影响市场的成长。

应用分析市场区隔：

按类型分列：

  • 行动应用分析
  • Web 应用分析

行动应用分析是最受欢迎的类型

行动应用分析领域受各行各业行动应用爆炸性成长的驱动。随着智慧型手机和平板电脑的普及，企业意识到透过行动应用触及目标受众的巨大潜力，从而对专门针对行动应用的分析工具的需求也随之增加。行动应用分析工具能够提供关于用户行为、效能和参与度的重要洞察，帮助企业全面了解用户与其应用的互动方式，从而使应用开发者和企业能够做出明智的决策，从而提升用户体验、提高留存率并推动收入成长。

按组件细分：

  • 软体
  • 服务

软体占最大的市场份额

软体对于提供企业分析和优化其行动应用程式所需的工具和技术至关重要。它包含广泛的功能和特性，旨在满足各行各业企业的众多需求。软体的灵活性和可扩展性使其成为各种规模企业的多功能选择，例如希望了解其初始用户群的新创公司，或寻求分析全球受众资料的跨国公司，从而成为另一个重要的成长驱动因素。

依部署模式分类：

  • 本地
  • 基于云端

本地部署目前占据最大的市场份额

本地部署是指在组织的实体基础设施（通常是资料中心）内安装和运行分析软体，这具有许多优势。本地解决方案的使用日益增多，为组织提供了更强的资料控制力和安全性，尤其是在医疗保健和金融等重视资料隐私和合规性的行业，敏感资料可以安全地保存在组织的基础设施内，从而推动市场成长。它还允许企业根据自身需求客製化安全措施，确保资料保护和合规性。

按应用分类：

  • 行销分析
  • 性能分析
  • 应用内分析
  • 收入分析
  • 其他的

行销分析占据最大的市场份额

行销分析能够优化用户参与度、转换率以及企业的整体行销策略。此外，它还能帮助企业全面解读用户行为模式，深入了解用户与行动应用的互动方式，追踪用户从应用程式安装到转换的整个过程，进而影响市场的成长。行销分析也能帮助企业识别哪些行销管道最有效，哪些行销活动能够引起目标受众的共鸣，以及如何有效率地分配资源，从而成为另一个重要的成长驱动因素。

按行业垂直细分：

  • 游戏和娱乐
  • 社群媒体
  • IT和电信
  • 健康与健身
  • 旅游与饭店
  • 零售与电子商务
  • 教育与学习
  • 金融服务业协会
  • 其他的

游戏和娱乐占据市场主导地位

游戏和娱乐产业的特点是其拥有更广泛的消费者群体。手机游戏和娱乐应用程式面向全球用户，涵盖各个年龄层和人群，从而产生了大量的用户资料，因此应用分析对于了解玩家的行为、偏好和趋势至关重要。同时，游戏产业的竞争性质也推高了产品需求，使得开发者能够努力创造引人入胜、身临其境的游戏体验，从而成为另一个重要的成长驱动因素。

按地区划分：

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

北美引领市场，占大部分市场份额

这份市场研究报告也对所有主要区域市场进行了全面分析，包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告显示，北美占据了最大的市场份额。

北美是该市场最大的地区，也是全球科技公司的中心，致力于培育创新文化，并推动高阶分析解决方案的开发和应用。该地区拥有众多应用程式开发者和公司，从成熟的科技巨头到灵活的新创公司，北美日益完善的应用程式开发社群对工具的需求日益增长，这些工具能够识别分析在优化应用、理解用户行为和最大化应用潜力方面发挥的重要作用，从而推动市场成长。

竞争格局：

目前，市场主要参与者正在持续实施策略，以巩固自身地位，并在这个快速发展的行业中保持竞争力。他们正在投资研发 (R&D) 以增强其分析解决方案，并专注于引入预测分析、人工智慧驱动的洞察和即时监控等新功能，从而为客户提供更全面、更有价值的资料。此外，各公司正优先提升其分析平台的使用者体验，包括使用者友善的介面、直觉的仪表板和易于理解的报告，确保客户无需技术专业知识即可获得切实可行的洞察。此外，他们也意识到多平台分析的重要性，并扩展其解决方案以涵盖各种作业系统、装置和应用程式商店，从而使客户能够全面了解其用户群。

市场研究报告对竞争格局进行了全面的分析，并提供了所有主要公司的详细资料。市场中的一些主要参与者包括：

  • Adobe公司
  • 亚马逊网路服务公司
  • 应用安妮
  • AppDynamics公司（思科系统公司）
  • Apptentive公司
  • 克莱弗塔普
  • 县
  • 乱舞
  • 国际商业机器公司
  • Mixpanel
  • Taplytics公司
  • Upland软体公司

