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市场调查报告书
商品编码
1390833

豪华手錶市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Luxury Watch Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 140 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球豪华腕錶市场规模达274亿美元。展望未来， IMARC Group预计到2028年市场规模将达到333亿美元，2022-2028年复合年增长率（CAGR）为3.30%。卓越的工艺和丰富的遗产、地位和声望的象征、不断增加的投资价值、引进尖端技术和产品创新、有效的营销和收藏吸引力是推动市场的主要因素。

奢华腕錶是一种高端时计，体现了卓越的工艺、精准度和美感。奢华腕錶由具有卓越历史的着名製錶师精心打造，通常被认为不仅仅是功能性配件；它们代表了艺术与工程的融合。这些手錶采用最优质的材料精心组装而成，例如贵金属、蓝宝石水晶和复杂的錶盘。奢华腕錶不仅提供准确的计时功能，还提供精准的计时功能。它们包含一种排他性和地位感。许多豪华手錶品牌都拥有跨越数十年的丰富传统，这增强了它们的吸引力和价值。这些时计通常配备陀飞轮、万年历和计时码表等复杂机械装置，展现製錶创新的巅峰之作。收藏家和爱好者被豪华手錶所吸引，不仅因为它们的技术实力，还因为它们的投资潜力。限量生产以及与知名设计师或名人的合作增加了它们的吸引力。劳力士、百达翡丽和爱彼等标誌性品牌是奢华腕錶的代名词，象征传统优雅与现代精緻。在奢华腕錶的世界中，每件作品都是业界奉献精神、技艺和艺术的证明。

奢华腕錶以其卓越的工艺和丰富的传统而闻名。对细节的一丝不苟和着名製錶师的传承吸引了寻求体现传统和艺术的产品的消费者。此外，豪华手錶也是声望和地位的象征。拥有知名品牌的高端腕錶象征着一个人的成功、品味和富裕，使其受到个人和收藏家的追捧。除此之外，奢华腕錶的稀有性和独特性也增强了其作为投资资产的潜力。限量生产、合作和历史意义可以随着时间的推移提高手錶的价值，吸引寻求替代投资机会的投资者。除此之外，奢华腕錶品牌在秉承传统的同时，也不断突破创新的界限。这些手錶融合了先进的材料、复杂的复杂功能和尖端技术，吸引了欣赏经典设计和现代功能的爱好者。与此一致的是，豪华手錶通常具有文化意义和情感价值。它们可以纪念里程碑、纪念成就并作为传家宝，在消费者和他们的时计之间建立情感联繫。此外，豪华手錶市场受益于日益全球化，使这些产品能够被更广泛的国际受众所接受。可支配收入不断增加的新兴市场（尤其是亚洲）对市场的扩张做出了重大贡献。此外，策略行销活动和名人代言增强了品牌知名度和吸引力。与有影响力的人物的合作建立了理想的联繫，推动了寻求效仿偶像的消费者的需求。

豪华手錶市场趋势/驱动因素：

工艺与传承

这些手錶不仅是计时装置，也是计时装置。它们是精心製作的艺术品，体现了数百年的传统。专业製錶师花费数年时间精进自己的技艺，打造出展现出无与伦比的精准度和美感的时计。从复杂的錶盘设计到手工雕刻的机芯，对细节的关注展现了代代相传的精湛技艺。奢华手錶品牌往往拥有传奇的历史，这有助于增强其吸引力。创新和艺术的遗产将消费者与品牌的传统联繫起来，唤起一种永恆的感觉。这种传统延伸到了塑造产业的标誌性车型，在过去和现在之间架起了一座桥樑。对工艺的执着和对传统的尊重将奢华腕錶从功能性配件的范畴提升为持久卓越的象征。

身份的象征

拥有知名品牌精心製作的时计可以立即传达出成功、品味和精緻感。豪华手錶通常限量生产，其独特性增加了它们的吸引力，因为拥有手錶意味着成为欣赏精緻工艺的专属俱乐部的成员。配戴奢华腕錶可以是一种无声却有力的宣言，彰显一个人的成就和社会地位。这些手錶能够吸引註意力并引发对话，使其不仅仅是配件。与拥有奢侈手錶相关的声望让消费者产生了与象征富裕和成就的品牌结盟的强烈愿望。

投资潜力

某些手錶的价值随着时间的推移而升值，使其成为投资多元化的有吸引力的选择。限量生产、历史意义和标誌性设计等因素可以显着提高手錶在二级市场上的价值。收藏家经常寻找具有​​独特属性的手錶，例如限量版或具有复杂功能的型号。復古手錶，尤其是那些来自知名品牌的手錶，由于其稀有性和收藏价值而可以卖出高价。钟錶专业知识与投资潜力的融合，使奢华腕錶不仅是可穿戴的艺术品，更是能随着时间的流逝而升值的宝贵资产。

奢华手錶产业细分：

IMARC Group提供了全球豪华手錶市场报告各细分市场主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据类型、最终用户和配销通路对市场进行了分类。

按类型划分：

类比手錶

数位手錶

类比手錶主导市场

该报告根据类型提供了详细的市场细分和分析。这包括类比手錶和数位手錶。根据该报告，类比手錶占据了最大的细分市场。

指针式手錶具有永恆的吸引力，能够引起不同年龄层和不同风格偏好的广大消费者的共鸣。其经典设计以时针、分针以及数字或标记为特色，吸引了那些欣赏传统计时优雅的人们。此外，类比手錶通常提供多种款式、材质和价位的选择，使其适合广大消费者。这种多功能性确保类比手錶能够满足正式和休閒场合的需求，从而提高其整体市场需求。此外，类比錶盘的熟悉度和易用性也促进了它们的流行。习惯这种格式的使用者会发现它直观、简单，使得类比手錶成为许多人的首选。

按最终用户划分：

女性

男士

男女通用的

女性在市场中占有最大份额

报告还提供了基于最终用户的详细市场细分和分析。这包括女性、男性和男女皆宜的。报告显示，女性占据了最大的市场。

多年来，手錶的作用发生了重大转变，从单纯的计时装置转变为时尚宣言和个人风格的表达。女式手​​錶充分利用了这一演变，提供了大量的设计、颜色、材料和尺寸，以满足不同的时尚偏好。这种定制使女性能够根据个人品味来设计自己的外观和配件，使手錶成为她们整体造型中的关键元素。此外，女性赋权和平权运动的兴起促使钟錶产业专门迎合女性消费者，从而带来了更广泛的选择，迎合了更广泛的受众。

按配销通路划分：

网上商店

线下商店

线下门市占市场主导地位

该报告根据配销通路对市场进行了详细的细分和分析。这包括线上商店和线下商店。报告称，线下商店占据了最大的份额。

实体店为顾客提供了直接接触产品的机会，使他们能够在购买前看到、触摸和试穿商品。这种感官互动增强了消费者的信心并减少了与线上购物相关的不确定性。此外，线下商店透过知识渊博的员工促进人际互动，他们可以提供个人化建议并即时解决客户疑问。这种水准的客户服务有助于建立信任和品牌忠诚度。此外，某些产品类别（例如手錶）受益于线下商店提供的实践体验。手錶设计、材料和工艺的复杂性最好亲自欣赏。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美在市场上表现出明显的主导地位

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是豪华手錶的最大市场。

该地区的富裕程度为大量消费者提供了购买力，可以购买包括豪华手錶在内的高端商品。文化因素也发挥关键作用。北美重视自我表达和个人风格，奢华手錶是地位、成就和精緻的象征。对个人主义和理想生活的重视推动了对着名时计的需求。此外，豪华手錶品牌有效的行销努力巩固了市场地位。品牌巧妙地利用名人代言、合作和独家活动来创造吸引力并培养独特感。发达的零售格局和着名奢侈品购物目的地的存在进一步增强了北美的吸引力。

竞争格局：

着名的奢华腕錶品牌不断投资创新，打造将经典美学与尖端技术结合的时计。这些品牌融合了先进的材料、复杂的复杂功能和智慧的功能，在秉承传统工艺的同时迎合了现代人的喜好。此外，主要参与者经常发布限量版手錶，以吸引寻求独特性的收藏家和爱好者。与着名设计师、艺术家或其他奢侈品牌的合作为时计带来独特的触感，激发人们的期待并推动需求。除此之外，品牌还透过週年纪念版和以传统为重点的活动来利用其丰富的历史。这些倡议突显了品牌历史上的标誌性车型和关键时刻，唤起怀旧之情，并与重视传统的消费者产生共鸣。除此之外，奢华腕錶品牌也优先打造沉浸式零售体验。旗舰店、精品店和独家活动为顾客提供了与品牌及其产品互动的机会，从而建立更深的联繫。为此，主要参与者积极培养强大的线上影响力，并认识到数位景观对消费者行为的影响。参与网站、社群媒体平台和电子商务管道使品牌能够接触全球受众并保持相关性。此外，日益增强的环保意识促使豪华手錶品牌采取永续的做法。从负责任的材料采购到环保包装，这些努力与不断变化的消费者价值观一致。

