市场调查报告书
商品编码
1465045
浴珠市场:按香水、年份、分销管道和最终用户划分 - 2024-2030 年全球预测Bath Bead Market by Fragrance (Apple, Coconut, Grape), Age (Adult, Children), Distribution Channel, End-User - Global Forecast 2024-2030 |
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预计2023年浴珠市场规模为5,179万美元,预计2024年将达5,459万美元,2030年将达到7,541万美元,复合年增长率为5.51%。
沐浴珠是小型密封明胶胶囊或可溶解材料,含有精油、香料,有时还含有皮肤保湿剂,设计用于溶解在热水中。当沐浴珠融化时,它们会释放其内容物,透过为您的沐浴水带来宜人的香气、滋养皮肤的特性和迷人的颜色,增强您的沐浴体验。这些产品经常用于放鬆、芳香疗法和个人护理,以获得柔软、滋润的皮肤。浴珠市场的成长主要受到消费者对豪华浴盐和治疗浴盐需求不断增长、对精油和天然成分益处的认识不断增强以及健康趋势不断上升的影响。然而,由于担心浴珠中含有的化学成分和高价格,大规模采用受到限制。然而,新颖多样的沐浴炸弹香味的推出以及对定制浴珠的需求不断增长预计将在市场上创造潜在机会。
主要市场统计 | |
---|---|
基准年[2023] | 5179万美元 |
预测年份 [2024] | 5459万美元 |
预测年份 [2030] | 7541万美元 |
复合年增长率(%) | 5.51% |
香味:莲花香味的重要性及其精緻与异国风情调
苹果香浴珠因其清爽、清爽的香味而受到喜爱,并与清洁和焕发活力的感觉联繫在一起。它非常适合早晨沐浴,吸引了寻求充满活力的一天开始的消费者。椰子浴珠因其甜美的奶油香味将使用者带入热带地区而广受欢迎。尤其受到追求轻鬆、保湿沐浴体验的使用者的欢迎。葡萄香的特点是甜美而浓郁的香气,据说可以提供独特而怀旧的沐浴体验。它对年轻人和那些拥有一颗年轻的心的人很有吸引力。柠檬香浴珠以其清爽干净的香味而广受欢迎。它经常被消费者选择,因为据说它具有抗菌特性,并且可以提供令人精神焕发的沐浴时间。酸橙因其Sharp Corporation的柑橘香气而备受推崇,并且比柠檬具有更浓郁的香气。它吸引了那些寻求充满活力和令人兴奋的沐浴体验的人,并且非常适合夏天。莲花浴珠 精緻的花香象征纯洁与宁静。它吸引了寻求舒缓奢华沐浴体验(典型的水疗护理)的消费者。
最终用户:在水疗中心和度假村增加浴珠的使用,以增强客人体验。
Bath Beads 的个人消费者寻求能够提供奢华沐浴体验和健康益处的产品。受欢迎的产品包括含有芳香疗法精油的浴珠、含有维生素 E 和芦荟等对皮肤有益的成分的浴珠,以及可根据心情和喜好选择香味的混合类型。环境永续性和天然成分对于这群人来说变得越来越重要。水疗和度假村优先考虑与其提供整体健康体验的整体使命一致的浴珠。这一层重视高品质的散装产品,这些产品具有肌肉放鬆、排毒和缓解压力等治疗功效。人们强烈倾向于为客户提供独特体验的客製化解决方案,例如标誌性气味或自有品牌产品。
区域洞察
在美洲,特别是在美国和加拿大,人们对个人健康和奢华沐浴体验的日益重视正在推动浴珠消费。美国市场的特点是消费者消费能力高,并且对有机和天然浴盐有强烈的偏好,促进了纯素和无农药产品等浴珠配方的创新。加拿大也遵循类似的趋势,永续性和环境问题强烈影响消费者的购买决策。欧盟 (EU) 是一个多元化的市场,对化妆品成分有严格的规定,推动企业转向更安全、更环保的浴珠。整个欧盟的消费者需求倾向于具有缓解压力和放鬆肌肉等治疗功效的豪华沐浴产品。在寻求奢华和异国风沐浴体验的消费者的推动下,中东地区的奢侈个人护理用品市场不断增长,其中包括浴珠。亚太地区是巴士珠快速成长的市场,每个国家的消费行为不同。中国蓬勃发展的经济成长导致个人保养用品支出增加以及对传统草药和药用浴盐的兴趣增加。在印度,在年轻人口和可支配收入增加的推动下,市场正在迅速扩张,阿育吠陀和天然沐浴产品受到青睐。
FPNV定位矩阵
FPNV 定位矩阵对于评估浴珠市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对浴珠市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.浴珠市场的市场规模与预测是多少?
2.在浴珠市场预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.浴珠市场的技术趋势和法规结构是什么?
4.浴珠市场主要厂商的市场占有率是多少?
5.进入浴珠市场的合适型态和策略手段是什么?
