市场调查报告书
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1434364
探险旅游市场:按类型、活动、通路划分 - 全球预测 2023-2030Adventure Tourism Market by Type (Hard, Soft), Activity (Air-based Activity, Land-based Activity, Water-based Activity), Distribution Channel - Global Forecast 2023-2030 |
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预计2022年探险旅游市场规模为5,612.1亿美元,预估2023年将达6,098.9亿美元,2030年将达13.9452亿美元,复合年增长率为12.05%。
全球探险旅游市场
主要市场统计 | |
---|---|
基准年[2022] | 5612.1亿美元 |
预测年份 [2023] | 6098.9亿美元 |
预测年份 [2030] | 1,394,520 百万美元 |
复合年增长率(%) | 12.05% |
探险旅游是探索和旅行到偏远和异国风的目的地,并要求旅行者期待意想不到的事情。冒险旅游越来越受到寻求不同于典型海滩度假的度假方式的旅客的欢迎。探险旅游还包括在假期期间参与具有挑战性的体验,例如登山、远足、滑翔伞、蹦极、漂流和攀岩。健身和户外活动的趋势,加上全球可支配收入的增加,正在推动探险旅游市场的成长。然而,不可预测的天气条件和与探险活动相关的高成本可能会严重阻碍探险旅游市场的成长。此外,政府促进旅游业的倡议和社交媒体影响力的出现预计将为市场提供成长机会。
区域洞察
在美洲,美国和加拿大是探险旅游的领导者。从洛矶山脉到大峡谷,多样化的景观使这些国家成为冒险家的理想目的地。消费者趋势青睐永续和负责任的旅行体验,并强调当地文化和环保做法。对国家公园和保护区的投资以及独特的当地体验的开拓正在推动该地区的市场成长。欧洲、中东、非洲形势多元。欧洲拥有热门的冒险目的地,包括瑞士阿尔卑斯山的滑雪、地中海的水上运动以及各种健行路线。非洲提供狩猎、登山、乞力马扎罗和沙漠探险等活动。中东透过沙漠探险、红海潜水和山地健行等活动吸引冒险家。该地区提供各种冒险活动,可满足各种兴趣和偏好。在亚太地区,中国、日本和印度等国家服务庞大的国内市场和国际游客。中国经济的快速成长带动了出境观光的成长,中国游客开始寻求海外探险体验。日本融合了传统文化和自然景观,而印度则以其喜马拉雅探险和野生动物之旅而闻名。该地区的探险旅游正在蓬勃发展,人们对健康养生和探险活动相结合的渴望日益增长。
FPNV定位矩阵
FPNV定位矩阵对于评估探险旅游市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对冒险旅游市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1-市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2-市场开拓:我们深入研究利润丰厚的新兴市场,并分析它们在成熟细分市场中的渗透率。
3- 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4-竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5- 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1-探险旅游市场的市场规模和预测是多少?
2-在冒险旅游市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3-探险旅游市场的技术趋势和法律规范是什么?
4-探险旅游市场主要供应商的市场占有率是多少?
5-进入探险旅游市场适合的型态和策略手段是什么?
[199 Pages Report] The Adventure Tourism Market size was estimated at USD 561.21 billion in 2022 and expected to reach USD 609.89 billion in 2023, at a CAGR 12.05% to reach USD 1,394.52 billion by 2030.
Global Adventure Tourism Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2022] | USD 561.21 billion |
Estimated Year [2023] | USD 609.89 billion |
Forecast Year [2030] | USD 1,394.52 billion |
CAGR (%) | 12.05% |
Adventure tourism involves exploring and traveling to remote and exotic destinations, where the traveler should expect the unexpected. Adventure tourism is gaining popularity as travelers seek unusual holidays, unlike typical beach vacations. Adventure tourism includes challenging experiences during the vacation, such as mountaineering expeditions, trekking, paragliding, bungee jumping, rafting, and rock climbing. The growing trend for fitness and outdoor activities, coupled with rising disposable incomes globally, has encouraged the growth of the adventure tourism market. However, unpredictable weather conditions and high costs associated with adventure activities can significantly hamper the growth of the adventure tourism market. Furthermore, the government initiatives to promote tourism and the emergence of social media influence are expected to offer growth opportunities for the market.
Regional Insights
In the Americas, the United States and Canada are prominent players in adventure tourism. The diverse landscapes, from the Rocky Mountains to the Grand Canyon, make these countries attractive destinations for adventure seekers. Consumer trends prefer sustainable and responsible travel experiences, emphasizing local culture and eco-friendly practices. Investment in national parks and protected areas, as well as the development of unique local experiences, are driving the market growth in the region. The adventure tourism market in Europe, the Middle East, and Africa showcases a diverse landscape. Europe boasts popular adventure destinations such as the Swiss Alps for skiing, the Mediterranean for water sports, and various trekking routes. Africa offers safaris, mountain climbing, Kilimanjaro, and desert expeditions. The Middle East attracts adventure seekers with activities such as desert safaris, diving in the Red Sea, and mountain trekking. This region presents various adventurous activities catering to different interests and preferences. In Asia Pacific, countries including China, Japan, and India cater to a large domestic market and international visitors. China's rapid economic growth has increased outbound tourism, with Chinese tourists seeking adventure experiences abroad. Japan offers a blend of traditional culture and natural landscapes, while India is known for its Himalayan adventures and wildlife tours. Adventure tourism in this region is growing rapidly, with an increasing desire for health and wellness retreats intertwined with adventure activities.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Adventure Tourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Adventure Tourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Adventure Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Austin Adventures, Inc. by Active Adventures, Butterfield & Robinson Inc., Contiki, Discovery Nomad, Exodus Travels Limited, Explore Worldwide Ltd, G Adventures, HolidayPirates Limited, International Expeditions, Intrepid Group Ltd., Intrepid Travel by Intrepid Group Pty Limited, KE Adventure Travel, Mountain Travel Sobek, National Geographic Partners, LLC, Natural Habitat Adventures, REI Adventures, Row Adventure, TourRadar GmbH, Travel Talk Adventures LTD., TUI Group, Undiscovered Mountains, WeRoad, and Zegrahm Expeditions.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Adventure Tourism Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Adventure Tourism Market?
3. What are the technology trends and regulatory frameworks in the Adventure Tourism Market?
4. What is the market share of the leading vendors in the Adventure Tourism Market?
5. Which modes and strategic moves are suitable for entering the Adventure Tourism Market?