该报告对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

苹果公司。

百年灵公司

卡西欧电脑有限公司

西铁城表行有限公司

历峰集团金融公司

化石集团公司

爱马仕国际有限公司

开云集团

LVMH 酩悦轩尼诗路易威登

摩凡陀集团公司

百达翡丽公司

劳力士公司

精工手錶株式会社

斯沃琪集团有限公司

泰坦有限公司

最近的发展：

爱马仕国际有限公司 (Hermes International SA) 最近在其产品阵容中推出了新鲜而迷人的新产品：爱马仕 H08 系列男士手錶。该系列拥有五款独特的 39 毫米錶款，其中四款采用钛金属錶壳，一款则采用填充石墨烯的复合材料製成的錶壳。该系列的设计以垫形形式为特点，从运动世界中汲取灵感，将动感线条与优美曲线和谐地融为一体。

2023 年，劳力士 (Rolex) 推出了宇宙计型迪通拿 (Cosmograph Daytona)，其錶盘透过调整尺寸和重新设计的时标和计时环实现了新的图形平衡。颜色和饰面的微妙组合凸显了錶盘与计时盘和/或其圆环之间的对比，带来了更大的视觉和谐和更现代的风范。

2022 年，苹果宣布推出 Apple Watch Ultra，这是一款结合了大胆设计和广泛创新功能的全新豪华智慧手錶。苹果产品线的这一新成员旨在为寻求豪华智慧手錶的用户提供优质体验。

本报告回答的关键问题

  • 全球奢侈腕錶市场有多大
  • 2023-2028年全球豪华手錶市场的预期成长率是多少
  • 推动全球豪华手錶市场的关键因素是什么
  • COVID-19 对全球豪华手錶市场有何影响
  • 全球豪华手錶市场按类型划分是怎么样的
  • 基于最终用户的全球豪华腕錶市场的细分如何
  • 根据配销通路，全球起司市场的细分如何
  • 全球奢华腕錶市场的重点区域有哪些
  • 谁是全球豪华手錶市场的主要参与者/公司

本报告回答的关键问题

  • 全球奢侈腕錶市场有多大？
  • 2023-2028年全球豪华手錶市场的预期成长率是多少？
  • 推动全球豪华手錶市场的关键因素是什么？
  • COVID-19 对全球豪华手錶市场有何影响？
  • 全球豪华手錶市场按类型划分是怎么样的？
  • 基于最终用户的全球豪华腕錶市场的细分如何？
  • 根据配销通路，全球起司市场的细分情况如何？
  • 全球奢华腕錶市场的重点地区有哪些？
  • 谁是全球豪华手錶市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球豪华手錶市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按类型分類的市场细分

  • 类比手錶
    • 市场走向
    • 市场预测
  • 数位手錶
    • 市场走向
    • 市场预测

第 7 章：最终用户的市场区隔

  • 女性
    • 市场走向
    • 市场预测
  • 男士
    • 市场走向
    • 市场预测
  • 男女通用的
    • 市场走向
    • 市场预测

第 8 章：按配销通路分類的市场区隔

  • 网上商店
    • 市场走向
    • 市场预测
  • 线下商店
    • 市场走向
    • 市场预测

第 9 章：按地区分類的市场区隔

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Apple Inc.
    • Breitling SA
    • Casio Computer Co. Ltd.
    • Citizen Watch Co. Ltd.
    • Compagnie Financiere Richemont SA
    • Fossil Group Inc.
    • Hermes International SA
    • Kering
    • LVMH Moet Hennessy Louis Vuitton
    • Movado Group Inc.
    • Patek Philippe SA
    • Rolex SA
    • Seiko Watch Corporation
    • The Swatch Group Ltd.
    • Titan Company Limited
Product Code: SR112023A4721

Abstract

The global luxury watch market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 33.3 Billion by 2028, exhibiting a growth rate (CAGR) of 3.30% during 2022-2028. The exceptional craftsmanship and rich heritage, symbol of status and prestige, increasing investment value, introduction of cutting edge technology and product innovation, effective marketing, and collectible allure are some of the major factors propelling the market.

