市场调查报告书
商品编码
1451147
2024-2032 年按技术(无线射频识别、电子商品监控、电子货架标籤、感测标籤、近场通讯)、组件、最终用户和地区分類的智慧标籤市场报告Smart Labels Market Report by Technology (Radio-Frequency Identification, Electronic Article Surveillance, Electronic Shelf Label, Sensing Labels, Near Field Communication ), Component, End-User, and Region 2024-2032 |
2023年全球智慧标籤市场规模达到109亿美元。展望未来, IMARC Group预计到2032年市场规模将达到297亿美元,2024-2032年复合年增长率(CAGR)为11.4%。减少入店行窃和盗窃的需求日益增长,智慧型手机内建实用程式的使用量不断增加,以读取二维码,以及製造商意识的不断提高,是推动市场发展的一些关键因素。
获取营养成分和其他产品相关资讯的需求不断增长,促进市场成长
随着网路上资讯的便利获取和慢性病患病率的激增,越来越多的人有意识地关注产品标籤以了解营养成分。因此,对包含过敏原、第三方认证、使用说明、社会责任计划和安全处理资讯的智慧标籤的需求不断增加。智慧标籤还提供产品的智慧可追溯性,并有助于保持其真实性。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。市场结构分散,产业内参与者众多。由于智慧标籤产业保持获利所需的高资本投资、产品差异化和规模经济,智慧标籤产业的新进入者数量较少。此外,智慧标籤市场的特点是产品差异化和转换成本高,因为多家製造商已为其产品申请了专利。
什么是智慧标籤?
智慧标籤,也称为智慧标籤,是与数位技术和智慧设备相关的创新透明标籤,使消费者能够存取有关其产品的详细资讯。它们由纸张、织物或塑胶製成,可用作电子标籤、印刷标籤或晶片标籤。它们包括各种技术,例如无线射频识别 (RFID)、电子商品监控 (EAS)、电子货架标籤 (ESL)、感测标籤和近场通讯 (NFC)。它们具有各种优点,包括自动读取、快速识别、可重新编程、高容差和减少错误。它们还为製造商提供高水准的生产力、准确性、可读性和库存管理。他们协助追踪产品并记录库存管理资讯。因此,智慧标籤在全球零售、物流和运输、医疗保健、汽车、製造以及食品和饮料 (F&B) 领域中广泛应用。
目前,安全和追踪解决方案对智慧标籤的需求不断增长,因为它们有助于减少商店行窃和盗窃,这是支持市场成长的关键因素之一。此外,製造商对智慧标籤的认识不断增强,带来了积极的市场前景。除此之外,对智慧标籤的需求不断增长,因为它们使消费者能够透过自己喜欢的方式存取讯息,例如访问网站和使用智慧型手机扫描产品代码,正在推动市场的成长。此外,由于智慧型手机内建了读取二维码和存取智慧标籤提供的资讯的实用程序,智慧标籤的利用率不断上升,这为行业投资者提供了利润丰厚的成长机会。除此之外,对智慧标籤的需求不断增长,因为它们提供有关任何产品的高度可靠和准确的信息,正在加强市场的成长。此外,智慧标籤的使用不断增加,因为它们使包装在包装商品的内容和运输细节方面更具吸引力和资讯量,正在对市场产生积极影响。与此一致,由于对绿色环境的需求不断增加,对智慧标籤的需求不断增长,推动了市场的成长。其他一些促进成长的因素包括零售店数量的增加、品牌参与度的提高以及防盗设备需求的增加。
The global smart labels market size reached US$ 10.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 29.7 Billion by 2032, exhibiting a growth rate (CAGR) of 11.4% during 2024-2032. The growing need for reducing shoplifting and theft, increasing usage of built-in utility in smartphones to read QR codes, and rising awareness among manufacturers represent some of the key factors driving the market.
Rising Need to Access Nutritional Facts and Other Product Related Information Facilitating Market Growth
With the easy availability of information over the internet and the surging prevalence of chronic diseases, there is an increase in the number of people who are consciously paying attention to product labeling for understanding the nutrition facts. As a result, there is a rise in the need for smart labels that comprise information about allergens, third-party certifications, usage instructions, social compliance programs, and safe handling. Smart labels also offer smart traceability of a product and help maintain its authenticity.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is low in the smart labels industry due to high capital investment, product differentiation and economies of scale required to remain profitable in the smart labels industry. In addition, the smart labels market is characterized by high product differentiation and switching costs as several manufacturers have patented their product.
