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封面
市场调查报告书
商品编码
1913316

汽车资讯娱乐市场机会、成长要素、产业趋势分析及预测（2026-2035年）

Automotive Infotainment Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 240 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球汽车资讯娱乐市场预计到 2025 年将达到 309 亿美元，到 2035 年将达到 609 亿美元，年复合成长率为 7.1%。

汽车资讯娱乐市场-IMG1

这一成长与联网汽车的快速普及密切相关，车载资讯娱乐系统已成为乘用车和商用车设计的核心要素。消费者越来越期望在车内实现无缝的数位化互动，这促使汽车製造商优先考虑无缝连接、即时数据存取和直觉的介面，以提升驾驶舒适性和整体便利性。车载资讯娱乐平台被视为实现车辆互联的关键推动因素，有助于提升用户参与度和功能性。为了增强易用性和柔软性，汽车製造商正在加速向全无线解决方案转型，使驾驶者无需实体连接即可与车载系统互动。这项转变进一步凸显了车载资讯娱乐系统作为现代汽车产品组合中核心差异化因素和增值功能的重要性。

市场覆盖范围
开始年份 2025
预测年份 2026-2035
起始值 309亿美元
预测金额 609亿美元
复合年增长率 7.1%

硬体部分占了69%的市场份额，预计从2026年到2035年将以6.6%的复合年增长率成长。硬体组件构成了资讯娱乐系统的架构基础，实现了连接、资料交换和高品质的音讯视讯输出。这些系统支援车辆、使用者和製造商之间的即时通讯、内容存取和互动，从而巩固了它们在整个资讯娱乐生态系统中的重要性。

无线连接领域占据了66%的市场份额，预计从2026年到2035年将以7.5%的复合年增长率成长。无线解决方案因其无需实体介面即可实现无缝设备整合、云端服务和持续资料存取而日益受到青睐。此技术支援免持操作、媒体存取和增强的系统功能，从而打造更有效率、更互联的车载体验。

预计到2025年，美国汽车资讯娱乐市场规模将达到64.8亿美元。推动美国市场成长的主要因素是消费者对车载无线设备整合和先进数位体验的强劲偏好。互联电动车的日益普及也进一步推动了支援导航智慧、能源优化和语音互动等功能的先进资讯娱乐平台的应用。

目录

第一章调查方法

第二章执行摘要

第三章业界考察

  • 生态系分析
    • 供应商情况
    • 利润率
    • 成本结构
    • 每个阶段的附加价值
    • 影响价值链的因素
    • 中断
  • 产业影响因素
    • 司机
      • 对联网汽车的需求不断增长
      • 电动车（EV）的成长
      • 技术进步
      • 消费者对多媒体导航的偏好
    • 产业潜在风险与挑战
      • 先进资讯娱乐系统高成本
      • 网路安全与资料隐私风险
    • 市场机会
      • 售后升级与改装
      • 新兴市场的地域扩张
      • 与ADAS和安全功能的集成
      • 订阅服务和车载应用
  • 成长潜力分析
  • 监管环境
    • 北美洲
      • 美国运输部（DOT）标准
      • 职业安全与健康管理局 (OSHA) 指南
      • 美国环保署（EPA）
    • 欧洲
      • EN ISO 容器标准
      • 欧盟海关和安全法规
      • BS EN/CEN 标准
      • 国家标准（UNE、DIN等）
    • 亚太地区
      • 中国国家标准（GB标准）
      • 日本JIS标准要求
      • 韩国KS认证
      • 印度BIS标准
      • 泰国工业标准协会（TISI）
    • 拉丁美洲
      • INMETRO（国家计量研究院）
      • INTI认证（巴西国家工业技术研究院）
      • NOM 标准（墨西哥官方标准）
    • 中东和非洲
      • ESMA/阿联酋合格评定计划 (ECAS)
      • 海湾合作委员会技术法规
      • SABS认证
  • 波特五力分析
  • PESTEL 分析
  • 科技与创新趋势
    • 当前技术趋势
    • 新兴技术
  • 定价分析
      • 产品定价
      • 区域定价
  • 生产统计
    • 生产基地
    • 消费中心
    • 出口和进口
  • 成本細項分析
  • 专利分析
  • 永续性和环境方面
    • 永续实践
    • 减少废弃物策略
    • 生产中的能源效率
    • 环保倡议
    • 碳足迹考量
  • 资讯娱乐在软体定义视觉架构中的作用
    • 集中式与基于领域的电气/电子架构
    • 硬体商品化的影响
    • 对OEM厂商与供应商权力动态的影响
  • 资讯娱乐作业系统比较评估
    • OEM厂商的主导与对大型科技公司的依赖
    • 平台锁定风险
    • 区域操作系统偏好和限制
  • OEM筹资策略：内部开发、一级供应商还是大型科技公司？
  • 获利模式和收入来源
  • 使用者体验 (UX) 和人机介面 (HMI) 基准测试