A luxury watch is a high-end timepiece that exemplifies exceptional craftsmanship, precision, and aesthetic appeal. Crafted by renowned watchmakers with a history of excellence, luxury watches are often considered more than just functional accessories; they represent a blend of artistry and engineering. These watches are meticulously assembled using the finest materials, such as precious metals, sapphire crystals, and intricate dials. Luxury watches offer more than just accurate timekeeping; they encompass a sense of exclusivity and status. Many luxury watch brands have a rich heritage that spans decades, contributing to their allure and value. These timepieces often incorporate complex mechanisms, such as tourbillons, perpetual calendars, and chronographs, showcasing the pinnacle of watchmaking innovation. Collectors and enthusiasts are drawn to luxury watches not only for their technical prowess but also for their investment potential. Limited production runs and collaborations with renowned designers or celebrities add to their desirability. Iconic brands like Rolex, Patek Philippe, and Audemars Piguet are synonymous with luxury watches, symbolizing both traditional elegance and modern sophistication. In the world of luxury watches, each piece is a testament to the dedication, skill, and artistry that defines the industry.

Luxury watches are renowned for their exceptional craftsmanship and rich heritage. The meticulous attention to detail and the legacy of renowned watchmakers attract consumers seeking products that exemplify tradition and artistry. Additionally, luxury watches serve as symbols of prestige and status. Owning a high-end timepiece from a renowned brand communicates one's success, taste, and affluence, making them sought after by individuals and collectors alike. Other than this, the rarity and exclusivity of luxury watches contribute to their potential as investment assets. Limited production runs, collaborations, and historical significance can enhance a watch's value over time, attracting investors looking for alternative investment opportunities. Besides this, while steeped in tradition, luxury watch brands continually push the boundaries of innovation. Incorporating advanced materials, intricate complications, and cutting-edge technology, these watches attract enthusiasts who appreciate both classic design and modern features. In line with this, luxury watches often hold cultural significance and sentimental value. They can commemorate milestones, mark achievements, and serve as heirlooms, creating an emotional connection between consumers and their timepieces. Furthermore, the luxury watch market benefits from increasing globalization, making these products accessible to a broader international audience. Emerging markets with rising disposable incomes, particularly in Asia, contribute significantly to the market's expansion. Moreover, strategic marketing campaigns and celebrity endorsements amplify brand visibility and desirability. Partnerships with influential figures create aspirational connections, driving demand among consumers who seek to emulate their idols.

Luxury Watch Market Trends/Drivers:

Craftsmanship and Heritage

These watches are not just timekeeping devices; they are meticulously crafted works of art that embody centuries-old traditions. Expert watchmakers dedicate years to perfecting their skills, resulting in timepieces that exhibit unparalleled precision and beauty. The attention to detail, from intricate dial designs to hand-engraved movements, showcases the mastery passed down through generations. Luxury watch brands often have storied histories that contribute to their appeal. The legacy of innovation and artistry connects consumers with a brand's heritage, evoking a sense of timelessness. This heritage extends to iconic models that have shaped the industry, creating a bridge between the past and the present. The commitment to craftsmanship and the reverence for heritage elevate luxury watches beyond functional accessories to symbols of enduring excellence.

Status Symbol

Possessing a meticulously crafted timepiece from a renowned brand instantly communicates success, taste, and sophistication. The exclusivity of luxury watches, often produced in limited quantities, adds to their allure, as owning one signifies membership in an exclusive club of individuals who appreciate refined craftsmanship. Wearing a luxury watch can be a silent yet powerful statement, signaling one's accomplishments and social standing. These watches have the ability to captivate attention and spark conversations, making them more than mere accessories. The cachet associated with luxury watch ownership creates an aspirational desire among consumers to align themselves with brands that epitomize opulence and achievement.

Investment Potential

Certain watches appreciate in value over time, making them attractive alternatives for investment diversification. Factors such as limited production runs, historical significance, and iconic design can significantly enhance a watch's value in the secondary market. Collectors often seek out watches that possess unique attributes, such as limited-edition releases or models with intricate complications. Vintage watches, especially those from prestigious brands, can command premium prices due to their rarity and collectible appeal. The convergence of horological expertise and investment potential makes luxury watches not only wearable art but also valuable assets that can appreciate in tandem with the passage of time.

