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市场调查报告书
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1390622

化妆品市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Cosmetics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 138 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球化妆品市场规模达到3,797亿美元。展望未来， IMARC Group预计到2028年市场规模将达到5,235亿美元，2022-2028年复合年增长率（CAGR）为5.50%。人们对个人美容的日益重视、先进产品的推出、纯素化妆品的需求不断增长以及电子商务平台上产品供应量的增加是推动市场的一些主要因素。

化妆品是指用于个人护理、美容和美化外观的多种产品。这些产品设计用于身体、脸部、头髮、指甲或嘴唇，以改善或改变个人的美学特征。它们有多种形式，如霜剂、乳液、粉末、凝胶、精华液、喷雾等，通常由男性和女性使用，并有不同的用途。化妆品涵盖多种护肤产品，包括洁面乳、保湿霜、精华液、爽肤水、面膜和抗衰老护理产品。这些产品的配方旨在清洁、保湿、滋养、保护和改善皮肤的健康和外观。

该市场主要是由个人美容意识的不断提高以及对客製化化妆品日益增长的偏好所推动的。此外，城市化、可支配收入增加以及社交媒体影响力不断增强等因素也促进了市场成长。影响者、部落客和影片部落客已成为强大的品牌大使，塑造消费者认知并提高产品认知度。社群媒体平台为消费者提供了一个发现、讨论和分享化妆品体验的空间，影响购买决策并推动市场成长。此外，人口老化的加剧是化妆品市场的重要推动力。随着消费者寻求保持年轻的外观并解决特定的护肤问题，对抗老化产品的需求不断增长。这导致了创新配方、针对性治疗和专业护肤系列的开发，以满足消费者的需求。

化妆品市场趋势/驱动因素：

人们越来越重视个人修饰

随着个人美容变得越来越重要，对各种类别的化妆品的需求也越来越高。消费者正在寻求护肤产品以实现健康和容光焕发的皮肤，化妆品以增强其特征并创造理想的外观，以及护髮产品以保持和定型他们的头髮。此外，人们越来越认识到化妆品中使用的成分及其对健康和环境的潜在影响。消费者正在寻求含有最少合成化学物质的产品，选择天然和有机配方。这种转变导致了清洁美容品牌的崛起以及化妆品行业可持续实践的融入，从而推动了市场的成长。此外，对个人修饰的重视导致了对个人化和客製化化妆品的需求。

引进先进的产品变体

先进的产品变体旨在针对特定的护肤问题、护髮问题或化妆偏好。品牌正在创造解决衰老、痤疮、色素沉着、干燥和敏感等问题的配方。这些有针对性的解决方案引起了寻求适合其独特需求的产品的消费者的共鸣，从而提高了客户满意度和忠诚度。此外，各种品牌都提供色调、饰面、覆盖程度的选择，甚至允许消费者根据自己的喜好混合搭配产品。可客製化的化妆品增强了消费者体验，让他们感觉更多地参与产品选择过程并满足他们的特定需求和愿望，从而推动市场发展。

电子商务平台上的产品可用性不断上升

电子商务平台消除了地理障碍，使消费者无论身在何处都可以购买各种化妆品。消费者现在可以接触到在当地商店可能无法买到的品牌和产品。这扩大了化妆品品牌的影响力，使它们能够与更广泛的消费者群体建立联繫并渗透新市场。此外，这些平台还提供详细的产品信息，包括成分列表、使用说明和客户评论。消费者可以获得全面的产品描述，这有助于做出明智的决定。此外，客户评论和评级为化妆品的功效和品质提供了宝贵的见解，使消费者能够做出更自信的购买选择。

化妆品产业细分：

IMARC Group提供了全球化妆品市场报告各细分市场主要趋势的分析，以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据产品类型、类别、性别和配销通路对市场进行了分类。

按产品类型划分：

皮肤和防晒产品

护髮产品

除臭剂和香水

彩妆及彩妆

其他的

护肤和防晒产品是主导细分市场

该报告根据产品类型对市场进行了详细的细分和分析。这包括皮肤和防晒产品、护髮产品、除臭剂和香水、化妆品和彩妆等。根据该报告，皮肤和防晒产品占据了最大的市场。

人们越来越重视护肤和保持皮肤健康。消费者越来越意识到正确护肤程序的重要性，包括防止阳光的有害影响。皮肤和防晒产品在解决各种皮肤问题、促进皮肤健康以及防止紫外线辐射等环境因素造成的伤害方面发挥着至关重要的作用。此外，现代生活方式往往涉及更多的户外活动，包括旅行、运动和休閒活动。这增加了对有效防晒的需求。此外，目的地旅行和海滩度假的流行也推动了对防晒产品的需求。

