市场调查报告书
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1173219
全球豪华腕錶市场规模、份额、行业趋势分析报告:按产品(电子、机械)、分销渠道(线下、线上)、地区、展望和预测,2022-2028 年Global Luxury Watch Market Size, Share & Industry Trends Analysis Report By Product (Electronic and Mechanical), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球奢侈手錶市场规模预计将达到 535 亿美元,预测期内復合年增长率为 5.3%。
高端手錶包含非常稀有且贵重的金属,普通手錶或廉价手錶中通常找不到这些金属。 此外,名人、皇室和富豪越来越多地选择奢侈手錶,增加了奢侈手錶在消费者眼中的价值,成为影响市场扩张的主要驱动力之一。 此外,由于具有跟踪健康状况和连接互联网等功能的豪华智能手錶的发展,目前对豪华手錶的需求正在增加。
奢侈手錶被广泛视为财富的象征和地位的象征,这会增加消费者对产品的兴趣并促进进一步的销售。 此外,女士高级手錶的日益普及也推动了需求。 这是高收入女性比例增加及其生活水平提高的结果。
COVID-19 影响分析
在 COVID-19 爆发期间,对奢侈手錶的需求激增。 豪华手錶的销量,无论是全新的还是二手的,在过去一年中都大幅增长,而且这一趋势预计会持续下去。 随着需求的增加,所有价格都在上涨。 根据飞利浦手錶拍卖统计数据,在日内瓦,每件拍品的平均价格上涨了三分之一以上,在香港上涨了一半以上。 因此,这种流行病对奢侈手錶市场产生了多重影响,供应链中断阻碍了市场增长,而二手市场却在扩大。
市场增长因素
年轻人对奢侈手錶的需求不断增长
钟錶行业因男性对奢侈品(尤其是手錶)的偏爱而蓬勃发展。 奢侈手錶需求增加的原因包括品牌知名度的提高、洋化的影响以及垄断市场的自发慾望。 高级手錶也越来越多地配备智能功能。 它预装了日常活动跟踪、智能通知、内置音乐存储、支付存储等功能。 有些还配有腕式传感器,例如脉搏血氧仪和心率传感器。
收藏手錶的趋势
手錶收藏是一种热情,对某些人来说既是机遇也是挑战。 手錶和手錶一样,有各种尺寸和形状。 製造商、品牌、时间、光洁度等各种因素交织在一起,很多人都有拥有多隻手表的嗜好。 看来消费者真的很想得到一款有特别感觉的手錶,比如亚伯拉罕林肯时代的怀錶,或者去太空的手錶。 对许多收藏家来说,手錶收藏是一种永恆的、终生的爱好。
市场製约因素
奢侈手錶的高价格和假冒的可能性
与其他奢侈品一样,手錶假冒也存在,并且是每年造成数十亿美元损失的主要工业问题。 识别假冒手錶取决于设计不一致。 拼写错误的名称或不当的品牌可能表明是假冒产品。 您必须确保手錶的所有部件均由黄金和钻石等优质材料製成。 或者,它可以由廉价材料製成,例如塑料。 在这种情况下,质量与高级手錶所要求的质量不符,显得低檔。
产品展望
奢侈手錶市场按产品分为电子和机械。 机械部分在 2021 年占据了奢侈手錶市场的重要收入份额。 这种奢侈手錶受到相当大的商务舱人群的青睐,因为它可以作为一种时尚宣言来佩戴。 豪华机械手錶的使用寿命通过使用 PVD □□和钛陶瓷涂层得到延长。 为机械表提供动力的主发条要么通过机械方式上弦,要么由随着手腕运动而旋转的转子提供动力。
分销渠道展望
奢侈手錶市场按销售渠道分为线下和线上。 2021 年,线下细分市场在奢侈手錶市场的收入份额最大。 消费者通过零售店购买高端产品的意愿不断增强,是推动这一市场扩张的主要因素。 另外,如果你是从超市、便利店、直营店等线下渠道购买的,你可以很容易地知道确切的尺寸和重量。
区域概览
按地区划分,对北美、欧洲、亚太地区和 LAMEA 的奢侈手錶市场进行了分析。 亚太地区将在 2021 年占据奢侈手錶市场的最大收入份额。 亚太地区的市场扩张是由不断变化的消费者行为和增加的可支配收入推动的。 认识到市场的潜力,国际奢侈品公司正在向中国、日本和印度等国家扩张。 该地区重要参与者的存在、高人均收入和中上阶层日益增长的声望增加了对高级手錶的需求。
The Global Luxury Watch Market size is expected to reach $53.5 billion by 2028, rising at a market growth of 5.3% CAGR during the forecast period.
Luxury watches are those that buyers see as high-end products, consisting of associations towards a high price level, aesthetics, class, rarity, excellent, and a significant amount of non-functional relationships. The product's pricing strategy, the notion that it is a high-end item, and the material it is made of are some of the motivating elements that aid in increasing sales.
As a high-end product, a luxury watch has an excellent pricing strategy that concentrates on pricing it far higher than some other varieties of watches to draw in the wealthier segments of the population. A luxury watch is also more than just a regular timepiece; it is a prestigious timepiece and is regarded as being of premium quality that is worn by extremely successful and well-respected individuals.
Additionally, it makes use of extremely rare valuable metals that are not typically found in common or budget watches. Additionally, celebrities, royalty, and well-off individuals are increasingly choosing luxury watches, elevating the value of the item in consumers' eyes and acting as one of the key driving forces influencing its wide expansion. The demand for luxury watches nowadays is also increasing because of the development of luxury smartwatches with features like the capability to track health status and connect to the internet.
Due to the luxury watch's widespread perception as a display of riches and a mark of great status, it increases consumer interest in the product and encourages more sales. In addition, the demand is being propelled forward by the rising popularity of luxury timepieces for women. This is a result of the rise in the proportion of women with high incomes and the rising level of living.
COVID - 19 Impact Analysis
During the Covid-19 outbreak, the demand for expensive timepieces skyrocketed. Luxury watch sales, both new and used, have increased dramatically over the last year, and this trend is expected to continue. All prices have increased as a result of the escalating demand. The average price per lot has increased by more than a third in Geneva and more than half in Hong Kong, according to an evaluation of the Phillips watch auction statistics. Therefore, the pandemic had a mixed impact on the luxury watch market as the secondhand market expanded while the supply chain obstructions hindered the growth of the market.
Market Growth Factors
Increasing demand for luxury watches among the younger populace
The watch industry is flourishing due to men's preference for luxury items, particularly watches. Some of the causes that contribute to the rise in demand for luxury watches include the increase in brand recognition, the impact of Westernization, and the natural demand for exclusivity. Luxury watches are also being made to incorporate smart features. The preloaded features on these watches include daily activity tracking, smart notifications, built-in music storage, and built-in storage for payments. They also have sensors for the pulse oximeter and heart rate at the wrist.
Growing trend of watch collection as a hobby
For some people, collecting watches is a passion that offers both chances and difficulties. Like clocks, watches are available in a variety of sizes and forms. The different make, brand, time, and finish of watches attract consumers to possess more than one, which ultimately has turned into a hobby for many. Consumers want to hold a watch that has a strong emphasis at least once like acquiring a pocket watch belonging to the era of Abraham Lincoln to a watch that went into space. For most collectors, collecting watches is a timeless and rewarding hobby that can last a lifetime.
Market Restraining Factors
High prices of luxury watches and the available possible counterfeits
Similar to any other luxury object, counterfeit watches can and do exist and is a significant industrial issue that costs businesses billions annually. Identifying a fake watch is dependent on design inconsistencies. A misspelled name or inappropriate branding may indicate a fake product. It is necessary to ensure that all components of the watch are crafted from superior materials, such as gold and diamonds. Or else, the components may be made of inexpensive materials such as plastic. This makes them appear low-grade and contradictory with the customary quality requirements for premium timepieces.
Product Outlook
Based on product, the luxury watch market is categorized into electronic and mechanical. The mechanical segment procured a significant revenue share in the luxury watch market in 2021. This kind of luxury watch is preferred by a sizable business-class population since it may be worn as a fashion statement. The longevity of mechanical luxury watches is increased by using PVD and titanium ceramic coatings. A mainspring, which further serves as a power source for mechanical wristwatches, is wound mechanically or powered by a rotor that rotates in response to wrist movements.
Distribution Channel Outlook
On the basis of distribution channel, the luxury watch market is divided into offline and online. The offline segment witnessed the largest revenue share in the luxury watch market in 2021. The increased consumer desire for buying high-end products through retail outlets is the main element boosting the expansion of this market. Additionally, it is now simple for customers to comprehend the precise dimensions and weight of a product while purchasing it through offline channels like supermarkets, convenience stores, and company-owned retail outlets.
Regional Outlook
Based on region, the luxury watch market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the maximum revenue share in the luxury watch market in 2021. The factors driving the market expansion in Asia Pacific were shifting consumer behaviour and rising disposable income. Because they are aware of the market's potential, international luxury companies are expanding into nations like China, Japan, and India. The presence of important actors, a high per capita income, and the rising prestige of the upper middle class in the region has increased the demand for luxury watches.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fossil Group, Inc., LVMH SE, Ralph Lauren Corporation, Rolex SA, Citizen Watch Co., Ltd., Seiko Watch Corporation, Compagnie Financiere Richemont SA, Movado Group, Inc. and The Swatch Group Ltd.
Strategies Deployed in Luxury Watch Market
Sep-2022: Apple launched Apple Watch Ultra. The watch comes with advanced features including, a 49mm titanium case, flat sapphire front crystal, and the brightest Apple watch display. The watch is designed for extreme environments.
Sep-2022: Apple launched Apple Watch Series 8 and the new Apple Watch SE. These products offer advanced features including, crash detection, women's health wellness, etc., and enable users to stay coupled with their beloved, lead a healthy life, etc.
Jun-2022: Fossil launched Gen 6 Hybrid smart watch. The hybrid smart watch combines the traditional design and features of smart watches including, the Spo2 sensor, Alexa support, etc.
Feb-2022: Movado Group along with Calvin Klein, launched the Spring-Summer 2022 collection of jewelry and watches. Calvin Klein, part of PVH Corp., a US-based company, is primarily into watches, perfumes, jewelry, etc. This collaboration would strengthen Movado's business by leveraging Calvin's online presence and global reach.
Nov-2019: LVMH acquired Tiffany & Co., a US-based company, primarily into luxury jewelry, sterling silver, accessories, leather goods, etc. This acquisition would update LVMH's watches and jewelry division and strengthens its market position in the United States.
Oct-2018: Ralph Lauren launched the Polo Bear watch displaying its popular mascot. The watch collection includes a variety of designs and is launched to celebrate the brand's 50th anniversary.
Oct-2018: Movado Group acquired MVMT watches, a US-based company, primarily into premium watches and fashion accessories. This acquisition expands Movado's reach, particularly amongst millennials, and reinforces its growth rate by leveraging MVMT's strengths.
Oct-2018: Fossil group partnered with CITIZEN, a Japan-based electronics company, engaged in manufacturing and marketing watches, calculators, automotive components, etc. The partnership involves cashing on Citizen's competence in watch movement and providing Citizen with Fossil's hybrid smart watch technical knowledge. This partnership expands Fossil's market position in hybrid smart watches.
Jul-2018: Fossil Group partnered with Bayerische Motoren Werke Aktiengesellschaft (BMW), a German-based automobile manufacturing company, primarily into luxury vehicles, and motorcycles. The partnership includes designing BMW branded watches and accessories and marketing across the globe in Fossil and BMW retail stores.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures