查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1423357

2024-2032 年按类型（报纸广告、杂誌广告）、产业（零售、电子和电信、保险和金融等）和地区分類的印刷广告市场报告

Print Advertising Market Report by Type (Newspaper Advertising, Magazine Advertising), Industry (Retail, Electronics and Telecommunications, Insurance and Finance, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3个工作天内

价格

2023 年全球平面广告市场规模达到 325 亿美元。展望未来， IMARC Group预计到2032 年该市场将达到257 亿美元。由于对有形广告解决方案的需求不断增长、对广告的需求不断增长，该市场正在经历稳定成长。可靠且可信的讯息，融入数位元素，例如快速回应 (QR) 程式码、网站连结或扩增实境 (AR) 功能，以及更重视目标覆盖范围。

印刷广告市场分析：

市场成长与规模：在人们越来越注重增强个人信任以及对高品质内容的需求不断增长的推动下，市场正在稳定成长。

技术进步：扩增实境 (AR) 和高品质印刷的整合有助于使印刷广告更具吸引力和视觉吸引力。

产业应用：印刷广告可应用于各行业，例如电子、电信、金融和医疗保健。它也有效地满足企业对消费者 (B2C) 和企业对企业 (B2B) 市场的需求。

地理趋势：由于越来越注重提高品牌知名度以在组织中产生高收入，亚太地区引领市场。然而，由于印刷媒体基础设施的存在，北美正在成为一个快速成长的市场。

竞争格局：市场上的主要参与者正在将数位元素（例如快速响应（QR）码、扩增实境（AR）和可点击连结）整合到印刷材料中，以提供印刷内容和线上内容之间的无缝过渡。

挑战与机会：市场在面临数位广告需求不断增长等挑战的同时，也遇到了直效邮件復苏等机会。

未来展望：随着科技的不断进步，平面广告市场的未来前景广阔。此外，对环保印刷方法的日益关注预计将促进市场成长。

印刷广告市场趋势：

对有形广告解决方案的需求不断增长

印刷广告的日益普及，因为它提供了数位广告无法复製的有形和实体体验，正在促进市场的成长。据此，持有精心设计的小册子或翻阅杂誌有助于给个人留下持久的印象。此外，这种切实的影响在感官体验至关重要的行业中尤其重要。除此之外，精美的杂誌广告或高品质的目录可以传达奢华和品质感，这正在促进市场成长。此外，印刷材料经常进入家庭、办公室或公共场所，将其知名度扩展到最初的出版物之外。除此之外，印刷广告的日益普及，因为它为个人提供了增强的体验，正在支持市场的成长。

越来越注重可靠性和可信度

报纸和知名杂誌等印刷媒体通常被认为更可靠。此外，读者通常认为这些出版物中的内容比在网路上遇到的资讯更值得信赖，网路上的资讯普遍存在假新闻和错误资讯。除此之外，广告主利用这种信任来提高其产品或服务的可信度。此外，在报纸或行业杂誌上投放广告可以将出版物的一些可信度转移到广告品牌上。与此一致，人们更有可能信任和考虑信誉良好的印刷媒体上广告的产品或服务，这正在加强市场的成长。此外，印刷广告在信任和权威至关重要的金融和医疗保健等各个领域的使用不断增加，正在推动市场成长。此外，平面广告是建立和维护正向品牌形象的重要工具。

融入数位元素

平面广告中数位元素的融入，如快速回应 (QR) 码、网站连结或扩增实境 (AR) 功能，正在推动市场的成长。此外，这些整合弥合了物理世界和数位世界之间的差距，为个人提供从印刷到线上参与的无缝过渡。除此之外，杂誌广告可能包含二维码，引导读者造访网站以获取更多资讯或进行购买。它允许广告商追踪参与度并收集有价值的资料，从而提高其活动的有效性。此外，印刷广告和数位广告的整合也支持多通路行销策略，使品牌在不同平台上保持一致的形象，强化其讯息并覆盖更广泛的消费者群体。

