市场调查报告书
商品编码
1451303
2024 年二手奢侈品市场报告(按产品类型(手袋、珠宝和手錶、服装、小皮件、鞋类、配件等)、人口统计(女性、男性、男女皆宜)、配销通路(线下、线上)及地区) 2032Secondhand Luxury Goods Market Report by Product Type (Handbags, Jewelry & Watches, Clothing, Small Leather Goods, Footwear, Accessories, and Others), Demography (Women, Men, Unisex), Distribution Channel (Offline, Online), and Region 2024-2032 |
2023年全球二手奢侈品市场规模达342亿美元。展望未来, IMARC Group预计到2032年市场规模将达到723亿美元,2024-2032年复合年增长率(CAGR)为8.9%。人们对永续购物的认识不断增强,旧货店越来越受欢迎,以及对快时尚对环境和人类生活的有害影响的认识不断增强,这些都是推动市场发展的主要因素。
二手奢侈品是指通常与知名品牌相关的高端产品,这些产品在再次出售之前曾由个人拥有和使用过。它们涵盖广泛的产品,包括时尚配件、服装、手袋、手錶、珠宝,甚至高端电子产品。它们的购买者是那些想要炫耀自己的风格、提高社会地位或作为一种自我表达形式的人。它们也被视为潜在的投资,因为某些奢侈品可以随着时间的推移保值甚至增值。此外,它们还透过延长产品生命週期和减少对新产品的需求来促进永续消费。
目前,作为传统零售的环保替代品,对二手奢侈品的需求不断增长,正在推动市场的成长。除此之外,人们越来越意识到快时尚对地球和人类生活的有害影响也促进了市场的成长。此外,奢侈品所有权的日益民主化,以及人们对以实惠价格购买高端产品的兴趣日益浓厚,都提供了有利的市场前景。除此之外,认证服务的日益普及、减轻对假冒产品的担忧以及提高整体市场信誉正在支持市场的成长。此外,奢侈品牌和转售平台之间不断加强的合作使转售产业合法化,这正在加强市场的成长。此外,二手奢侈品卖家也越来越多地采用有效的行销策略来与目标受众建立联繫,这也促进了市场的成长。
人们对永续购物的认识不断增强
目前,人们对永续购物行为的认识不断增强,正在对二手奢侈品市场产生正面影响。随着人们越来越意识到自己对环境的影响,他们开始转向二手奢侈品作为更永续的选择。透过购买二手商品,消费者可以延长产品的生命週期,减少对新产品的需求,并最大限度地减少与製造和运输新商品相关的碳足迹。循环经济的概念,即商品被重复使用和回收而不是被丢弃,正在推动二手奢侈品购物。消费者认识到购买二手商品是积极参与这个循环系统的一种方式,有助于减少浪费和节省资源。
节俭日益流行
目前,旧货越来越受欢迎,随着出售二手奢侈品的旧货店越来越多,正在对市场产生积极影响。日益增长的环境问题和对永续时尚选择的渴望正在鼓励消费者寻找快时尚和新奢侈品购买的替代品。除此之外,节俭可以让个人延长奢侈品的生命週期,减少对新产品的整体需求以及相关的环境影响。节俭为人们提供了一种以更实惠的价格购买奢侈品牌的途径。这种负担能力因素既吸引了精打细算的消费者,也吸引了那些有兴趣在全价购买之前尝试奢侈品牌的消费者。
越来越多的电子商务平台出售二手奢侈品
销售各种二手奢侈品的电子商务平台的不断涌现正在推动更多的人投资奢侈品。电子商务平台覆盖全球,使卖家能够与来自世界各地的买家建立联繫。这扩大了二手奢侈品的潜在客户群,而这些客户群以前可能受到地理限制。此外,专门销售二手奢侈品的电子商务平台的兴起支持了循环经济的概念,即物品可以保持更长时间的流通,而不是在初次使用后就被丢弃。这可以减少浪费并延长奢侈品的使用寿命。此外,电子商务平台可以聚合来自不同卖家的产品,在一个地方提供各种各样的奢侈品。这种多样化的选择吸引了更多具有不同品味、偏好和预算的买家。
The global secondhand luxury goods market size reached US$ 34.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.9% during 2024-2032. The growing awareness about sustainable shopping, rising popularity of thrifting stores, and increasing awareness about the harmful impacts of fast fashion on the environment and human life are some of the major factors propelling the market.
