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市场调查报告书
商品编码
1390730

2023-2028 年探险旅游市场报告（按类型、活动、年龄层、销售管道和地区）

Adventure Tourism Market Report by Type, Activity, Age Group, Sales Channel, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球探险旅游市场规模达到10,360亿美元。展望未来， IMARC Group预计到2028年市场规模将达到30,010亿美元，2022-2028年复合年增长率（CAGR）为19.39%。对探险旅游的需求不断增长，真实和个性化的旅行体验日益普及，对可持续探险旅游的偏好日益增加，收入水平的提高，有利的政府政策，社交媒体影响力的扩大以及智慧型手机的普及率不断提高是推动市场的主要因素。

探险旅游是旅游业中不断发展的部分，专注于以探险活动为中心的旅行体验。这些活动通常涉及体力消耗、与自然的互动和兴奋，经常在自然或偏远的环境中进行。探险旅游包括健行、登山、漂流和水肺潜水等。探险旅游的吸引力在于肾上腺素激增以及个人成长、技能发展以及对自然和文化环境加深尊重的机会。这个旅游类别因其促进永续实践的潜力而日益受到关注，因为它通常依赖原始自然景观，因此对其保护感兴趣。

消费者对体验式旅行的偏好超过了物质财富，这导致越来越多的人寻求独特的、不走寻常路的体验，从而推动了对探险旅游的需求。除此之外，社群媒体平台的兴起也是影响探险旅游市场的另一个重要因素，因为它们为旅行者提供了分享和展示经验的平台，从而无意中促进了探险活动的刺激和美好。此外，预订平台、行动应用程式和数位支付选项等技术的重大进步正在简化冒险旅行的规划和执行，从而降低消费者的进入门槛，从而促进市场成长。除此之外，人们越来越意识到对身心健康的好处，例如改善心血管健康，减轻远足、划艇和登山等户外活动的压力，这鼓励人们更多地参与冒险旅游。此外，旨在促进旅游业（包括探险旅游）的政府支持措施也促进了市场的成长。

探险旅游市场趋势/驱动因素：

消费者对体验式旅行的渴望不断增加

重视体验而非物质商品的转变正在深刻地影响旅行和旅游业。在探险旅游的背景下，这表现为消费者对不仅仅提供休閒或观光的旅行的兴趣不断增长，因为他们寻求变革性的体验。冒险活动，无论是徒步穿越未开化的荒野，还是在异国情调的海洋环境中潜水，都透过在身体和情感上挑战个人来提供这些变革性的体验。这种对实质体验的渴望不仅仅是一种转瞬即逝的趋势，而是一种转瞬即逝的趋势。它得到了各种消费者调查和市场研究的证实。寻求的经验通常会鼓励个人成长，提供新颖的视角，并促进有意义的人际关係。因此，旅行社、旅游业者和目的地行销人员正在认识到这种转变，并因此扩大其探险旅游产品以满足不断增长的需求。

社群媒体的影响

社群媒体平台成为影响消费者行为的强大工具，探险旅游市场也不例外。此外，社群媒体平台上的旅游内容激增，展现主流和另类体验。探险旅游活动本质上是上镜且可分享的，经常像病毒一样传播，产生一种线上「口碑」效应。除此之外，社群媒体还可以作为评论和推荐的平台，在潜在冒险家之间建立可信度和信任。此外，这些平台培养的社区意识可以激励个人进行他们可能没有考虑过的活动。探险旅游业的企业越来越多地利用社群媒体进行行销，了解其在塑造消费者偏好和期望方面的作用。

技术进步

持续的技术创新使消费者更容易进入探险旅游市场。预订平台和行动应用程式简化了规划流程，为消费者提供了一系列适合其特定兴趣和能力的选择。这些平台通常配备即时可用性、客户评论和安全支付网关等功能，从而减少传统上与探险旅游相关的后勤挑战。此外，技术也在改进安全措施，全球定位系统 (GPS) 追踪、先进的天气预报和紧急通讯系统使冒险活动更加安全，从而减少了潜在旅客可能面临的重大障碍之一。这些技术的采用起到了催化剂的作用，使更多的人能够参与冒险旅游活动。

探险旅游产业细分：

IMARC Group提供了对市场报告各细分市场主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据类型、活动、年龄层和销售管道对市场进行了分类。

