派对用品市场规模、份额和成长分析（按产品类型、类别、派对主题、价格、分销管道、应用和地区）- 2025-2032 年行业预测

派对用品市场规模预计将在 2023 年达到 151 亿美元，并从 2024 年的 163.1 亿美元增长到 2032 年的 301.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.0%。

由于可支配收入的增加和消费者偏好的不断变化，尤其是主题派对的吸引力日益增强，全球派对用品市场正在经历强劲增长。随着社群媒体培育出一种共用生活中难忘时刻的文化，人们对美观且创造性的派对用品的需求也日益增长，以留下永恆的回忆。消费者越来越多地选择以流行主题（例如电影人物或季节主题）为中心的个人化主题体验。作为回应，製造商和零售商正在使其产品多样化以满足这些不断变化的需求。此外，电子商务平台的扩张也改变了市场，为消费者提供了购买各种派对用品的便利管道。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

派对用品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 气球
• 横幅
• 皮纳塔
• 游戏
• 居家装饰
• 餐具及一次性用品
• 外带礼品
• 其他的

派对用品市场规模（按类别和复合年增长率） (2025-2032)

• 市场概况
• 个人化
• 随时可用

派对用品市场规模（依派对主题划分）及复合年增长率（2025-2032）

• 市场概况
• 空间
• 足球
• 超级英雄
• 迪斯可派对
• 运动的
• 公主
• 扑克/赌场
• 狗狗巡逻队
• 其他的

派对用品市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 低的
• 中等的
• 高的

派对用品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 专卖店
• 电子商务
• 其他的

派对用品市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 商业的
• 适合家庭使用

派对用品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Unique Industries（United States）
• Amscan Manufacturing（United States）
• Fun Express（United States）
• Party Deco（Poland）
• Beistle（United States）
• PD-Party（Netherlands）
• Faire（United States）
• Procos Party（Germany）
• Creative Party Ltd（United Kingdom）
• Factory Direct Party（United States）
• Party Express（United States）
• SoNice Party Inc.（China）
• Sunbeauty（China）
• Betallic（United States）
• Ginger Ray（United Kingdom）
• Anagram（United States）
• Joy Company（Japan）
• Gemar（Italy）

结论和建议

Party Supplies Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.31 billion in 2024 to USD 30.18 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).

The global party supplies market is witnessing robust growth driven by rising disposable incomes and evolving consumer preferences, particularly the increasing allure of themed parties. As social media fosters a culture of sharing life's celebratory moments, there is a heightened demand for aesthetically pleasing and creative party supplies that make occasions memorable. Consumers are increasingly opting for personalized and themed experiences, focusing on popular motifs such as movie characters and seasonal themes. In response, manufacturers and retailers are diversifying their offerings to meet these evolving demands. Furthermore, the expansion of e-commerce platforms has transformed the market, empowering consumers with convenient access to a wide range of party products, thus streamlining their shopping experience compared to traditional retail options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Party Supplies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Party Supplies Market Segments Analysis

Global Party Supplies Market is segmented by Product Type, Category, Party Theme, Pricing, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Balloons, Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Take Away Gifts and Others. Based on Category, the market is segmented into Personalized and Readily Available. Based on Party Theme, the market is segmented into Space, Football, Superhero, Disco Party, Sports, Princess, Poker / Casino, Paw Patrol and Others. Based on Pricing, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Store, Specialized Store, E-commerce and Others. Based on Application, the market is segmented into Commercial Use and Domestic Use. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Party Supplies Market

The expansion of e-commerce and online retail platforms has played a crucial role in enhancing the accessibility and visibility of party supplies. This trend allows consumers to effortlessly explore and purchase a wide variety of products with just a few clicks, thereby driving the growth of the market. The convenience of online shopping not only meets the needs of consumers seeking unique and diverse party items but also fosters a more competitive marketplace, encouraging suppliers to innovate and expand their offerings. As a result, the party supplies market continues to thrive, responding positively to changing consumer preferences and shopping habits.

Restraints in the Party Supplies Market

The party supplies market is currently encountering challenges related to environmental concerns associated with single-use products such as balloons, plastic tableware, and various decorations. As awareness of ecological issues rises among consumers, there is an increasing demand for sustainable and eco-friendly alternatives. This shift in consumer preferences is compelling the industry to reconsider and modify its practices in order to align with the growing emphasis on sustainability. Consequently, the need for greener options and a reduction in environmentally harmful products presents a significant restraint on the party supplies market, pushing businesses to prioritize eco-friendly solutions to remain competitive and relevant.

Market Trends of the Party Supplies Market

The Party Supplies market is witnessing a significant trend towards personalized and themed products as consumers increasingly seek to elevate their celebrations with unique, visually appealing decorations. This growing demand spans various occasions, including birthdays, weddings, and anniversaries, prompting manufacturers and retailers to diversify their offerings of themed items, encompassing decorations, tableware, and balloons that resonate with specific aesthetics and characters. The influence of social media platforms has amplified the need for shareable party experiences, driving interest in customized supplies that enhance these moments. Consequently, companies are enhancing their design capabilities and forging partnerships with popular franchises to cater to this evolving consumer preference, positioning themselves strategically in a competitive market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Party Supplies Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Balloons
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Take Away Gifts
• Others

Global Party Supplies Market Size by Category & CAGR (2025-2032)

• Market Overview
• Personalized
• Readily Available

Global Party Supplies Market Size by Party Theme & CAGR (2025-2032)

• Market Overview
• Space
• Football
• Superhero
• Disco Party
• Sports
• Princess
• Poker / Casino
• Paw Patrol
• Others

Global Party Supplies Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Party Supplies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Convenience Store
• Specialized Store
• E-commerce
• Others

Global Party Supplies Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial Use
• Domestic Use

Global Party Supplies Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Party Theme, Pricing, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Category, Party Theme, Pricing, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Party Theme, Pricing, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Party Theme, Pricing, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Party Theme, Pricing, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unique Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amscan Manufacturing (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fun Express (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Party Deco (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beistle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PD-Party (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faire (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procos Party (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Party Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Factory Direct Party (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Party Express (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoNice Party Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunbeauty (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betallic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ginger Ray (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joy Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gemar (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations