市场调查报告书
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2024-2032 年按储存解决方案、部署模式、储存媒体、最终用户和区域分類的媒体和娱乐储存市场报告Media & Entertainment Storage Market Report by Storage Solution, Deployment Mode, Storage Medium, End User, and Region 2024-2032 |
2023年,全球媒体和娱乐储存市场规模达到106亿美元。展望未来, IMARC Group预计到2032年市场规模将达到285亿美元,2024-2032年复合年增长率(CAGR)为11.22%。内容创作的激增、储存技术的创新、4K、8K 和其他更高解析度格式的出现、基于云端的储存解决方案的日益普及、更严格的资料管理和存檔法规、消费者对高品质和更高品质的需求不断增加-需求内容和策略合作是推动市场的一些主要因素。
媒体和娱乐储存是指专门的基础设施,旨在储存、管理和促进快速检索对媒体和娱乐产业至关重要的大量数位内容。这些行业正在产生日益复杂和高解析度的格式,例如 4K 和 8K 视频,因此需要可扩展、安全和高效能的储存解决方案。它的范围可以从本地伺服器到基于云端的系统,具体取决于专案或营运的特定要求。它对于从电影製作、广播到内容分发等各种工作流程的成功至关重要,这取决于这些储存解决方案的效率和可靠性。
内容(包括视讯、音讯和数位影像)的激增需要强大的储存解决方案,这主要推动了全球媒体和娱乐储存市场的发展。除此之外,固态硬碟和物件储存等储存技术的持续创新提供了增强的效能和可扩展性,从而加强了市场成长。同时,4K、8K 甚至更高解析度格式的出现需要更多的储存容量,从而推动了对高阶储存解决方案的需求。除此之外,越来越多地采用基于云端的储存解决方案,可以实现经济高效且可扩展的存储,吸引了媒体和娱乐领域的小型和大型企业,从而促进了市场的成长。此外,更严格的资料管理和檔案法规迫使公司投资安全且合规的储存解决方案,从而促进市场成长。此外,消费者对高品质和随选内容的需求不断增长,需要强大的储存后端来确保顺利交付,这有助于市场扩张。
对内容的需求不断增长
内容製作的指数增长是媒体和娱乐储存市场的关键驱动力。在智慧型设备的普及和宽频网路服务的扩展的推动下,消费者对数位内容的消费不断增长,对储存解决方案的需求也相应增长。此外,该公司正在製作更多内容并多样化为各种形式,包括虚拟实境体验、互动式媒体和即时串流媒体。这种多样化涉及更多种类的文件类型和大小,所有这些都需要独特的储存规范来有效管理资料。除此之外,即时串流事件和 24/7 新闻週期会产生大量即时资料,需要即时储存功能。因此,媒体和娱乐产业对多功能、可扩展和高速储存解决方案的需求空前高涨。
持续的技术进步
技术进步是推动媒体和娱乐储存市场成长的另一个关键因素。固态硬碟 (SSD)、物件储存和非挥发性高速记忆体 (NVMe) 等创新正在改变这一格局。这些技术提供了高速、低延迟的效能,这对于视讯编辑、3D 渲染和即时分析等媒体相关任务至关重要。此外,技术进步使得开发更节能、更安全、更易于管理的储存解决方案成为可能。公司热衷于利用这些新技术来获得竞争优势,无论这意味着加快产品上市时间,或是能够为客户提供优质服务。这些技术进步正在创造储存领域创新和投资的良性循环。
引入高解析度格式
4K 和 8K 等高解析度格式已成为各种类型内容的行业标准,从长片和电视广播到视讯游戏和虚拟实境体验。虽然这些格式提供了无与伦比的视觉质量,但它们也需要大量的储存空间。一分钟的 8K 影片可能会消耗数 GB 的储存空间。因此,媒体和娱乐公司需要先进的储存解决方案,能够在不影响速度或可靠性的情况下处理这些庞大的资料量。此外,创建高解析度内容所涉及的工作流程通常需要专门的储存解决方案,以实现不同团队和部门之间的无缝协作。高解析度格式的广泛采用需要更大的储存容量,并推动了对针对媒体和娱乐产业的独特需求而最佳化的储存解决方案的需求。
The global media & entertainment storage market size reached US$ 10.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.5 Billion by 2032, exhibiting a growth rate (CAGR) of 11.22% during 2024-2032. The surge in content creation, innovations in storage technologies, the advent of 4K, 8K, and other higher-resolution formats, growing adoption of cloud-based storage solutions, stricter data management and archival regulations, increasing consumer demand for high-quality and on-demand content, and strategic collaborations, are some of the major factors propelling the market.
