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封面
市场调查报告书
商品编码
1451831

2024-2032 年杂誌出版市场报告（按类型（印刷版、数位版）、应用程式（离线、线上）和地区）

Magazine Publishing Market Report by Type (Print, Digital), Application (Offline, Online), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2023年，全球杂誌出版市场规模达到1,018亿美元。展望未来， IMARC Group预计到2032年市场规模将达到1,201亿美元，2024-2032年复合年增长率（CAGR）为1.8%。数位出版的日益普及、智慧型手机和平板电脑在全球的普及率不断提高、数位杂誌和报纸的订阅量不断增加以及网路广告的新兴趋势是推动市场的一些关键因素。

杂誌是包含各种内容的期刊出版物，通常定期印刷或数位出版，例如每週、每月、每季和每年。它们通常以平装本形式透过众多线下分销管道销售，并以数位版本在网站和搜寻引擎上发布。杂誌出版过程涉及创建娱乐性、资讯性和有新闻价值的内容，包括文章、故事、图像和视频，吸引目标受众，并为读者提供高品质的内容，以最大限度地提高整体收入和利润。如今，各出版商都致力于保持内容品质和方向，并重新定位杂誌，以吸引更广泛的读者和广告商，以提高发行量并从订阅、广告和零售中吸引更多收入。目前，杂誌出版在全球范围内获得了巨大的吸引力，因为它定期向读者提供高品质、引人入胜的内容。

杂誌出版市场趋势：

由于数位杂誌的便利性、灵活性和用户互动性增强，全球范围内的需求正在显着增长。再加上数位杂誌因其成本效益、可持续性、易于获取以及更广泛的覆盖范围和交付而在大众中日益流行，是推动市场成长的主要因素之一。此外，最近从印刷杂誌转向数位杂誌的转变促使出版商专注于数位优先出版和製作内容，特别是针对线上和行动平台。同时，智慧型手机和平板电脑的日益普及、数位出版的日益普及以及印刷杂誌的巨大公众影响力都增加了产品需求。除此之外，越来越多地采用数位杂誌广告来提高品牌知名度并补充品牌在其他管道上的行销活动，从而促进了市场成长。此外，最近的技术进步，例如数位媒体平台中虚拟实境（VR）和扩增实境（AR）的集成，使杂誌出版商能够透过提供更个性化和互动的内容来吸引更多读者。与此一致的是，个人阅读习惯的变化以及由于线上活动增加而导致的数位媒体内容消费的不断升级推动了市场的成长。其他因素，包括杂誌出版业的快速数字化转型、数位杂誌和报纸订阅量的增加、杂誌作为重点广告平台的激增以及新兴的品牌应用，预计也将推动市场成长。

本报告回答的关键问题：

  • 迄今为止，全球杂誌出版市场的表现如何，未来几年将如何表现？
  • 全球杂誌出版市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球杂誌出版市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的杂誌出版市场？
  • 依类型划分市场是怎么样的？
  • 杂誌出版市场中哪种类型最具吸引力？
  • 基于应用程式的市场区隔是什么？
  • 杂誌出版市场中哪一个应用最吸引人？
  • 全球杂誌出版市场的竞争格局如何？
  • 全球杂誌出版市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球杂誌出版市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按类型

  • 列印
    • 市场走向
    • 市场预测
  • 数位的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按应用

  • 离线
    • 市场走向
    • 市场预测
  • 在线的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：驱动因素、限制与机会

  • 概述
  • 司机
  • 限制
  • 机会

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Cairo Communication Spa
    • Cjk Group Inc.
    • Dazed Media
    • Forbes Media LLC
    • Gakken Holdings Co. Ltd.
    • Gannett Co. Inc.
    • Guardian News & Media Limited
    • Hearst Communications Inc
    • Kadokawa Corporation
Product Code: SR112024A10182

The global magazine publishing market size reached US$ 101.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 120.1 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032. The growing popularity of digital publishing, increasing penetration of smartphones and tablets across the world, rising subscriptions of digital magazines and newspapers, and emerging trend of online advertising represent some of the key factors driving the market.

Magazines are periodical publications that contain a wide variety of content and are usually printed or digitally published on a regular schedule, such as weekly, monthly, quarterly, and yearly. They are generally available in paperback formats sold via numerous offline distribution channels and in digital versions published on websites and search engines. The magazine publishing process involves the creation of entertaining, informational, and newsworthy content, including articles, stories, images, and videos, that appeals to the target audience and provides readers with high-quality content to maximize overall revenue and profit. Nowadays, various publishers are focusing on maintaining the content quality and direction and repositioning the magazine to appeal to a broader base of readers and advertisers to boost circulation levels and attract more revenue from subscriptions, advertising, and retail sales. At present, magazine publishing is gaining immense traction across the globe as it delivers high-quality, engaging content to readers at regular intervals.

Magazine Publishing Market Trends:

As a result of their enhanced convenience, flexibility, and user interactivity, digital magazines are witnessing a significant increase in demand around the world. This, coupled with the surging popularity of digital magazines among the masses owing to their cost-effectiveness, sustainability, easy access, and broader reach and delivery, represents one of the primary factors driving the market growth. In addition, the recent shift from print toward digital magazines has prompted publishers to focus on digital-first publishing, producing content, especially for online and mobile platforms. Along with this, the increasing penetration of smartphones and tablets, the growing popularity of digital publishing, and the high public impact of printed magazines have augmented product demand. Besides this, the rising adoption of digital magazine advertising to generate brand awareness and complement the brand's marketing campaigns on other channels has catalyzed market growth. Furthermore, recent technological advancements, such as the integration of virtual reality (VR) and augmented reality (AR) in digital media platforms, have enabled magazine publishers to attract more readers by offering more personalized and interactive content. In line with this, the changing reading habits of individuals and the escalating consumption of digital media content owing to increased online activity have propelled market growth. Other factors, including rapid digital transformation in the magazine publishing industry, rising subscriptions of digital magazines and newspapers, surging adoption of magazines as focused advertising platforms, and emerging branding applications, are also anticipated to fuel the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global magazine publishing market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type and application.

Type Insights:

Print

Digital

The report has provided a detailed breakup and analysis of the magazine publishing market based on the type. This includes print and digital. According to the report, print represented the largest segment.

Application Insights:

Offline

Online

A detailed breakup and analysis of the magazine publishing market based on the application has also been provided in the report. This includes offline and online. According to the report, online accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for magazine publishing. Some of the factors driving the Asia-Pacific magazine publishing market included its increasing consumption of digital media among the expanding young population, the rising number of smartphone and internet users, augmenting demand for personalized and interactive content, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global magazine publishing market. Detailed profiles of all major companies have been provided. Some of the companies covered include Cairo Communication Spa, Cjk Group Inc., Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Guardian News & Media Ltd., Hearst Communications Inc., Kadokawa Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global magazine publishing market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global magazine publishing market?
  • What is the impact of each driver, restraint, and opportunity on the global magazine publishing market?
  • What are the key regional markets?
  • Which countries represent the most attractive magazine publishing market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the magazine publishing market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the magazine publishing market?
  • What is the competitive structure of the global magazine publishing market?
  • Who are the key players/companies in the global magazine publishing market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Magazine Publishing Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Print
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Digital
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Offline
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Online
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Cairo Communication Spa
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Cjk Group Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Dazed Media
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Forbes Media LLC
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Gakken Holdings Co. Ltd.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Gannett Co. Inc.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Guardian News & Media Limited
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Hearst Communications Inc
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Kadokawa Corporation
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Magazine Publishing Market: Major Drivers and Challenges
  • Figure 2: Global: Magazine Publishing Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Magazine Publishing Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Magazine Publishing Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Magazine Publishing Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Magazine Publishing Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Magazine Publishing (Print) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Magazine Publishing (Print) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Magazine Publishing (Digital) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Magazine Publishing (Digital) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Magazine Publishing (Offline) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Magazine Publishing (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Magazine Publishing (Online) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Magazine Publishing (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: North America: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: North America: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: United States: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: United States: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Canada: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Canada: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Asia-Pacific: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Asia-Pacific: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: China: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: China: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Japan: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Japan: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: India: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: India: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: South Korea: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: South Korea: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Australia: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Australia: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Indonesia: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Indonesia: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Others: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Others: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Europe: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Europe: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Germany: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Germany: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: France: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: France: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: United Kingdom: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: United Kingdom: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Italy: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Italy: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Spain: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Spain: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Russia: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Russia: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Latin America: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Latin America: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Brazil: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Brazil: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Mexico: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Mexico: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Middle East and Africa: Magazine Publishing Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Middle East and Africa: Magazine Publishing Market: Breakup by Country (in %), 2023
  • Figure 63: Middle East and Africa: Magazine Publishing Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Global: Magazine Publishing Industry: Drivers, Restraints, and Opportunities
  • Figure 65: Global: Magazine Publishing Industry: Value Chain Analysis
  • Figure 66: Global: Magazine Publishing Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Magazine Publishing Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Magazine Publishing Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Magazine Publishing Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Magazine Publishing Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Magazine Publishing Market: Competitive Structure
  • Table 6: Global: Magazine Publishing Market: Key Players