日益关注目标覆盖范围

印刷广告提高了针对特定地理区域或人口统计的精确度。此外，公司还可以透过在当地报纸、杂誌或社区传单上投放广告来接触潜在消费者。这种在地化的方法培养了社区意识和信任感。除此之外，印刷出版物（例如专业杂誌）迎合了特定爱好或行业的爱好者等受众。此外，广告商可以有效地利用这些受众，因为他们知道他们的讯息会与高度感兴趣和参与的读者产生共鸣。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：简介

  • 概述
  • 执行摘要
  • 主要行业趋势

第 4 章：全球广告市场

  • 当前和历史的市场趋势
  • 各板块业绩
  • 各地区表现
  • 关键参与者及其市场份额
  • 市场预测

第 5 章：全球印刷广告市场

  • 市场概况
  • 当前和历史的市场趋势
  • COVID-19 的影响
  • 市场区隔：按类型
  • 市场区隔：按地区
    • 亚太地区
      • 当前和历史的市场趋势
      • 市场预测
    • 欧洲、中东和非洲
      • 当前和历史的市场趋势
      • 市场预测
    • 北美洲
      • 当前和历史的市场趋势
      • 市场预测
    • 拉丁美洲
      • 当前和历史的市场趋势
      • 市场预测
  • 报纸广告
    • 广告收入：当前和历史市场趋势
    • 流通收入：当前和历史市场趋势
    • 市场区隔：按地区
    • 主要报纸：表现：依读者分类
    • 市场预测
  • 杂誌广告
    • 广告收入：当前和历史市场趋势
    • 流通收入：当前和历史市场趋势
    • 市场区隔：按地区
    • 主要杂誌：表现：依读者分类
    • 市场预测
  • 市场区隔：依行业
    • 零售
      • 当前和历史的市场趋势
      • 市场预测
    • 电子和电信
      • 当前和历史的市场趋势
      • 市场预测
    • 保险与金融
      • 当前和历史的市场趋势
      • 市场预测
    • 其他的
      • 当前和历史的市场趋势
      • 市场预测
  • 市场预测
  • 印刷广告定价模型
  • SWOT分析
    • 概述
    • 优势
    • 弱点
    • 机会
    • 威胁
  • 价值链分析
    • 研究
    • 内容开发
    • 广告中介
    • 平面广告媒体
    • 观众
  • 波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 替代品的威胁
    • 竞争竞争
    • 新进入者的威胁
  • 主要挑战

第 6 章：全球平面广告市场：竞争格局

  • 市场结构
  • 主要参与者简介
Product Code: SR112024A734

Abstract

The global print advertising market size reached US$ 32.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.7 Billion by 2032. The market is experiencing steady growth driven by the growing demand for tangible advertising solutions, rising need for reliable and credible information, incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, and increasing focus on targeted reach.

Print Advertising Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the increasing focus on enhancing the trust of individuals, along with rising demand for high-quality content.

Technological Advancements: The integration of augmented reality (AR) and high-quality printing assists in making print advertising more engaging and visually appealing.

Industry Applications: Print advertising finds applications across various industries, such as electronics, telecommunications, finance, and healthcare. It also caters to both business to consumer (B2C) and business to business (B2B) markets effectively.

Geographical Trends: Asia Pacific leads the market, driven by the increasing focus on enhancing brand awareness to generate high revenues in an organization. However, North America is emerging as a fast-growing market due to the presence of print media infrastructures.

Competitive Landscape: Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content.

Challenges and Opportunities: While the market faces challenges, such as the rising demand for digital advertising, it also encounters opportunities like the resurgence of direct mail.

Future Outlook: The future of the print advertising market looks promising, with continuous technological advancements. In addition, the increasing focus on eco-friendly printing methods is expected to bolster the market growth.