Media & entertainment storage refers to the specialized infrastructure designed to store, manage, and facilitate the rapid retrieval of large volumes of digital content critical to the media and entertainment sector. These industries are generating increasingly complex and high-resolution formats, such as 4K and 8K video, thus necessitating scalable, secure, and high-performance storage solutions. It can range from on-premises servers to cloud-based systems, depending on the specific requirements of a project or operation. It is crucial for the success of various workflows, from film production, and broadcasting, to content distribution, which hinges on the efficiency and reliability of these storage solutions.
The surging generation of content, including video, audio, and digital images, necessitates robust storage solutions, primarily driving the global media & entertainment storage market. In addition to this, ongoing innovations in storage technologies, such as solid-state drives and object storage, offer enhanced performance and scalability, thus strengthening the market growth. Concurrently, the advent of 4K, 8K, and even higher-resolution formats requires more storage capacity, thereby pushing the demand for advanced storage solutions. Besides this, the growing adoption of cloud-based storage solutions allows for cost-effective and scalable storage, attracting small and large enterprises in the media and entertainment sectors, which is contributing to the market growth. Moreover, stricter data management and archival regulations are compelling companies to invest in secure and compliant storage solutions, thereby boosting the market growth. Furthermore, increasing consumer demand for high-quality and on-demand content necessitates robust storage backends to ensure smooth delivery, which is aiding in market expansion.
Rising demand for content
The exponential growth in content production is a pivotal driver for the media & entertainment storage market. As digital content consumption is rising among consumers, driven by the ubiquity of smart devices and the expansion of broadband internet services, the need for storage solutions grows correspondingly. Moreover, companies are producing more content and diversifying into various forms, including virtual reality experiences, interactive media, and real-time streaming. This diversification involves a greater variety of file types and sizes, all requiring unique storage specifications to efficiently manage data. Apart from this, live streaming events and 24/7 news cycles generate massive amounts of real-time data that require immediate storage capabilities. As a result, the demand for versatile, scalable, and high-speed storage solutions is at an all-time high in the media and entertainment industries.
Ongoing technological advancements
The advancement of technology is another crucial factor driving the growth of the media & entertainment storage market. Innovations such as solid-state drives (SSDs), object storage, and non-volatile memory express (NVMe) are transforming the landscape. These technologies provide the high-speed, low-latency performance that is crucial for media-related tasks like video editing, 3D rendering, and real-time analytics. Furthermore, technological advancements have made it possible to develop storage solutions that are more energy-efficient, more secure, and easier to manage. Companies are keen to leverage these new technologies to gain a competitive edge, whether it means faster time-to-market for their products or the ability to offer superior quality services to their customers. These technological advancements are creating a virtuous cycle of innovation and investment in the storage domain.
Introduction of high-resolution formats
High-resolution formats like 4K and 8K have become industry standards for various types of content, from feature films and television broadcasts to video games and virtual reality experiences. While these formats deliver unparalleled visual quality, they also require a significant amount of storage space. A single minute of 8K video can consume several gigabytes of storage. Consequently, media and entertainment companies need advanced storage solutions that can handle these enormous data volumes without compromising on speed or reliability. Moreover, the workflow involved in creating high-resolution content often necessitates specialized storage solutions that enable seamless collaboration among different teams and departments. The widespread adoption of high-resolution formats necessitates greater storage capacities and drives the demand for storage solutions optimized for the media and entertainment industry's unique needs.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on storage solution, deployment mode, storage medium, and end user.
Direct-attached Storage
Network-attached Storage
Storage Area Network
Direct-attached storage accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the storage solution. This includes direct-attached storage, network-attached storage, and storage area network. According to the report, direct-attached storage represented the largest segment.
The growing demand for direct-attached storage (DAS) is contributing to the market growth as it offers low-latency performance, which is essential for real-time media editing and processing tasks. Besides this, the direct connection to the host system allows for high-speed data transfers, making it highly effective for time-sensitive operations, which increases its appeal. Furthermore, DAS solutions are generally easier to configure and manage, requiring less specialized expertise. This simplicity results in a lower total cost of ownership, making DAS an attractive choice for various media & entertainment storage organizations. Apart from this, with the increasing emphasis on data security and compliance, many businesses prefer DAS for its ability to provide localized and controlled storage environments, ensuring sensitive data remains within the organization's physical premises.
