查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1560952

2024-2032 年按类型、组件、部署模式、应用程式、垂直产业和地区分類的应用分析市场报告

App Analytics Market Report by Type, Component, Deployment Mode, Application, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2023 年，全球应用分析市场规模达到 26.344IMARC Group美元。电子商务行业的显着扩张、视讯串流服务和手机游戏的日益普及以及网路安全威胁的增加是推动市场成长的一些主要因素。

应用分析市场分析：

  • 主要市场驱动因素：提高用户参与度的需求不断增长，数据驱动决策的重要性日益增加，专注于个性化用户体验的数位行销策略的兴起，以及对行动和网路应用程式不断增长的需求是主要驱动因素市场。智慧型手机的普及以及全球网路连接的扩展支持了市场的成长。
  • 主要市场趋势：用于预测分析的机器学习 (ML) 和人工智慧 (AI) 的日益整合、对用户隐私和资料安全的日益关注以及即时资料处理的使用不断增加是市场外的主要趋势。人们也越来越重视可以跨不同装置和作业系统无缝运行的跨平台分析工具。
  • 地理趋势：北美是应用分析市场成长最大的地区。行动装置的广泛采用和互联网普及率的不断提高，加上该地区强大的技术基础设施正在推动该地区的地理列车。不断投资和创新新技术的大型科技公司的强劲存在也推动了市场的成长。
  • 竞争格局：应用程式分析产业的一些主要市场参与者包括AdAdobe Inc.、Amazon Web Services Inc.、App Annie、AppDynamics Inc.（思科系统公司）、Apptentive Inc.、Clevertap、Countly、Flurry、International Business Machines Corporation、Mixpanel、Taplytics Inc.、Upland Software Inc. 等。
  • 挑战与机会：市场面临各种挑战，例如资料隐私、跨多个平台整合分析的复杂性以及技术升级的持续需求。然而，市场也面临一些机会，例如对优先考虑用户隐私和安全的高级分析解决方案的需求不断增长，以及开发更直观和整合的平台。

应用分析市场趋势：

电子商务产业显着扩张

该市场是由新兴的电子商务行业推动的。根据《富比士》的一篇文章，整个电子商务业务都在蓬勃发展，而不仅仅是零售业。今年预计成长近 9%，有大量机会可以涉足。电子商务公司意识到用户参与度和保留率的重要性，这使得产品需求不断升级，以提供有关用户行为的深入资料。根据《富比士》报道，印度电商产业预计2024 年将达44,166.8 亿印度卢比，年增率为11.45%，到2029 年将达到7,5919.4 亿印度卢比，年增率为11.45%，到2029 年将达到7,5919.4 亿印度卢比，其中用户规模突破8亿。这进一步推动了未来几年应用分析市场的预测。

视讯串流服务和手机游戏日益普及

包括 Netflix、Amazon Prime Video、Disney+ 和众多其他频道在内的视讯串流平台的兴起推动了对应用程式分析的需求。例如，2023 年 3 月，Netflix Inc. 首次致力于将其新兴的电玩服务引入电视机，超越智慧型手机和平板电脑，这表明其雄心勃勃。这进一步增加了应用程式分析市场的收入。它帮助串流媒体服务优化视讯品质、减少缓衝并确保无缝串流媒体体验，从而影响市场成长。此外，公司正在转向分析，透过提供更好的内容推荐和提高客户满意度来获得竞争优势，从而成为另一个主要的成长诱导因素。

网路安全威胁数量不断增加

网路安全威胁数量的不断增加导致广泛采用应用程式分析来保护敏感资料和应用程式本身的安全。例如，2023 Movelt 漏洞等网路事件以及开源世界中的漏洞和软体管理供应商 SolarWinds 和 Log4J，使全球组织面临风险。分析公司 Gartner 预测，到 2025 年，全球 45% 的组织将在某种程度上受到供应链攻击的影响。 Skybox Security 的《2023 年漏洞和威胁趋势报告》报告称，从 2021 年到 2022 年，美国政府国家漏洞资料库中的几个新漏洞同比增长了 25%。收集大量资讯（包括用户行为、位置资料甚至个人偏好）的产品需求不断增长，正在影响市场的成长。

应用分析市场区隔：

IMARC Group提供了每个细分市场的主要趋势的分析，以及 2024 年至 2032 年全球、区域和国家层面的预测。我们的报告根据类型、组件、部署模式、应用程式和垂直行业对市场进行了分类。

按类型划分：

  • 行动应用程式分析
  • 网路应用程式分析

行动应用程式分析是最受欢迎的类型

该报告根据类型提供了详细的市场细分和分析。这包括行动应用程式分析和网路应用程式分析。根据该报告，行动应用程式分析占据了最大的细分市场。

行动应用程式分析领域是由各行业行动应用程式的爆炸性成长所推动的。个人越来越多地使用智慧型手机和平板电脑，促使企业认识到透过行动应用程式接触目标受众的巨大潜力，从而增加了对专门为行动应用程式量身定制的分析工具的需求。行动应用程式分析工具提供对用户行为、效能和参与度的重要洞察，使企业能够全面了解用户如何与其应用程式交互，从而使应用程式开发人员和企业能够做出明智的决策，以增强用户体验、提高保留率并增加收入生长。

按组件划分：

  • 软体
  • 服务

软体占最大的市场份额

报告还提供了基于组成部分的详细市场细分和分析。这包括软体和服务。报告称，软体占据了最大的市场份额。

软体对于提供企业分析和优化其行动应用程式所需的工具和技术至关重要。它包含广泛的功能和特性，旨在满足各行业企业的众多需求。软体的灵活性和可扩展性使其成为各种规模的企业的通用选择，例如希望了解其初始用户群的新创公司或寻求分析全球受众资料的跨国公司，从而代表另一个主要的成长诱导因素。

按部署模式划分：

  • 本地
  • 基于云端

本地部署目前占据最大的市场份额

报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示，本地部署占据了最大的市场份额。

本地部署是指在组织的实体基础设施内（通常在其资料中心内）安装和运行分析软体，这具有多种优势。在资料隐私和合规性非常重要的行业（例如医疗保健和金融）中，越来越多地使用本地解决方案，使组织能够更好地控制资料并提高安全性，从而将敏感资料保留在组织的基础设施内，进而影响市场成长。它还允许企业根据其特定需求自订安全措施，确保资料保护和法规遵循。

按应用划分：

  • 行销分析
  • 绩效分析
  • 应用内分析
  • 收入分析
  • 其他的

行销分析占据最大的市场份额

报告还提供了基于应用程式的详细市场细分和分析。这包括行销分析、绩效分析、应用程式内分析、收入分析等。报告称，行销分析占据了最大的市场份额。

行销分析可以优化企业的用户参与度、转换率和整体行销策略。此外，它还使企业能够全面解码用户行为模式，并深入了解用户如何与行动应用程式交互，追踪他们从应用程式安装到转换的整个过程，这正在影响市场的成长。行销分析使他们能够识别哪些行销管道最有效、哪些行销活动与目标受众产生共鸣以及如何有效地分配资源，从而成为另一个主要的成长诱导因素。

按垂直行业细分：

  • 游戏和娱乐
  • 社群媒体
  • 资讯科技和电信
  • 健康与健身
  • 旅游和酒店业
  • 零售及电子商务
  • 教育与学习
  • BFSI
  • 其他的

游戏和娱乐主导市场

报告还提供了基于垂直行业的详细市场细分和分析。这包括游戏和娱乐、社交媒体、IT 和电信、健康和健身、旅游和酒店、零售和电子商务、教育和学习、BFSI 等。报告显示，游戏和娱乐占据了最大的市场份额。

游戏和娱乐产业的特点是拥有更广泛的消费者基础。行动游戏和娱乐应用程式迎合全球受众，跨越不同年龄层和人口统计数据，产生大量用户资料，使得应用程式分析对于了解玩家行为、偏好和趋势不可或缺。他认为，游戏产业的竞争本质正在加剧产品需求，使开发者能够努力创造引人入胜的沉浸式游戏体验，从而成为另一个主要的成长诱导因素。

按地区划分：

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

北美市场领先，占据大部分市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

北美是市场上最大的地区，也是全球科技公司的中心，培育创新文化并推动高阶分析解决方案的开发和采用。该地区拥有大量应用程式开发人员和公司，从成熟的科技巨头到灵活的新创公司，北美改进的应用程式开发社群正在不断增加对工具的需求，这些工具认识到分析在改进应用程式、了解用户行为和开发应用程式方面所发挥的重要作用。

竞争格局：

目前，市场上的主要参与者正在不断实施策略，以巩固自己的地位并在这个快速发展的行业中保持竞争力。他们正在投资研发 (R&D) 以增强其分析解决方案，并专注于引入预测分析、人工智慧驱动的见解和即时监控等新功能，以便为客户提供更全面、更有价值的资料。此外，公司正在优先考虑改善其分析平台的使用者体验，包括使用者友善的介面、直觉的仪表板和易于解释的报告，确保客户无需技术专业知识即可获得可行的见解。除此之外，他们认识到多平台分析的重要性，并扩展其解决方案以涵盖各种作业系统、设备和应用程式商店，使客户能够全面了解其用户群。

