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2024-2032 年按产品、配销通路、最终用途行业和地区分類的智慧浴室市场报告Smart Bathroom Market Report by Product, Distribution Channel, End-Use Industry, and Region 2024-2032 |
2023年全球智慧卫浴市场规模达29亿美元。展望未来, IMARC Group预计到2032年市场规模将达到56亿美元,2024-2032年复合年增长率(CAGR)为7.4%。科技的快速进步、消费者对卫生和便利的意识和偏好的提高、城市化趋势的增强以及住宅和非住宅领域对能源效率和永续性的日益重视是推动市场成长的关键因素。
市场成长与规模:在消费者对浴室装置和配件的创新和连网技术的需求不断增长的推动下,全球智慧浴室市场正在经历强劲增长。在城市化进程不断加快、卫生和永续发展意识不断增强以及先进技术的整合等因素的推动下,市场规模正在稳步扩大。
主要市场驱动因素:主要驱动因素包括感测器、连接和自动化方面的技术进步,以及消费者对便利、卫生和能源效率的意识和偏好的不断提高。除此之外,持续的城市化和对永续发展的关注对市场的成长做出了重大贡献,智慧浴室迎合了城市住宅的空间限制和环境问题。
技术进步:智慧浴室技术的持续创新,例如物联网 (IoT) 整合、语音和手势控制以及连接功能,正在重塑该行业。除此之外,非接触式技术、智慧感测器和自动化的出现正在推动非接触式水龙头、智慧马桶和镜子等新颖产品的开发。
产业应用:智慧卫浴市场涵盖住宅和非住宅领域,应用领域包括家庭、饭店、办公室和公共设施。然而,由于提高卫生、效率和资源管理的需求,非住宅空间越来越多地采用智慧浴室解决方案。
主要市场趋势:当前趋势包括对非接触式解决方案的偏好,例如水龙头和皂液器,以及对节能和节水技术的关注。此外,美观的吸引力和可自订的功能,例如照明控制和个人化设置,也有助于智慧浴室产品的普及。
地理趋势:在北美、欧洲和亚太地区,生活方式偏好、快速城市化和精通技术的人口等因素导致了对智慧浴室的强劲需求。中东和非洲表现出对奢侈品的关注,而拉丁美洲由于中产阶级人口的增长和对现代生活水平的认识而经历了不断增长的需求。
竞争格局:主要参与者利用既定的品牌知名度和广泛的产品组合来占据市场主导地位。同时,新进业者和新创公司正在带来利基创新,促进竞争和创新。科技公司与传统卫浴洁具公司之间的合作很常见。
挑战与机会:挑战包括需要持续创新以保持竞争力,以及解决智慧浴室技术中与资料安全和隐私相关的问题。然而,机会在于扩大市场覆盖范围,尤其是在新兴经济体,并满足消费者对永续、连结和便利浴室解决方案不断变化的偏好。
持续的技术进步
推动全球智慧卫浴市场的主要因素之一是技术的不断发展。感测器、连接性和自动化的快速进步使得智慧解决方案能够整合到浴室装置和配件中。配备感测器和连接功能的智慧马桶、水龙头、镜子和淋浴越来越受欢迎,可促进卫生并降低细菌传播的风险。此外,智慧浴室设备中语音和手势控制的整合增强了用户便利性,并提供了未来感和互动体验,为市场扩张创造了积极的前景。除此之外,物联网在连接各种浴室组件方面发挥着至关重要的作用,允许用户透过智慧型手机或其他智慧型装置远端监控和控制它们,这进一步促进了市场成长。
消费者意识和偏好不断提高
消费者对智慧浴室解决方案优势的认识不断提高,这是市场成长的重要推动力。消费者对健康和卫生的意识越来越强,智慧卫浴产品迎合了这些担忧。随着消费者在日常生活中寻求便利和永续性,对自洁马桶、自动皂液器和节水技术等功能的需求不断增长,这有助于市场扩张。此外,智慧卫浴产品的美学吸引力以及客製化和个人化浴室环境的能力正在为市场成长提供动力。与此一致的是,消费者越来越愿意投资智慧设备和配件来增强功能并为家居增添奢华感,这正在推动市场扩张。
提高都市化水准和基础建设发展
全球城市化趋势在智慧卫浴市场的成长中发挥关键作用。随着越来越多的人搬到城市地区,对紧凑、高效的居住空间的需求也随之增加。智慧浴室解决方案具有节省空间的设计和多功能功能,非常适合城市生活。带有整合式坐浴盆的紧凑型智慧马桶、带内置存储解决方案的节省空间梳妆台以及模组化淋浴系统,可满足城市住宅的空间限制。除此之外,预设水温、个人化使用者檔案和快速回应感测器等智慧浴室技术提供的时间效率符合城市消费者快节奏的生活方式,有助于市场成长。
强调能源效率和永续性
全球对环境永续性和能源效率的关注导致包括家用电器在内的各个行业对环保解决方案的需求不断增长。人们对节水和节能技术的日益重视,推动了对智慧浴室解决方案的需求,例如具有双冲水机制的智慧马桶、控制水流的基于感测器的水龙头以及具有可编程用水量的淋浴系统。此外,发光二极体(LED)镜子和智慧照明控制等节能照明的整合有助于减少电力消耗。因此,消费者对符合其永续生活承诺的产品的日益偏好为市场扩张提供了利润丰厚的机会。
The global smart bathroom market size reached US$ 2.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 7.4% during 2024-2032. Rapid technological advancements, heightened consumer awareness and preferences for hygiene and convenience, increasing urbanization trends, and a growing emphasis on energy efficiency and sustainability across residential and non-residential sectors are key factors propelling the market growth.
Market Growth and Size: The global smart bathroom market is experiencing robust growth, driven by increased consumer demand for innovative and connected technologies in bathroom fixtures and accessories. The market size is expanding steadily, propelled by factors such as rising urbanization, growing awareness of hygiene and sustainability, and the integration of advanced technologies.
Major Market Drivers: Key drivers include technological advancements in sensors, connectivity, and automation, as well as the rising consumer awareness and preferences for convenience, hygiene, and energy efficiency. Besides this, ongoing urbanization and a focus on sustainability contribute significantly to the market's growth, with smart bathrooms catering to the space constraints and environmental concerns of urban dwellings.
Technological Advancements: Continuous innovations in smart bathroom technologies, such as the Internet of Things (IoT) integration, voice and gesture controls, and connectivity features, are reshaping the industry. In addition to this, the advent of touchless technologies, smart sensors, and automation are driving the development of novel products like touchless faucets, smart toilets, and mirrors.
Industry Applications: The smart bathroom market spans both residential and non-residential sectors, with applications in homes, hotels, offices, and public facilities. However, non-residential spaces are witnessing increased adoption of smart bathroom solutions, driven by the need for enhanced hygiene, efficiency, and resource management.
Key Market Trends: Current trends include a preference for touchless solutions, such as faucets and soap dispensers, as well as a focus on energy-efficient and water-saving technologies. Moreover, the aesthetic appeal and customizable features, such as lighting controls and personalized settings, contribute to the popularity of smart bathroom products.
Geographical Trends: In North America, Europe, and Asia Pacific, factors like lifestyle preferences, rapid urbanization, and a tech-savvy population contribute to the strong demand for smart bathrooms. The Middle East and Africa exhibit a focus on luxury, while Latin America experiences rising demand due to a growing middle-class population and awareness of modern living standards.
Competitive Landscape: Key players dominate the market, leveraging established brand recognition and extensive product portfolios. Concurrent with this, new entrants and startups, are bringing niche innovations, fostering competition and innovation. Collaborations between technology and traditional bathroom fixture companies are common.
Challenges and Opportunities: Challenges include the need for continuous innovation to stay competitive, as well as addressing concerns related to data security and privacy in smart bathroom technologies. Whereas, the opportunities lie in expanding market reach, especially in emerging economies, and addressing evolving consumer preferences for sustainable, connected, and convenient bathroom solutions.
Ongoing technological advancements
One of the primary factors propelling the global smart bathroom market is the continuous evolution of technology. Rapid advancements in sensors, connectivity, and automation have enabled the integration of smart solutions into bathroom fixtures and accessories. Smart toilets, faucets, mirrors, and showers equipped with sensors and connectivity features are becoming increasingly popular, promoting hygiene and reducing the risk of bacterial transmission. Additionally, the integration of voice and gesture controls in smart bathroom devices enhances user convenience and provides a futuristic and interactive experience, creating a positive outlook for market expansion. Apart from this, the IoT plays a crucial role in connecting various bathroom components, allowing users to monitor and control them remotely through smartphones or other smart devices, which is further bolstering the market growth.
Rising consumer awareness and preferences
The escalating awareness among consumers regarding the benefits of smart bathroom solutions is a significant driver for the market growth. Consumers are becoming more conscious of health and hygiene, and smart bathroom products align with these concerns. The rising demand for features like self-cleaning toilets, automated soap dispensers, and water-saving technologies as consumers seek convenience and sustainability in their daily routines is aiding in market expansion. Moreover, the aesthetic appeal of smart bathroom products and the ability to customize and personalize the bathroom environment are providing an impetus to the market growth. In line with this, the increasing consumer willingness to invest in smart fixtures and accessories that enhance functionality and add a touch of luxury to their homes is driving market expansion.
Increasing urbanization and infrastructural development
Global urbanization trends are playing a pivotal role in the growth of the smart bathroom market. As more people move to urban areas, the demand for compact and efficient living spaces has increased. Smart bathroom solutions, with their space-saving designs and multifunctional features, are well-suited for urban living. Compact smart toilets with integrated bidets, space-saving vanities with built-in storage solutions, and modular shower systems cater to the spatial constraints of urban dwellings. Besides this, the time efficiency offered by smart bathroom technologies, such as pre-set water temperature, personalized user profiles, and quick-response sensors aligns with the fast-paced lifestyles of urban consumers, contributing to the market growth.
Emphasis on energy efficiency and sustainability
The global focus on environmental sustainability and energy efficiency has led to a growing demand for eco-friendly solutions in various industries, including home appliances. The rising emphasis on water conservation and energy-efficient technologies is fueling the demand for smart bathroom solutions, such as smart toilets with dual-flush mechanisms, sensor-based faucets that control water flow, and shower systems with programmable water usage. Furthermore, the integration of energy-efficient lighting, such as light-emitting diode (LED) mirrors and smart lighting controls, helps reduce electricity consumption. Consequently, the increasing consumer preference for products that align with their commitment to sustainable living is presenting lucrative opportunities for market expansion.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product, distribution channel and end-use industry.
Touchless Faucets
Smart Toilets
Touchless Soap Dispenser
Touchless Cisterns
Hand Dryers
Smart Windows
Others
Touchless faucets accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes touchless faucets, smart toilets, touchless soap dispenser, touchless cisterns, hand dryers, smart windows, and others. According to the report, touchless faucets represented the largest segment.
The burgeoning demand for touchless faucets in smart bathrooms is primarily fueled by the heightened emphasis on hygiene and sanitation. These faucets offer a hands-free and contactless experience, reducing the risk of bacterial transmission and enhancing user confidence in public and private spaces. Concurrently, the ongoing global focus on health and cleanliness, especially in the wake of health crises, has heightened the adoption of touchless technologies, strengthening the market growth. Besides this, consumers are increasingly valuing the convenience and safety provided by touchless faucets, making them a sought-after feature in modern bathrooms.
The demand for smart toilets is driven by features like automated bidet functions, self-cleaning capabilities, and personalized settings, providing users with enhanced comfort and hygiene in the bathroom.
In line with this, the rising demand for touchless soap dispensers owing to the increasing focus on hand hygiene is propelling the market growth. These devices offer a hands-free and convenient solution for efficient and sanitary handwashing practices.
Moreover, the increasing utilization of touchless cisterns for water conservation by allowing users to flush without physical contact, thereby aligning with sustainability goals is impelling the market growth.
Along with this, smart hand dryers are gaining traction due to their energy-efficient designs that provide quick and touchless drying, minimize paper waste, and promote eco-friendly practices in public and private spaces.
Additionally, the expanding demand for smart windows in bathrooms fueled by the desire for privacy, natural light optimization, and energy efficiency is acting as another significant growth-inducing factor.
Apart from this, ongoing innovations in smart bathroom products, such as smart mirrors, water-saving sensors, and personalized lighting controls, catering to diverse consumer preferences, adding versatility and customization to the modern bathroom experience are bolstering the overall market growth.
Offline
Online
Offline holds the largest share in the industry
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.
The demand for smart bathroom products through offline distribution channels is propelled by the tactile and experiential aspects of these innovative technologies. Consumers often prefer to physically engage with smart fixtures, such as touchless faucets, smart toilets, and mirrors, before making a purchase. In line with this, offline channels, including specialty retail stores and home improvement centers, provide a hands-on experience, allowing customers to assess the functionality, design, and overall quality of smart bathroom products before making informed decisions, fostering greater consumer confidence in their choices.
In contrast, the surge in demand for smart bathroom products through online distribution channels is mainly driven by the convenience and accessibility they offer to consumers. Online platforms provide a vast array of options, enabling customers to explore and compare a diverse range of smart bathroom solutions from the comfort of their homes. Furthermore, the availability of detailed product information, user reviews, and convenient delivery options further enhances the online shopping experience, making it an attractive choice for tech-savvy consumers seeking efficiency and a seamless purchasing process.
Non-Residential
Residential
Non-residential exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end-use industry has also been provided in the report. This includes non-residential and residential. According to the report, non-residential accounted for the largest market share.
The demand for smart bathroom solutions in the non-residential sector is impelled by the rising emphasis on enhanced hygiene, efficiency, and resource management. In commercial spaces, such as offices, hotels, and public facilities, the integration of touchless faucets, smart toilets, and energy-efficient hand dryers aligns with the growing need for a sanitary and user-friendly environment. Additionally, the appeal of modern and technologically advanced bathrooms contributes to the overall experience for patrons and employees in non-residential settings, fostering a positive and innovative image for businesses.
On the other hand, the burgeoning demand for smart bathroom solutions in the residential sector is fueled by the increasing desire for convenience, luxury, and personalized home experiences. Homeowners are drawn to the practical benefits of features such as touchless faucets, smart toilets, and automated soap dispensers that enhance daily routines. Besides this, the integration of these technologies also aligns with the contemporary lifestyle preferences of homeowners seeking innovative and connected solutions within their living spaces, influencing the market growth.
Europe
Asia Pacific
North America
Middle East and Africa
Latin America
North America leads the market, accounting for the largest smart bathroom market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, Asia Pacific, North America, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America's lifestyle trends and a tech-savvy population are prime factors driving the demand for smart bathroom solutions. Consumers in the region prioritize innovative and connected solutions that enhance their daily routines. In addition to this, a growing awareness of water conservation and energy efficiency aligns with the sustainability goals prevalent in North America, further fostering the adoption of smart bathroom technologies. Concurrently, the presence of a robust infrastructure, coupled with a strong focus on home automation and modern living, contributes to the widespread popularity of smart bathroom products in the region.
In Europe, the demand for smart bathrooms is propelled by a cultural emphasis on design and aesthetics, with consumers increasingly prioritizing technologically advanced fixtures and accessories that complement their sophisticated lifestyle and modern home interiors.
In confluence with this, rapid urbanization and an increasing middle-class population in the Asia Pacific are aiding in market expansion as consumers seek convenience, hygiene, and innovative features.
Moreover, the growing demand for smart bathrooms in the Middle East and Africa is primarily influenced by a focus on luxury and technological innovation. Affluent consumers in the region prioritize high-end, connected bathroom solutions that enhance their lifestyle and offer a touch of opulence.
Besides this, Latin America's expanding middle-class population and increased awareness of modern living standards further contribute to the surging demand for advanced bathroom solutions that align with contemporary lifestyle trends.
The competitive landscape of the global smart bathroom market is characterized by intense rivalry among key players striving to innovate and capture market share. Established companies leverage their extensive product portfolios and brand recognition to maintain a strong presence. New entrants and startups often focus on niche innovations, contributing to market dynamism. Collaboration and partnerships between technology companies and traditional bathroom fixture manufacturers are prevalent, fostering the integration of cutting-edge technologies into existing product lines. Regional players also play a significant role, addressing specific market needs and preferences. The market is driven by continuous product development, technological advancements, and a focus on sustainability.
Duravit
Jaquar
Kohler
LIXIL Group
TOTO
American Standard Brands
Bradley Corporation
Cera Sanitaryware Ltd
Cleveland Faucet Group
Delta Faucet Company
Grohe
Jacuzzi
Novellini
Pfister
Roca Sanitario, S.A.
Sloan Valve
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In August 2023, Watts Water Technologies, Inc. announced that it had entered into a definitive agreement to acquire Bradley Corporation to provide our customers with innovative water solutions.
In March 2023, Kohler Co., collaborated with prominent photographer Douglas Friedman to launch the KOHLER Numi 2.0 Honed Black Smart Toilet.
In January 2023, Delta Faucet Company unveiled their newest lineup of life-enhancing products like the ShowerSense Digital Shower Series, the SteamScape Steam Shower Series, and the Tetra Bath Collection at Kitchen and Bath Industry Show (KBIS) 2023.