Print Advertising Market Trends:

Growing demand for tangible advertising solutions

The rising adoption of print advertising, as it provides a tangible and physical experience that digital ads cannot replicate, is contributing to the growth of the market. In line with this, holding a well-designed brochure or fliping through a magazine assist in creating a lasting impression on individuals. Moreover, this tangible impact is particularly significant in industries where sensory experiences are crucial. Apart from this, a glossy magazine ad or a high-quality catalog can convey a sense of luxury and quality, which is bolstering the market growth. Furthermore, print materials often find their way into homes, offices, or public spaces, extending their visibility beyond the initial publication. Besides this, the increasing adoption of print advertising, as it offers enhanced experience to individuals, is supporting the market growth.

Increasing focus on reliability and credibility

Print media, such as newspapers and established magazines, are often considered as more reliable. In addition, readers often perceive content in these publications as more trustworthy compared to information encountered online, where fake news and misinformation are prevalent. Apart from this, advertisers leverage this trust to enhance the credibility of their products or services. Moreover, placing an ad in a newspaper or industry magazine can transfer some of the credibility of the publication to the advertised brand. In line with this, people are more likely to trust and consider products or services advertised in reputable print media, which is strengthening the growth of the market. Furthermore, the rising utilization of print advertising in various sectors, such as financial and healthcare, where trust and authority are critical, is impelling the market growth. Additionally, print advertising is a crucial tool to build and maintain a positive brand image.

Incorporation of digital elements

The incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, in print advertising is propelling the growth of the market. In addition, these integrations bridge the gap between the physical and digital worlds, offering individuals a seamless transition from print to online engagement. Besides this, a magazine ad may include a QR code that directs readers to a website for more information or to make a purchase. It allows advertisers to track engagement and gather valuable data, enhancing the effectiveness of their campaigns. Furthermore, the integration of print and digital advertising also supports multi-channel marketing strategies, where brands maintain a consistent presence across various platforms, reinforcing their messages and reaching a wider consumer base.

Rising focus on targeted reach

Print advertising offers enhanced precision in targeting specific geographic areas or demographics. In addition, companies can reach potential consumers by placing ads in local newspapers, magazines, or community flyers. This localized approach fosters a sense of community and trust. Apart from this, print publications, such as specialized magazines, cater to audiences like enthusiasts of a particular hobby or industry. Moreover, advertisers can effectively tap into these audiences, knowing that their message resonates with a highly interested and engaged readership.

Print Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on type and industry.

Breakup by Type:

Newspaper Advertising

Magazine Advertising

Newspaper advertising accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes newspaper advertising and magazine advertising. According to the report, newspaper advertising represented the largest segment.

Newspaper advertising involves placing promotional content in print newspapers. It can take various forms, including display ads, classified ads, inserts, and advertorials. In line with this, newspapers have a broad readership, making them suitable for reaching a wide range of demographics, including local, regional, and national consumer base. Furthermore, newspapers are effective for local organizations looking to connect with their immediate community. Apart from this, newspapers provide up-to-date information, making them ideal for time-sensitive promotions. The rising adoption of newspaper advertising among companies offering daily or weekly promotions, local events, job postings, and public announcements is contributing to the growth of the market.

Magazine advertising involves placing ads in print magazines. It covers a wide range of topics and interests, allowing advertisers to choose publications that align with their target audience. Apart from this, advertisers can select magazines that closely match the interests of the target audience. Additionally, magazines often feature high-quality visuals, allowing for visually striking and detailed ads. Magazines have a longer shelf life, providing extended exposure for ads. In line with this, the growing demand for magazine advertising in the fashion and lifestyle industry is offering a positive market outlook.

Breakup by Industry:

Retail

Electronics and Telecommunications

Insurance and Finance

Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes retail, electronics and telecommunications, insurance and finance, and others.

