汽车资讯娱乐市场按系统、车型、销售管道和地区划分

预计 2025 年汽车资讯娱乐市场规模将达到 338.1 亿美元，到 2032 年将达到 564.6 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 7.6%。

汽车资讯娱乐是车辆中软体和硬体的组合，为乘客提供音讯和视讯娱乐。最初，汽车资讯娱乐系统仅由带有收音机、磁带或 CD参与企业的汽车音响系统组成。然而，现代汽车资讯娱乐系统已经发展到包括导航、视讯参与企业、USB 和蓝牙连接以及 Wi-Fi 等高级功能。现代资讯娱乐系统传统上用于后座娱乐，包括社交网络、通讯、拨打和接听电话以及访问支持互联网的设备和应用程序，如交通报告、体育比分和天气预报。此外，虽然这些应用程式和功能曾经由简单的仪表板旋钮和按钮控制，但现代资讯娱乐系统现在由方向盘音讯控制和免持语音控制来控制。

市场动态

多年来，随着技术创新和发明的不断进步，汽车资讯娱乐系统也发生了翻天覆地的变化，汽车仪錶板从简单的音乐主机演变成功能丰富的应用程序，让驾驶人和乘客在行驶过程中享受娱乐，并与周围环境和车外世界保持联繫。最初，汽车资讯娱乐系统仅由带有收音机、磁带和 CD参与企业的汽车音响系统组成。然而，现代汽车资讯娱乐系统已发展到包含导航、视讯参与企业、USB 和蓝牙连接以及 Wi-Fi 等高级功能。

随着人们对安全问题的日益关注以及高密度交通的日益增长，汽车开始采用各种智慧技术，例如自动泊车辅助、GPS 技术和防撞感测器。此外，这些技术正日益集成，旨在为车主提供更舒适的驾驶体验。许多汽车製造商正致力于研发新型汽车资讯娱乐解决方案。

本次调查的主要特点

• 本报告详细分析了汽车资讯娱乐市场规模（十亿美元）及其预测期（2023-2030 年）的年复合成长率(CAGR)，以 2024 年为基准年。
• 它还强调了各个领域的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、区域前景以及主要市场参与者采用的竞争策略的重要见解。
• 本报告根据公司概况、财务表现、产品系列、地理位置、市值、关键发展、策略和未来计划等参数，对汽车资讯娱乐市场的主要企业进行了分析。研究涵盖的公司包括大陆集团、Garmin 有限公司、电装株式会社、德尔福汽车有限责任公司、富士通天有限公司、哈曼国际、歌乐、先锋公司、松下公司、伟世通公司和太平洋工业公司。
• 本报告的见解将使企业负责人和经营团队能够就未来的产品发布、产品升级、市场扩张和行销策略做出明智的决策。
• 本报告针对该产业的各个相关人员，包括投资者、供应商、託管服务供应商、第三方服务供应商、经销商、新进业者和增值转售商。
• 透过汽车资讯娱乐市场分析中使用的各种策略矩阵，相关人员将更容易做出决策。

目录

第一章：调查目标和先决条件

• 调查目的
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图（COM）

第三章：市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
• 智慧整合
• 专注于驾驶辅助和安全
  • 抑制因素
• 高成本
• 法规和安全合规性
  • 机会
• 语音助理和人工智慧集成
• 扩增实境(AR)抬头显示器(HUD)
• 影响分析
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

4. 2020 年至 2032 年全球汽车资讯娱乐市场（依系统划分）

• 介绍
• 娱乐系统
• 连接性
• 驾驶辅助

5. 全球汽车资讯娱乐市场（依车款划分），2020 年至 2032 年

• 介绍
• 搭乘用车
• 轻型商用车
• 大型商用车

6. 2020 年至 2032 年全球汽车资讯娱乐市场（依通路）

• 介绍
• OEM
• 售后市场

7. 2020 年至 2032 年全球汽车资讯娱乐市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 东南亚国协
  • 澳洲
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 南非
  • 海湾合作委员会国家
  • 其他中东和非洲地区

第八章 竞争态势

• Continental AG
• Garmin Ltd.
• DENSO Corporation
• Delphi Automotive LLP
• Fujitsu Ten Limited
• HARMAN International
• Clarion
• Pioneer Corporation
• Panasonic Corporation
• Visteon Corporation
• Pacific Industrial Co., Ltd.
• Robert Bosch GmbH

第九章 章节

• 调查方法
• 关于出版商

Automotive Infotainment Market is estimated to be valued at USD 33.81 Bn in 2025 and is expected to reach USD 56.46 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.6% from 2025 to 2032.

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.

Market Dynamics

Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and wifi

Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars.

Key features of the study

• This report provides an in-depth analysis of Automotive Infotainment market size (USD Bn) and compound annual growth rate (CAGR %) for the forecast period (2023 to 2030), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players.
• It profiles leading players in the Automotive Infotainment market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans Companies covered as a part of this study include Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, Clarion, Pioneer Corporation, Panasonic Corporation, Visteon Corporation, Pacific Industrial Co., Ltd., Robert Bosch GmbH.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics.
• The Automotive Infotainment market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Automotive Infotainment market.

Market Segmentation

• Global Automotive Infotainment Market, By System Type
  • Entertainment System
  • Audio System
  • Video System
  • Connectivity
  • Hands Free Call
  • USB Bluetooth
  • Wi-Fi Router
  • Driver Assistance
  • Traffic Message Channel (TMC)
  • Adaptive Cruise Control (ACC)
  • GPS Navigation System (GPS)
• Global Automotive Infotainment Market, By Vehicle Type
  • Passenger Car
  • Compact & Mid-size
  • Premium
  • Luxury
  • Light Commercial Vehicle
  • High Commercial Vehicle
  • Buses
  • Trailers
  • Trucks
• Global Automotive Infotainment Market, By Sales Channel
  • OEM
  • Aftermarket
• Global Automotive Infotainment Market, By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • Italy
  • U.K.
  • France
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa
• Key Players Insights
  • Continental AG
  • Garmin Ltd.
  • DENSO Corporation
  • Delphi Automotive LLP
  • Fujitsu Ten Limited
  • HARMAN International
  • Clarion
  • Pioneer Corporation
  • Panasonic Corporation
  • Visteon Corporation
  • Pacific Industrial Co., Ltd.
  • Robert Bosch GmbH

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By System Type
  • Market Snippet, By Vehicle Type
  • Market Snippet, By Sales Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Integration of Smart Features
• Focus on Driver Assistance and Safety
  • Restraints
• High Costs
• Regulatory and Safety Compliance
  • Opportunities
• Integration of Voice Assistants and AI
• Augmented Reality (AR) and Heads-Up Display (HUD)
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Automotive Infotainment Market, By System Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Entertainment System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Audio System
    • Video System
• Connectivity
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Hands Free Call
    • USB Bluetooth
    • Wi-Fi Route
• Driver Assistance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Traffic Message Channel (TMC)
    • Adaptive Cruise Control (ACC)
    • GPS Navigation System (GPS)

5. Global Automotive Infotainment Market, By Vehicle Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Passenger Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Compact & Mid-size
    • Premium
    • Luxury
• Light Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Buses
    • Trailers
    • Trucks

6. Global Automotive Infotainment Market, By Sales Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• OEM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Aftermarket
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Automotive Infotainment Market, By Region, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

8. Competitive Landscape

• Continental AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Garmin Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DENSO Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Delphi Automotive LLP
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fujitsu Ten Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• HARMAN International
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Clarion
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pioneer Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Visteon Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pacific Industrial Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Robert Bosch GmbH
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Analyst Views

9. Section

• Research Methodology
• About us