按类型划分：

艰难的冒险

软冒险

软冒险占据大部分市场份额

该报告根据类型提供了详细的市场细分和分析。这包括硬冒险和软冒险。根据该报告，软冒险占据了最大的细分市场。

健行、骑自行车和浮潜等软探险活动往往更适合广大人群，包括不同健康程度和年龄的人。这种包容性扩大了市场人口，从而促进了市场成长。同时，这些活动通常需要较少的专业设备和培训，对普通旅行者来说更加方便且更具成本效益，这反过来又加强了市场成长。此外，与攀岩或激流泛舟等硬探险活动相比，软探险旅游通常风险较小，这使其对注重安全的旅客更具吸引力，从而为市场扩张创造了良好的前景。

按活动划分：

陆上活动

水上活动

空中活动

陆上活动在业界占有最大份额

报告还提供了基于活动的详细市场细分和分析。这包括陆基、水基和空中活动。报告称，陆上活动占了最大的市场份额。

与水上或空中活动相比，健行、健行和山地自行车等陆上活动的可及性通常更高。这些活动通常需要较少的专业设备和培训，因此更容易为更广泛的受众所接受。同时，许多热门旅游目的地因其山脉、森林和沙漠等地理特征而更有能力提供陆上活动。这种广泛的可用性提高了参与率，有助于市场扩张。另一个促成因素是陆上冒险活动的多功能性，它可以满足不同的技能水平和偏好，从而吸引不同类型的参与者。

按年龄组别划分：

30岁以下

30-41岁

42-49岁

50岁以上

30-41岁代表主导细分市场

该报告根据年龄组对市场进行了详细的细分和分析。其中包括 30 岁以下、30-41 岁、42-49 岁以及 50 岁以上。报告显示，30-41岁年龄层是最大的族群。

这个年龄层的人经常发现自己处于有利于冒险旅行的人生阶段。他们通常已经过了早期职业不确定性和计划生育的阶段，这可能会限制旅行机会。因此，他们有更多的可支配收入和时间来致力于冒险活动，这为市场扩张提供了利润丰厚的机会。除此之外，这一人群非常重视体验和个人成长，并推动市场向前发展。探险旅游提供了自我发现、挑战和突破界限的机会，符合这个年龄层的价值观和愿望。

按销售管道划分：

旅行社

直接的

Direct在市场上表现出明显的主导地位

该报告根据销售管道对市场进行了详细的细分和分析。这包括旅行社和直接旅行社。根据该报告，直接代表了最大的部分。

直销管道为旅游业者和探险公司提供了对其产品的更大控制权，使他们能够根据目标受众的特定需求和偏好来客製化体验。这种定制提高了客户满意度和忠诚度，有助于市场扩张。此外，直接管道使这些企业能够透过消除第三方佣金和与中介机构相关的费用来最大化利润率。这种成本效益允许有竞争力的价格和有吸引力的套餐交易，吸引更多客户，从而影响市场成长。随着探险旅游越来越重视真实性和独特体验，直销管道处于有利地位，可以继续在该市场占据主导地位。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

欧洲引领市场，占据最大的探险旅游市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，欧洲占了最大的市场份额。

欧洲在冒险旅游市场的主导地位可归因于该大陆丰富多样的景观和环境，为从瑞士阿尔卑斯山的高山滑雪到苏格兰高地的徒步旅行等各种冒险活动提供了理想的游乐场。此外，欧洲的地理多样性吸引了来自世界各地的冒险家，为市场扩张创造了良好的前景。与此一致的是，欧洲发达的基础设施，包括广泛的步道网络、维护良好的国家公园和高效的交通系统，使旅客可以轻鬆获得和享受这些冒险体验。除此之外，欧洲对永续发展和环境保护的坚定承诺与冒险旅游通常相关的负责任和生态友好的精神相一致，进一步增强了其吸引力。

竞争格局：

全球冒险旅游市场拥有充满活力和竞争的格局，其特点是老牌参与者和新兴参与者都在努力满足人们对冒险和体验式旅行不断增长的需求。探险旅游市场的领导者正在透过策略性倡议积极塑造该产业。他们也强调永续性，结合生态友善的做法和负责任的旅游原则，以尽量减少对环境的影响。此外，这些主要参与者正在投资技术，利用数位平台简化预订，增强客户体验，并为冒险家提供即时更新。与当地社区和原住民群体的合作变得越来越普遍，确保目的地居民分享探险旅游的好处。