按类别细分：

传统的

有机的

传统产品占据市场最大份额

报告还提供了基于类别的详细市场细分和分析。这包括传统的和有机的。报告显示，常规产品占据最大的市场份额。

传统化妆品上市时间较长，拥有稳固的消费族群。这些产品已被消费者使用多年，并在大部分人群中建立了信任和熟悉度。许多消费者喜欢坚持使用他们一直在使用和信任的熟悉产品来进行日常美容。此外，这些产品广泛可用且易于取得。它们可以在各种零售店找到，包括超市、药局和百货公司。这种广泛的可用性确保消费者可以轻鬆购买这些产品，而无需特意或探索利基管道。便利因素促成了传统产品的市场主导地位。

按性别划分：

男士

女性

男女通用的

女性主导市场

报告还提供了基于性别的详细市场细分和分析。这包括男性、女性和男女皆宜。报告显示，女性占据了最大的市场。

化妆品市场提供了大量专门针对女性的产品，从护肤品、化妆品到护髮品和香水。种类繁多的产品有助于女性在市场上占据主导地位，因为她们有更广泛的选择和探索。此外，包括广告在内的媒体在塑造消费者行为和偏好方面发挥着至关重要的作用。女性往往是化妆品广告的主要目标受众，模特儿和名人代言各种产品。不断接触这些资讯强化了化妆品主要针对女性的观念，进一步促进了她们在市场上的主导地位。

按配销通路划分：

超级市场和大卖场

专卖店

药局

网上商店

其他的

化妆品透过超市和大卖场广泛分销

报告还根据配销通路对市场进行了详细的细分和分析。这包括超市和大卖场、专卖店、药局、网路商店等。报告显示，超市和大卖场占据了最大的市场份额。

超市和大卖场为消费者提供了在一个地点找到各种产品的便利。透过将化妆品与杂货和其他家居用品一起销售，这些零售通路提供了便捷的一站式购物体验。消费者可以同时购买生活用品和化妆品，省时省力。此外，超市和大卖场通常会为化妆品提供有竞争力的价格，因为它们能够协商批量采购并将成本节省转嫁给消费者。此外，这些零售通路经常进行促销活动、折扣和捆绑优惠，使化妆品对消费者更实惠和有吸引力。超市和大卖场具有竞争力的价格和促销活动，使其成为注重成本的购物者的有吸引力的目的地。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美在市场上表现出明显的主导地位

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是最大的化妆品市场。

北美包括美国和加拿大，拥有大量消费者。该地区可支配收入水平较高，有助于增加消费者在化妆品上的支出。庞大的消费者基础为化妆品品牌提供了巨大的市场机会，使北美成为市场渗透和成长的有吸引力的地区。此外，该地区拥有完善的美容和时尚文化，非常重视个人修饰、美学和自我表达。该地区的消费者积极追随美容趋势，尝试不同的化妆品，并对自己的外表进行投资。这种文化倾向推动了对从护肤品和化妆品到护髮品和香水等各种化妆品的需求。

竞争格局：

市场竞争格局的特征是跨国公司、知名品牌、新兴企业、利基品牌和独立品牌的混合体。在持续创新、产品差异化、行销策略和消费者偏好的推动下，市场竞争激烈。如今，主要参与者正在引入先进配方，融入尖端成分，并推出迎合新兴消费趋势和需求的产品。他们也投资品牌建立活动，例如名人代言、影响者合作伙伴关係和参与行销活动，以提高品牌认知度并吸引消费者。此外，不同的参与者正在建立策略伙伴关係和合作，以扩大他们的市场范围并使其产品多样化。

该报告对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

安丽公司

雅芳产品公司

拜尔斯道夫股份公司

汉高股份公司

花王株式会社

欧莱雅公司

欧瑞莲化妆品股份公司

宝洁公司

露华浓公司（MacAndrews & Forbes Incorporated）

资生堂有限公司

思亲食品有限公司

雅诗兰黛公司

联合利华公司

最近的发展：

欧莱雅推出了 Age Perfect Makeup 系列，针对成熟肌肤，推出旨在解决皱纹和老年斑等特定问题的产品。也推出了 Color Riche Shine 唇膏系列，提供充满活力和光泽的色调以及保湿配方。

