汽车资讯娱乐市场规模 - 按产品、车辆、安装类型、作业系统、配销通路和全球预测，2024 年至 2032 年

受电动车采用率不断增加的推动，汽车资讯娱乐市场规模预计在 2024 年至 2032 年间以超过 6.5% 的CAGR增长，促使製造商专注于为这些车辆配备先进系统，以增强用户体验。电动车中的资讯娱乐系统包括能源监控、里程估计和充电站定位器等对驾驶员至关重要的功能。由于电动车通常被认为技术先进且具有未来感，因此消费者期望能够与最先进的资讯娱乐选项保持一致。此外，电动车越来越吸引具有环保意识的买家，他们重视车辆中的连接性、智慧型手机整合和数位助理。

此外，製造商不断推出新功能，例如扩增实境导航、无线连接以及与智慧家庭系统的整合。定期软体更新为用户提供最新的应用程式、服务和安全性增强功能，以确保无缝的用户体验。举个例子，2024 年 1 月，谷歌宣布对 Android Auto 以及OEM信息娱乐系统进行多项升级，包括为所有谷歌内置系统引入新应用程序，以及针对 Android Auto 推出新的电动汽车专用增强功能。这种持续的进步和升级将增强整个产业到 2032 年的前景。

汽车资讯娱乐产业分为产品、安装类型、车辆、作业系统、配销通路和地区。

从产品来看，随着消费者越来越重视驾驶时的便利性和连接性，导航单元细分市场的市场价值预计在 2024 年至 2032 年期间将出现高需求。导航单元提供即时路况更新、语音引导方向和兴趣点，以增强驾驶体验。 GPS、扩增实境和人工智慧驱动的路线优化等先进技术的整合将进一步推动该细分市场的成长。

在车辆方面，重型商用车(HCV) 领域的汽车资讯娱乐市场预计到2032 年将出现可观的成长。车队营运商和驾驶员正在优先考虑连接性和生产力，这进一步增加了对HCV 先进资讯娱乐系统的需求。这些系统提供 GPS 导航、即时交通更新和车队管理工具等功能，以优化物流和营运效率。此外，娱乐选项和行动工作连接的整合将增加技术的采用。

从地区来看，欧洲汽车资讯娱乐产业预计将在 2024 年至 2032 年期间呈现强劲成长。该地区精通技术的消费者增加了对具有无缝连接和直觉介面的先进资讯娱乐系统的需求。对分心驾驶的更严格监管正在推动对免持通讯和声控控制的需求。欧洲汽车製造商还优先考虑智慧型手机整合、数位助理和高清显示器等创新功能的集成，以满足不断增长的需求，同时为行业参与者提供潜在的成长机会。例如，2023年6月，中国电动车公司小鹏汽车选择ACCESS Twine4Car车载娱乐系统为其新系列电动车提供应用程式和游戏，包括流行的串流媒体服务，以进入欧洲电动车市场。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 原料及零件供应商
  • 软体供应商
  • 网路供应商
  • 技术提供者
  • 製造商
  • 终端用户
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对更互联、更具娱乐性的驾驶体验的需求不断增长
    • 汽车领域新技术的开发
    • 越来越多地采用自动驾驶和电动车
    • 汽车个性化需求不断成长
  • 产业陷阱与挑战
    • 开发和整合成本高
    • 技术过时
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品分类，2018 年 - 2032 年

• 主要趋势
• 音讯单元
• 显示单元
• 抬头显示器
• 导航装置
• 通讯单元

第 6 章：市场估计与预测：按安装类型，2018 年 - 2032 年

• 主要趋势
• 仪表板内资讯娱乐系统
• 后座资讯娱乐系统

第 7 章：市场估计与预测：按车辆划分，2018 - 2032 年

• 主要趋势
• 搭乘用车
• 轻型商用车
• 丙型肝炎病毒

第 8 章：市场估计与预测：依作业系统划分，2018 年 - 2032 年

• 主要趋势
• QNX
• Linux
• 微软
• 其他的

第 9 章：市场估计与预测：按配销通路划分，2018 年 - 2032 年

• 主要趋势
• OEM
• 售后市场

第 10 章：市场估计与预测：按地区划分，2018 年 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 东南亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • MEA 的其余部分

第 11 章：公司简介

• Aisin Corporation
• Alpine Electronics Inc.
• Aptiv PLC
• Clarion Co., Ltd.
• Continental AG
• Denso Corporation
• FORVIA Faurecia
• Fujitsu Ten Limited
• Garmin Ltd.
• Harman International Industries Inc.
• Kenwood Corporation
• LG Electronics
• Magnetic Marelli S.p.A
• Mitsubishi Electric Corporation
• Pacific Industrial Co., Ltd.
• Panasonic Corporation
• Pioneer Corporation
• Robert Bosch GmbH
• Sony Corporation
• TomTom N.V.
• Visteon Corporation

Automotive Infotainment Market size is poised to expand at over 6.5% CAGR between 2024 and 2032, driven by increasing adoption of EVs spurring manufacturers to focus on equipping these vehicles with advanced systems to enhance user experience. Infotainment in EVs includes features like energy monitoring, range estimations, and charging station locators, that are crucial for drivers. With EVs often considered as technologically advanced and futuristic, consumers are expecting the alignment to cutting-edge infotainment options. Additionally, EVs are increasingly attracting environmentally conscious buyers who value connectivity, smartphone integration, and digital assistants in their vehicles.

Furthermore, manufacturers are constantly introducing new features, such as augmented reality navigation, wireless connectivity, and integration with smart home systems. Regular software updates provide users with latest apps, services, and security enhancements for ensuring a seamless user experience. To cite an instance, in January 2024, Google announced multiple upgrades to Android Auto as well as OEM infotainment systems, including the introduction of new applications for all Google Built-In systems and new EV-specific enhancements to Android Auto. Such ongoing advancements and upgrades will augment the industry outlook through 2032.

The automotive infotainment industry is segmented into product, installation type, vehicle, operating system, distribution channel, and region.

Based on product, the market value from the navigation unit segment is set to witness high demand from 2024-2032 as consumers are increasingly prioritizing convenience and connectivity while driving. Navigation units offer real-time traffic updates, voice-guided directions, and points of interest for enhancing the driving experience. The integration of advanced technologies, such as GPS, augmented reality, and AI-driven route optimization will further boost the segment growth.

In terms of vehicle, the automotive infotainment market from the heavy commercial vehicle (HCV) segment is slated to depict considerable growth through 2032. Fleet operators and drivers are prioritizing connectivity and productivity, further surging the demand for advanced infotainment systems in HCVs. These systems offer features, such as GPS navigation, real-time traffic updates, and fleet management tools for optimizing logistics and operational efficiency. Additionally, the integration of entertainment options and connectivity for on-the-go work will add to the technology adoption.

Regionally, the Europe automotive infotainment industry is set to exhibit robust growth during 2024-2032. The tech-savvy consumers across the region have increased the demand for advanced infotainment systems with seamless connectivity and intuitive interfaces. Stricter regulations on distracted driving is fueling the need for hands-free communication and voice-activated controls. Automakers in Europe are also prioritizing the integration of innovative features, such as smartphone integration, digital assistants, and high-definition displays to cater to the growing demands while providing potential growth opportunities to industry participants. For instance, in June 2023, Xpeng, a Chinese EV firm, chose the ACCESS Twine4Car in-car entertainment system to provide applications and games for its new line of EVs, including popular streaming services, to enter the European EV market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Raw material & component suppliers
  • 3.2.2 Software providers
  • 3.2.3 Network providers
  • 3.2.4 Technology providers
  • 3.2.5 Manufacturers
  • 3.2.6 End users
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing demand for a more connected and entertaining driving experience
    • 3.8.1.2 Development of new technologies in the automotive sector
    • 3.8.1.3 Growing adoption of autonomous and electric vehicles
    • 3.8.1.4 Rising demand for personalization in cars
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High development and integration costs
    • 3.8.2.2 Technology obsolescence
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2018 - 2032 (USD Billion, Units)

• 5.1 Key trends
• 5.2 Audio unit
• 5.3 Display unit
• 5.4 Heads-up display
• 5.5 Navigation unit
• 5.6 Communication unit

Chapter 6 Market Estimates & Forecast, By Installation Type, 2018 - 2032 (USD Billion, Units)

• 6.1 Key trends
• 6.2 In-dash infotainment
• 6.3 Rear seat infotainment

Chapter 7 Market Estimates & Forecast, By Vehicle, 2018 - 2032 (USD Billion, Units)

• 7.1 Key trends
• 7.2 Passenger cars
• 7.3 LCV
• 7.4 HCV

Chapter 8 Market Estimates & Forecast, By Operating System, 2018 - 2032 (USD Billion, Units)

• 8.1 Key trends
• 8.2 QNX
• 8.3 Linux
• 8.4 Microsoft
• 8.5 Others

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032 (USD Billion, Units)

• 9.1 Key trends
• 9.2 OEM
• 9.3 Aftermarket

Chapter 10 Market Estimates & Forecast, By Region, 2018 - 2032 (USD Billion, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
  • 10.3.8 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
  • 10.4.7 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Aisin Corporation
• 11.2 Alpine Electronics Inc.
• 11.3 Aptiv PLC
• 11.4 Clarion Co., Ltd.
• 11.5 Continental AG
• 11.6 Denso Corporation
• 11.7 FORVIA Faurecia
• 11.8 Fujitsu Ten Limited
• 11.9 Garmin Ltd.
• 11.10 Harman International Industries Inc.
• 11.11 Kenwood Corporation
• 11.12 LG Electronics
• 11.13 Magnetic Marelli S.p.A
• 11.14 Mitsubishi Electric Corporation
• 11.15 Pacific Industrial Co., Ltd.
• 11.16 Panasonic Corporation
• 11.17 Pioneer Corporation
• 11.18 Robert Bosch GmbH
• 11.19 Sony Corporation
• 11.20 TomTom N.V.
• 11.21 Visteon Corporation