市场研究报告对竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

Abercrombie & Kent 美国有限公司

奥斯汀冒险公司

巴特菲尔德与罗宾逊公司

考克斯与金斯有限公司

发现游牧民族

G历险记

地理探险公司

无畏集团有限公司

索贝克山旅游

休閒设备公司

行历险记

途易集团

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

最近的发展：

2023 年 4 月，豪华旅游公司 Abercrombie & Kent 推出了新的探险游轮，让客人有机会冒险前往地球最北端。

2022 年 12 月，Active Adventures 和 Austin Adventures 在宾客、员工和合作伙伴回馈的推动下推出了全新品牌，专注于提供鼓舞人心的全球冒险体验。

2021年4月，全球领先的住宿搜寻平台Trivago与全球领先的旅游集团途易集团合作，为Trivago用户提供超过55,000条短途旅行、活动和门票的直接访问。

本报告回答的关键问题

  • 2022年全球探险旅游市场规模有多大
  • 2023-2028年全球探险旅游市场的预期成长率是多少
  • 推动全球探险旅游市场的关键因素是什么
  • COVID-19 对全球探险旅游市场有何影响
  • 全球探险旅游市场按类型划分是怎样的
  • 基于活动的全球探险旅游市场的细分是什么
  • 全球探险旅游市场依年龄层划分是怎样的
  • 从销售管道来看，全球探险旅游市场的细分是怎么样的
  • 全球探险旅游市场的重点区域有哪些
  • 10. 全球探险旅游市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2022年全球探险旅游市场规模有多大？
  • 2023-2028年全球探险旅游市场的预期成长率是多少？
  • 推动全球探险旅游市场的关键因素是什么？
  • COVID-19 对全球探险旅游市场有何影响？
  • 全球探险旅游市场按类型划分是怎样的？
  • 根据该活动，全球探险旅游市场的细分如何？
  • 全球探险旅游市场依年龄层划分是怎样的？
  • 从销售管道来看，全球探险旅游市场的细分如何？
  • 全球探险旅游市场的重点区域有哪些？
  • 全球探险旅游市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球探险旅游市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按类型分類的市场细分

  • 艰难的冒险
    • 市场走向
    • 市场预测
  • 软冒险
    • 市场走向
    • 市场预测

第 7 章：按活动分類的市场区隔

  • 陆上活动
    • 市场走向
    • 市场预测
  • 水上活动
    • 市场走向
    • 市场预测
  • 空中活动
    • 市场走向
    • 市场预测

第 8 章：按年龄组别分類的市场区隔

  • 30岁以下
    • 市场走向
    • 市场预测
  • 30-41岁
    • 市场走向
    • 市场预测
  • 42-49岁
    • 市场走向
    • 市场预测
  • 50岁以上
    • 市场走向
    • 市场预测

第 9 章：依销售管道分類的市场区隔

  • 旅行社
    • 市场走向
    • 市场预测
  • 直接的
    • 市场走向
    • 市场预测

第 10 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Abercrombie & Kent USA LLC
    • Austin Adventures Inc.
    • Butterfield & Robinson Inc.
    • Cox & Kings Ltd.
    • Discovery Nomads
    • G Adventures
    • Geographic Expeditions Inc.
    • Intrepid Group Limited
    • Mountain Travel Sobek
    • Recreational Equipment Inc.
    • ROW Adventures
    • TUI AG
Product Code: SR112023A4546

Abstract

The global adventure tourism market size reached US$ 1,036 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,001 Billion by 2028, exhibiting a growth rate (CAGR) of 19.39% during 2022-2028. Rising demand for adventure tourism, surging popularity of authentic and individualized travel experiences, growing preference for sustainable adventure tourism, inflating income levels, favorable government policies, expanding social media influence, and increasing penetration of smartphones are some of the major factors propelling the market.