雅诗兰黛公司推出了 Double Wear Radiant Concealer，这是其广受欢迎的 Double Wear 系列的延伸。这款遮瑕膏旨在提供持久遮瑕效果，同时赋予肌肤光泽。

联合利华推出了 Love Beauty and Planet 品牌，提供一系列注重永续发展的美容和个人护理产品。

本报告回答的关键问题

  • 2022年全球化妆品市场规模有多大
  • 2023-2028年全球化妆品市场预计成长率是多少
  • 推动全球化妆品市场的关键因素是什么
  • COVID-19 对全球化妆品市场有何影响
  • 根据产品类型，全球化妆品市场的细分如何
  • 全球化妆品市场按品类划分是怎样的
  • 全球化妆品市场按性别划分是怎样的
  • 从配销通路来看，全球化妆品市场的细分是怎么样的
  • 全球化妆品市场的重点区域有哪些
  • 10. 全球化妆品市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2022年全球化妆品市场规模有多大？
  • 2023-2028年全球化妆品市场的预期成长率是多少？
  • 推动全球化妆品市场的关键因素是什么？
  • COVID-19 对全球化妆品市场有何影响？
  • 根据产品类型，全球化妆品市场的细分如何？
  • 全球化妆品市场按品类划分是怎样的？
  • 全球化妆品市场以性别划分是怎样的？
  • 全球化妆品市场的配销通路划分如何？
  • 全球化妆品市场的重点区域有哪些？
  • 全球化妆品市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球化妆品市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：依产品类型分類的市场区隔

  • 皮肤和防晒产品
    • 市场走向
    • 市场预测
  • 护髮产品
    • 市场走向
    • 市场预测
  • 除臭剂和香水
    • 市场走向
    • 市场预测
  • 彩妆及彩妆
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：按类别分類的市场区隔

  • 传统的
    • 市场走向
    • 市场预测
  • 有机的
    • 市场走向
    • 市场预测

第 8 章：按性别分類的市场区隔

  • 男士
    • 市场走向
    • 市场预测
  • 女性
    • 市场走向
    • 市场预测
  • 男女通用的
    • 市场走向
    • 市场预测

第 9 章：按配销通路分類的市场区隔

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 专卖店
    • 市场走向
    • 市场预测
  • 药局
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amway Corp
    • Avon Products Inc.
    • Beiersdorf AG
    • Henkel AG & Co. KGaA
    • Kao Corporation
    • L'Oreal SA
    • Oriflame Cosmetics AG
    • Procter & Gamble Company
    • Revlon Inc. (MacAndrews & Forbes Incorporated)
    • Shiseido Company Limited
    • Skinfood Co. Ltd.
    • The Estee Lauder Companies Inc.
    • Unilever plc
Product Code: SR112023A4418

Abstract

The global cosmetics market size reached US$ 379.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 523.5 Billion by 2028, exhibiting a growth rate (CAGR) of 5.50% during 2022-2028. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand of vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.

Cosmetics refer to a wide range of products that are used for personal care, grooming, and enhancing one's appearance. These products are designed to be applied to the body, face, hair, nails, or lips to improve or alter the aesthetic features of an individual. They are found in various forms such as creams, lotions, powders, gels, serums, sprays, and more and are typically used by both men and women and serve different purposes. Cosmetics encompass a wide array of skincare products, including cleansers, moisturizers, serums, toners, masks, and anti-aging treatments. These products are formulated to cleanse, hydrate, nourish, protect, and improve the health and appearance of the skin.

The market is primarily driven by the rising beauty consciousness among individuals, and the growing preference for customized cosmetic products. In addition, factors such as urbanization, rising disposable incomes, and the growing influence of social media is contributing to market growth. Influencers, bloggers, and vloggers have become powerful brand ambassadors, shaping consumer perceptions and driving product awareness. Social media platforms provide a space for consumers to discover, discuss, and share experiences about cosmetics products, influencing purchasing decisions and fueling market growth. Moreover, the rising aging population is a significant driver in the cosmetics market. As consumers seek to maintain a youthful appearance and address specific skincare concerns, there is a growing demand for anti-aging products. This has led to the development of innovative formulas, targeted treatments, and specialized skincare ranges to cater to the needs of consumers.

Cosmetics Market Trends/Drivers:

The growing emphasis on personal grooming

As personal grooming becomes more important, there is a higher demand for cosmetic products across various categories. Consumers are seeking skincare products to achieve healthy and radiant skin, makeup products to enhance their features and create desired looks, and haircare products to maintain and style their hair. Moreover, there is an increasing awareness of the ingredients used in cosmetics and their potential impact on health and the environment. Consumers are seeking products with minimal synthetic chemicals, opting for natural and organic formulations. This shift has led to the rise of clean beauty brands and the incorporation of sustainable practices in the cosmetics industry, thus propelling the market growth. Besides, the emphasis on personal grooming has led to a demand for personalized and customized cosmetic products.

The introduction of advanced product variants

Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. These targeted solutions resonate with consumers who are seeking products tailored to their unique requirements, promoting customer satisfaction and loyalty. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. Customizable cosmetics enhance the consumer experience, making them feel more involved in the product selection process and addressing their specific needs and desires, thus propelling the market.

The rising product availability on e-commerce platforms

E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. Consumers now have access to brands and products that may not be readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. Moreover, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews. Consumers have access to comprehensive product descriptions, which aids in making informed decisions. Additionally, customer reviews and ratings offer valuable insights into the efficacy and quality of cosmetic products, enabling consumers to make more confident purchasing choices.

Cosmetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, category, gender and distribution channel.

Breakup by Product Type:

Skin and Sun Care Products

Hair Care Products

Deodorants and Fragrances

Makeup and Color Cosmetics

Others

Skin and sun care products represent the leading segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others. According to the report, skin and sun care products represented the largest segment.

There has been a growing emphasis on skincare and maintaining healthy skin. Consumers are becoming more aware of the importance of proper skincare routines, including protection from the harmful effects of the sun. Skin and sun care products play a vital role in addressing various skin concerns, promoting skin health, and preventing damage caused by environmental factors such as UV radiation. Moreover, modern lifestyles often involve more outdoor activities, including travel, sports, and leisure pursuits. This has increased the need for effective sun protection. Additionally, the popularity of destination travel and beach vacations has contributed to the demand for sun care products.

Breakup by Category:

Conventional

Organic

Conventional products hold the largest share in the market

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic. According to the report, conventional products accounted for the largest market share.

Conventional cosmetic products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible. They can be found in various retail outlets, including supermarkets, drugstores, and department stores. This widespread availability ensures that consumers can easily purchase these products without having to go out of their way or explore niche channels. The convenience factor contributes to the market dominance of conventional products.

Breakup by Gender:

Men

Women

Unisex

Women dominates the market

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.

The cosmetic market offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. The sheer variety of products available contributes to women's dominance in the market, as they have a wider range of options to choose from and explore. Moreover, Media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products. The constant exposure to these messages reinforces the idea that cosmetics are primarily for women, further contributing to their dominance in the market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Pharmacies

Online Stores

Others

Cosmetic products are widely distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. By including cosmetic products alongside groceries and other household items, these retail channels provide a convenient one-stop shopping experience. Consumers can purchase their daily necessities and cosmetic products simultaneously, saving time and effort. Moreover, Supermarkets and hypermarkets often offer competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers. Additionally, these retail channels frequently run promotional campaigns, discounts, and bundle offers, making cosmetic products more affordable and attractive to consumers. The competitive pricing and promotions available in supermarkets and hypermarkets make them appealing destinations for cost-conscious shoppers.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for cosmetics products.

North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth. Moreover, the region has a well-established beauty and fashion culture, with a strong emphasis on personal grooming, aesthetics, and self-expression. Consumers in the region are actively engaged in following beauty trends, experimenting with different cosmetic products, and investing in their appearance. This cultural inclination drives the demand for a wide range of cosmetic products, from skincare and makeup to haircare and fragrances.

Competitive Landscape:

The competitive landscape of the market is characterized by a mix of multinational corporations, established brands, emerging players, and niche and indie brands. The market is highly competitive, driven by continuous innovation, product differentiation, marketing strategies, and consumer preferences. Nowadays, key players are introducing advanced formulations, incorporating cutting-edge ingredients, and launching products that cater to emerging consumer trends and demands. They are also investing in brand-building activities, such as celebrity endorsements, influencer partnerships, and engaging marketing campaigns, to enhance brand recognition and attract consumers. Moreover, various players are forming strategic partnerships and collaborations to expand their market reach and diversify their product offerings.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Amway Corp

Avon Products Inc.

