新闻杂誌应用市场规模、份额及成长分析（按平台、内容类型、收益模式、最终用户和地区）－2025-2032 年产业预测

预计到 2023 年新闻和杂誌应用市场规模将达到 19.2 亿美元，从 2024 年的 21.3 亿美元增长到 2032 年的 49.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.1%。

市场洞察表明，全球对客製化新闻推送的需求大幅增加，亚太地区的离线浏览偏好正在上升。在欧洲，对通讯和类似媒体即时更新的需求日益增长，进一步推动了这一趋势。在英国，对基于音讯的杂誌应用程式的需求也推动了市场的成长。疫情导致消费行为转向提供离线存取和播客功能的应用程序，从而提高了参与度。此外，对点播影片内容的需求以及人工智慧、巨量资料和云端技术的进步正在刺激印度市场的快速扩张。然而，对广告过度消费的担忧带来了挑战。随着主要参与者探索创新策略，美国新闻和杂誌应用程式市场预计将在未来几年保持强劲的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

新闻杂誌应用市场规模（按平台和复合年增长率） (2025-2032)

• 市场概览
• Android
• iOS
• 其他的

新闻杂誌应用市场规模（按内容类型和复合年增长率） (2025-2032)

• 市场概览
• 讯息
• 杂誌
• 部落格
• podcast

新闻杂誌应用市场规模（按收益模式和复合年增长率） (2025-2032)

• 市场概览
• 基于订阅
• 基于广告
• 免费增值

新闻杂誌应用市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 个人
• 企业

新闻杂誌应用市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Apple Inc.（USA）
• The New York Times（USA）
• CNN（USA）
• Tencent（China）
• Bytedance（China）
• Alibaba（China）
• News Corp（USA）
• Yahoo!（USA）
• The Guardian（UK）
• ABC News（USA）
• BBC News（UK）
• The Wall Street Journal（USA）
• NBC News（USA）
• The Washington Post（USA）
• Flipboard（USA）
• Google News（USA）
• BuzzFeed（USA）
• Time（USA）
• Forbes（USA）

结论和建议

News and Magazines App Market size was valued at USD 1.92 billion in 2023 and is poised to grow from USD 2.13 billion in 2024 to USD 4.95 billion by 2032, growing at a CAGR of 11.1% during the forecast period (2025-2032).

Market insights indicate a significant rise in demand for customized news feeds globally, with a notable uptick in offline reading preferences in the Asia-Pacific region. The growing need for real-time updates from the Associated Press and similar outlets in Europe further supports this trend. In the UK, the appetite for audio-based magazine apps is also propelling market growth. The pandemic has shifted consumer behavior toward apps offering offline access and podcast features, enhancing engagement. Additionally, on-demand video content demand in India and advancements in AI, big data, and cloud technology are fueling rapid market expansion. However, concerns regarding ad overconsumption present challenges. As major players explore innovative strategies, the U.S. news and magazine app market is projected to sustain a robust CAGR in upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the News And Magazines App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

News And Magazines App Market Segments Analysis

Global News and Magazines App Market is segmented by Platform, Content Type, Revenue Model, End-User and region. Based on Platform, the market is segmented into Android, iOS and Others. Based on Content Type, the market is segmented into News, Magazines, Blogs and Podcasts. Based on Revenue Model, the market is segmented into Subscription-Based, Advertisement-Based and Freemium. Based on End-User, the market is segmented into Individual and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the News And Magazines App Market

The global news and magazines app market is significantly propelled by the growing preference for personalized news feeds and the escalating demand for on-demand video and audio streaming content. As users increasingly seek tailored news experiences, personalized feeds have gained immense popularity, contributing to substantial market expansion. Moreover, the rising interest in streaming services has spurred the creation of innovative news and magazine applications designed to meet these needs. These factors are anticipated to sustain momentum and foster further growth in the market over the next several years, as users continue to prioritize customized and accessible content consumption.

Restraints in the News And Magazines App Market

A significant challenge facing the global news and magazine app market is the overreliance on advertising strategies employed by several prominent companies. This heavy reliance on ads can detrimentally affect user experience, resulting in lower levels of engagement and retention. Users may grow increasingly frustrated with the volume of advertisements presented to them, prompting them to seek out ad-free alternatives. Consequently, this shift can reduce revenue streams for app developers and impede overall market expansion. Therefore, achieving a harmonious balance between monetization through advertising and maintaining a positive user experience is essential for the sustained growth of the market.

Market Trends of the News And Magazines App Market

A prominent market trend in the global news and magazines app sector is the burgeoning demand for personalized content. As users become more digitally adept and selective in their media consumption, they increasingly favor tailored news and magazine experiences that resonate with their individual interests and values. Consequently, app developers are prioritizing the integration of advanced technologies, such as artificial intelligence and sophisticated data analytics, to deliver hyper-personalized content and recommendations. This shift towards personalization not only enhances user engagement and satisfaction but also drives retention rates, positioning personalized content as a crucial strategy for growth and competitiveness in the evolving digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global News and Magazines App Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global News and Magazines App Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• News
• Magazines
• Blogs
• Podcasts

Global News and Magazines App Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based
• Freemium

Global News and Magazines App Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Individual
• Enterprises

Global News and Magazines App Market Size & CAGR (2025-2032)

• North America (Platform, Content Type, Revenue Model, End-User)
  • US
  • Canada
• Europe (Platform, Content Type, Revenue Model, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Content Type, Revenue Model, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Content Type, Revenue Model, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Content Type, Revenue Model, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The New York Times (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CNN (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bytedance (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• News Corp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yahoo! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Guardian (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC News (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wall Street Journal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NBC News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Washington Post (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipboard (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google News (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BuzzFeed (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Time (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations