市场调查报告书
商品编码
1463498
全球新闻和杂誌应用程式市场规模、份额、成长分析,按类型(新闻应用程式和杂誌应用程式)、按平台(iOS 和 Android)- 2024-2031 年产业预测Global News and Magazines App Market Size, Share, Growth Analysis, By Type(News App, and Magazines App), By Platform(iOS, and Android) - Industry Forecast 2024-2031 |
2022 年,全球新闻和杂誌应用市场规模为 21.5 亿美元,预计将从 2023 年的 23.9 亿美元增长到 2031 年的 55.9 亿美元,预测期内(2024-2031 年)复合年增长率为 11.2% 。
由于全球范围内越来越多地使用客製化新闻源,新闻和杂誌应用程式的市场不断扩大。由于离线阅读选项需求的增加,亚太市场经历了显着扩张。欧盟美联社的即时新闻更新以及英国客户对整合音讯杂誌应用程式的需求正在推动市场扩张。疫情也增加了对离线播客管理应用服务的需求,并使基于离线模式的新闻和期刊更受欢迎。另一方面,过度使用广告策略阻碍了市场扩张。儘管如此,主要行业参与者仍专注于创建具有众多接入点的新闻和杂誌应用程序,这将在整个预测年内推动市场大幅扩张。
大资料、资料科学、人工智慧和应用程式开发中的其他技术发展预计将推动市场扩张。预计提高杂誌应用读者参与度的个人化策略也将加速市场扩张。随着苹果投资于精心策划的新闻展示,展示来自世界各地的最佳故事,市场也受益于全球智慧型手机和网路使用率的不断上升。对快速新闻提醒和全天候音讯和视讯直播的需求也推动了行业扩张。对可自订新闻频道日益增长的需求预计将推动美国行业的成长。业界领先的公司提供了一系列功能,包括分享和转发内容、播放 MP4 檔案以及发送个人化简讯的功能。对人工智慧策划的新闻和杂誌应用程式的担忧也引发了行业增长,主要公司正在使用基于 Android 和 iOS 的平台为新闻和杂誌应用程式提供相容的分析方法。预计金融新闻应用程式之间对协调偏好的需求不断增加将进一步推动市场扩张。
The Global News and Magazines App Market size was valued at USD 2.15 billion in 2022 and is poised to grow from USD 2.39 billion in 2023 to USD 5.59 billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).
The market for news and magazine apps has expanded as a result of the growing use of tailored news feeds across the globe. The Asia Pacific market has experienced notable expansion as a result of the increase in demand for offline reading options. The real-time news updates from the Associated Press of the European Union and the UK customers' need for integrated audio-based magazine apps are what are propelling the market expansion. The pandemic has also increased demand for offline podcast management app services and made offline mode-based news and periodicals more popular. On the other hand, overuse of advertising tactics has impeded market expansion. In spite of this, major industry participants are concentrating on creating news and magazine applications with numerous access points, which should propel substantial market expansion throughout the course of the projection year.
Big data, data science, artificial intelligence, and other technological developments in app development are anticipated to boost market expansion. It is anticipated that personalization tactics that raise reader engagement for magazine apps would also accelerate market expansion. With Apple Inc. investing in carefully curated news displays with the best stories from around the globe, the market is also benefiting from the rising rate of smartphone and internet usage in the globe. The need for fast news alerts and round-the-clock live streaming of audio and video is also propelling industry expansion. The growing need for news channels that may be customized is projected to propel growth in the U.S. industry. Leading companies in the industry provide a range of capabilities, including the ability to share and repost content, play MP4 files, and send personalized text messages. Concerns over AI-curated news and magazine apps are also igniting industry growth, and key firms are delivering compatible analytical methodologies for news and magazine applications using Android and iOS-based platforms. It is anticipated that the increasing need for coordinated preferences among financial news apps would further propel market expansion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global News and Magazines App Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global News and Magazines App Market Segmental Analysis
The Global News and Magazines App market is segmented by packaging type, platform, and region. Based on type, the market can be segmented into news apps, and magazines apps. Based on platform, the market is segmented into iOS, and android. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global News and Magazines App Market
The global market for news and magazine apps is primarily driven by the growing popularity of personalized news feeds and the expanding need for on-demand video and audio streaming. Globally, personalized news feeds are becoming more and more popular, which has significantly expanded the industry. Furthermore, as the need for on-demand video and audio streaming grows, fresh and creative news and magazine apps are being created to meet this need. In the upcoming years, it is anticipated that these variables would keep propelling market expansion.
Restraints in the Global News and Magazines App Market
The overuse of advertising technologies by several large participants in the worldwide news and magazine app business is a significant constraint. These tools have the potential to degrade customer satisfaction and lower user engagement and retention. In addition, consumers may decide to move to ad-free options because they are irritated by the volume of advertisements they see. This may prevent the industry from expanding and result in lower income for app creators. Therefore, for long-term market growth, finding a balance between advertising and user experience is essential.
Market Trends of the Global News and Magazines App Market
The growing need for individualized content is one of the major market trends in the worldwide news and magazine app business. Customers are looking for more specialized news and magazine content that fits with their interests and tastes as they grow more tech-savvy and discriminating in their content consumption. In order to provide users with tailored recommendations, app developers are concentrating on utilizing cutting-edge technology like artificial intelligence and data analytics. It is anticipated that people will continue to seek out content that is important and relevant to them.