What are Smart Labels?
Smart labels, also known as smart tags, act as innovative transparent labels associated with digital technology and smart devices that enable consumers to access detailed information about their products. They are manufactured from paper, fabrics, or plastics and are available as electronic labels, printed labels, or chip labels. They comprise various technologies, such as radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf labels (ESLs), sensing labels, and near field communication (NFC). They offer various advantages, including automated reading, quick identification, re-programmability, high tolerance, and reduced errors. They also provide high levels of productivity, accuracy, readability, and inventory management to manufacturers. They assist in tracking products and recording information for inventory management. As a result, smart labels find applications in the retail, logistics and transportation, healthcare, automotive, manufacturing, and food and beverage (F&B) sectors across the globe.
At present, the increasing demand for smart labels in security and tracking solutions, as they help in reducing shoplifting and theft, represents one of the key factors supporting the growth of the market. Additionally, the growing awareness among manufacturers about smart labels, is offering a positive market outlook. Besides this, the escalating demand for smart labels, as they enable consumers to access information by their own preferred method, such as visiting a website and scanning product codes using a smartphone, is propelling the growth of the market. In addition, the rising utilization of smart labels due to a built-in utility in smartphones to read QR codes and access the information provided by smart labels is offering lucrative growth opportunities to industry investors. Apart from this, the increasing demand for smart labels, as they provide highly reliable and accurate information about any product, is strengthening the growth of the market. Moreover, the growing employment of smart labels, as they make packaging more appealing and informative in terms of content and shipping details on packaged goods, is positively influencing the market. In line with this, the rising demand for smart labels on account of the increasing demand for a green environment is contributing to the growth of the market. Some of the other growth-inducing factors include the growing number of retail outlets, increasing brand participation, and rising demand for demand for anti-theft devices.
IMARC Group provides an analysis of the key trends in each sub-segment of the global smart labels market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on technology, component and end-user.
Radio-Frequency Identification (RFID)
Electronic Article Surveillance (EAS)
Electronic Shelf Label (ESL)
Sensing Labels
Near Field Communication (NFC)
The report has provided a detailed breakup and analysis of the smart labels market based on the technology. This includes radio-frequency identification (RFID), electronic article surveillance (EAS), electronic shelf label (ESL), sensing labels, and near field communication (NFC). According to the report, radio-frequency identification (RFID) represented the largest segment due to the features offered, such as information accuracy, real-time tracking, and automatic data capture. RFID is highly preferred to maintain the synchronized record for inventory and supply chain management.
Batteries
Transceivers
Microprocessors
Memories
Others
A detailed breakup and analysis of the smart labels market based on the component has also been provided in the report. This includes batteries, transceivers, microprocessors, memories, and others. According to the report, batteries accounted for the largest market share as they are used to power the radio signal transceiver embedded in smart label tags. The presence of batteries in active smart labels help them activate regardless of the presence of a reader or interrogator in proximity. In addition, batteries enabled smart labels are very useful for tracking high-value goods that need to be scanned over long ranges.
Retail
Logistics and Transportation
Healthcare
Food and Beverage
Aerospace
Data Centers and Libraries
Others
A detailed breakup and analysis of the smart labels market based on the end-user has also been provided in the report. This includes retail, logistics and transportation, healthcare, food and beverage, aerospace, data centers and libraries, and others. According to the report, retail accounted for the largest market share as companies in the retail segment are highly benefiting from smart label technology. They can use the data to understand the mindset of customers and manufacture products accordingly. Moreover, organizations can achieve huge time savings, which is also leading to reduced labor costs as companies no longer have to rely on a handheld scanner to extract information on products.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for smart labels. Some of the factors driving the North America smart labels market included the growing penetration of smart labels in merchandises and assets tracking applications, increasing labor costs and issues related to price integrity, and rising demand among large manufacturers and wholesalers. Additionally, the increasing utilization of digital technology, along with the growing demand for smart labels in various sectors, such as healthcare, pharmaceuticals, logistics, retail, food and beverage (F&B), is positively influencing the market.
Avery Dennison Corporation
CCL Industries Inc.
Checkpoints Systems, Inc.
Zebra Technologies Corporation
Intermec Inc.
Invengo Technology Pte. Ltd.
Sato Holdings Corporation
Thin Film Electronics ASA (Ensurge Micropower ASA)
Smartrac N.V.
Muehlbauer Holding AG
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.