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市场调查报告书
商品编码
1446982
到 2030 年智慧浴室市场预测 - 按产品、连接性、配销通路、应用和地理位置进行的全球分析Smart Bathrooms Market Forecasts to 2030 - Global Analysis By Product, Connectivity, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球智慧浴室市场规模为 85.8 亿美元,预计到 2030 年将达到 216 亿美元,预测期内CAGR为 14.1%。智慧浴室,也称为智慧浴室或连网浴室,是家庭自动化和技术的新兴趋势。这些浴室整合了各种智慧型设备和技术,以提高舒适性、便利性、效率,甚至健康和卫生。其优点包括透过监控系统节约用水、透过自清洁功能改善卫生状况、透过智慧通风来提高能源效率。应用范围从提高舒适度和便利性的家庭使用到酒店和办公大楼等商业环境,其中智慧浴室可以增强客人体验并优化资源利用。
根据中国智慧家居产业联盟统计,2020年,中国智慧家居保有量为30万至50万套,仅占新开发房地产的1%。
对节能和卫生的关注日益增加
人们对卫生和节能的日益关注正在推动智慧浴室市场的发展。消费者越来越多地寻求促进清洁的解决方案,例如非接触式水龙头和自消毒表面,同时还透过洩漏检测和高效固定装置等功能节省水和能源。卫生和永续发展议题的融合为智慧浴室创造了引人注目的价值主张,吸引了具有生态意识和健康意识的个人。
成本高
智慧浴室产品,如智慧马桶、声控水龙头或自动消毒表面,比传统产品昂贵得多。这种高昂的价格可能是一个主要的威慑因素,特别是对于精打细算的个人或那些不愿投资新技术的人来说。这种成本障碍限制了潜在买家的数量,阻碍了市场接触更广泛受众并实现显着成长的能力。这限制了整体市场规模和获利能力。
与智慧家庭和物联网集成
透过将浴室设备和电器无缝连接到智慧家庭系统,使用者可以透过智慧型手机应用程式或语音命令远端控制和监控浴室环境。这种整合增强了消费者的便利性、能源效率和客製化选项。此外,它还可以收集和分析资料,促进用水、能源消耗和整体用户体验的最佳化。随着互联家庭的需求不断增长,与物联网平台整合的智慧浴室解决方案准备利用这一趋势,推动市场成长和创新。
复杂性和可靠性问题
智慧浴室系统中多种互连设备和技术的整合增加了复杂性,导致潜在的故障点和技术故障。消费者可能会因连线不可靠、相容性问题和功能中断而感到沮丧。如果无法解决这些挑战,可能会削弱人们对智慧浴室解决方案的信心并阻碍市场的采用。
Covid-19 影响
COVID-19 大流行对智慧浴室市场产生了积极和消极的影响。一方面,为了降低病毒传播的风险,对非接触式或免持浴室设备的需求不断增加。这包括感测器控制的水龙头、皂液器和带有非接触式冲水装置的马桶。然而,供应链中断、施工延误和经济不确定性减缓了市场成长。整体而言,疫情重塑了消费者的偏好,加速了智慧卫浴市场的发展趋势。
智慧水龙头预计在预测期内将成为最大的细分市场
由于智慧水龙头日益普及且价格实惠,预计将占据最大份额。基于感测器的水龙头无需触摸手柄,从而促进卫生并减少细菌传播。使用者可以使用语音命令、触控萤幕或智慧型手机应用程式轻鬆调节水温,提供个人化的舒适度。节水功能引起了具有环保意识的消费者的共鸣,符合对永续解决方案不断增长的需求。此外,它们对卫生、便利、节水和整合的关注使它们成为对消费者有吸引力且易于进入的切入点,为市场的成长做出了重大贡献。
商业领域预计在预测期内CAGR最高
预计商业领域在预测期内将出现利润丰厚的成长。在饭店、机场和餐厅等公共场所,保持高水准的卫生至关重要。具有非接触式控制功能的智慧水龙头、自动冲水马桶和自动皂液器有助于减少细菌传播并改善整体卫生状况。此外,智慧浴室的好处,例如改善卫生、效率和使用者体验,使其成为对企业越来越有吸引力的选择。因此,该细分市场的成长正在加速。
由于可支配收入的增加、城市化以及卫生和永续发展意识的增强,亚太地区在推断期内占据了最大的市场份额。中国、日本、韩国和印度等国家对方便、高效和奢华的创新浴室解决方案的需求激增。此外,该地区强大的製造能力,加上技术和基础设施发展的进步,进一步推动了市场扩张。
由于技术创新和智慧家庭解决方案的采用,预计北美在预测期内将实现盈利增长。该地区富裕的消费者基础,加上对家庭自动化的高度认识和投资意愿,推动了市场的成长。主要趋势包括物联网设备、非接触式固定装置和个人化体验的整合。此外,促进节水和能源效率的严格法规推动了智慧浴室解决方案的采用。因此,该地区的市场成长利润丰厚。
2023 年 3 月,乐家推出了 In-Wash Insignia 淋浴座便器,采用了乐家 Connect 技术,可提供无与伦比的舒适性和卫生性。透过随附的名为 In-Wash Insignia 的行动应用程序,用户可以轻鬆地自订和调节各种操作模式和日常功能。
2023 年 1 月,科勒在 CES 2023 活动期间推出了 Sprig Shower Infusion System。这款突破性的香熏淋浴注入系统引入了 Sprig 淋浴舱,它能够向水流中註入一系列令人愉悦的香味,如熏衣草和尤加利的香味。
According to Stratistics MRC, the Global Smart Bathrooms Market is accounted for $8.58 billion in 2023 and is expected to reach $21.60 billion by 2030 growing at a CAGR of 14.1% during the forecast period. Smart bathrooms, also known as intelligent bathrooms or connected bathrooms, are an emerging trend in home automation and technology. These bathrooms integrate various smart devices and technologies to enhance comfort, convenience, efficiency, and even health and hygiene. The advantages include water conservation through monitoring systems, improved hygiene with self-cleaning features, and energy efficiency with smart ventilation. Applications range from home use for increased comfort and convenience to commercial settings like hotels and office buildings, where smart bathrooms can enhance guest experiences and optimize resource usage.
According to the China Smart Home Industry Alliance, in 2020, there were 300,000 to 500,000 smart homes in China, accounting for only 1% of newly developed real estate.
Rising concerns towards energy conservation and hygiene
Growing concerns about both hygiene and energy conservation are fueling the smart bathroom market. Consumers are increasingly seeking solutions that promote cleanliness, like touchless faucets and self-sanitizing surfaces, while also saving water and energy through features like leak detection and efficient fixtures. This convergence of hygiene and sustainability concerns creates a compelling value proposition for smart bathrooms, attracting eco-conscious and health-minded individuals alike.
High cost
Smart bathroom products, like intelligent toilets, voice-controlled faucets, or self-sanitizing surfaces, are significantly more expensive than their traditional counterparts. This hefty price tag can be a major deterrent, especially for budget-conscious individuals or those hesitant to invest in new technology. This cost barrier restricts the number of potential buyers, hindering the market's ability to reach a wider audience and achieve significant growth. This limits the overall market size and profitability.
Integration with Smart Homes and IoT
By seamlessly connecting bathroom fixtures and appliances to smart home systems, users can remotely control and monitor their bathroom environment through Smartphone apps or voice commands. This integration enhances convenience, energy efficiency, and customization options for consumers. Moreover, it enables data collection and analysis, facilitating optimization of water usage, energy consumption, and overall user experience. As the demand for connected homes continues to rise, smart bathroom solutions that integrate with IoT platforms are poised to capitalize on this trend, driving market growth and innovation.