Beiersdorf AG

Henkel AG & Co. KGaA

Kao Corporation

L'Oreal S.A.

Oriflame Cosmetics AG

Procter & Gamble Company

Revlon Inc. (MacAndrews & Forbes Incorporated)

Shiseido Company Limited

Skinfood Co. Ltd.

The Estee Lauder Companies Inc

Unilever plc

Recent Developments:

L'Oreal S.A. launched the Age Perfect Makeup range, targeting mature skin with products designed to address specific concerns such as wrinkles and age spots. also launched the Color Riche Shine Lipstick range, offering vibrant and glossy shades with a moisturizing formula.

The Estee Lauder Companies Inc. launched the Double Wear Radiant Concealer, an extension to its popular Double Wear line. The concealer is designed to provide long-wearing coverage while imparting a radiant finish.

Unilever launched the Love Beauty and Planet brand, offering a range of beauty and personal care products with a focus on sustainability.

Key Questions Answered in This Report

  • 1. What was the size of the global cosmetics market in 2022?
  • 2. What is the expected growth rate of the global cosmetics market during 2023-2028?
  • 3. What are the key factors driving the global cosmetics market?
  • 4. What has been the impact of COVID-19 on the global cosmetics market?
  • 5. What is the breakup of the global cosmetics market based on the product type?
  • 6. What is the breakup of the global cosmetics market based on the category?
  • 7. What is the breakup of the global cosmetics market based on the gender?
  • 8. What is the breakup of the global cosmetics market based on the distribution channel?
  • 9. What are the key regions in the global cosmetics market?
  • 10. Who are the key players/companies in the global cosmetics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Cosmetics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Skin and Sun Care Products
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hair Care Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Deodorants and Fragrances
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Makeup and Color Cosmetics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Category

  • 7.1 Conventional
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Organic
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Gender

  • 8.1 Men
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Women
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Unisex
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Specialty Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Pharmacies
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Amway Corp
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 SWOT Analysis
    • 15.3.2 Avon Products Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Beiersdorf AG
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Henkel AG & Co. KGaA
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Kao Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 L'Oreal S.A.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Oriflame Cosmetics AG
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Procter & Gamble Company
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Revlon Inc. (MacAndrews & Forbes Incorporated)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Shiseido Company Limited
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Skinfood Co. Ltd.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Estee Lauder Companies Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis
    • 15.3.13 Unilever plc
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
      • 15.3.13.3 Financials

List of Figures

  • Figure 1: Global: Cosmetics Market: Major Drivers and Challenges
  • Figure 2: Global: Cosmetics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Cosmetics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Cosmetics Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Cosmetics Market: Breakup by Category (in %), 2022
  • Figure 6: Global: Cosmetics Market: Breakup by Gender (in %), 2022
  • Figure 7: Global: Cosmetics Market: Breakup by Distribution Channel (in %), 2022
  • Figure 8: Global: Cosmetics Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Cosmetics (Skin and Sun Care Products) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Cosmetics (Skin and Sun Care Products) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Cosmetics (Hair Care Products) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Cosmetics (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Cosmetics (Deodorants and Fragrances) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Cosmetics (Deodorants and Fragrances) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Cosmetics (Makeup and Color Cosmetics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Cosmetics (Makeup and Color Cosmetics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Cosmetics (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Cosmetics (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Cosmetics (Conventional) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Cosmetics (Conventional) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Cosmetics (Organic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Cosmetics (Organic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Cosmetics (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Cosmetics (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Cosmetics (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Cosmetics (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Cosmetics (Unisex) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Cosmetics (Unisex) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Cosmetics (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Cosmetics (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Cosmetics (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Cosmetics (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Cosmetics (Pharmacies) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Cosmetics (Pharmacies) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Cosmetics (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Cosmetics (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Cosmetics (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Cosmetics (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Cosmetics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Cosmetics Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Cosmetics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Cosmetics Industry: SWOT Analysis
  • Figure 89: Global: Cosmetics Industry: Value Chain Analysis
  • Figure 90: Global: Cosmetics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Cosmetics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Cosmetics Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Cosmetics Market Forecast: Breakup by Category (in Million US$), 2023-2028
  • Table 4: Global: Cosmetics Market Forecast: Breakup by Gender (in Million US$), 2023-2028
  • Table 5: Global: Cosmetics Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 6: Global: Cosmetics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Cosmetics Market: Competitive Structure
  • Table 8: Global: Cosmetics Market: Key Players