第四章 竞争情势

  • 介绍
  • 公司市占率分析
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
  • 主要市场公司的竞争分析
  • 竞争定位矩阵
  • 战略展望矩阵
  • 重大进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 企业扩张计画和资金筹措

第五章 按组件分類的市场估算与预测，2022-2035年

  • 硬体
    • 主机（显示器、触控面板）
    • 音讯和扬声器
    • 连接模组（蓝牙、Wi-Fi、LTE/5G）
    • 导航系统（GPS、地图模组）
  • 软体
    • 作业系统（Android Automotive、QNX、基于Linux的作业系统）
    • 资讯娱乐应用
    • 云端和连线服务

第六章 依连结方式分類的市场估算与预测，2022-2035年

  • 有线连接
  • 无线连线
    • Bluetooth
    • Wi-Fi
    • 蜂窝网路（3G/4G/5G）
    • Vehicle-to-Everything（V2X）

第七章 依车辆类型分類的市场估计与预测，2022-2035年

  • 搭乘用车
    • 掀背车
    • 轿车
    • SUV
  • 商用车辆
    • 轻型商用车
    • 中型商用车（MCV）
    • 重型商用车（HCV）

第八章 按应用领域分類的市场估算与预测，2022-2035年

  • 导航和GPS
  • 多媒体娱乐（音讯/视讯串流）
  • 语音助理和自然语言处理
  • 车载资讯系统与车辆诊断
  • 安全与ADAS集成

9. 2022-2035年按分销管道分類的市场估算与预测

  • OEM
  • 售后市场

第十章 2022-2035年各地区市场估计与预测

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 北欧国家
    • 俄罗斯
    • 波兰
    • 罗马尼亚
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • ANZ
    • 越南
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国

第十一章：公司简介

  • 世界公司
    • Alpine Electronics
    • Bosch
    • Continental
    • Denso
    • Harman International
    • LG Electronics
    • Mitsubishi Electric
    • Panasonic Automotive Systems
    • Pioneer
    • Visteon
  • 按地区分類的公司
    • Baidu
    • BYD
    • Clarion
    • Faurecia
    • Geely Auto
    • Huawei
    • Hyundai Mobis
    • JVC Kenwood
  • 新兴企业
    • Apple
    • Google
    • NVIDIA
    • NXP Semiconductors
    • Qualcomm
    • Rokid
简介目录
Product Code: 8104

The Global Automotive Infotainment Market was valued at USD 30.9 billion in 2025 and is estimated to grow at a CAGR of 7.1% to reach USD 60.9 billion by 2035.

Automotive Infotainment Market - IMG1

Growth is linked to the rapid expansion of connected and intelligent vehicles, where infotainment systems are becoming a central element of both passenger and commercial vehicle design. Consumers are increasingly seeking uninterrupted digital interaction inside vehicles, encouraging automakers to prioritize seamless connectivity, real-time data access, and intuitive interfaces that improve driving comfort and overall convenience. Infotainment platforms are now viewed as a key contributor to vehicle connectedness, supporting enhanced user engagement and functionality. Automakers are accelerating the transition toward fully wireless solutions to improve usability and flexibility, allowing drivers to interact with in-vehicle systems without physical connections. This shift is reinforcing the importance of infotainment as a core differentiator and value-enhancing feature across modern vehicle portfolios.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$30.9 Billion
Forecast Value$60.9 Billion
CAGR7.1%

The hardware segment held 69% share and is forecast to grow at a CAGR of 6.6% between 2026 and 2035. Hardware components form the structural foundation of infotainment systems by enabling connectivity, data exchange, and high-quality audio and visual output. These systems support real-time communication, content access, and interaction between vehicles, users, and manufacturers, reinforcing their importance within the overall infotainment ecosystem.

The wireless connectivity segment held a 66% share and is expected to grow at a CAGR of 7.5% from 2026 to 2035. Wireless solutions are increasingly favored for enabling seamless device integration, cloud-based services, and continuous data access without the need for physical interfaces. This technology supports hands-free operation, media access, and enhanced system functionality, contributing to a more streamlined and connected in-vehicle experience.

