市场调查报告书
商品编码
1423141
2024-2032 年按产品类型、车辆类型、作业系统、安装类型、销售管道、技术、连接性和地区分類的汽车资讯娱乐市场报告Automotive Infotainment Market Report by Product Type, Vehicle Type, Operating System, Installation Type, Sales Channel, Technology, Connectivity, and Region 2024-2032 |
2023年全球汽车资讯娱乐市场规模达到196亿美元。展望未来, IMARC Group预计到2032年该市场将达到377亿美元,2024-2032年复合年增长率(CAGR)为7.3%。在连接和介面技术进步、消费者对复杂车载体验不断增长的需求以及影响系统设计、功能以及环境可持续和先进技术整合的不断变化的监管标准的推动下,全球市场正在快速增长。
连接和介面方面的技术进步
连接和介面技术的进步极大地推动了市场的发展。透过 Apple CarPlay 和 Android Auto 等平台将智慧型手机与车辆集成,为用户提供导航、通讯和娱乐应用程式的存取权。 5G 的出现预计将增强这些功能,并实现更高效的车辆与万物的通信,这对于先进的驾驶员辅助系统至关重要。此外,透过语音命令、触控萤幕和人工智慧驱动的个人化等复杂的介面增强了用户体验,使车辆更具互动性和用户友好性。软体已成为焦点,製造商正在开发可升级且安全的系统。这种向软体定义车辆的转变强调了网路安全的重要性,确保使用者资料保护和系统完整性。
消费者对增强车内体验的需求与期望
现代用户期望车辆的连接性和便利性与其他数位设备相同,从而导致串流媒体服务、社交媒体和互联网连接在汽车中的整合。这种需求促使製造商专注于透过高品质音讯、先进导航和个人化内容创造沉浸式体验。资讯娱乐系统的品质越来越影响购买决策,尤其是对于重视数位功能的年轻消费者而言。这一趋势正在引导汽车品牌在资讯娱乐领域进行创新和竞争,为不同的汽车细分市场提供从基础到高级的一系列系统。此外,自动驾驶汽车的发展正在塑造消费者对资讯娱乐系统的期望,预计未来随着驾驶角色的减弱,车内娱乐和生产力功能将变得更加突出。
影响创新的监管和产业标准
旨在最大程度地减少驾驶分心的法规会影响这些系统的设计和功能,因此必须遵守各种全球标准。这包括有关萤幕布局、使用者介面复杂性和免持操作的规定。此外,环境法规正在推动资讯娱乐系统在材料、製造和能源效率方面更加永续,特别是在电动车领域。蓝牙和 Wi-Fi 等连接产业标准可确保与各种个人装置的相容性,从而促进无缝的使用者体验。这些标准的製定对于在导航中整合扩增实境等新技术至关重要。这些监管和标准化工作不仅塑造了资讯娱乐系统的设计和功能,而且推动了创新,确保系统使用者友好、可持续且技术先进。
The global automotive infotainment market size reached US$ 19.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 37.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032. The global market is rapidly growing, driven by technological advancements in connectivity and interface, increasing consumer demand for sophisticated in-vehicle experiences, and changing regulatory standards that shape system design, functionality, and the integration of environmentally sustainable and advanced technologies.
Technological advancements in connectivity and interface
The market is significantly driven by advancements in connectivity and interface technologies. Integration of smartphones with vehicles through platforms like Apple CarPlay and Android Auto offers users access to navigation, communication, and entertainment apps. The emergence of 5G is expected to enhance these features and enable more efficient vehicle-to-everything communications, critical for advanced driver-assistance systems. Additionally, user experience is enhanced through sophisticated interfaces including voice commands, touchscreens, and AI-powered personalization, making vehicles more interactive and user-friendly. Software has become a focal point, with manufacturers developing upgradable and secure systems. This shift towards software-defined vehicles emphasizes the importance of cybersecurity, ensuring user data protection and system integrity.
Consumer demand and expectations for enhanced in-vehicle experience
Modern users expect vehicle connectivity and convenience on par with their other digital devices, leading to the integration of streaming services, social media, and internet connectivity in cars. This demand has prompted manufacturers to focus on creating immersive experiences with high-quality audio, advanced navigation, and personalized content. The infotainment system's quality is increasingly influencing purchase decisions, especially among younger consumers who value digital features. This trend is steering automotive brands to innovate and compete in the infotainment domain, offering a range of systems from basic to advanced in different vehicle segments. Furthermore, the progression towards autonomous vehicles is shaping consumer expectations for infotainment systems, anticipating a future where in-car entertainment and productivity features become more prominent as the driving role diminishes.
Regulatory and industry standards influencing innovation
Regulations focused on minimizing driver distraction impact the design and features of these systems, necessitating compliance with various global standards. This includes regulations on screen placement, user interface complexity, and hands-free operation. Additionally, environmental regulations are pushing for more sustainable infotainment systems, in terms of materials, manufacturing, and energy efficiency, particularly in the electric vehicle sector. Industry standards for connectivity, such as Bluetooth and Wi-Fi, ensure compatibility with a range of personal devices, promoting a seamless user experience. The development of these standards is essential for integrating newer technologies like augmented reality in navigation. Together, these regulatory and standardization efforts not only shape the design and functionality of infotainment systems but also drive innovation, ensuring systems are user-friendly, sustainable, and technologically advanced.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, vehicle type, operating system, installation type, sales channel, technology and connectivity.
Navigation Unit
Display Audio
Audio
Others
Audio dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes navigation unit, display audio, audio, and others. According to the report, audio represented the largest segment.
Passenger Cars
Commercial Vehicles
Passenger cars hold the largest share in the market
A detailed breakup and analysis of the market based on the vehicle type has also been provided in the report. This includes passenger cars and commercial vehicles. According to the report, passenger cars accounted for the largest market share.
QNX
LINUX
Microsoft
Others
LINUX dominates the market
The report has provided a detailed breakup and analysis of the market based on the operating system. This includes QNX, LINUX, Microsoft, and others. According to the report, LINUX represented the largest segment.
In-Dash Infotainment
Rear Seat Infotainment
In-dash infotainment holds the largest share in the market
A detailed breakup and analysis of the market based on the installation type have also been provided in the report. This includes in-dash infotainment and rear-seat infotainment. According to the report, in-dash infotainment accounted for the largest market share.
OEM
Aftermarket
OEM dominates the market
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes OEM and aftermarket. According to the report, OEM represented the largest segment.
Integrated
Embedded
Tethered
Tethered holds the largest share in the market
A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes integrated, embedded, and tethered. According to the report, tethered accounted for the largest market share.
Bluetooth
Wi-Fi
3G
4G
5G
Bluetooth dominates the market
The report has provided a detailed breakup and analysis of the market based on the connectivity. This includes Bluetooth, Wi-Fi, 3G, 4G and 5G. According to the report, Bluetooth represented the largest segment.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Asia Pacific leads the market, accounting for the largest automotive infotainment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates and others). According to the report, Asia Pacific accounted for the largest market share.
Aisin Seiki Co. Ltd.
Continental AG
Clarion Co. Ltd.
Denso Corporation
Garmin Ltd.
Harman International Industries, Inc. (Samsung Electronics)
Magneti Marelli S.p.A.
Panasonic Corporation
Pioneer Corporation
Robert Bosch GmbH
Aptiv