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市场调查报告书

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1675836

2025 年至 2033 年杂誌出版市场报告（按类型（印刷版、数位版）、应用（线下、线上）和地区划分）

Magazine Publishing Market Report by Type (Print, Digital), Application (Offline, Online), and Region 2025-2033

出版日期: 2025年03月01日 | 出版商:

IMARC | 英文 140 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024IMARC Group全球杂誌出版市场规模达到 1,036 亿美元。数位出版的日益普及、智慧型手机和平板电脑在全球的普及率不断提高、数位杂誌和报纸的订阅量不断增加以及网路广告的新兴趋势是推动市场发展的一些关键因素。

杂誌是包含各种内容的定期出版物，通常按定期时间印刷或以数位方式出版，例如每週、每月、每季和每年。它们通常以平装本形式透过众多线下分销管道销售，并以数位版本发布在网站和搜寻引擎上。杂誌出版过程涉及创作有趣、资讯性和新闻价值的内容，包括文章、故事、图像和视频，以吸引目标受众并为读者提供高品质的内容，以最大化总收入和利润。如今，各出版商都专注于保持内容品质和方向，重新定位杂誌，以吸引更广泛的读者和广告商，提高发行量，并从订阅、广告和零售中吸引更多的收入。目前，杂誌出版在全球范围内获得了巨大的发展空间，因为它可以定期向读者提供高品质、引人入胜的内容。

杂誌出版市场趋势：

由于数位杂誌的便利性、灵活性和使用者互动性增强，全球范围内对其的需求显着增加。再加上数位杂誌因其成本效益、永续性、易于获取、覆盖面和传递范围更广等特点，在大众中越来越受欢迎，这是推动市场成长的主要因素之一。此外，最近从印刷杂誌转向数位杂誌的转变促使出版商专注于数位出版，製作内容，尤其是针对线上和行动平台。同时，智慧型手机和平板电脑的普及率不断提高，数位出版日益普及，以及印刷杂誌的高大众影响力，都增加了产品需求。除此之外，越来越多地采用数位杂誌广告来提升品牌知名度并补充品牌在其他管道上的行销活动，从而催化了市场的成长。此外，最近的技术进步，例如虚拟实境（VR）和扩增实境（AR）在数位媒体平台的整合，使得杂誌出版商能够透过提供更个人化和互动的内容来吸引更多的读者。同时，个人阅读习惯的改变以及由于线上活动增加而导致的数位媒体内容消费的不断增加推动了市场的成长。其他因素，包括杂誌出版业的快速数字转型、数位杂誌和报纸订阅量的增加、杂誌作为重点广告平台的普及以及新兴的品牌应用，也预计也将推动市场成长。

本报告回答的关键问题：

全球杂誌出版市场目前表现如何？
全球杂誌出版市场的驱动因素、限制因素和机会有哪些？
每个驱动因素、限制因素和机会对全球杂誌出版市场有何影响？
主要的区域市场有哪些？
哪些国家拥有最具吸引力的杂誌出版市场？
根据类型，市场区隔是怎样的？
哪种类型在杂誌出版市场上最具吸引力？
根据应用，市场区隔是怎样的？
杂誌出版市场中最具吸引力的应用是什么？
全球杂誌出版市场的竞争格局是怎么样的？
全球杂誌出版市场的主要参与者/公司有哪些？

The global magazine publishing market size reached USD 103.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.73% during 2025-2033. The growing popularity of digital publishing, increasing penetration of smartphones and tablets across the world, rising subscriptions of digital magazines and newspapers, and emerging trend of online advertising represent some of the key factors driving the market.

Magazines are periodical publications that contain a wide variety of content and are usually printed or digitally published on a regular schedule, such as weekly, monthly, quarterly, and yearly. They are generally available in paperback formats sold via numerous offline distribution channels and in digital versions published on websites and search engines. The magazine publishing process involves the creation of entertaining, informational, and newsworthy content, including articles, stories, images, and videos, that appeals to the target audience and provides readers with high-quality content to maximize overall revenue and profit. Nowadays, various publishers are focusing on maintaining the content quality and direction and repositioning the magazine to appeal to a broader base of readers and advertisers to boost circulation levels and attract more revenue from subscriptions, advertising, and retail sales. At present, magazine publishing is gaining immense traction across the globe as it delivers high-quality, engaging content to readers at regular intervals.