On-premises
Cloud-based
Hybrid
On-premises holds the largest share in the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises, cloud-based, and hybrid. According to the report, on-premises accounted for the largest market share.
On-premises storage offers a higher degree of control and customization, which is crucial for media companies handling sensitive or proprietary content. These systems ensure that the data resides within the physical confines of the organization, thereby providing an additional layer of security against data breaches. Concurrent with this, on-premises storage is often optimized for high-performance tasks specific to media production, such as video editing, that require rapid data retrieval capabilities, which is fueling the demand for on-premises storage solutions. Additionally, on-premise media and entertainment storage solutions are essential for maintaining data integrity, high-performance workflows, and stringent security measures in the industry.
HDD
SSD
Digital Type
Others
HDD represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the storage medium. This includes HDD, SSD, digital type, and others. According to the report, HDD represented the largest segment.
Hard disk drives (HDDs) offer a high storage capacity at a relatively lower cost per gigabyte compared to other storage mediums like Solid-State Drives (SSDs). This cost-effectiveness is crucial for industries handling vast amounts of data, such as high-definition videos and complex graphics. In line with this, HDDs have matured as a technology, making them a reliable and well-understood storage medium, instilling confidence in their deployment for large-scale storage needs. Moreover, advances in HDD technology have also led to improvements in data transfer rates and durability. While alternative storage mediums are emerging, HDDs' established reliability and cost-effectiveness continue to make them a preferred choice in the media & entertainment storage market.
Broadcast
Production and Post-Production
Media Agencies
Advertising
Others
Production and Post-Production exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes broadcast, production and post-production, media agencies, advertising, and others. According to the report, production and post-production represented the largest segment.
Production and post-production segments are driving the growth of the media & entertainment storage market primarily due to the data-intensive nature of their operations. These stages involve the capture, editing, and rendering of high-resolution digital content, processes that require immense storage capabilities. Besides this, the shift towards higher resolution formats, such as 4K and 8K, has further exacerbated the need for efficient and robust storage systems, creating a positive outlook for market growth. Beyond sheer capacity, these processes demand fast data transfer rates and real-time access to files to ensure seamless workflows and meet tight production timelines. Furthermore, post-production work often involves multiple iterations and the use of complex graphics, requiring even more specialized storage solutions, thereby strengthening the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest media & entertainment storage market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America holds a dominant position in the media & entertainment storage market, mainly due to the concentration of major media and entertainment companies, including film studios, broadcasters, and streaming services, in the region. The United States, in particular, is a hub for technological innovation and has a well-established infrastructure, which fosters the development and adoption of advanced storage solutions. In addition to this, high consumer demand for digital content, facilitated by widespread high-speed internet access, further fuels the need for robust storage systems. Moreover, stringent regulatory frameworks in North America also encourage data security and compliance, thus necessitating storage solutions that meet stringent requirements. Apart from this, the region's economic strength allows for significant investments in research and development, driving advancements in storage technology, which is propelling the market forward.
The competitive landscape of the global media and entertainment market is characterized by intense rivalry among a diverse range of companies across various segments. The leading market players are actively engaging in innovation, research and development (R&D) to offer advanced and scalable storage solutions. Besides this, they are also focusing on introducing products that provide high-speed data transfer, greater storage capacity, and superior reliability. Moreover, these companies are extensively partnering and collaborating to expand product offerings and reach a broader customer base. They are also investing in cloud-based solutions to meet the growing demand for remote accessibility and real-time collaboration. The key players are introducing cybersecurity features, customer support and after-sales services to ensure data integrity and compliance with regulatory standards and provide end-to-end solutions.
Amazon Web Services Inc. (Amazon.com Inc.)
Cisco Systems Inc.
Dell Technologies Inc.
International Business Machines Corporation
Microsoft Corporation
NetApp Inc.
Seagate Technology LLC
Western Digital Corporation
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In September 2023, AWS for Media & Entertainment announced the launch of a new Monetization solution, allowing customers to simplify and modernize their advertising, licensing, subscription, and marketing technology strategies.
In May 2020, Dell Technologies and Google Cloud launched Dell Technologies Cloud OneFS for Google Cloud to allow organizations to control exponential data and application growth and ease the flow of files across their private clouds and Google Cloud.
In August 2023, NetApp®, a global, cloud-led, data-centric software company, announced an extension of its partnership with Google Cloud to deliver new levels of storage performance combined with the simplicity and flexibility of the cloud.