[196 Pages Report] The Bath Bead Market size was estimated at USD 51.79 million in 2023 and expected to reach USD 54.59 million in 2024, at a CAGR 5.51% to reach USD 75.41 million by 2030.
A bath bead is a small, sealed gelatin capsule or a dissolvable material containing essential oils, fragrances, and sometimes skin moisturizers designed to dissolve in bath water. Upon dissolution, bath beads release their contents, enhancing the bathing experience by imparting soothing aromas, skin-nourishing properties, and appealing colors to the bathwater. These products are frequently used in personal care routines for relaxation, aromatherapy, and to achieve soft, moisturized skin. The growth of the bath bead market is primarily influenced by the increasing consumer demand for luxury and therapeutic bath products, the rise in awareness about the advantages of essential oils and natural ingredients, and the growing wellness trend. However, concerns over chemical ingredients in bath beads and high pricing limit mass adoption. Nevertheless, introducing a new and innovative variety of bath bomb fragrances and emerging demand for customized bath beads is expected to create potential opportunities for the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 51.79 million |
Estimated Year [2024] | USD 54.59 million |
Forecast Year [2030] | USD 75.41 million |
CAGR (%) | 5.51% |
Fragrance: Growing significance of lotus fragrance for its subtle and exotic appeal
Apple-scented bath beads are favored for their crisp and refreshing aroma, often associated with cleanliness and rejuvenation. Ideal for morning baths, they appeal to consumers looking for an energizing start to their day. Coconut bath beads are immensely popular for their ability to transport users to tropical locales with their sweet, creamy aroma. They are particularly favored by users seeking a relaxing and hydrating bathing experience. The grape fragrance is appreciated for its sweet and tangy profile, which provides a unique and nostalgic bathing experience. It appeals to a younger demographic and those youthful at heart. Lemon-scented bath beads are sought after for their invigorating and clean scent. They are often chosen by consumers for their perceived antibacterial properties and ability to provide a refreshing bath experience. Lime is praised for its sharp, citrusy fragrance, offering a more intense aroma than its lemon counterpart. It attracts those seeking a vibrant and stimulating bathing experience, making it perfect for summer. Lotus bath beads are admired for their delicate and floral aroma, symbolizing purity and serenity. They appeal to consumers seeking a soothing and luxurious bath experience emblematic of spa treatments.
End-User: Increasing utilization of bath bead by spas & resorts to enhance guest experiences
Individual consumers of bath beads seek products that provide a luxurious bathing experience and health and wellness benefits. Preferences include bath beads infused with essential oils for aromatherapy, beads with skin-nourishing ingredients such as Vitamin E and aloe, and those offering a mixture of fragrances to suit different moods and preferences. Environmental sustainability and natural ingredients are increasingly important to this demographic. Spas & resorts prioritize bath beads that align with their overarching mission of providing a holistic wellness experience. This segment values high-quality bulk offerings that include therapeutic properties such as muscle relaxation, detoxification, and stress relief. There is a marked preference for customizable solutions that allow them to offer a unique experience to their clientele, such as signature scents and private label products.
Regional Insights
In the Americas, particularly in the United States and Canada, the consumption of bath beads is driven by a growing emphasis on personal wellness and luxury bathing experiences. The US market is characterized by high consumer spending power and a strong preference for organic and natural bath products, which has encouraged innovations in bath bead formulation, such as vegan and cruelty-free options. Canada follows a similar trend, with sustainability and environmental concerns significantly influencing consumer purchasing decisions. The European Union showcases a diverse market with stringent regulations on cosmetic ingredients, pushing companies towards safer and more environmentally friendly bath beads. Consumer needs across the EU are inclined toward luxury bath products that offer therapeutic effects, including stress relief and muscle relaxation. The Middle East demonstrates a growing market for luxury personal care items, including bath beads, with consumers seeking opulent and exotic bathing experiences. The APAC region is a burgeoning market for bath beads, with each country showcasing distinct consumer behavior. In China, a surge in economic growth has led to increased customer spending on personal care items, with a significant interest in traditional herbal and medicinal bath products. India's market is rapidly expanding, driven by a young population and rising disposable incomes, with a preference for ayurvedic and natural bath products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bath Bead Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bath Bead Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bath Bead Market, highlighting leading vendors and their innovative profiles. These include Bubble T Cosmetics, Calgon by PDC Brands, Crafter's Choice Brands LLC, Dongguan Beauty-soaps Commodity Co., Ltd., Foshan Jinhongbo Biotech Co., Ltd., Fur, Huizhou New Road Cosmetics Co., LTD., LipBuzz, POPSUGAR, The Soap Opera, Veronica's Attic, and Vibrant Scents.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bath Bead Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bath Bead Market?
3. What are the technology trends and regulatory frameworks in the Bath Bead Market?
4. What is the market share of the leading vendors in the Bath Bead Market?
5. Which modes and strategic moves are suitable for entering the Bath Bead Market?