汽车资讯娱乐市场规模、份额、成长分析（按产品类型、按安装类型、按车辆、按操作系统、按分销渠道和按地区）- 2025 年至 2032 年行业预测

预计 2023 年全球汽车资讯娱乐市场价值将达到 88 亿美元，并预计从 2024 年的 97.2 亿美元成长到 2032 年的 214.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.4%。

受可支配收入增加和资金筹措选择增加的推动，开发中国家对高技术含量汽车的需求激增。消费者越来越被最新功能所吸引，促使汽车製造商增强汽车技术，使其不再局限于娱乐系统。公司正受惠于物联网 (IoT) 的发展，以整合 ADAS（高级驾驶辅助系统）和 AR（扩增实境）显示器等先进的安全功能。但新冠疫情扰乱了供应链，导致汽车短缺和半导体危机，迫使宝马等製造商缩减产能以维持生产。随着数位监控系统和即时数据分析等安全技术的进步，汽车资讯娱乐市场将迎来成长。技术创新与数据收集的融合凸显了汽车产业转型的迹象。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

汽车资讯娱乐市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 音讯单元
• 显示单元
• 抬头显示器
• 导航单元
• 通讯单元

汽车资讯娱乐市场规模（按安装类型和复合年增长率） (2025-2032)

• 市场概览
• 嵌入系统资讯娱乐系统
• 后座资讯娱乐系统

汽车资讯娱乐市场规模（依车型及复合年增长率） (2025-2032)

• 市场概览
• 搭乘用车
• 轻型商用车（LCV）
• 重型商用车（HCV）

汽车资讯娱乐市场规模（按作业系统和复合年增长率） (2025-2032)

• 市场概览
• QNX
• Linux
• Microsoft
• 其他的

汽车资讯娱乐市场规模（依分销管道划分）及复合年增长率（2025-2032 年）

• 市场概览
• OEM
• 售后市场

汽车资讯娱乐市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

    主要企业简介

    • 哈曼国际（美国）
    • 大陆集团（德国）
    • 罗伯特·博世有限公司（德国）
    • 阿尔派电子株式会社（日本）
    • 电装株式会社（日本）
    • 伟世通公司（美国）
    • 松下公司（日本）
    • 先锋公司（日本）
    • 歌乐株式会社（日本）
    • 现代摩比斯（韩国）
    • LG电子（韩国）
    • 德赛西威汽车电子（中国）
    • 佛吉亚（法国）
    • Aptiv PLC（爱尔兰）
    • TomTom NV（荷兰）
    • NVIDIA公司（美国）
    • 高通公司（美国）
    • 德州仪器公司（美国）
    • Elektrobit（德国）
    • Cerence Inc.（美国）

结论和建议

Global Automotive Infotainment Market size was valued at USD 8.8 billion in 2023 and is poised to grow from USD 9.72 billion in 2024 to USD 21.44 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

Demand for tech-savvy vehicles in developing nations is surging, fueled by rising disposable incomes and accessible financing options. Consumers are increasingly drawn to modern features, prompting automakers to enhance car technology beyond entertainment systems. Companies are integrating advanced safety features like driver assistance systems and augmented reality displays, benefiting from the growth of the Internet of Things (IoT). However, the COVID-19 pandemic disrupted supply chains, leading to vehicle shortages and a semiconductor crisis, forcing manufacturers like BMW to scale back features to maintain production. As safety technologies advance, including digital monitoring systems and real-time data analytics, the car infotainment market is poised for growth. This blend of innovation and data collection underscores a transformative shift in the automotive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segments Analysis

Global Automotive Infotainment Market is segmented by Product, Installation Type, Vehicle, Operating System, Distribution Channel and region. Based on Product, the market is segmented into Audio unit, Display unit, Heads-up display, Navigation unit and Communication unit. Based on Installation Type, the market is segmented into In-dash infotainment and Rear seat infotainment. Based on Vehicle, the market is segmented into Passenger cars, Light Commercial Vehicles (LCVs) and Heavy Commercial Vehicles (HCVs). Based on Operating System, the market is segmented into QNX, Linux, Microsoft and Others. Based on Distribution Channel, the market is segmented into OEM and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Infotainment Market

A key factor propelling the global automotive infotainment market is the surging demand for advanced in-car entertainment systems. Modern consumers are seeking solutions that provide superior audio and video quality, effortless connectivity, and intuitive user interfaces. As vehicle owners increasingly prioritize entertainment during travel, the need for sophisticated infotainment options continues to rise, driving manufacturers to innovate and enhance their offerings. This growing consumer preference for high-performance infotainment solutions is reshaping the automotive landscape and encouraging investment in technology that delivers enjoyable and engaging driving experiences. Consequently, this trend is significantly influencing the overall growth of the industry.

Restraints in the Global Automotive Infotainment Market

A significant challenge facing the global automotive infotainment market is the elevated cost associated with advanced infotainment systems. Developing and integrating cutting-edge technologies, such as artificial intelligence (AI) and augmented reality (AR), requires substantial investment, driving up the overall cost of these systems. This high pricing can limit accessibility for a considerable portion of consumers, ultimately hindering widespread adoption and growth in the market. As a result, manufacturers may struggle to find a balance between innovation and affordability, impacting their ability to capture a larger share of the market while keeping consumer interests in mind.

Market Trends of the Global Automotive Infotainment Market

The Global Automotive Infotainment market is witnessing a significant surge due to the escalating demand for connected cars. As consumers increasingly seek enhanced in-vehicle experiences, automotive manufacturers are prioritizing the integration of advanced infotainment systems that facilitate seamless connectivity with entertainment, navigation, and communication services. This trend is driven by the rise of smart technology and consumer expectations for personalization and convenience. Additionally, the shift towards electric vehicles and autonomous driving is further propelling the need for sophisticated infotainment solutions, positioning the automotive infotainment market for robust growth in the coming years as manufacturers innovate to meet evolving consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Automotive Infotainment Market Size by Product & CAGR (2025-2032)

• Market Overview
• Audio unit
• Display unit
• Heads-up display
• Navigation unit
• Communication unit

Global Automotive Infotainment Market Size by Installation Type & CAGR (2025-2032)

• Market Overview
• In-dash infotainment
• Rear seat infotainment

Global Automotive Infotainment Market Size by Vehicle & CAGR (2025-2032)

• Market Overview
• Passenger cars
• Light Commercial Vehicles (LCVs)
• Heavy Commercial Vehicles (HCVs)

Global Automotive Infotainment Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• QNX
• Linux
• Microsoft
• Others

Global Automotive Infotainment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• OEM
• Aftermarket

Global Automotive Infotainment Market Size & CAGR (2025-2032)

• North America (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • US
  • Canada
• Europe (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Installation Type, Vehicle, Operating System, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harman International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Mobis (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Desay SV Automotive (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faurecia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Texas Instruments Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elektrobit (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerence Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations