![]() |
市场调查报告书
商品编码
1848388
车载资讯娱乐系统市场预测至2032年:按组件、作业系统、显示类型、应用和地区分類的全球分析In-Car Infotainment Systems Market Forecasts to 2032 - Global Analysis By Component, Operating System, Display Type, Application and By Geography |
||||||
根据 Stratistics MRC 的数据,预计 2025 年全球车载资讯娱乐系统市场规模将达到 257 亿美元,到 2032 年将达到 477 亿美元,预测期内复合年增长率为 9.2%。
车载资讯娱乐系统是整合于车辆内的多媒体平台,为驾驶和乘客提供娱乐、导航、连网和资讯服务。它们融合了硬体和软体组件,包括触控萤幕、音讯单元、语音辨识和智慧型手机整合。这些系统支援即时导航、串流媒体播放、免持通讯和车辆诊断。娱乐和数位通讯的整合提升了用户体验和便利性,实现了车内乘客、行动装置和更广泛的连网汽车生态系统之间的互动。
据 Strategy Analytics 称,整合人工智慧、语音控制和智慧型手机连接的先进资讯娱乐系统的采用率正在飙升,随着 OEM 优先考虑数位化体验,推动了全球乘用车和商用车市场的扩张。
智慧型手机生态系统整合
智慧型手机生态系统的整合将成为车载资讯娱乐系统市场的主要成长催化剂。现代消费者越来越期望智慧型手机与车载资讯娱乐平台之间能够无缝连接。 Apple CarPlay、Android Auto 和 MirrorLink 等技术实现了导航、媒体和通讯应用程式的同步存取。这种整合提升了驾驶的便利性、个人化体验和使用者参与度。随着汽车日益数位化,汽车製造商正致力于整合先进的智慧型手机相容性,将车辆转变为互联的数位环境,从而提升整体驾驶体验。
资料隐私和延迟问题
资料隐私和延迟问题严重限制了车载资讯娱乐系统市场的成长。连网设备之间不断交换个人资料和车辆资料引发了安全和隐私方面的担忧。不安全的网路和缓慢的资料传输会导致系统漏洞,影响效能和使用者信任。此外,遵守诸如GDPR之类的资料保护法规也为汽车製造商带来了营运上的复杂性。这些问题迫使製造商在加密技术和云端基础安全措施方面投入巨资,增加了实施成本。
整合语音和人工智慧接口
语音和人工智慧介面的融合为车载资讯娱乐系统的创新带来了巨大机会。人工智慧助理能够实现自然语言处理、个人化建议和免持控制,进而提升使用者互动体验和安全性。这些系统利用云端连接和即时分析技术,提供更智慧的娱乐和导航解决方案。对话式人工智慧和多语言支援的日益普及也提高了用户体验。随着汽车朝向自动驾驶能力发展,智慧语音驱动的资讯娱乐系统正成为高阶汽车体验的关键差异化因素。
跨各种汽车平臺的兼容性
不同汽车平臺之间的相容性对市场扩张构成持续威胁。不同原始设备製造商 (OEM) 在硬体配置、作业系统和通讯协定方面的差异,使得软体标准化变得复杂。这种碎片化导致用户体验不一致,并限制了跨品牌的互通性。此外,与快速发展的行动生态系统保持相容性也增加了系统开发的难度。如果没有标准化的框架,製造商将面临不断上升的整合成本和延迟的产品部署,这可能会影响消费者满意度和技术的扩充性。
新冠疫情暂时扰乱了汽车生产和供应链,减缓了车载资讯娱乐系统的普及。然而,疫情也加速了数位化,因为在旅行时间受限的情况下,消费者更加重视车载娱乐和导航的互联功能。汽车製造商随即增强了空中下载(OTA)更新功能和非接触式资讯娱乐介面。疫情后,远端软体更新和云端整合成为必备功能。从长远来看,消费者对互联、个人化和健康导向的车载资讯娱乐环境的期望将不断提高,这将重塑整个汽车产业的设计重点。
预计在预测期内,显示器细分市场将是最大的细分市场。
由于消费者对先进视觉介面和身临其境型用户体验的需求不断增长,预计在预测期内,显示单元细分市场将占据最大的市场份额。高解析度触控萤幕、抬头显示器(HUD) 和曲面 OLED 面板正越来越多地被整合到汽车中,以实现直觉的控制。汽车製造商正优先考虑用于资讯娱乐、导航和诊断的大型互动式显示器。此外,扩增实境 (AR) 整合和多点触控等显示技术的进步,进一步提升了这些系统的吸引力和功能性。
预计在预测期内,Android车载作业系统细分市场将实现最高的复合年增长率。
预计在预测期内,Android车载作业系统细分市场将实现最高成长率,这主要得益于其开放原始码的灵活性和庞大的开发者生态系统。该平台使汽车製造商能够自订资讯娱乐功能、整合Google服务并提供持续的空中下载更新。其可扩展性支援跨车型集成,并降低了软体开发成本。此外,Android与人工智慧助理和互联应用的兼容性提升了用户体验,使其在高阶和中阶车型领域中广泛应用。
由于汽车产量不断增长、可支配收入增加以及消费者对互联技术的强烈偏好,预计亚太地区将在预测期内占据最大的市场份额。中国、日本和韩国等国家是汽车电子产品製造的主要中心。该地区的汽车製造商正在迅速整合资讯娱乐创新技术,以增强其竞争力。此外,智慧型手机的普及和对智慧运输解决方案日益增长的需求,也推动了该全部区域先进车载资讯娱乐系统的普及。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于技术的快速发展和消费者对高端数位体验的需求。汽车製造商与Google、苹果等科技巨头之间的紧密合作正在推动生态系统的整合。该地区联网汽车和电动车的普及率也在不断提高,进一步刺激了对车载资讯娱乐系统的需求。此外,对软体定义汽车和5G互联技术的投资不断增长,正使北美成为车载资讯娱乐系统创新领域的领先中心。
