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市场调查报告书
商品编码
1701989
2025 年至 2033 年派对用品市场报告(按产品类型、应用、配销通路和地区)Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2025-2033 |
2024 年全球派对用品市场规模达 152 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 270 亿美元,2025-2033 年期间的成长率 (CAGR) 为 6.6%。主题派对的日益普及、企业领域虚拟派对的日益普及以及目的地婚礼和庆祝活动的日益普及是推动市场发展的一些主要因素。
派对用品是旨在增强和促进各种活动、聚会和场合的庆祝活动的各种物品和材料。它们是营造聚会整体氛围和乐趣的重要组成部分。其中包括气球、彩带、横幅和桌布等装饰品,为会场增添了充满活力的节日气氛。它们提供便利、创造力和庆祝感,使任何聚会都成为令人难忘的场合。它们满足不同的喜好和主题,确保每一次庆祝活动都是独特而难忘的。
復古、幻想和流行文化等主题派对的日益流行正在促进市场的成长。此外,消费者环保意识的不断增强也刺激了对环保和永续派对用品的需求。此外,企业在远距工作期间举办虚拟聚会的日益普及也对市场产生了积极影响。除此之外,目的地婚礼和庆祝活动的新兴趋势正在推动全球对便携和旅行友善派对用品的需求。此外,人们越来越倾向于在特殊场合赠送派对用品,例如派对礼物和个人化礼物,这也推动了市场的成长。
社会庆祝活动和活动的增加
生日、婚礼、毕业典礼和节日等社交庆典和活动的持续增长推动了对派对用品的需求。随着个人和社区越来越重视纪念人生里程碑和建立社会联繫,对派对用品(包括装饰品、餐具和主题配件)的需求也随之增加。
对线上应用程式和网站的倾向性上升
网上购物的便利性对派对用品产业产生了重大影响。电子商务平台的广泛应用使消费者能够访问各种各样的产品、比较价格并随时购物。这种从不同卖家轻鬆选择各种派对用品的便利性正在催化对这些产品的整体需求。
社群媒体影响力日益增强
社群媒体平台的普及对派对用品市场产生了重大影响。社群媒体在推动潮流方面发挥着至关重要的作用,它激发创新的派对主题,并展示美观的庆祝活动。消费者渴望创造具有视觉吸引力的活动并在社交媒体上分享,因此更倾向于投资时尚、引人注目的派对用品。
The global party supplies market size reached USD 15.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
Tableware/disposables dominate the market
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Domestic use holds the largest share in the market
Supermarkets and hypermarkets dominate the market
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.