Luxury Watch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global luxury watch market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, end user and distribution channel.

Breakup by Type:

Analog Watch

Digital Watch

Analog watch dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes analog watch and digital watch. According to the report, analog watch represented the largest segment.

Analog watches possess a timeless appeal that resonates with a wide range of consumers across various age groups and style preferences. Their classic design, featuring hour and minute hands along with numerals or markers, appeals to those who appreciate the elegance of traditional timekeeping. Furthermore, analog watches often offer a diverse selection of styles, materials, and price points, making them accessible to a broad spectrum of consumers. This versatility ensures that analog watches can cater to both formal and casual occasions, enhancing their overall market demand. Moreover, the familiarity of analog watch faces and their ease of use contribute to their popularity. Users accustomed to this format find it intuitive and straightforward, making analog watches a preferred choice for many.

Breakup by End User:

Women

Men

Unisex

Women hold the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes women, men, and unisex. According to the report, women accounted for the largest market share.

Over the years, there has been a significant transformation in the role of watches, transitioning from mere timekeeping devices to fashion statements and expressions of individual style. Women's watches have capitalized on this evolution, offering a plethora of designs, colors, materials, and sizes that align with diverse fashion preferences. This customization empowers women to curate their appearance and accessorize according to their personal taste, making watches a key element in their ensemble. Furthermore, the rise of women's empowerment and equality movements has prompted the watch industry to cater specifically to female consumers, resulting in a broader array of options that cater to a wider audience.

Breakup by Distribution Channel:

Online Stores

Offline Stores

Offline stores dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores. According to the report, offline stores represented the largest segment.

Physical stores provide customers with the opportunity to engage with products directly, enabling them to see, touch, and try on items before making a purchase. This sensory interaction enhances consumer confidence and reduces uncertainties associated with online shopping. Furthermore, offline stores foster human interaction through knowledgeable staff who can provide personalized recommendations and address customer queries in real time. This level of customer service contributes to building trust and brand loyalty. Moreover, certain product categories, like watches, benefit from the hands-on experience that offline stores provide. The intricacies of watch design, materials, and craftsmanship are better appreciated in person.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America was the largest market for luxury watches.

The affluence across the region provides a substantial consumer base with the purchasing power to indulge in high-end goods, including luxury watches. Cultural factors also play a pivotal role. North America values self-expression and personal style, with luxury watches serving as symbols of status, achievement, and refinement. The emphasis on individualism and aspirational living drives the demand for prestigious timepieces. Additionally, effective marketing efforts by luxury watch brands have solidified the position of the market. Brands have adeptly leveraged celebrity endorsements, collaborations, and exclusive events to create desirability and cultivate a sense of exclusivity. The well-developed retail landscape and the presence of prominent luxury shopping destinations further enhance North America's appeal.

Competitive Landscape:

Prominent luxury watch brands invest in continuous innovation to create timepieces that marry classic aesthetics with cutting-edge technology. Incorporating advanced materials, intricate complications, and smart functionalities, these brands cater to modern preferences while upholding traditional craftsmanship. Additionally, key players often release limited-edition watches that appeal to collectors and enthusiasts seeking exclusivity. Collaborations with renowned designers, artists, or other luxury brands lend a unique touch to timepieces, fostering anticipation and driving demand. Other than this, brands leverage their rich histories through anniversary editions and heritage-focused campaigns. These initiatives highlight iconic models and pivotal moments in a brand's timeline, evoking nostalgia and resonating with consumers who value tradition. Besides this, luxury watch brands prioritize creating immersive retail experiences. Flagship stores, boutiques, and exclusive events offer customers opportunities to engage with the brand and its products, fostering a deeper connection. In line with this, key players actively cultivate a strong online presence, recognizing the digital landscape's influence on consumer behavior. Engaging websites, social media platforms, and e-commerce channels enable brands to reach global audiences and maintain relevance. Moreover, growing environmental awareness prompts luxury watch brands to adopt sustainable practices. From responsible sourcing of materials to eco-friendly packaging, these efforts align with evolving consumer values.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple Inc.

Breitling SA

Casio Computer Co. Ltd.

Citizen Watch Co. Ltd.

Compagnie Financiere Richemont SA

Fossil Group Inc.

Hermes International S.A.

Kering

LVMH Moet Hennessy Louis Vuitton

Movado Group Inc.

