市场调查报告书
商品编码
1468361
公共关係机器人市场按产品(远端临场公共关係机器人、人形公共关係机器人等)、最终用户(酒店和餐厅、行动引导和资讯、媒体关係机器人等)和地区2024-2032Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2024-2032 |
IMARC Group年全球公关机器人市场规模达64亿美元。技术进步、消费者偏好的变化以及对更有效率、更有效的沟通策略的需求是推动市场发展的一些关键因素。
公共关係机器人是指设计用于在公共场合与人们互动并代表组织传达讯息的机器。这些机器人经过编程,能够以自然的对话方式与人们互动,结合使用语音、手势和脸部表情来传达讯息并建立关係。它们透过提供比传统沟通形式更具吸引力和互动性的体验,帮助组织改善与公众的沟通。这些机器人可用于推广产品、服务或事业,并可部署在各种环境中,例如贸易展览、博物馆、机场和购物中心。公共关係机器人可以提供一致且可靠的讯息,而不会出现人类沟通所带来的可变性。他们还可以 24/7 运行,无需休息或休息。近年来,公共关係机器人受到关注,因为它们可以改变组织与公众沟通的方式,并创造新的参与和建立关係的机会。
推动市场的主要因素之一是消费者偏好的变化。目前,消费者更加精通技术,并期望与他们互动的品牌具有更高的参与度和个人化。公共关係机器人为组织提供了一种与受众联繫并提供个人化体验的创新方式。此外,对更有效率、更有效的沟通策略的日益增长的需求也推动了市场的发展。电子邮件、电话和直邮等传统沟通管道的效率正在降低,组织正在寻找与受众互动的新方法。因此,对公共关係机器人的需求不断增加,因为它们提供了以引人入胜且令人难忘的方式传递讯息的独特机会。除此之外,冠状病毒病(COVID-19)大流行的爆发也加速了公关机器人作为一种非接触式且安全的与公众互动方式的采用。这些机器人帮助组织保持社交距离规范,同时为客户提供互动体验。除此之外,医疗保健、零售、酒店和娱乐等行业的自动化趋势不断增长,预计将在未来几年创造积极的市场前景。
The global public relation robots market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.12% during 2024-2032. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.
Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.
One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.
IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product and end user.
Telepresence public relation robots
Humanoid public relation robots
Others
The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.
Hotels and restaurants
Mobile guidance and information
Media relation robots
Others
A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, media relation robots, and others. According to the report, hotels and restaurants accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.
The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.