市场研究报告对竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

  • 奥多比公司
  • 亚马逊网路服务公司
  • 应用安妮
  • AppDynamics 公司（思科系统公司）
  • 安普泰公司
  • 克莱维塔普
  • 伯爵利
  • 乱舞
  • 国际商业机器公司
  • 混合面板
  • Taplytics公司
  • 高地软体公司

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

最新进展：

  • 2024 年1 月，思科推出了Cisco AppDynamics 智慧代理，透过智慧代理自动化和管理实现代理生命週期管理，以数学方式简化应用程式仪表，实现全堆迭可观察性，并帮助客户更快地加入新应用程式。
  • 2022 年 6 月，Adobe Inc. 宣布在 Adob​​e Analytics 中推出新服务，为品牌提供单一工作区，以统一采用 Adob​​e Analytics 的所有媒体类型（包括元宇宙和串流媒体）的资料和见解，并推出一项新服务来过渡来自其他分析产品的资料，同时保留对全球资料保护规范 (GDPR) 和加州消费者隐私法案 (CCPA) 等法规的历史合规性。
  • 2023 年 10 月，Adobe (ADBE) 宣布为其创意专业人士的软体提供 100 多项新的产生人工智慧功能和更新。 ADBE 股票今年因其在生成人工智慧领域的进步而受到提振。

本报告回答的关键问题

  • 全球应用分析市场有多大
  • 2024-2032 年全球应用分析市场的预期成长率是多少
  • 推动全球应用分析市场的关键因素是什么
  • COVID-19 对全球应用分析市场有何影响
  • 全球应用分析市场按类型划分是怎样的
  • 基于组件的全球应用程式分析市场的细分是什么
  • 全球应用分析市场依部署模式划分是怎样的
  • 基于应用程式的全球应用程式分析市场的细分是什么
  • 基于垂直行业的全球应用分析市场的细分是什么
  • 10. 全球应用分析市场的关键区域有哪些？
  • 11. 全球应用分析市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球应用分析市场有多大？ 2024-2032 年全球应用分析市场的预期成长率是多少？
  • 推动全球应用分析市场的关键因素是什么？
  • COVID-19 对全球应用分析市场有何影响？
  • 全球应用分析市场按类型划分是怎样的？
  • 基于组件的全球应用程式分析市场的细分情况如何？
  • 全球应用分析市场依部署模式划分是怎样的？
  • 基于应用程式的全球应用程式分析市场的细分情况如何？
  • 基于垂直产业的全球应用分析市场的细分如何？
  • 全球应用分析市场的关键区域有哪些？
  • 谁是全球应用分析市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球应用分析市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按类型

  • 行动应用程式分析
    • 市场趋势
    • 市场预测
  • 网路应用程式分析
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：按组成部分

  • 软体
    • 市场趋势
    • 市场预测
  • 服务
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依部署模式

  • 本地
    • 市场趋势
    • 市场预测
  • 基于云端
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按应用

  • 行销分析
    • 市场趋势
    • 市场预测
  • 绩效分析
    • 市场趋势
    • 市场预测
  • 应用内分析
    • 市场趋势
    • 市场预测
  • 收入分析
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：依垂直产业

  • 游戏和娱乐
    • 市场趋势
    • 市场预测
  • 社群媒体
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 健康与健身
    • 市场趋势
    • 市场预测
  • 旅游和酒店业
    • 市场趋势
    • 市场预测
  • 零售及电子商务
    • 市场趋势
    • 市场预测
  • 教育与学习
    • 市场趋势
    • 市场预测
  • BFSI
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112024A4387

The global app analytics market size reached US$ 2,634.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 12,944.6 Million by 2032, exhibiting a growth rate (CAGR) of 18.8% during 2024-2032. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App Analytics Market Analysis:

  • Major Market Drivers: The rising need for improved user engagement, the increasing importance of data-driven decision-making, the rise of digital marketing strategies that focus on personalized user experiences, and the growing demand for mobile and web applications are the major drivers of the market. The proliferation of smartphones along with the expansion of Internet connectivity across the globe supports the market growth.
  • Key Market Trends: The increasing integration of machine learning (ML) and artificial intelligence (AI)for predictive analytics, the growing focus on user privacy and data security, and the rising use of real-time data processing are the key trends off the market. There is also a rising emphasis on cross-platform analytics tools that can operate seamlessly across different devices and operating systems.
  • Geographical Trends: North America accounted for the largest region in the app analytics market growth. The widespread adoption of mobile devices, and growing Internet penetration, coupled with the region's strong technological infrastructure are driving geographical trains in the region. The robust presence of major tech companies which continuously invest and innovate in new technologies, also propels the market growth.
  • Competitive Landscape: Some of the major market players in the app analytics industry include Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc. (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc., Upland Software Inc., among many others.
  • Challenges and Opportunities: The market faces various challenges such as data privacy concerns the complexity of integrating analytics across multiple platforms, and the constant need for technological upgrades. However, the market also faces several opportunities such as rising demand for advanced analytics solutions that prioritize user privacy and security and the development of more intuitive and integrated platforms.

App Analytics Market Trends:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. According to an article by Forbes, the entire e-commerce business is booming not just retail sales. With nearly 9% growth projected for this year, there are plenty of opportunities to dive in. By 2027, experts predict the e-commerce market will total over dollars 7.9 trillion. E-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. According to an article by Forbes, India's e-commerce sector is expected to reach INR 4416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with the user base exceeding 800 million. This is further fueling the app analytics market forecast over the coming years.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. For instance, in March 2023, Netflix Inc. worked to bring its nascent video game service to television sets for the first time, moving beyond smartphones and tablets in a sign of its growing ambition. This is further boosting the app analytics market revenue. It assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. For instance, cyber incidents such as the 2023 Movelt vulnerability, and the breach and software management vendor SolarWinds and Log4J in the open-source world, put organizations around the globe at risk. Analyst firm Gartner predicted that by 2025, 45% of global organizations will be impacted in some way by a supply chain attack. The "Vulnerability and Threat Trends Report 2023" from Skybox Security reported a 25% year-over-year increase in several new vulnerabilities in the US government's national vulnerability database from 2021 to 2022. This is further influencing the app analytics market statistics. The rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth.

App Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, component, deployment mode, application, and industry vertical.

Breakup by Type:

  • Mobile App Analytics
  • Web App Analytics

Mobile app analytics represents the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes mobile app analytics and web app analytics. According to the report, mobile app analytics represented the largest segment.

The mobile app analytics segment is driven by the explosive growth of mobile applications across various industries. The increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications. Mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth.

Breakup by Component:

  • Software
  • Services

Software holds the largest share of the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. The flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises deployment presently accounts for the largest market share

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises deployment accounted for the largest market share.

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its data centers which offers several advantages. The increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Breakup by Application:

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others

Marketing analytics hold the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. According to the report, marketing analytics accounted for the largest market share.

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. Marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Breakup by Industry Vertical:

  • Gaming and Entertainment
  • Social Media
  • IT and Telecom
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-commerce
  • Education and Learning
  • BFSI
  • Others

Gaming and entertainment dominates the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes gaming and entertainment, social media, IT and telecom, health and fitness, travel and hospitality, retail and e-commerce, education and learning, BFSI, and others. According to the report, gaming and entertainment accounted for the largest market share.

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends. In line with his, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America accounts for the largest region in the market as so does the global hub for technology companies that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions. The region is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adobe Inc.
  • Amazon Web Services Inc.
  • App Annie
  • AppDynamics Inc (Cisco Systems Inc.)
  • Apptentive Inc.
  • Clevertap
  • Countly
  • Flurry
  • International Business Machines Corporation
  • Mixpanel
  • Taplytics Inc.
  • Upland Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

  • In January 2024, Cisco, launched Smart Agent for Cisco AppDynamics, enabling agent lifecycle management a mathematically simplifying application instrumentation for full-stack observability through intelligent agent automation and management, and helping customers onboard new applications faster.
  • In June 2022, Adobe Inc. announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types including the metaverse and streaming media with global brands adopting Adobe Analytics, and also launched a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
  • In October 2023, Adobe (ADBE) announced more than 100 new generative artificial intelligence features and updates for its software for creative professionals. ADBE stock has gotten a boost this year from its advancements in generative AI.

Key Questions Answered in This Report

  • 1. How big is the global app analytics market?
  • 2. What is the expected growth rate of the global app analytics market during 2024-2032?
  • 3. What are the key factors driving the global app analytics market?
  • 4. What has been the impact of COVID-19 on the global app analytics market?
  • 5. What is the breakup of the global app analytics market based on the type?
  • 6. What is the breakup of the global app analytics market based on the component?
  • 7. What is the breakup of the global app analytics market based on the deployment mode?
  • 8. What is the breakup of the global app analytics market based on the application?
  • 9. What is the breakup of the global app analytics market based on the industry vertical?
  • 10. What are the key regions in the global app analytics market?
  • 11. Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2023
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2023
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2023
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2023
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2023
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2023
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players