In the retail industry, print advertising is widely used to promote products, special offers, and in-store events. It encompasses various formats, including newspaper inserts, flyers, catalogs, and direct mailers. In addition, retailers often target a broad consumer base, with a focus on local or regional markets. Print materials may be customized to reflect the specific offering of a store. Besides this, print advertising allows retailers to reach local individuals effectively, informing them about store locations, sales, and promotions. High-quality images and visually appealing layouts can showcase products effectively. Furthermore, retailers frequently include coupons and discounts in print materials to drive foot traffic and in-store purchases. The rising adoption of print advertising in the retail industry for promoting seasonal sales, new product launches, store openings, and special events is bolstering the market growth.

Electronics and telecommunications employ print advertising to introduce new gadgets, phones, plans, and services. This includes print ads in technology magazines, catalogs, and direct mail campaigns. This industry often targets tech-savvy people who are interested in the latest electronic devices and communication services. In line with this, print materials provide an opportunity to highlight the features and specifications of electronic products comprehensively. Furthermore, the increasing employment of print ads, as it allows individuals to compare products and make informed purchasing decisions, is impelling the growth of the market. Print advertising is valuable for introducing new smartphone models, promoting electronic accessories, and showcasing telecommunications plans, which is supporting the market growth.

The insurance and finance industry relies on print advertising to convey trustworthiness and communicate complex financial products. This includes ads in financial magazines, brochures, and direct mail. The primary audience includes individuals and organizations seeking insurance coverage, investment opportunities, and financial advice. Apart from this, print materials convey a sense of authority and credibility to individuals. Moreover, print allows for in-depth explanations of financial products and services, assisting individuals in making informed decisions. In line with this, direct mail campaigns can be personalized to target specific financial needs and demographics. Furthermore, the growing demand for print advertising in the insurance and finance sector to provide insurance policies, investment products, wealth management services, and financial advisory services, is offering a positive market outlook.

Breakup by Region:

Asia Pacific

Europe, Middle East and Africa

North America

Latin America

Asia Pacific leads the market, accounting for the largest print advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, Middle East and Africa, North America, and Latin America. According to the report, Asia Pacific accounted for the largest market share due to the rising adoption of print advertising, as it offers reliable information to individuals as compared to digital advertising. In addition, print materials can be tailored as per specific cultural and language preferences, enabling advertisers to connect with people in a more engaging way, which is bolstering the growth of the market in the region. Besides this, the increasing adoption of a holistic approach among organizations that combines print and digital strategies to maximize the reach of people is supporting the market growth.

Europe, Middle East and Africa stand as other major regions in the market, driven by the rising need for high-quality print media among the masses. In line with this, many countries in the region have a rich history of newspapers and magazines known for their journalistic integrity and readership loyalty. Moreover, advertisers benefit from the credibility associated with these publications, which enhances the effectiveness of print advertisements. Besides this, print materials can be adapted to address language preferences of people and enable advertisers to establish enhanced connections and communications with their target audiences, which is strengthening the market growth.

North America maintains a strong presence in the market as it comprises highly developed economies, including the United States and Canada, with advanced print media infrastructures. This infrastructure consists of well-established newspapers, magazines, and other publications that maintain substantial readerships. Apart from this, the rising integration of digital strategies in print media to maximize brand exposure and engagement is contributing to the growth of the market. Additionally, the rising focus on print quality and creativity assists in enhancing the impact of print advertisements, which is bolstering the market growth in the region. High-quality visuals, innovative design, and attention to details help captivate audiences and reinforce brand messages.

Latin America exhibits growing potential in the print advertising market on account of the increasing demand for tailored advertising approaches among individuals. Many countries in the region have well-established newspapers, magazines, and other publications known for their wide readerships and credibility, which is propelling the growth of the market in the region.