本报告回答的关键问题

  • 全球应用分析市场有多大
  • 2025 年至 2033 年期间全球应用分析市场的预期成长率是多少
  • 推动全球应用分析市场的关键因素有哪些
  • COVID-19 对全球应用分析市场有何影响
  • 根据应用类型，全球应用分析市场如何划分？
  • 根据组件，全球应用分析市场如何划分
  • 根据部署模式，全球应用分析市场如何划分
  • 根据应用程序，全球应用分析市场如何划分
  • 根据产业垂直划分，全球应用分析市场如何？
  • 10.全球应用分析市场的主要区域有哪些？
  • 11. 全球应用分析市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球应用分析市场有多大？ 2025-2033年全球应用分析市场的预期成长率是多少？
  • 推动全球应用分析市场发展的关键因素有哪些？
  • COVID-19 对全球应用分析市场有何影响？
  • 全球应用分析市场按类型划分是怎样的？
  • 根据组件，全球应用分析市场是如何分類的？
  • 根据部署模式，全球应用分析市场如何划分？
  • 根据应用程序，全球应用分析市场是如何分類的？
  • 根据产业垂直情况，全球应用分析市场如何划分？
  • 全球应用分析市场的主要区域有哪些？
  • 全球应用分析市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球应用分析市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：依类型

  • 行动应用分析
  • Web 应用分析

第七章：市场区隔：依组成部分

  • 软体
  • 服务

第八章：市场区隔：依部署模式

  • 本地
  • 基于云端

第九章：市场区隔：依应用

  • 行销分析
  • 性能分析
  • 应用内分析
  • 收入分析
  • 其他的

第 10 章：市场区隔：依产业垂直

  • 游戏和娱乐
  • 社群媒体
  • IT和电信
  • 健康与健身
  • 旅游与饭店
  • 零售与电子商务
  • 教育与学习
  • 金融服务业协会
  • 其他的

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 12 章：SWOT 分析

第 13 章：价值链分析

第 14 章：波特五力分析

第 15 章：价格分析

第 16 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112025A4387

The global app analytics market size reached USD 3,128.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 13,897.9 Million by 2033, exhibiting a growth rate (CAGR) of 18% during 2025-2033. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App Analytics Market Trends:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. According to an article by Forbes, the entire e-commerce business is booming not just retail sales. With nearly 9% growth projected for this year, there are plenty of opportunities to dive in. By 2027, experts predict the e-commerce market will total over dollars 7.9 trillion. E-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. According to an article by Forbes, India's e-commerce sector is expected to reach INR 4416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with the user base exceeding 800 million. This is further fueling the app analytics market forecast over the coming years.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. For instance, in March 2023, Netflix Inc. worked to bring its nascent video game service to television sets for the first time, moving beyond smartphones and tablets in a sign of its growing ambition. This is further boosting the app analytics market revenue. It assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. For instance, cyber incidents such as the 2023 Movelt vulnerability, and the breach and software management vendor SolarWinds and Log4J in the open-source world, put organizations around the globe at risk. Analyst firm Gartner predicted that by 2025, 45% of global organizations will be impacted in some way by a supply chain attack. The "Vulnerability and Threat Trends Report 2023" from Skybox Security reported a 25% year-over-year increase in several new vulnerabilities in the US government's national vulnerability database from 2021 to 2022. This is further influencing the app analytics market statistics. The rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth.

App Analytics Market Segmentation:

Breakup by Type:

  • Mobile App Analytics
  • Web App Analytics

Mobile app analytics represents the most popular type

The mobile app analytics segment is driven by the explosive growth of mobile applications across various industries. The increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications. Mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth.

Breakup by Component:

  • Software
  • Services

Software holds the largest share of the market

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. The flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises deployment presently accounts for the largest market share

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its data centers which offers several advantages. The increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Breakup by Application:

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others

Marketing analytics hold the largest share of the market

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. Marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Breakup by Industry Vertical:

  • Gaming and Entertainment
  • Social Media
  • IT and Telecom
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-commerce
  • Education and Learning
  • BFSI
  • Others

Gaming and entertainment dominates the market

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends. In line with his, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America accounts for the largest region in the market as so does the global hub for technology companies that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions. The region is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adobe Inc.
  • Amazon Web Services Inc.
  • App Annie
  • AppDynamics Inc (Cisco Systems Inc.)
  • Apptentive Inc.
  • Clevertap
  • Countly
  • Flurry
  • International Business Machines Corporation
  • Mixpanel
  • Taplytics Inc.
  • Upland Software Inc.

Key Questions Answered in This Report

  • 1.How big is the global app analytics market?
  • 2.What is the expected growth rate of the global app analytics market during 2025-2033?
  • 3.What are the key factors driving the global app analytics market?
  • 4.What has been the impact of COVID-19 on the global app analytics market?
  • 5.What is the breakup of the global app analytics market based on the type?
  • 6.What is the breakup of the global app analytics market based on the component?
  • 7.What is the breakup of the global app analytics market based on the deployment mode?
  • 8.What is the breakup of the global app analytics market based on the application?
  • 9.What is the breakup of the global app analytics market based on the industry vertical?
  • 10.What are the key regions in the global app analytics market?
  • 11.Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2024
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2024
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2024
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2024
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2024
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2024
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: North America: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: United States: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: China: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: India: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: France: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: Others: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2024
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players