US Automotive Infotainment Market reached USD 6.48 billion in 2025. Market growth in the US is supported by strong consumer preference for wireless device integration and advanced digital experiences inside vehicles. The rising presence of connected electric vehicles is further driving the adoption of advanced infotainment platforms that support navigation intelligence, energy optimization, and voice-based interaction.

Key players active in the Global Automotive Infotainment Market include Harman International, Bosch, Continental, Panasonic, Denso, LG Electronics, Pioneer, Alpine Electronics, and Mitsubishi Electric. Companies operating in the Global Automotive Infotainment Market are strengthening their market position through continuous innovation, strategic collaboration, and platform integration. Leading players are investing in scalable system architectures that support future software upgrades and evolving connectivity requirements. Partnerships with automakers are being used to align infotainment solutions with vehicle design and user experience goals. Firms are also focusing on improving system reliability, interface design, and processing performance to enhance customer satisfaction.

Table of Contents

Chapter 1 Methodology

  • 1.1 Research approach
  • 1.2 Quality commitments
  • 1.3 GMI AI policy & data integrity commitment
  • 1.4 Research trail & confidence scoring
    • 1.4.1 Research trail components
    • 1.4.2 Scoring components
  • 1.5 Data collection
    • 1.5.1 Partial list of primary sources
  • 1.6 Data mining sources
    • 1.6.1 Paid sources
  • 1.7 Base estimates and calculations
    • 1.7.1 Base year calculation
  • 1.8 Forecast model
  • 1.9 Research transparency addendum

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Component
    • 2.2.3 Connectivity
    • 2.2.4 Vehicle
    • 2.2.5 Application
    • 2.2.6 Distribution channel
  • 2.3 TAM analysis, 2026-2035
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 Critical success factors
  • 2.5 Future outlook
  • 2.6 Strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand for connected vehicles
      • 3.2.1.2 Growth of electric vehicles (EVs)
      • 3.2.1.3 Technological advancements
      • 3.2.1.4 Consumer preference for multimedia & navigation
    • 3.2.2 Industry pitfalls and challenges
      • 3.2.2.1 High cost of advanced infotainment systems
      • 3.2.2.2 Cybersecurity & data privacy risks
    • 3.2.3 Market opportunities
      • 3.2.3.1 Aftermarket upgrades & retrofits
      • 3.2.3.2 Regional expansion in emerging markets
      • 3.2.3.3 Integration with ADAS & safety features
      • 3.2.3.4 Subscription-based services & in-car apps
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
    • 3.4.1 North America
      • 3.4.1.1 U.S. Department of Transportation (DOT) Standards
      • 3.4.1.2 Occupational Safety and Health Administration (OSHA) Guidelines
      • 3.4.1.3 U.S. Environmental Protection Agency (EPA)
    • 3.4.2 Europe
      • 3.4.2.1 EN ISO Container Standards
      • 3.4.2.2 European Union Customs and Safety Regulations
      • 3.4.2.3 BS EN / CEN Standards
      • 3.4.2.4 National Standards (UNE, DIN, etc.)
    • 3.4.3 Asia Pacific
      • 3.4.3.1 China GB (Guobiao) Standards
      • 3.4.3.2 Japan JIS Requirements
      • 3.4.3.3 Korea KS Certification
      • 3.4.3.4 Indian BIS Standards
      • 3.4.3.5 Thai Industrial Standards Institute (TISI)
    • 3.4.4 Latin America
      • 3.4.4.1 INMETRO (National Institute of Metrology)
      • 3.4.4.2 INTI certification (Instituto Nacional de Tecnologia Industrial)
      • 3.4.4.3 NOM standards (Norma Official Mexicana)
    • 3.4.5 Middle East & Africa
      • 3.4.5.1 ESMA / Emirates Conformity Assessment Scheme (ECAS)
      • 3.4.5.2 GCC technical regulations
      • 3.4.5.3 SABS certification
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis
  • 3.7 Technology and innovation landscape
    • 3.7.1 Current technological trends
    • 3.7.2 Emerging technologies
  • 3.8 Pricing analysis
      • 3.8.1.1 Pricing by product
      • 3.8.1.2 Pricing by region
  • 3.9 Production statistics
    • 3.9.1 Production hubs
    • 3.9.2 Consumption hubs
    • 3.9.3 Export and import
  • 3.10 Cost breakdown analysis
  • 3.11 Patent analysis
  • 3.12 Sustainability and environmental aspects
    • 3.12.1 Sustainable practices
    • 3.12.2 Waste reduction strategies
    • 3.12.3 Energy efficiency in production
    • 3.12.4 Eco-friendly initiatives
    • 3.12.5 Carbon footprint considerations
  • 3.13 Role of infotainment in SDV architectures
    • 3.13.1 Centralized vs domain-based E/E architectures
    • 3.13.2 Impact on hardware commoditization
    • 3.13.3 Implications for OEM-supplier power balance
  • 3.14 Comparative assessment of infotainment operating systems
    • 3.14.1 OEM control vs Big Tech dependency
    • 3.14.2 Platform lock-in risks
    • 3.14.3 Regional OS preferences and restrictions
  • 3.15 OEM Sourcing Strategy: In-house vs Tier-1 vs Big Tech
  • 3.16 Monetization Models & Revenue Streams
  • 3.17 User Experience (UX) & Human-Machine Interface (HMI) Benchmarking