Secondhand luxury goods refer to high-end products, often associated with prestigious brands, that have been previously owned and used by individuals before being sold again. They encompass a wide array of products, including fashion accessories, clothing, handbags, watches, jewelry, and even high-end electronic gadgets. They are purchased by individuals who want to flaunt their style, enhance their social status, or as a form of self-expression. They are also viewed as potential investments, as certain luxury items can retain or even increase in value over time. Furthermore, they contribute to sustainable consumption by extending the lifecycle of products and reducing the demand for new production.
At present, the increasing demand for pre-owned luxury items as an eco-friendly alternative to traditional retail is impelling the growth of the market. Besides this, the rising awareness about the harmful impact of fast fashion on the earth and human life is contributing to the growth of the market. In addition, the growing democratization of luxury ownership, along with the rising interest in purchasing high-end products at affordable prices, is offering a favorable market outlook. Apart from this, the increasing prevalence of certified authentication services, mitigating concerns regarding counterfeit products, and enhancing the overall market credibility are supporting the growth of the market. Additionally, rising collaborations between luxury brands and resale platforms to legitimize the resale sector are strengthening the growth of the market. Moreover, the increasing adoption of effective marketing strategies by secondhand luxury item sellers to connect with their targeted audience is bolstering the growth of the market.
Growing awareness about sustainable shopping
At present, the increasing awareness about sustainable shopping practices is positively influencing the secondhand luxury goods market. As people are becoming more conscious of their environmental impact, they are turning to secondhand luxury goods as a more sustainable option. By purchasing pre-owned items, consumers can extend the lifecycle of products, reducing the demand for new production and minimizing the carbon footprint associated with manufacturing and shipping new goods. The concept of a circular economy, where goods are reused and recycled rather than discarded, is propelling secondhand luxury shopping. Consumers are recognizing that buying pre-owned items is a way to actively participate in this circular system, helping to reduce waste and conserve resources.
Rising popularity of thrifting
At present, the rising popularity of thrifting, along with the increasing number of thrift stores selling pre-owned luxury products, is positively influencing the market. The growing environmental concerns and the desire for sustainable fashion choices is encouraging consumers to seek alternatives to fast fashion and new luxury purchases. Besides this, thrifting allows individuals to extend the lifecycle of luxury items, reducing the overall demand for new products and the associated environmental impact. Thrifting provides an avenue for people to access luxury brands at more affordable prices. This affordability factor appeals to both budget-conscious consumers and those who are interested in experimenting with luxury brands before committing to full-price purchases.
Increasing number of e-commerce platforms selling secondhand luxury items
The increasing emergence of e-commerce platforms selling various secondhand luxury items is propelling more individuals to invest in luxury items. E-commerce platforms provide a global reach, enabling sellers to connect with buyers from all over the world. This widens the potential customer base for secondhand luxury goods, which may have previously been limited by geographical constraints. Moreover, the rise of e-commerce platforms dedicated to secondhand luxury goods supports the idea of a circular economy, where items are kept in circulation for longer periods rather than being discarded after initial use. This reduces waste and extends the lifespan of luxury items. Furthermore, e-commerce platforms can aggregate products from various sellers, offering a wide variety of luxury items at one place. This diverse selection attracts a larger pool of buyers with varying tastes, preferences, and budgets.
IMARC Group provides an analysis of the key trends in each segment of the global secondhand luxury goods market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, demography and distribution channel.
Handbags
Jewelry & Watches
Clothing
Small Leather Goods
Footwear
Accessories
Others
Handbags dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes handbags, jewelry and watches, clothing, small leather goods, footwear, accessories, and others. According to the report, handbags represented the largest segment.
