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封面
市场调查报告书
商品编码
1451697

2024-2032年按产品类型（厨房护理、家庭护理、浴室护理、洗衣护理等）、配销通路（超市和大卖场、便利商店、网上商店等）和地区分類的家庭护理市场报告

Home Care Market Report by Product Type (Kitchen Care, Household Care, Bathroom Care, Laundry Care, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3个工作天内

价格

2023年全球家庭护理市场规模达到1,575亿美元。展望未来， IMARC Group预计到2032年市场规模将达到2,214亿美元，2024-2032年复合年增长率（CAGR）为3.74%。

家庭护理产品用于清洁房屋并使其更加卫生。它们包括洗衣粉、消毒剂、漂白水、餐具洗涤产品、空气处理产品、去污剂，以及有助于控制灰尘和霉菌等过敏原的地板、玻璃、表面和厕所清洁剂。此外，氯化家庭护理产品依靠氯基清洁剂的消毒特性来预防季节性流感爆发和食源性疾病。目前，由于冠状病毒病（COVID-19）的爆发，大众对卫生习惯的采用有所增加，这刺激了世界各地对家庭护理产品的需求。

居家照护市场趋势：

家庭护理产品的需求不断增长，以维持家庭无疾病的环境，这是推动市场的关键因素之一。此外，对营造诱人氛围的需求也在增加。再加上细菌和其他微生物引起的疾病盛行率上升，正在推动市场的成长。此外，对吸尘器、擦窗机器人、拖把机器人、多功能清洁套件、灌浆刷、除尘风扇和空气清净机等创新家庭护理产品的需求不断增长，正在对市场产生积极影响。除此之外，为了降低室内空气污染风险而对有机家庭护理产品的需求不断增长，为行业投资者提供了利润丰厚的成长机会。除此之外，主要市场参与者正在广泛投资于研发（R＆D）活动，以推出具有有吸引力的香味、包容性价格和高效率的新家庭护理产品，这正在促进市场成长。其他促进成长的因素包括容易获得负担得起的环保产品、生活方式的改变、快速城市化、新产品开发以及个人收入水平的提高。

本报告回答的关键问题

  • 2023年全球家庭护理市场规模有多大？
  • 2024-2032年全球居家照护市场的预期成长率是多少？
  • COVID-19 对全球家庭护理市场有何影响？
  • 推动全球家庭护理市场的关键因素是什么？
  • 根据产品类型，全球家庭护理市场的细分如何？
  • 全球家庭护理市场按配销通路划分是怎样的？
  • 全球家庭护理市场的重点区域有哪些？
  • 谁是全球家庭护理市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球家庭护理市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品类型

  • 厨房护理
    • 市场走向
    • 市场预测
  • 居家护理
    • 市场走向
    • 市场预测
  • 浴室护理
    • 市场走向
    • 市场预测
  • 洗衣护理
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 便利商店
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Alicorp SAA
    • Church & Dwight Co. Inc.
    • Henkel AG & Co. KGaA
    • Kao Corporation
    • Reckitt Benckiser Group PLC
    • SC Johnson & Son Inc.
    • The Clorox Company
    • The Procter & Gamble Company
    • Unilever plc
Product Code: SR112024A5608

The global home care market size reached US$ 157.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 221.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.74% during 2024-2032.

Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.

Home Care Market Trends:

The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global home care market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Kitchen Care

Household Care

Bathroom Care

Laundry Care

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report

  • 1. What was the size of the global home care market in 2023?
  • 2. What is the expected growth rate of the global home care market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global home care market?
  • 4. What are the key factors driving the global home care market?
  • 5. What is the breakup of the global home care market based on the product type?
  • 6. What is the breakup of the global home care market based on the distribution channel?
  • 7. What are the key regions in the global home care market?
  • 8. Who are the key players/companies in the global home care market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Home Care Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Kitchen Care
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Household Care
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Bathroom Care
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Laundry Care
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Alicorp SAA
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
    • 13.3.2 Church & Dwight Co. Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Henkel AG & Co. KGaA
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 Kao Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Reckitt Benckiser Group PLC
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 S.C. Johnson & Son Inc.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 SWOT Analysis
    • 13.3.7 The Clorox Company
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 The Procter & Gamble Company
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Unilever plc
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials

List of Figures

  • Figure 1: Global: Home Care Market: Major Drivers and Challenges
  • Figure 2: Global: Home Care Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Home Care Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Home Care Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Home Care Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Home Care Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Home Care (Kitchen Care) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Home Care (Kitchen Care) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Home Care (Household Care) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Home Care (Household Care) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Home Care (Bathroom Care) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Home Care (Bathroom Care) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Home Care (Laundry Care) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Home Care (Laundry Care) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Home Care (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Home Care (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Home Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Home Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Home Care (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Home Care (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Home Care (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Home Care (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Home Care (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Home Care (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: North America: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: North America: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: United States: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: United States: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Canada: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Canada: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Asia-Pacific: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Asia-Pacific: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: China: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: China: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Japan: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Japan: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: India: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: India: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: South Korea: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: South Korea: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Australia: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Australia: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Indonesia: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Indonesia: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Others: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Others: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Europe: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Europe: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Germany: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Germany: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: France: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: France: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: United Kingdom: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: United Kingdom: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Italy: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Italy: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Spain: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Spain: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Russia: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Russia: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Others: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Others: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Latin America: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Latin America: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Brazil: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Brazil: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Mexico: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Mexico: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Middle East and Africa: Home Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Middle East and Africa: Home Care Market: Breakup by Country (in %), 2023
  • Figure 73: Middle East and Africa: Home Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Global: Home Care Industry: SWOT Analysis
  • Figure 75: Global: Home Care Industry: Value Chain Analysis
  • Figure 76: Global: Home Care Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Home Care Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Home Care Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Home Care Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Home Care Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Home Care Market: Competitive Structure
  • Table 6: Global: Home Care Market: Key Players