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市场调查报告书
商品编码
1451005

沐浴和淋浴产品市场报告（按类型（肥皂、液体沐浴产品、沐浴霜和油等）、配销通路（超市和大卖场、便利商店、网上商店等）和地区 2024-2032

Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2023年，全球沐浴和淋浴产品市场规模达到499亿美元。展望未来， IMARC Group预计到2032年市场规模将达到724亿美元，2024-2032年复合年增长率（CAGR）为4.1%。

沐浴产品是指有助于清洁、去角质和滋润身体的个人护理产品。它们有助于舒缓紧张的肌肉，为皮肤提供清新感，并保持个人卫生。它们由水、乳化剂、润肤剂、保湿剂、界面活性剂、防腐剂和香料配製而成。目前，沐浴和淋浴产品一般有凝胶、条状、油状、霜状、喷雾状、粉状、乳液状等形式。

由于收入水准的提高和个人卫生意识的增强，全球市场正在经历成长。除此之外，使用天然有机成分製造的多功能产品的需求也在增加，例如乳木果油、芦荟、茶树、甘油、杏仁油、摩洛哥坚果油和水果萃取物。此外，随着环境问题的日益严重，领先的製造商正致力于将其产品引入可持续、可回收和环保的包装中。他们还推出含有黏土和水杨酸等活性成分的产品，以适应不同使用者的皮肤和髮质。此外，由于冠状病毒病（COVID-19）的传播，对沐浴和淋浴产品等个人护理用品的需求显着增加，主要透过线上分销管道。这得归功于各国政府实施的封锁措施以及人们为防止疫情蔓延而采取的社交距离措施。

本报告回答的关键问题：

  • 迄今为止，全球沐浴和淋浴产品市场表现如何，未来几年将如何表现？
  • COVID-19 对全球沐浴和淋浴产品市场有何影响？
  • 主要区域市场有哪些？
  • 依类型划分市场是怎么样的？
  • 基于配销通路的市场区隔是什么？
  • 产业价值链的各个阶段是什么？
  • 该行业的关键驱动因素和挑战是什么？
  • 全球沐浴和淋浴产品市场的结构如何？谁是主要参与者？
  • 产业竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球沐浴与淋浴产品市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按类型

  • 条皂
    • 市场走向
    • 市场预测
  • 液浴产品
    • 市场走向
    • 市场预测
  • 沐浴露和油
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 便利商店
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太地区
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Bath & Body Works LLC (L Brands)
    • Beiersdorf AG
    • Colgate-Palmolive Company
    • Estee Lauder Inc.
    • Henkel AG & Co. KGaA
    • ITC Limited
    • Johnson & Johnson Consumer Inc.
    • Kao Corporation
    • L'Oreal SA
    • Plum Island Soap Co.
    • The Procter & Gamble Company
    • Unilever
Product Code: SR112024A2452

The global bath and shower products market size reached US$ 49.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bath and shower products market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

Bar Soap

Liquid Bath Products

Shower Cream and Oil

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:

  • How has the global bath and shower products market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global bath and shower products market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global bath and shower products market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Bath and Shower Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Bar Soap
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Liquid Bath Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Shower Cream and Oil
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Bath & Body Works LLC (L Brands)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Beiersdorf AG
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Colgate-Palmolive Company
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Estee Lauder Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Henkel AG & Co. KGaA
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 ITC Limited
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Johnson & Johnson Consumer Inc.
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Kao Corporation
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 L'Oreal S.A.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 Plum Island Soap Co.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 The Procter & Gamble Company
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
      • 13.3.11.3 Financials
      • 13.3.11.4 SWOT Analysis
    • 13.3.12 Unilever
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 Financials

List of Figures

  • Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
  • Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2023
  • Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2023
  • Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: China: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: India: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: France: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
  • Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
  • Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Bath and Shower Products Market Structure
  • Table 6: Global: Bath and Shower Products Market: Key Players