Handbags are fashion accessories designed to carry personal items, such as wallets, keys, cosmetics, and other essentials. They come in various shapes, sizes, materials, and styles and are often carried by individuals as both functional items and fashion statements. They are created by designers and brands in a wide range of components, including leather, fabric, and synthetic materials. They can be adorned with various embellishments, such as zippers, clasps, straps, and handles. They are often sold as large and spacious bags with open tops, suitable for carrying a variety of items. They are often used for casual outings, shopping, or work. They are also available as small, handheld bags without straps, usually carried in the hand or tucked under the arm.
Women
Men
Unisex
Women hold the largest share in the market
A detailed breakup and analysis of the market based on the demography has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.
Luxury goods often come with high price tags due to their premium quality and brand reputation. Purchasing secondhand luxury goods allow women to acquire these items at a significantly minimize cost compared to buying them brand new. This is especially appealing to women who want to own luxury items at low cost. Besides this, women often purchase luxury products with unique accents and designs to experiment with their looks and try out different styles. Moreover, secondhand luxury markets provide access to coveted brands and designs that might be difficult to obtain through regular retail channels. Furthermore, the increasing availability of limited-edition luxury products is encouraging more women to invest in secondhand luxury products.
Offline
Online
Offline holds the biggest share of the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.
Offline stores offer customers the opportunity to physically inspect the items and verify their authenticity before making a purchase. This builds trust and confidence among buyers, as they can be more certain about the quality and legitimacy of the product. Offline stores provide a personalized shopping experience that online platforms may struggle to replicate. Customers can interact with knowledgeable staff who can provide information about the products, offer styling advice, and answer questions in real-time. This level of customer service can enhance the shopping experience and increase customer satisfaction. Offline shopping provides instant gratification as customers can leave the store with their purchased item in hand rather than waiting for it to be shipped. This is particularly appealing for buyers who want immediate access to the luxury item they desire.
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
North America
United States
Canada
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Europe exhibits a clear dominance, accounting for the largest secondhand luxury goods market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); North America (the United States and Canada); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others). According to the report, Europe accounted for the largest market share.
Europe held the biggest market share due to the rising environmental awareness among the masses and increasing focus on sustainable shopping practices. Besides this, the rising implementation of the authentication process to prevent counterfeiting luxury products is propelling the growth of the market. In addition, the increasing presence of flagship stores of various luxury brands and thrift stores selling pre-owned luxury items for lower prices is contributing to the growth of the market.
North America is estimated to expand further in this domain due to the rising emergence of online thrift stores selling secondhand luxury products and delivering them to the doorstep of buyers. Besides this, the increasing availability of limited edition and unique luxury items in retail stores is bolstering the growth of the market.
Key market players are investing in creating user-friendly online platforms and mobile apps that allow customers to browse, purchase, and sell luxury items more conveniently. They are also integrating features, such as virtual try-ons and interactive product showcases. Top companies are investing in advanced authentication technologies, like artificial intelligence (AI)-based algorithms and expert authentication services, to guarantee the legitimacy of the items they sell, as this helps build trust among customers and encourages them to make purchases. They are also focusing on promoting the sustainability aspect of purchasing pre-owned items, highlighting how buying secondhand helps reduce waste and environmental impact associated with fast fashion and mass production. Leading companies are offering personalized recommendations to customers based on their preferences and purchase history.
Fashionphile Group LLC.
Fendi
Garderobe
Inseller
Luxepolis
Luxury Closet, Inc.
So Chic Boutique
The Closet
The RealReal, Inc.
Timepiece360
Vestiaire Collective
Yoogi's Closet, Inc.
In March 2023, RealReal, Inc. announced the improvement of its seller experience by enhancing its consignment service model, now called RealService, which adds a dedicated Consignor Concierge team to guide sellers during every step in the consignment process.
In 2023, Vestiaire Collective partnered with Giglio.com to create a circular economy project aimed at promoting conscious consumption and opening up the opportunity for individuals to resell iconic garments from their wardrobe.