市场调查报告书
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1451564
2024-2032 年按产品类型、应用、配销通路和地区分類的派对用品市场报告Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032 |
2023年,全球派对用品市场规模达到142亿美元。展望未来, IMARC Group预计到2032年市场规模将达到261亿美元,2024-2032年复合年增长率(CAGR)为6.9%。主题派对的日益普及、虚拟派对在企业领域的日益普及以及目的地婚礼和庆典的成长趋势是推动市场的一些主要因素。
派对用品是旨在增强和促进各种活动、聚会和场合的庆祝活动的各种物品和材料。它们是营造聚会整体氛围和享受乐趣的重要组成部分。其中包括气球、彩带、横幅和桌布等装饰物品,为会场增添了活力和节日气氛。它们提供便利、创造力和庆祝感,让任何聚会都成为难忘的时刻。他们迎合不同的喜好和主题,确保每一次庆祝活动都是独特而难忘的。
復古、奇幻和流行文化等主题派对的日益流行,正在加强市场的成长。此外,消费者环保意识的不断增强正在刺激对环保和永续派对用品的需求。此外,远距工作期间企业部门中虚拟聚会的日益普及正在对市场产生积极影响。除此之外,目的地婚礼和庆典的新兴趋势正在推动世界各地对便携式和旅行友善派对用品的需求。此外,人们越来越倾向于在特殊场合赠送派对用品,例如派对礼物和个人化礼物,这也推动了市场的成长。
社交庆典和活动增加
生日、婚礼、毕业典礼和节日等社交庆祝活动的持续增长推动了对派对用品的需求。随着个人和社区更加重视纪念人生里程碑和培养社会联繫,对派对用品(包括装饰品、餐具和主题配件)的需求不断增加。
对线上应用程式和网站的倾向上升
网上购物的便利性对派对用品产业产生了重大影响。电子商务平台的广泛采用使消费者能够存取各种产品、比较价格并方便地购物。人们可以轻鬆地从不同的卖家那里获得各种派对用品,从而刺激了对这些产品的整体需求。
社群媒体的影响力日益增强
社群媒体平台的普遍性对派对用品市场产生了重大影响。社群媒体在推动潮流方面发挥着至关重要的作用,它激发了创新的派对主题,并展示了美观的庆祝活动。消费者渴望创造具有视觉吸引力的活动并在社交媒体上分享,因此更倾向于投资时尚、引人注目的派对用品。
The global party supplies market size reached US$ 14.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.1 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
IMARC Group provides an analysis of the key trends in each segment of the global party supplies market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, application and distribution channel.
Balloons
Banners
Pinatas
Games
Home Decor
Tableware/Disposables
Others
Tableware/disposables dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes balloons, banners, pinatas, games, home decor, tableware/disposables, and others. According to the report, tableware/disposables represented the largest segment. Tableware and disposable items are essential for serving food and beverages at parties. They are popular on account of their convenience. They eliminate the need for washing dishes after the event. Additionally, themed or patterned tableware can add to the overall party decor.
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Commercial Use
Domestic Use
Domestic use holds the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes commercial use and domestic use. According to the report, domestic use accounted for the largest market share. Party supplies are widely used in domestic settings for hosting personal celebrations and gatherings. Individuals and families use these supplies to organize birthday parties, anniversaries, baby showers, and other special occasions. People can easily purchase party supplies from stores or online platforms to decorate their homes or event venues. Balloons, banners, and pinatas create a festive ambiance, while games and tableware entertain guests and make the event more enjoyable.
Supermarkets and Hypermarkets
Convenience Stores
Specialized Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialized stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Party supplies are often available in large supermarkets and hypermarkets, wherein customers can find a wide variety of items conveniently. These stores offer a selection of balloons, banners, tableware, and other party essentials. Shoppers can easily purchase supplies while doing their regular grocery shopping.
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.
American Greetings Corporation
ArtisanoDesigns
Hallmark Cards Inc.
Huhtamaki Oyj
Martha Stewart Living Omnimedia Inc. (Marquee Brands)
MyBirthdaySupplies.in
Oriental Trading Company (Berkshire Hathaway Inc.)
Party City Holdco Inc.
Pioneer Worldwide
Shutterfly LLC
Unique Industries Inc.
In 2023, Huhtamaki Oyj launched sustainable flexible packaging solutions and inaugurated its extension to its existing paper-based packaging manufacturing site in Nules, Spain. Its paper-based packaging includes catering disposables and vending cups.
In 2022, Pioneer Worldwide announced that it has appointed Advanced Sustainable Polymers Pte Ltd as exclusive Supply Chain Manager for its natural rubber latex requirements. Advanced Sustainable Polymers Pte Ltd has also been assigned the task of accelerating the development of alternative natural sources of natural rubber latex in North America, which will allow Pioneer Worldwide to reduce its dependency on imported material over time.