Complexity and reliability issues
The integration of multiple interconnected devices and technologies in smart bathroom systems increases complexity, leading to potential points of failure and technical glitches. Consumers may experience frustration due to unreliable connectivity, compatibility issues, and disruptions in functionality. Failure to address these challenges could undermine confidence in smart bathroom solutions and hinder market adoption.
Covid-19 Impact
The COVID-19 pandemic has both positively and negatively impacted the smart bathroom market. On one hand, there's increased demand for touchless or hands-free bathroom fixtures to reduce the risk of virus transmission. This includes sensor-operated faucets, soap dispensers, and toilets with touchless flushing mechanisms. However, supply chain disruptions, construction delays, and economic uncertainties have slowed market growth. Overall, the pandemic has reshaped consumer preferences and accelerated trends in the smart bathroom market.
The smart faucets segment is expected to be the largest during the forecast period
The smart faucets segment is estimated to hold the largest share due to their increasing popularity and affordability. Sensor-based faucets eliminate the need to touch handles, promoting hygiene and reducing the spread of germs. Users can easily adjust water temperature using voice commands, touch panels, or Smartphone apps, offering personalized comfort. Water-saving features resonate with environmentally conscious consumers, aligning with the growing demand for sustainable solutions. Moreover, their focus on hygiene, convenience, water conservation, and integration makes them an attractive and accessible entry point for consumers, contributing significantly to the market's growth.
The commercial segment is expected to have the highest CAGR during the forecast period
The commercial segment is anticipated to have lucrative growth during the forecast period. In public settings like hotels, airports, and restaurants, maintaining high levels of hygiene is crucial. Smart faucets with touchless controls, self-flushing toilets, and automatic soap dispensers can help to reduce the spread of germs and improve overall hygiene. Furthermore, the benefits of smart bathrooms, such as improved hygiene, efficiency, and user experience, are making them an increasingly attractive option for businesses. Thereby, there is accelerating segment growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to rising disposable incomes, urbanization, and a growing awareness of hygiene and sustainability. Countries like China, Japan, South Korea, and India are witnessing a surge in demand for innovative bathroom solutions that offer convenience, efficiency, and luxury. Furthermore, the region's strong manufacturing capabilities, coupled with advancements in technology and infrastructure development, further propel market expansion.
North America is expected to witness profitable growth over the projection period, due to technological innovation and the adoption of smart home solutions. The region's affluent consumer base, coupled with a high level of awareness and willingness to invest in home automation, fuels market growth. Key trends include the integration of IoT devices, touchless fixtures, and personalised experiences. Moreover, stringent regulations promoting water conservation and energy efficiency drive the adoption of smart bathroom solutions. Thereby, there is lucrative market growth in the region.
Key players in the market
Some of the key players in the Smart Bathrooms Market include Jacuzzi Brands, LLC, Kraus USA Plumbing LLC, Villeroy & Boch AG, Duravit AG, Pfister (Spectrum Brands, Inc.), Jaquar, Delta Faucet Company, Moen Incorporated, LIXIL Corporation, Roca Sanitario, S.A, Kohler Co., Aqualisa, WaterHawk, GetHai, Inc., Dornbracht AG & Co. KG, Cera Sanitaryware Ltd, MASCO Corporation, Bradley Corporation, Toto Ltd. and Signature Hardware (Ferguson Enterprises, LLC).
In March 2023, Roca introduced the In-Wash Insignia shower toilet, which incorporates Roca Connect technology to provide unparalleled comfort and hygiene. Through the accompanying mobile app, called In-Wash Insignia, users can conveniently customize and regulate various operational modes and daily functionalities.
In January 2023, Kohler launched the Sprig Shower Infusion System, during the CES 2023 event. This groundbreaking aromatherapy shower infusion system introduces the Sprig Shower Pods, which have the ability to infuse the water stream with an array of delightful scents such as lavender and eucalyptus.
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