Adventure tourism is an evolving segment within the tourism industry that focuses on travel experiences centered around adventure activities. These activities often involve physical exertion, interaction with nature, and excitement, frequently taking place in natural or remote settings. Adventure tourism comprises hiking, mountain climbing, rafting, and scuba diving, among others. The appeal of adventure tourism is in the adrenaline rush and the opportunity for personal growth, skill development, and a deepened respect for natural and cultural environments. This tourism category is increasingly gaining attention for its potential to promote sustainable practices, as it often relies on pristine natural landscapes and, therefore, has an interest in their preservation.

The increasing consumer preference for experiential travel over material possessions is leading more people to seek unique, off-the-beaten-path experiences, thereby driving the demand for adventure tourism. In addition to this, the rise of social media platforms is acting as another major factor influencing the adventure tourism market, as they provide travellers with a platform to share and showcase their experiences, thereby inadvertently promoting the thrill and beauty of adventure activities. Moreover, significant advancements in technology, such as booking platforms, mobile apps, and digital payment options, are simplifying the planning and execution of adventure trips, thereby lowering barriers to entry for consumers, which is contributing to the market growth. Besides this, the growing awareness of the physical and mental health benefits such as ranging from improved cardiovascular health to stress reduction of outdoor activities like hiking, kayaking, and mountain climbing is encouraging increased participation in adventure tourism. Furthermore, supportive government initiatives aimed at promoting tourism, including adventure tourism, are contributing to the market growth.

Adventure Tourism Market Trends/Drivers:

Increasing consumer desire for experiential travel

The shift towards valuing experiences over material goods is profoundly impacting the travel and tourism industry. In the context of adventure tourism, this manifests as a growing consumer appetite for trips that offer more than just leisure or sightseeing as they seek transformative experiences. Adventure activities, whether it's trekking through untamed wilderness or diving in exotic marine environments, provide these transformative experiences by challenging individuals both physically and emotionally. This craving for substantive experiences is not just a fleeting trend; it is substantiated by various consumer surveys and market studies. The experiences sought often encourage personal growth, offer novel perspectives, and facilitate meaningful human connections. As a result, travel agencies, tour operators, and destination marketers are recognizing this shift and are consequently expanding their adventure tourism offerings to meet the growing demand.

The impact of social media

Social media platforms have emerged as strong tools for influencing consumer behavior, and the adventure tourism market is no exception. Moreover, social media platforms are proliferated with travel content, showcasing both mainstream and off-the-beaten-path experiences. Adventure tourism activities, which are inherently photogenic and shareable, frequently go viral, creating a sort of online 'word-of-mouth' effect. Besides this, social media also serves as a platform for reviews and recommendations, building credibility and trust among potential adventurers. Furthermore, the sense of community fostered by these platforms can inspire individuals to undertake activities they may not have otherwise considered. Businesses within the adventure tourism sector are increasingly leveraging social media for marketing, understanding its role in shaping consumer preferences and expectations.

Advancements in technology

Ongoing technological innovations are making it significantly easier for consumers to access the adventure tourism market. Booking platforms and mobile apps streamline the planning process, offering consumers an array of options tailored to their specific interests and capabilities. These platforms often come equipped with features like real-time availability, customer reviews, and secure payment gateways, thereby reducing the logistical challenges traditionally associated with adventure tourism. Additionally, technology is also improving safety measures global positioning system (GPS) tracking, advanced weather forecasting, and emergency communication systems are making adventure activities more secure, thus reducing one of the significant barriers that potential travelers might face. The adoption of these technologies is acting as a catalyst enabling more people to participate in adventure tourism activities.

Adventure Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on type, activity, age group, and sales channel.

Breakup by Type:

Hard Adventure

Soft Adventure

Soft adventure accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes hard adventure and soft adventure. According to the report, soft adventure represented the largest segment.

Soft adventure activities, such as hiking, cycling, and snorkeling, tend to be more accessible to a broad range of people, including those with varying fitness levels and ages. This inclusivity enlarges the market demographic, thereby boosting the market growth. Concurrent with this, these activities usually require less specialized equipment and training, making them more convenient and cost-effective for the average traveler, which, in turn, is strengthening the market growth. Furthermore, soft adventure tourism often poses fewer risks compared to hard adventure activities, such as rock climbing or white-water rafting, making it more appealing to safety-conscious travelers, thus creating a favorable outlook for market expansion.

Breakup by Activity:

Land-based Activity

Water-based Activity

Air-based Activity

Land-based activity holds the largest share in the industry

A detailed breakup and analysis of the market based on the activity has also been provided in the report. This includes land-based, water-based, and air-based activities. According to the report, land-based activity accounted for the largest market share.

The accessibility of land-based activities like hiking, trekking, and mountain biking is generally higher compared to water-based or air-based activities. These activities often require less specialized equipment and training, making them more approachable for a broader audience. In confluence with this, many popular tourist destinations are better equipped to offer land-based activities due to their geographical features, such as mountain ranges, forests, and deserts. This widespread availability boosts participation rates, aiding in market expansion. Another contributing factor is the versatility of land-based adventures, which can cater to varying skill levels and preferences, thereby attracting a diverse range of participants.

Breakup by Age Group:

Below 30 Years

30-41 Years

42-49 Years

50 Years and Above

30-41 years represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30-41 years, 42-49 years, and 50 years and above. According to the report, 30-41 years represented the largest segment.

Individuals in this age range often find themselves in a life stage conducive to adventure travel. They are typically past the stage of early career uncertainties and family planning, which can limit travel opportunities. Consequently, they have more disposable income and time to devote to adventurous pursuits, which is presenting lucrative opportunities for market expansion. In addition to this, this demographic cohort places a high value on experiences and personal growth, propelling the market forward. Adventure tourism offers opportunities for self-discovery, challenge, and pushing boundaries, aligning with the values and desires of this age group.

Breakup by Sales Channel:

Travel Agent

Direct

Direct exhibits a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct. According to the report, direct represented the largest segment.

Direct sales channels provide tour operators and adventure companies with greater control over their offerings, allowing them to customize experiences to the specific needs and preferences of their target audience. This customization enhances customer satisfaction and loyalty, which is aiding in market expansion. Moreover, direct channels enable these businesses to maximize their profit margins by eliminating third-party commissions and fees associated with intermediaries. This cost-effectiveness allows for competitive pricing and attractive package deals, drawing in more customers, thereby influencing the market growth. With the growing emphasis on authenticity and unique experiences in adventure tourism, direct sales channels are well-positioned to continue their dominance in this market.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accounting for the largest adventure tourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe's dominance in the adventure tourism market can be attributed to the continent's rich diversity of landscapes and environments providing an ideal playground for a wide range of adventure activities, from alpine skiing in the Swiss Alps to hiking in the Scottish Highlands. Furthermore, the geographical diversity of Europe attracts adventure seekers from around the world, creating a favorable outlook for market expansion. In line with this, Europe's well-developed infrastructure, including extensive trail networks, well-maintained national parks, and efficient transportation systems, makes it convenient for travelers to access and enjoy these adventure experiences. Apart from this, Europe's strong commitment to sustainability and environmental conservation aligns with the responsible and eco-friendly ethos often associated with adventure tourism, further enhancing its appeal.

Competitive Landscape:

The global adventure tourism market boasts a dynamic and competitive landscape, characterized by a mix of established players and emerging entrants striving to cater to the growing demand for adventurous and experiential travel. The leading players in the adventure tourism market are actively shaping the industry through strategic initiatives. They are also emphasizing sustainability, incorporating eco-friendly practices and responsible tourism principles to minimize their environmental impact. Moreover, these key players are investing in technology, using digital platforms to streamline bookings, enhance customer experiences, and provide real-time updates to adventurers. Collaborations with local communities and indigenous groups are becoming more common, ensuring that the benefits of adventure tourism are shared with the destinations' residents.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Abercrombie & Kent USA LLC

Austin Adventures Inc.

Butterfield & Robinson Inc.

Cox & Kings Ltd.

Discovery Nomads

G Adventures

Geographic Expeditions Inc.

Intrepid Group Limited

Mountain Travel Sobek

Recreational Equipment Inc.

ROW Adventures

TUI AG

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In April 2023, Abercrombie & Kent, luxury travel company launched a new expedition cruise that will give guests a chance to venture to Earth's northernmost point.

In December 2022, Active Adventures and Austin Adventures launched their revamped brands, driven by feedback from guests, employees, and partners, with a focus on delivering inspiring global adventure travel experiences.