Magazine Publishing Market Trends:

As a result of their enhanced convenience, flexibility, and user interactivity, digital magazines are witnessing a significant increase in demand around the world. This, coupled with the surging popularity of digital magazines among the masses owing to their cost-effectiveness, sustainability, easy access, and broader reach and delivery, represents one of the primary factors driving the market growth. In addition, the recent shift from print toward digital magazines has prompted publishers to focus on digital-first publishing, producing content, especially for online and mobile platforms. Along with this, the increasing penetration of smartphones and tablets, the growing popularity of digital publishing, and the high public impact of printed magazines have augmented product demand. Besides this, the rising adoption of digital magazine advertising to generate brand awareness and complement the brand's marketing campaigns on other channels has catalyzed market growth. Furthermore, recent technological advancements, such as the integration of virtual reality (VR) and augmented reality (AR) in digital media platforms, have enabled magazine publishers to attract more readers by offering more personalized and interactive content. In line with this, the changing reading habits of individuals and the escalating consumption of digital media content owing to increased online activity have propelled market growth. Other factors, including rapid digital transformation in the magazine publishing industry, rising subscriptions of digital magazines and newspapers, surging adoption of magazines as focused advertising platforms, and emerging branding applications, are also anticipated to fuel the market growth.

Key Market Segmentation:

Type Insights:

Print
Digital

Application Insights:

Offline
Online

Regional Insights:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for magazine publishing. Some of the factors driving the Asia-Pacific magazine publishing market included its increasing consumption of digital media among the expanding young population, the rising number of smartphone and internet users, augmenting demand for personalized and interactive content, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global magazine publishing market. Detailed profiles of all major companies have been provided. Some of the companies covered include Cairo Communication Spa, Cjk Group Inc., Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Guardian News & Media Ltd., Hearst Communications Inc., Kadokawa Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global magazine publishing market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global magazine publishing market?
What is the impact of each driver, restraint, and opportunity on the global magazine publishing market?
What are the key regional markets?
Which countries represent the most attractive magazine publishing market?
What is the breakup of the market based on the type?
Which is the most attractive type in the magazine publishing market?
What is the breakup of the market based on the application?
Which is the most attractive application in the magazine publishing market?
What is the competitive structure of the global magazine publishing market?
Who are the key players/companies in the global magazine publishing market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Magazine Publishing Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Print
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Digital
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Application

7.1 Offline
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Online
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Cairo Communication Spa
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Cjk Group Inc.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 Dazed Media
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
- 13.3.4 Forbes Media LLC
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
- 13.3.5 Gakken Holdings Co. Ltd.
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
- 13.3.6 Gannett Co. Inc.
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
- 13.3.7 Guardian News & Media Limited
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio
- 13.3.8 Hearst Communications Inc
  - 13.3.8.1 Company Overview
  - 13.3.8.2 Product Portfolio
- 13.3.9 Kadokawa Corporation
  - 13.3.9.1 Company Overview
  - 13.3.9.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

简介目录图表

List of Figures

Figure 1: Global: Magazine Publishing Market: Major Drivers and Challenges
Figure 2: Global: Magazine Publishing Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Magazine Publishing Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Magazine Publishing Market: Breakup by Type (in %), 2024
Figure 5: Global: Magazine Publishing Market: Breakup by Application (in %), 2024
Figure 6: Global: Magazine Publishing Market: Breakup by Region (in %), 2024
Figure 7: Global: Magazine Publishing (Print) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: Magazine Publishing (Print) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: Magazine Publishing (Digital) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Magazine Publishing (Digital) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Magazine Publishing (Offline) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Magazine Publishing (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Magazine Publishing (Online) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Magazine Publishing (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: North America: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: North America: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: United States: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: United States: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Canada: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Canada: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Asia-Pacific: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Asia-Pacific: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: China: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: China: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Japan: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Japan: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: India: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: India: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: South Korea: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: South Korea: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Australia: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Australia: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Indonesia: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Indonesia: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Others: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Others: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Europe: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Europe: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Germany: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Germany: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: France: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: France: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: United Kingdom: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: United Kingdom: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Italy: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Italy: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Spain: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Spain: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Russia: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Russia: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Others: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Others: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Latin America: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Latin America: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Brazil: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Brazil: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Mexico: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Mexico: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Others: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Others: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Middle East and Africa: Magazine Publishing Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Middle East and Africa: Magazine Publishing Market: Breakup by Country (in %), 2024
Figure 63: Middle East and Africa: Magazine Publishing Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Global: Magazine Publishing Industry: Drivers, Restraints, and Opportunities
Figure 65: Global: Magazine Publishing Industry: Value Chain Analysis
Figure 66: Global: Magazine Publishing Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Magazine Publishing Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Magazine Publishing Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Magazine Publishing Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 4: Global: Magazine Publishing Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: Magazine Publishing Market: Competitive Structure
Table 6: Global: Magazine Publishing Market: Key Players

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