Patek Philippe SA

Rolex SA

Seiko Watch Corporation

The Swatch Group Ltd.

Titan Company Limited

Recent Developments:

Hermes International S.A. recently introduced a fresh and captivating addition to their lineup: the Hermes H08 collection of men's watches. This collection boasts five unique 39 mm models, with four of them featuring titanium cases and one showcasing a case made from a composite material filled with graphene. The collection's design, characterized by its cushion-shaped form, draws inspiration from the world of sports, resulting in a harmonious blend of dynamic lines and graceful curves.

In 2023, Rolex S.A. has introduced Cosmograph Daytona in which the dial receives new graphic balance with resized and restyled hour markers and counter rings. Subtle combinations of colors and finishes accentuate the contrast between the dial and the counters and/or their rings, bringing even greater visual harmony and a more modern demeanor.

In 2022, Apple Inc. announced the release of the Apple Watch Ultra, a new luxury smartwatch that combines bold design with a wide range of innovative features. This new addition to Apple's lineup aims to offer a premium experience for users seeking a luxury smartwatch.

Key Questions Answered in This Report

  • 1. How big is the global luxury watch market?
  • 2. What is the expected growth rate of the global luxury watch market during 2023-2028?
  • 3. What are the key factors driving the global luxury watch market?
  • 4. What has been the impact of COVID-19 on the global luxury watch market?
  • 5. What is the breakup of the global luxury watch market based on the type?
  • 6. What is the breakup of the global luxury watch market based on the end user?
  • 7. What is the breakup of the global cheese market based on the distribution channel?
  • 8. What are the key regions in the global luxury watch market?
  • 9. Who are the key players/companies in the global luxury watch market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Luxury Watch Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Analog Watch
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Digital Watch
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Women
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Men
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Unisex
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Online Stores
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Apple Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Breitling SA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Casio Computer Co. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Citizen Watch Co. Ltd.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Compagnie Financiere Richemont SA
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Fossil Group Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Hermes International S.A.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Kering
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 LVMH Moet Hennessy Louis Vuitton
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Movado Group Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Patek Philippe SA
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Rolex SA
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Seiko Watch Corporation
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
    • 14.3.14 The Swatch Group Ltd.
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio
      • 14.3.14.3 Financials
      • 14.3.14.4 SWOT Analysis
    • 14.3.15 Titan Company Limited
      • 14.3.15.1 Company Overview
      • 14.3.15.2 Product Portfolio
      • 14.3.15.3 Financials

List of Figures

  • Figure 1: Global: Luxury Watch Market: Major Drivers and Challenges
  • Figure 2: Global: Luxury Watch Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Luxury Watch Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Luxury Watch Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Luxury Watch Market: Breakup by End User (in %), 2022
  • Figure 6: Global: Luxury Watch Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Luxury Watch Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Luxury Watch (Analog Watch) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Luxury Watch (Analog Watch) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Luxury Watch (Digital Watch) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Luxury Watch (Digital Watch) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Luxury Watch (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Luxury Watch (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Luxury Watch (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Luxury Watch (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Luxury Watch (Unisex) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Luxury Watch (Unisex) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Luxury Watch (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Luxury Watch (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Luxury Watch (Offline Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Luxury Watch (Offline Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: North America: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: North America: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: United States: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: United States: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Canada: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Canada: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Asia-Pacific: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Asia-Pacific: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: China: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: China: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Japan: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Japan: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: India: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: India: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: South Korea: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: South Korea: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Australia: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Australia: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Indonesia: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Indonesia: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Others: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Others: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Europe: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Europe: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Germany: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Germany: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: France: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: France: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: United Kingdom: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: United Kingdom: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Italy: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Italy: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Spain: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Spain: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Russia: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Russia: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Others: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Others: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Latin America: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Latin America: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Brazil: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Brazil: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Mexico: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Mexico: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Others: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Others: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Middle East and Africa: Luxury Watch Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Middle East and Africa: Luxury Watch Market: Breakup by Country (in %), 2022
  • Figure 70: Middle East and Africa: Luxury Watch Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Global: Luxury Watch Industry: SWOT Analysis
  • Figure 72: Global: Luxury Watch Industry: Value Chain Analysis
  • Figure 73: Global: Luxury Watch Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Luxury Watch Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Luxury Watch Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Luxury Watch Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 4: Global: Luxury Watch Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Luxury Watch Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Luxury Watch Market: Competitive Structure
  • Table 7: Global: Luxury Watch Market: Key Players