Leading Key Players in the Print Advertising Industry:

Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content. In line with this, advertisers are leveraging data analytics to personalize print advertisements. They are utilizing data of individuals to tailor content, offers, and visuals as per specific target audiences, enhancing the relevance and impact of print campaigns. Moreover, manufacturers are increasingly adopting eco-friendly practices to reduce environmental impact. They are also investing in sustainable printing methods by using recycled materials and promoting environment responsible printing processes to meet the growing demand for eco-conscious advertising. Apart from this, companies are focusing on data privacy regulations to ensure that their print advertising campaigns comply with legal requirements and protect the privacy of clients. Furthermore, they are investing in creative design and visual storytelling. Visually appealing and innovative print ads are more likely to engage readers and leave a lasting impression.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

  • 1. What was the size of the global print advertising market in 2023?
  • 2. What are the key factors driving the global print advertising market?
  • 3. What has been the impact of COVID-19 on the global print advertising market?
  • 4. What is the breakup of the global print advertising market based on the type?
  • 5. What are the key regions in the global print advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Print Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Type
  • 5.5 Market Breakup by Region
    • 5.5.1 Asia Pacific
      • 5.5.1.1 Current and Historical Market Trends
      • 5.5.1.2 Market Forecast
    • 5.5.2 Europe, Middle East and Africa
      • 5.5.2.1 Current and Historical Market Trends
      • 5.5.2.2 Market Forecast
    • 5.5.3 North America
      • 5.5.3.1 Current and Historical Market Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Latin America
      • 5.5.4.1 Current and Historical Market Trends
      • 5.5.4.2 Market Forecast
  • 5.6 Newspaper Advertising
    • 5.6.1 Advertising Revenue: Current and Historical Market Trends
    • 5.6.2 Circulation Revenue: Current and Historical Market Trends
    • 5.6.3 Market Breakup by Region
    • 5.6.4 Major Newspapers: Performance by Readership
    • 5.6.5 Market Forecast
  • 5.7 Magazine Advertising
    • 5.7.1 Advertising Revenue: Current and Historical Market Trends
    • 5.7.2 Circulation Revenue: Current and Historical Market Trends
    • 5.7.3 Market Breakup by Region
    • 5.7.4 Major Magazines: Performance by Readership
    • 5.7.5 Market Forecast
  • 5.8 Market Breakup by Industry
    • 5.8.1 Retail
      • 5.8.1.1 Current and Historical Market Trends
      • 5.8.1.2 Market Forecast
    • 5.8.2 Electronics and Telecommunications
      • 5.8.2.1 Current and Historical Market Trends
      • 5.8.2.2 Market Forecast
    • 5.8.3 Insurance and Finance
      • 5.8.3.1 Current and Historical Market Trends
      • 5.8.3.2 Market Forecast
    • 5.8.4 Others
      • 5.8.4.1 Current and Historical Market Trends
      • 5.8.4.2 Market Forecast
  • 5.9 Market Forecast
  • 5.10 Print Advertising Pricing Models
  • 5.11 SWOT Analysis
    • 5.11.1 Overview
    • 5.11.2 Strengths
    • 5.11.3 Weaknesses
    • 5.11.4 Opportunities
    • 5.11.5 Threats
  • 5.12 Value Chain Analysis
    • 5.12.1 Research
    • 5.12.2 Content Development
    • 5.12.3 Advertising Agencies
    • 5.12.4 Print Advertising Media
    • 5.12.5 Audience
  • 5.13 Porters Five Forces Analysis
    • 5.13.1 Bargaining Power of Suppliers
    • 5.13.2 Bargaining Power of Buyers
    • 5.13.3 Threat of Substitutes
    • 5.13.4 Competitive Rivalry
    • 5.13.5 Threat of New Entrants
  • 5.14 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

  • Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2023
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
  • Figure 6: Global: Advertising Market: Share of Key Players (in %)
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
  • Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2018-2023
  • Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2024 and 2032
  • Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2024-2032
  • Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
  • Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2023
  • Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
  • Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
  • Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2023
  • Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
  • Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2023
  • Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2018 and 2023
  • Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 42: Global: Print Advertising Industry: SWOT Analysis
  • Figure 43: Global: Print Advertising Industry: Value Chain Analysis
  • Figure 44: Global: Print Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
  • Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2024-2032
  • Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
  • Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2024-2032
  • Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
  • Table 8: Global: Print Advertising Market: Competitive Structure