日本家庭护理市场报告（按产品类型（厨房护理、家庭护理、浴室护理、洗衣护理等）、配销通路（超市和大卖场、便利商店、网上商店等）和地区划分2025-2033年

2024 年日本IMARC Group护理市场规模达到 57 亿美元。地区人口的成长导致对医疗保健服务的需求增加，尤其是喜欢在舒适的家中接受照护的老年人，这主要推动了市场的发展。

家庭护理是一项至关重要且富有同情心的服务，使个人能够在舒适和熟悉的家中获得所需的护理和支持。它涵盖广泛的服务，从洗澡、穿衣和做饭等日常活动的基本帮助，到熟练护士和治疗师提供的更专业的医疗护理。居家照护最重要的优点之一是维护人的独立和尊严。它使老年人、残疾人或从疾病或手术中恢復的人能够保持对自己生活的控制感，促进情绪健康。此外，居家照护通常会带来更个人化和一对一的照护方法，从而在照护者与其客户之间建立牢固的联繫。居家照护也可以成为机构照护的一种经济有效的替代方案，因为它可以减少再次入院和长期照护机构的住院率。此外，它可以减轻可能难以提供全职护理的家庭成员的负担。

日本家庭护理市场趋势：

由于多个相互关联的驱动因素，日本的家庭护理市场正在经历强劲成长。首先，以老年人口为主的人口老化，大大推动了居家照护服务的需求。因此，家庭寻求机构护理以外的替代方案，更喜欢为年长的亲人提供舒适和熟悉的家。此外，医疗技术的不断进步使得更复杂的医疗程序可以在家庭环境中进行，从而增加了对熟练家庭医疗保健专业人员的需求。这种技术的发展与个人化医疗的更广泛趋势密切相关，因为患者越来越多地寻求在舒适的住所中提供量身定制的医疗保健解决方案。此外，与住院或长期照护机构相比，居家照护服务的整体成本效益是另一个驱动因素。居家照护往往被证明是一种在经济上更可行的选择，特别是在医疗保健成本持续上升的情况下。总之，人口老化、技术创新和成本考量的综合作用预计将在预测期内推动日本家庭照护市场的发展。

日本家庭护理市场细分：

产品类型见解：

• 厨房护理
• 居家护理
• 浴室护理
• 洗衣护理
• 其他的

配销通路见解：

• 超级市场和大卖场
• 便利商店
• 网上商店
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外，也提供了所有主要公司的详细资料。一些主要参与者包括：

• 汉高日本有限公司（Henkel AG & Co. KGaA）
• 花王株式会社
• 宝洁公司
• 联合利华公司

本报告回答的关键问题：

• 到目前为止，日本家庭护理市场的表现如何，未来几年将如何表现？
• COVID-19 对日本家庭护理市场有何影响？
• 日本家庭护理市场以产品类型划分是怎样的？
• 日本家庭护理市场在配销通路上的分化是什么？
• 日本家庭护理市场价值链的各个阶段是什么？
• 日本家庭照护的关键驱动因素和挑战是什么？
• 日本家庭护理市场的结构如何？
• 日本家庭护理市场的竞争程度如何？

本报告回答的关键问题：

• 到目前为止，日本家庭护理市场的表现如何，未来几年将如何表现？
• COVID-19 对日本家庭护理市场有何影响？
• 日本家庭护理市场以产品类型划分是怎样的？
• 日本家庭护理市场在配销通路上的分化是什么？
• 日本家庭护理市场价值链的各个阶段是什么？
• 日本家庭照护的关键驱动因素和挑战是什么？
• 日本家庭护理市场的结构如何？
• 日本家庭护理市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：日本家庭护理市场 - 简介

• 概述
• 市场动态
• 产业动态
• 竞争情报

第 5 章：日本家庭护理市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第 6 章：日本家庭护理市场 - 细分：按产品类型

• 厨房护理
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 居家护理
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 浴室护理
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 洗衣护理
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 7 章：日本家庭护理市场 - 细分：按配销通路

• 超级市场和大卖场
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 便利商店
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 网上商店
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 8 章：日本家庭护理市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争仪表板
• 公司评估象限

第 9 章：关键参与者简介

• Henkel Japan Ltd. (Henkel AG & Co. KGaA)
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Kao Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• The Procter & Gamble Company
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Unilever plc
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

请注意，这只是关键参与者的部分列表，报告中提供了完整列表。

第 10 章：日本家庭护理市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 司机
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 10 章：附录

Japan home care market size reached USD 5.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The growing regional population, which leads to an increased demand for healthcare services, especially among older adults who prefer to receive care in the comfort of their homes, is primarily driving the market.

Home care is a vital and compassionate service that allows individuals to receive the care and support they need in the comfort and familiarity of their own homes. It encompasses a wide range of services, from basic assistance with daily activities like bathing, dressing, and meal preparation to more specialized medical care provided by skilled nurses and therapists. One of the most significant advantages of home care is the preservation of a person's independence and dignity. It enables seniors, individuals with disabilities, or those recovering from illness or surgery to maintain a sense of control over their lives, promoting emotional well-being. Additionally, home care often results in a more personalized and one-on-one approach to care, fostering strong bonds between caregivers and their clients. Home care can also be a cost-effective alternative to institutional care, as it reduces hospital readmissions and long-term care facility stays. Furthermore, it can alleviate the burden on family members who may struggle to provide full-time care.

Japan Home Care Market Trends:

The home care market in Japan is experiencing robust growth due to several interconnected drivers. Firstly, the aging population, characterized by a rising number of seniors, has significantly fueled the demand for home care services. As a result, families seek alternatives to institutional care, preferring the comfort and familiarity of their own homes for their elderly loved ones. Moreover, the ongoing advancements in medical technology have enabled more complex medical procedures to be conducted in a home setting, increasing the need for skilled home healthcare professionals. This technological evolution is closely tied to the broader trend of personalized medicine, as patients increasingly seek tailored healthcare solutions delivered in the comfort of their residences. Furthermore, the overall cost-effectiveness of home care services compared to hospital stays or long-term care facilities is another driving factor. Home care often proves to be a more economically viable option, particularly as healthcare costs continue to rise. In summary, the confluence of an aging population, technological innovation, and cost considerations is expected to drive the home care market in Japan during the forecast period.

Japan Home Care Market Segmentation:

Product Type Insights:

• Kitchen Care
• Household Care
• Bathroom Care
• Laundry Care
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Henkel Japan Ltd. (Henkel AG & Co. KGaA)
• Kao Corporation
• The Procter & Gamble Company
• Unilever plc

Key Questions Answered in This Report:

• How has the Japan home care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan home care market?
• What is the breakup of the Japan home care market on the basis of product type?
• What is the breakup of the Japan home care market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan home care market?
• What are the key driving factors and challenges in the Japan home care?
• What is the structure of the Japan home care market and who are the key players?
• What is the degree of competition in the Japan home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Home Care Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Home Care Market - Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Household Care
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Bathroom Care
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Laundry Care
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Historical and Current Market Trends (2019-2024)
  • 6.5.2 Market Forecast (2025-2033)

7 Japan Home Care Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Online Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Home Care Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Henkel Japan Ltd. (Henkel AG & Co. KGaA)
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Kao Corporation
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 The Procter & Gamble Company
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Unilever plc
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events

Please note that this is only a partial list of the key players, and the complete list is provided in the report.

10 Japan Home Care Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

10 Appendix