市场调查报告书
商品编码
1468449
2024-2032 年按产品(卫星、互联网协议电视 (IPTV)、有线、数位地面电视 (DTT)、互联网 (OTT)、混合)、应用(住宅、商业)和地区分類的 4K 机上盒市场报告4K Set-Top Box Market Report by Product (Satellite, Internet Protocol Television (IPTV), Cable, Digital Terrestrial Television (DTT), Over The Top (OTT), Hybrid), Application (Residential, Commercial), and Region 2024-2032 |
2023年全球4K机上IMARC Group市场规模达59亿美元。消费者支出的增加、先进技术的整合以及行销活动投资的增加是推动市场发展的一些关键因素。
4K 机上盒 (STB) 是一种使用户能够将 4K 内容传输到电视 (TV) 的装置。它以超高清 (UHD) 质量传输内容,像素解析度为 3840 像素 X 2160 线。它透过 Wi-Fi 或乙太网路连接到互联网,并与线上串流服务建立连接。它提供了一个用户友好的介面,允许透过遥控器或智慧型手机进行导航。它还支援直播电视服务、高级游戏功能和虚拟助理 (VA),以使用语音命令控制设备并改善用户体验。目前,智慧家庭的兴起和智慧设备的使用不断增加,正在刺激全球4K机上盒的需求。
消费者对高品质音讯和视讯内容的偏好不断增加,以及在线上视讯串流平台上消费的个人数量不断增加,是推动全球 4K 机上盒需求的主要因素之一。它还可以归因于快速的城市化、收入水平的提高、生活水平的提高以及高速互联网连接的日益普及。此外,杜比全景声、语音控制、机器学习 (ML) 和人工智慧 (AI) 的整合可根据用户的观看历史推荐内容并提供个人化且无忧的体验,这有利于市场的成长。此外,人们越来越意识到 4K 串流内容的好处(例如提高影像品质),这也促进了市场的成长。除此之外,越来越多的饭店、餐厅和咖啡馆等商业场所安装 4K 机上盒来提供比赛直播,这也推动了市场的成长。此外,领先企业正在投资行销活动,以增加整体销售额并巩固市场份额。除此之外,对线上购物应用程式的高度依赖正在为市场创造积极的前景,这些应用程式提供便利、评论、送货上门、无数的付款选项以及易于安装的产品。此外,城市地区宽频基础设施的显着改善和第五代(5G)技术的扩展正在加强市场的成长。
The global 4K set-top box market size reached US$ 5.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.59% during 2024-2032. The increasing consumer spending, integration of advanced technologies, and rising investments in marketing campaigns represent some of the key factors driving the market.
A 4K set-top box (STB) is a device that enables users to stream 4K content to their television (TV). It streams content in ultra-high-definition (UHD) quality with a pixel resolution of 3840 pixels X 2160 lines. It connects to the internet via Wi-Fi or ethernet and establishes a connection with online streaming services. It offers a user-friendly interface that allows navigation through a remote control or smartphone. It also supports live TV services, advanced gaming capabilities, and virtual assistants (VAs) to control the device using voice commands and improve user experience. At present, the emerging trend of smart homes and the increasing utilization of smart devices is catalyzing the demand for 4K STB across the globe.
The increasing consumer preferences toward high-quality audio and video content and the rising number of individuals spending on online video streaming platforms represent one of the major factors driving the demand for 4K STBs around the world. It can also be attributed to rapid urbanization, inflating income levels, improving standards of living, and the growing penetration of the high-speed internet connectivity. Moreover, the integration of Dolby Atmos, voice control, machine learning (ML), and artificial intelligence (AI) to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. In addition, the increasing awareness about the benefits of streaming content in 4K, such as improved picture quality, is contributing to the market growth. Apart from this, the rising number of commercial spaces, such as hotels, restaurants, and cafes are installing 4K STBs to offer live streaming of matches is bolstering the growth of the market. Furthermore, leading players are investing in marketing campaigns to increase their overall sales and strengthen their hold in the market share. Besides this, a considerable reliance on online shopping applications that provide convenience, reviews, doorstep delivery, innumerable payment option, and easy installation of the product is creating a positive outlook for the market. Additionally, significant improvements in broadband infrastructure in urban areas and the expansion of fifth generation (5G) technology is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global 4K set-top box market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product and application.
Satellite
Internet Protocol Television (IPTV)
Cable
Digital Terrestrial Television (DTT)
Over The Top (OTT)
Hybrid
The report has provided a detailed breakup and analysis of the 4K set-top box market based on the product. This includes satellite, internet protocol television (IPTV), cable, digital terrestrial television (DTT), over the top (OTT), and hybrid. According to the report, satellite represented the largest segment.
Residential
Commercial
A detailed breakup and analysis of the 4K set-top box market based on the application has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for 4K set-top box. Some of the factors driving the North America 4K set-top box market included increased number of online video streaming platforms, rising number of commercial spaces, incorporation of advanced technologies, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global 4K set-top box market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bharti Airtel Limited, DISH Network Corporation, HUMAX Co. Ltd., Infomir Group, Roku Inc., Sagemcom Broadband SAS, Tata Play Limited, ZTE Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.