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市场调查报告书
商品编码
1660705
2025 年至 2033 年智慧标籤市场报告(按技术划分,包括无线射频识别、电子商品监控、电子货架标籤、感应标籤、近场通讯)、组件、最终用户和地区Smart Labels Market Report by Technology (Radio-Frequency Identification, Electronic Article Surveillance, Electronic Shelf Label, Sensing Labels, Near Field Communication ), Component, End-User, and Region 2025-2033 |
2024IMARC Group全球智慧标籤市场规模达到 122 亿美元。市场主要受到安全和追踪解决方案的产品需求不断增长、消费者对增强追踪和身份验证的需求不断增长、实施严格的产品追踪监管要求、NFC 和 RFID 技术的快速发展以及对可持续发展的偏好转变的推动。
获取营养成分和其他产品相关资讯的需求不断增长,促进市场成长
随着网路资讯的普及和慢性病的发生率不断上升,越来越多的人开始有意识地关注产品标籤,了解其中的营养成分。因此,对包含有关过敏原、第三方认证、使用说明、社会合规计画和安全处理资讯的智慧标籤的需求日益增加。智慧标籤还提供产品的智慧可追溯性并有助于保持其真实性。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。市场格局较为分散,产业参与者众多。智慧标籤产业保持获利需要较高的资本投入、产品差异化和规模经济,因此,智慧标籤产业新进入者的数量较少。此外,由于多家製造商已为其产品申请了专利,因此智慧标籤市场的特点是产品差异化程度高、转换成本高。
什么是智慧标籤?
智慧标籤,也称为智慧标牌,是与数位技术和智慧设备相关的创新透明标籤,使消费者能够获取有关其产品的详细资讯。它们由纸、织物或塑胶製成,可作为电子标籤、印刷标籤或晶片标籤。它们包括各种技术,例如无线射频识别 (RFID)、电子商品监控 (EAS)、电子货架标籤 (ESL)、感应标籤和近场通讯 (NFC)。它们具有多种优点,包括自动读取、快速识别、可重新编程、高容忍度和减少错误。它们还为製造商提供高水准的生产力、准确性、可读性和库存管理。它们协助追踪产品并记录库存管理资讯。因此,智慧标籤在全球零售、物流和运输、医疗保健、汽车、製造以及食品和饮料 (F&B) 领域得到应用。
目前,安全和追踪解决方案中对智慧标籤的需求不断增加,因为它们有助于减少商店偷窃和盗窃,这是支持市场成长的关键因素之一。此外,製造商对智慧标籤的认识不断增强,为市场带来了积极的前景。除此之外,智慧标籤的需求不断增长,因为它们使消费者能够透过自己喜欢的方式获取讯息,例如访问网站和使用智慧型手机扫描产品代码,从而推动了市场的成长。此外,由于智慧型手机内建有读取二维码和存取智慧标籤提供的资讯的功能,智慧标籤的利用率不断上升,为行业投资者提供了有利可图的成长机会。除此之外,由于智慧标籤能够提供有关任何产品的高度可靠和准确的信息,因此对智慧标籤的需求不断增加,从而促进了市场的成长。此外,智慧标籤的使用日益广泛,因为它们使包装更具吸引力,并且在包装商品的内容和运输细节方面更具资讯量,从而对市场产生了积极影响。与此相符的是,由于对绿色环境的需求不断增加,对智慧标籤的需求不断增加,从而促进了市场的成长。其他一些促进成长的因素包括零售店数量的增加、品牌参与度的提高以及对防盗设备的需求的增加。
The global smart labels market size reached USD 12.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 31.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.86% during 2025-2033. The market is majorly driven by the increasing product demand in security and tracking solutions, rising consumer demand for enhanced tracking and authentication, implementation of stringent regulatory requirements for product tracking, rapid advancements in NFC and RFID technologies, and a shifting preference towards sustainable development.
Rising Need to Access Nutritional Facts and Other Product Related Information Facilitating Market Growth
With the easy availability of information over the internet and the surging prevalence of chronic diseases, there is an increase in the number of people who are consciously paying attention to product labeling for understanding the nutrition facts. As a result, there is a rise in the need for smart labels that comprise information about allergens, third-party certifications, usage instructions, social compliance programs, and safe handling. Smart labels also offer smart traceability of a product and help maintain its authenticity.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is low in the smart labels industry due to high capital investment, product differentiation and economies of scale required to remain profitable in the smart labels industry. In addition, the smart labels market is characterized by high product differentiation and switching costs as several manufacturers have patented their product.
What are Smart Labels?
Smart labels, also known as smart tags, act as innovative transparent labels associated with digital technology and smart devices that enable consumers to access detailed information about their products. They are manufactured from paper, fabrics, or plastics and are available as electronic labels, printed labels, or chip labels. They comprise various technologies, such as radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf labels (ESLs), sensing labels, and near field communication (NFC). They offer various advantages, including automated reading, quick identification, re-programmability, high tolerance, and reduced errors. They also provide high levels of productivity, accuracy, readability, and inventory management to manufacturers. They assist in tracking products and recording information for inventory management. As a result, smart labels find applications in the retail, logistics and transportation, healthcare, automotive, manufacturing, and food and beverage (F&B) sectors across the globe.
At present, the increasing demand for smart labels in security and tracking solutions, as they help in reducing shoplifting and theft, represents one of the key factors supporting the growth of the market. Additionally, the growing awareness among manufacturers about smart labels, is offering a positive market outlook. Besides this, the escalating demand for smart labels, as they enable consumers to access information by their own preferred method, such as visiting a website and scanning product codes using a smartphone, is propelling the growth of the market. In addition, the rising utilization of smart labels due to a built-in utility in smartphones to read QR codes and access the information provided by smart labels is offering lucrative growth opportunities to industry investors. Apart from this, the increasing demand for smart labels, as they provide highly reliable and accurate information about any product, is strengthening the growth of the market. Moreover, the growing employment of smart labels, as they make packaging more appealing and informative in terms of content and shipping details on packaged goods, is positively influencing the market. In line with this, the rising demand for smart labels on account of the increasing demand for a green environment is contributing to the growth of the market. Some of the other growth-inducing factors include the growing number of retail outlets, increasing brand participation, and rising demand for demand for anti-theft devices.