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 LATAM
    • 4.2.5 MEA
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans and funding

Chapter 5 Market Estimates & Forecast, By Component, 2022 - 2035 ($Mn, Units)

  • 5.1 Key trends
  • 5.2 Hardware
    • 5.2.1 Head units (display screens, touch panels)
    • 5.2.2 Audio & speakers
    • 5.2.3 Connectivity modules (Bluetooth, Wi-Fi, LTE/5G)
    • 5.2.4 Navigation systems (GPS, mapping modules)
  • 5.3 Software
    • 5.3.1 Operating systems (Android automotive, QNX, Linux-based)
    • 5.3.2 Infotainment applications
    • 5.3.3 Cloud & connected services

Chapter 6 Market Estimates & Forecast, By Connectivity, 2022 - 2035 ($Mn, Units)

  • 6.1 Key trends
  • 6.2 Wired connectivity
  • 6.3 Wireless connectivity
    • 6.3.1 Bluetooth
    • 6.3.2 Wi-Fi
    • 6.3.3 Cellular (3G/4G/5G)
    • 6.3.4 Vehicle-to-Everything (V2X)

Chapter 7 Market Estimates & Forecast, By Vehicle, 2022 - 2035 ($Mn, Units)

  • 7.1 Key trends
  • 7.2 Passenger cars
    • 7.2.1 Hatchback
    • 7.2.2 Sedan
    • 7.2.3 SUV
  • 7.3 Commercial vehicle
    • 7.3.1 LCV (Light commercial vehicle)
    • 7.3.2 MCV (Medium commercial vehicle)
    • 7.3.3 HCV (Heavy commercial vehicle)

Chapter 8 Market Estimates & Forecast, By Application, 2022 - 2035 ($Mn, Units)

  • 8.1 Key trends
  • 8.2 Navigation & GPS
  • 8.3 Multimedia & entertainment (Audio/Video Streaming)
  • 8.4 Voice assistance & natural language processing
  • 8.5 Telematics & vehicle diagnostics
  • 8.6 Safety & ADAS integration

Chapter 9 Market Estimates & Forecast, By Distribution channel, 2022 - 2035 ($Mn, Units)

  • 9.1 Key trends
  • 9.2 OEM
  • 9.3 Aftermarket

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 ($Mn, Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Nordics
    • 10.3.7 Russia
    • 10.3.8 Poland
    • 10.3.9 Romania
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 ANZ
    • 10.4.6 Vietnam
    • 10.4.7 Indonesia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Global companies
    • 11.1.1 Alpine Electronics
    • 11.1.2 Bosch
    • 11.1.3 Continental
    • 11.1.4 Denso
    • 11.1.5 Harman International
    • 11.1.6 LG Electronics
    • 11.1.7 Mitsubishi Electric
    • 11.1.8 Panasonic Automotive Systems
    • 11.1.9 Pioneer
    • 11.1.10 Visteon
  • 11.2 Regional players
    • 11.2.1 Baidu
    • 11.2.2 BYD
    • 11.2.3 Clarion
    • 11.2.4 Faurecia
    • 11.2.5 Geely Auto
    • 11.2.6 Huawei
    • 11.2.7 Hyundai Mobis
    • 11.2.8 JVC Kenwood
  • 11.3 Emerging players
    • 11.3.1 Apple
    • 11.3.2 Google
    • 11.3.3 NVIDIA
    • 11.3.4 NXP Semiconductors
    • 11.3.5 Qualcomm
    • 11.3.6 Rokid