According to Stratistics MRC, the Global In-Car Infotainment Systems Market is accounted for $25.7 billion in 2025 and is expected to reach $47.7 billion by 2032 growing at a CAGR of 9.2% during the forecast period. In-Car Infotainment Systems are integrated multimedia platforms within vehicles that deliver entertainment, navigation, connectivity, and information services to drivers and passengers. They combine hardware and software components such as touchscreens, audio units, voice recognition, and smartphone integration. These systems support real-time navigation, streaming, hands-free communication, and vehicle diagnostics. By merging entertainment with digital communication, they enhance user experience and convenience while enabling interaction between occupants, mobile devices, and the broader connected vehicle ecosystem.
According to Strategy Analytics, adoption of advanced infotainment systems integrating AI, voice control, and smartphone connectivity is surging, with OEMs prioritizing digital experiences, driving market expansion across passenger and commercial vehicles worldwide.
Integration of smartphone ecosystems
Integration of smartphone ecosystems acts as a major growth catalyst for the In-Car Infotainment Systems Market. Modern consumers increasingly seek seamless connectivity between their smartphones and vehicle infotainment platforms. Technologies such as Apple CarPlay, Android Auto, and MirrorLink enable synchronized access to navigation, media, and communication applications. This integration enhances driving convenience, personalization, and user engagement. As automotive digitalization advances, OEMs are focusing on embedding advanced smartphone compatibility, transforming vehicles into connected digital environments that enhance the overall driving experience.
Data privacy and latency issues
Data privacy and latency issues significantly restrain the growth of the In-Car Infotainment Systems Market. The constant exchange of personal and vehicular data between connected devices raises security and privacy concerns. Unsecured networks or delayed data transmission can lead to system vulnerabilities, affecting performance and user trust. Moreover, regulatory compliance with data protection laws like GDPR adds operational complexity for automakers. These concerns compel manufacturers to invest heavily in encryption technologies and cloud-based safeguards, increasing implementation costs.
Voice and AI interface integration
Voice and AI interface integration present substantial opportunities for innovation within in-car infotainment systems. AI-powered assistants enable natural language processing, personalized recommendations, and hands-free control, improving user interaction and safety. These systems leverage cloud connectivity and real-time analytics to deliver smarter entertainment and navigation solutions. The increasing adoption of conversational AI and multilingual support also enhances user accessibility. As vehicles evolve toward autonomous capabilities, intelligent voice-driven infotainment is becoming a key differentiator for premium automotive experiences.
Compatibility across diverse vehicle platforms
Compatibility across diverse vehicle platforms poses a persistent threat to market expansion. Varying hardware configurations, operating systems, and communication protocols across different OEMs complicate software standardization. This fragmentation leads to inconsistent user experiences and limits cross-brand interoperability. Additionally, maintaining compatibility with rapidly evolving mobile ecosystems adds to system development challenges. Without standardized frameworks, manufacturers face higher integration costs and delayed product rollouts, potentially impacting consumer satisfaction and technological scalability.
The COVID-19 pandemic temporarily disrupted automotive production and supply chains, delaying infotainment system deployments. However, it accelerated digital adoption, as consumers prioritized in-car connectivity for entertainment and navigation during limited travel. Automakers responded by enhancing OTA (Over-The-Air) update capabilities and contactless infotainment interfaces. Remote software updates and cloud integration became vital post-pandemic features. The long-term impact includes increased consumer expectation for connected, personalized, and health-conscious vehicle infotainment environments, reshaping design priorities across the automotive industry.
The display units segment is expected to be the largest during the forecast period
The display units segment is expected to account for the largest market share during the forecast period, resulting from rising consumer demand for advanced visual interfaces and immersive user experiences. High-definition touchscreens, HUDs (Head-Up Displays), and curved OLED panels are increasingly integrated into vehicles for intuitive control. Automakers are prioritizing larger and more interactive displays for infotainment, navigation, and diagnostics. Additionally, advancements in display technology, such as AR integration and multitouch capabilities, further enhance system appeal and functionality.
The android automotive OS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the android automotive OS segment is predicted to witness the highest growth rate, propelled by its open-source flexibility and extensive developer ecosystem. The platform enables OEMs to customize infotainment features, integrate Google services, and offer continuous OTA updates. Its scalability supports integration across vehicle models, reducing software development costs. Furthermore, Android's compatibility with AI assistants and connected applications enhances user experience, driving widespread adoption across both premium and mid-range automotive categories.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing vehicle production, rising disposable incomes, and strong consumer preference for connected technologies. Countries like China, Japan, and South Korea are major hubs for automotive electronics manufacturing. Regional automakers are rapidly integrating infotainment innovations to enhance competitiveness. Additionally, expanding smartphone penetration and growing demand for smart mobility solutions drive adoption of advanced in-car infotainment systems throughout the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rapid technological advancements and consumer demand for premium digital experiences. Strong collaborations between automotive OEMs and tech giants such as Google and Apple are fostering ecosystem integration. The region's high adoption of connected and electric vehicles further accelerates infotainment demand. Additionally, growing investments in software-defined vehicles and 5G-enabled connectivity enhance North America's position as a leading infotainment innovation hub.
Key players in the market
Some of the key players in In-Car Infotainment Systems Market include Sony Group Corporation, Samsung Electronics Co., Ltd., Panasonic Holdings Corporation, LG Electronics Inc., Visteon Corporation, Alps Alpine Co., Ltd., Pioneer Corporation, JVCKENWOOD Corporation, Forvia (formerly Faurecia), Valeo SA, Continental AG, DENSO Corporation, NVIDIA Corporation, Qualcomm Incorporated, NXP Semiconductors N.V., Renesas Electronics Corporation, Texas Instruments Incorporated and Harman.
In August 2025, Sony Group Corporation and Honda's joint venture launched the "Afeela Immersive Audio Platform," featuring proprietary speakers in each headrest. The system creates personalized sound zones, allowing passengers to experience individual audio streams without headphones.
In July 2025, Qualcomm Incorporated introduced the new "Snapdragon Cocktail Digital Chassis," a single-chipset architecture designed to power ultra-high-resolution displays, advanced driver-assistance systems, and AI-powered personal assistants within a unified and scalable infotainment platform.
In June 2025, Continental AG announced the launch of its 'ShyTech' curved display for the Indian market. The system integrates a massive, transparent OLED screen that appears only when activated, providing a widescreen experience while maintaining a minimalist and uncluttered dashboard design.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.