In April 2021, Trivago, a leading global accommodation search platform, collaborated with TUI Group, the world's leading tourism group, to provide trivago users with direct access to more than 55,000 excursions, activities and tickets.

Key Questions Answered in This Report

  • 1. What was the size of the global adventure tourism market in 2022?
  • 2. What is the expected growth rate of the global adventure tourism market during 2023-2028?
  • 3. What are the key factors driving the global adventure tourism market?
  • 4. What has been the impact of COVID-19 on the global adventure tourism market?
  • 5. What is the breakup of the global adventure tourism market based on the type?
  • 6. What is the breakup of the global adventure tourism market based on the activity?
  • 7. What is the breakup of the global adventure tourism market based on the age group?
  • 8. What is the breakup of the global adventure tourism market based on the sales channel?
  • 9. What are the key regions in the global adventure tourism market?
  • 10. Who are the key players/companies in the global adventure tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Adventure Tourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Hard Adventure
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Soft Adventure
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 Land-based Activity
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Water-based Activity
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Air-based Activity
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Age Group

  • 8.1 Below 30 Years
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 30-41 Years
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 42-49 Years
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 50 Years and Above
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agent
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Abercrombie & Kent USA LLC
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Austin Adventures Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Butterfield & Robinson Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Cox & Kings Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Discovery Nomads
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 G Adventures
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Geographic Expeditions Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Intrepid Group Limited
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Mountain Travel Sobek
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Recreational Equipment Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 ROW Adventures
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 TUI AG
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Adventure Tourism Market: Major Drivers and Challenges
  • Figure 2: Global: Adventure Tourism Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Adventure Tourism Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Adventure Tourism Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Adventure Tourism Market: Breakup by Activity (in %), 2022
  • Figure 6: Global: Adventure Tourism Market: Breakup by Age Group (in %), 2022
  • Figure 7: Global: Adventure Tourism Market: Breakup by Sales Channel (in %), 2022
  • Figure 8: Global: Adventure Tourism Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Adventure Tourism (Hard Adventure) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Adventure Tourism (Hard Adventure) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Adventure Tourism (Soft Adventure) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Adventure Tourism (Soft Adventure) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Adventure Tourism (Land-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Adventure Tourism (Land-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Adventure Tourism (Water-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Adventure Tourism (Water-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Adventure Tourism (Air-based Activity) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Adventure Tourism (Air-based Activity) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Adventure Tourism (Below 30 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Adventure Tourism (Below 30 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Adventure Tourism (30-41 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Adventure Tourism (30-41 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Adventure Tourism (42-49 Years) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Adventure Tourism (42-49 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Adventure Tourism (50 Years and Above) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Adventure Tourism (50 Years and Above) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Adventure Tourism (Travel Agent) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Adventure Tourism (Travel Agent) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Adventure Tourism (Direct) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Adventure Tourism (Direct) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: North America: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: North America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: United States: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: United States: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Canada: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Canada: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Asia-Pacific: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Asia-Pacific: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: China: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: China: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Japan: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Japan: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: India: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: India: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: South Korea: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: South Korea: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Australia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Australia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Indonesia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Indonesia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Europe: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Europe: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Germany: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Germany: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: France: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: France: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: United Kingdom: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: United Kingdom: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Italy: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Italy: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Spain: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Spain: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Russia: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Russia: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Latin America: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Latin America: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Brazil: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Brazil: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Mexico: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Mexico: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Middle East and Africa: Adventure Tourism Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Middle East and Africa: Adventure Tourism Market: Breakup by Country (in %), 2022
  • Figure 79: Middle East and Africa: Adventure Tourism Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Global: Adventure Tourism Industry: SWOT Analysis
  • Figure 81: Global: Adventure Tourism Industry: Value Chain Analysis
  • Figure 82: Global: Adventure Tourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Adventure Tourism Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Adventure Tourism Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Adventure Tourism Market Forecast: Breakup by Activity (in Million US$), 2023-2028
  • Table 4: Global: Adventure Tourism Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
  • Table 5: Global: Adventure Tourism Market Forecast: Breakup by Sales Channel (in Million US$), 2023-2028
  • Table 6: Global: Adventure Tourism Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Adventure Tourism Market: Competitive Structure
  • Table 8: Global: Adventure Tourism Market: Key Players