市场调查报告书
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1540815
2024-2032 年聊天机器人市场报告(按类型、产品、应用程式、组织规模、垂直产业和地区)Chatbot Market Report by Type, Product, Application, Organization Size, Vertical, and Region 2024-2032 |
IMARC Group年,全球聊天机器人市场规模达到 57 亿美元。由于对24/7 客户支援的需求不断增长、讯息传递平台的广泛采用、医疗保健领域聊天机器人的利用率不断提高、客户参与度的增强、与电子商务平台的持续整合、声控的普及度提高,市场正在经历快速成长。
主要市场驱动因素:人工智慧 (AI) 和自然语言处理 (NLP) 技术的进步透过改善聊天机器人功能和使用者体验来推动聊天机器人市场。此外,由于即时通讯服务的采用增加、对 24/7 客户服务的需求不断增长以及多个行业营运生产力的提高,该市场正在不断增长。
主要市场趋势:聊天机器人在行销中的使用越来越多,因为公司利用它们来吸引客户、创造潜在客户并透过客製化互动来增加销售额,这是一个主要的市场趋势。此外,将聊天机器人纳入流行的讯息网路和电子商务系统也有助于该市场的扩张。
地理趋势:在领先科技公司的存在、先进技术的高采用率以及人工智慧研究的大量投资的推动下,北美正在主导市场。由于数位基础设施的扩展和鼓励在各个行业部署聊天机器人解决方案的监管支持,其他地区也出现了增长。
竞争格局:聊天机器人产业的一些主要市场参与者包括 [24]7.ai, Inc.、Acuvate Software Pvt.。 Ltd.、Aivo、Artificial Solutions International AB、Creative Virtual Ltd.、eGain Corporation、国际商业机器公司、Inbenta Holdings Inc.、Kore.ai Inc.、LiveChat Inc.、Nuance Communications Inc.、Verint Systems Inc. 等其他的。
挑战与机会:聊天机器人产业概述强调了一些关键问题,例如确保资料安全和隐私、管理复杂的整合以及解决用户对使用人工智慧作为主要进入障碍的担忧。然而,在医疗保健、银行和客户服务领域越来越多地使用聊天机器人,以及开发日益复杂、情境感知和个人化的人工智慧聊天机器人系统,都存在着机会。
对 24/7 客户支援的需求不断增长
对 24/7 客户支援的需求不断增长是推动聊天机器人市场成长的主要因素。无论一天中的任何时间,客户越来越期望他们的询问能够立即得到回应。根据一项行业调查,90% 的客户认为即时回应是他们寻求客户服务协助时的重要因素。传统的客户服务模式严重依赖人工座席,因此由于工作时间有限以及维持庞大客户服务团队的成本高昂,因此很难满足这项期望。这使得聊天机器人成为一个有吸引力的选择,因为众所周知,它们可以全天候运行,没有任何停机时间,可以即时回应客户的询问。
讯息传递平台的采用率不断提高
讯息传递平台的日益普及是聊天机器人市场成长的主要因素之一。根据产业报告,到2024 年,行动互动次数将达到4,730 亿次,对话式讯息传递将成长91%。拥有数十亿用户。这些平台为企业提供了独特的机会,可以透过客户熟悉的媒介与客户即时互动。例如,印度 Tata AIA 人寿保险公司记录称,大约 3000 名客户成功支付了价值 100 亿卢比的款项。 4000 万美元用于透过 WhatsApp 续订。将聊天机器人纳入这些讯息传递平台鼓励企业提供即时客户服务、分享资讯并直接在聊天介面内进行交易。
聊天机器人在医疗保健领域的使用不断增加
聊天机器人越来越多地应用于医疗保健行业,这推动了该市场的扩张。他们提供一系列服务,例如安排预约、提供医疗资讯、提供症状检查和心理健康支援。根据一项行业调查,74% 的患者更喜欢使用聊天机器人来进行更简单的查询。此外,据报道,聊天机器人可以帮助医疗保健中心实现流程自动化并接管前台工作人员的预约安排等任务,从而为医疗保健行业节省高达 37 亿美元。此外,众所周知,医疗保健聊天机器人可以利用人工智慧 (AI) 和机器学习 (ML) 来分析患者症状、提供初步诊断并建议适当的操作。根据皮尤研究中心 2022 年进行的调查,38% 的人表示,人工智慧用于诊断疾病和推荐治疗等事情将为患者带来更好的健康结果。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据类型、产品、应用、组织规模和垂直领域对市场进行了分类。
独立式
基于网路
基于 Messenger/第三方
单机占大部分市场份额
该报告根据类型提供了详细的市场细分和分析。这包括独立的、基于网路的和基于信使/第三方的。根据该报告,独立市场占据了最大的市场份额。
根据聊天机器人市场研究报告,独立聊天机器人代表了最大的细分市场。它们独立运行,无需与其他应用程式或平台集成,因此用途广泛且易于跨行业部署。这些聊天机器人利用先进的人工智慧 (AI) 和自然语言处理 (NLP) 技术来处理各种任务,例如客户服务和个人协助,而无需人工干预。此外,它们的自主运作能力使企业能够简化营运、降低成本并为客户提供高效、全天候的支援。
人工智慧
行销
人类智能
行销占产业最大份额
报告还提供了基于该产品的详细市场细分和分析。这包括人工智慧、行销和人类智慧。报告显示,行销占据了最大的市场份额。
根据聊天机器人市场洞察和预测,行销聊天机器人构成了最大的细分市场,因为它们旨在透过以个人化和及时的方式与潜在客户互动来增强客户参与度、产生潜在客户并促进销售。这些聊天机器人进行产品推荐、回答查询、提供促销并引导用户完成购买流程。此外,它们能够跨网站、社交媒体和讯息应用程式等多个平台运行,以确保广泛的覆盖范围并无缝整合到现有的行销策略中,从而扩大了聊天机器人的市场规模。
服务机器人
社群媒体机器人
用于支付/订单处理的机器人
行销机器人
其他的
服务机器人代表了领先的细分市场
该报告根据应用程式提供了详细的市场细分和分析。这包括服务机器人、社群媒体机器人、支付/订单处理机器人、行销机器人等。根据该报告,服务机器人占据了最大的部分。
根据聊天机器人市场分析和展望,服务机器人占据了最大的市场。服务聊天机器人透过对客户询问提供即时和自动回应来增强客户支援和服务营运。这些机器人部署在各种平台上,包括网站、行动应用程式和讯息服务,以帮助客户完成故障排除、预约、追踪订单和回答常见问题等任务。此外,他们能够全天候 (24/7) 运作以减少等待时间和营运成本,同时提高客户满意度和忠诚度,这对聊天机器人市场动态产生了积极影响。
小型企业
中型企业
大型企业
大型企业市场主导地位明显
报告还根据组织规模对市场进行了详细的细分和分析。这包括小型企业、中型企业和大型企业。报告显示,大型企业占据了最大的市场份额。
根据聊天机器人行业概况,大型企业主导了市场,因为它们越来越多地采用聊天机器人来简化营运、提高客户参与度并提高业务效率。此外,这些组织利用聊天机器人来处理大量客户互动、提供个人化支援并收集有关客户行为的宝贵见解。除此之外,聊天机器人的可扩展性允许大型企业将其部署到客户服务、行销和人力资源 (HR) 等各个部门,以确保一致和高效的沟通,这正在加强聊天机器人的市场份额。
卫生保健
零售
银行、金融服务和保险
媒体与娱乐
观光观光
电子商务
其他的
电商主导市场
该报告提供了基于垂直市场的详细细分和分析。这包括医疗保健、零售、银行、金融服务、保险、媒体和娱乐、旅游和旅游、电子商务等。报告称,电子商务是最大的细分市场。
随着企业越来越多地部署聊天机器人来增强购物体验、简化客户服务并推动销售,电子商务占据了最大的聊天机器人市场。这些聊天机器人透过提供产品推荐、回答有关产品和政策的查询、促进交易顺利以及处理订单追踪和退货等购买后支援来帮助客户。此外,他们利用人工智慧和机器学习工具提供个人化交互,根据个人客户行为和偏好量身定制回应和建议。此外,聊天机器人使电子商务平台能够提供 24/7 支持,同时满足不同时区的全球客户的需求,并确保无缝的购物体验。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的聊天机器人市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是聊天机器人最大的区域市场。
北美在市场上的主导地位可归因于多种因素,包括领先科技公司的存在、先进技术的高采用率以及对人工智慧和机器学习研发 (R&D) 的大量投资。此外,强大的数位基础设施和高网路普及率使得聊天机器人解决方案能够在零售、医疗保健、银行和客户服务等各个行业广泛实施,这是聊天机器人市场的主要驱动力之一。此外,对个人化客户互动的高度重视以及对 24/7 客户支援不断增长的需求正在推动市场成长。
市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。聊天机器人产业的一些主要市场参与者包括 [24]7.ai, Inc.、Acuvate Software Pvt.。 Ltd.、Aivo、Artificial Solutions International AB、Creative Virtual Ltd.、eGain Corporation、International Business Machines Corporation、Inbenta Holdings Inc.、Kore.ai Inc.、LiveChat Inc.、Nuance Communications Inc.、Verint Systems Inc. 等。
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
主要的聊天机器人公司正在创新和扩展其产品,以保持竞争力并满足对高级对话人工智慧解决方案不断增长的需求。他们正在投资人工智慧和自然语言处理技术,以增强聊天机器人平台的功能。此外,一些参与者正在整合机器学习演算法来提高聊天机器人的准确性、个人化和情境理解。此外,他们正在跨各种平台扩展聊天机器人整合功能,包括社交媒体、讯息应用程式和企业软体,以提供无缝的客户体验。除此之外,领先的公司正专注于策略合作伙伴关係和收购,以增强其技术堆迭并扩大其市场范围。
2024 年 4 月,Artificial Solutions 与 MedHelp Care 签署了基于人工智慧的语音聊天机器人 Teneo 的协议。该公司将把 Teneo 的语音聊天机器人整合到 MedHelp Care 的电话服务中。这将减少等待时间,提高服务水平,并腾出护理师的时间来提供更复杂的建议。 Teneo 提供先进的语音理解功能,可以回答任何形式的客户查询,例如简短的语音命令或与系统进行较长的讨论。
2023 年 11 月,NatWest 和国际商业机器 (IBM) 公司宣布增强该银行的虚拟助理 Cora,该助理将使用生成式 AI,让客户能够透过对话互动存取更广泛的资讯。透过利用 IBM 的企业级 AI 和资料平台 watsonx,团队正在共同创建数位礼宾 (Cora+),将聊天机器人的功能发展为更具互动性和对话性的体验。
The global chatbot market size reached US$ 5.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.6 Billion by 2032, exhibiting a growth rate (CAGR) of 21.5% during 2024-2032. The market is experiencing rapid growth, driven by the increasing demand for 24/7 customer support, widespread adoption of messaging platforms, rising utilization of chatbots in healthcare, enhanced customer engagement, ongoing integration with e-commerce platforms, heightened popularity of voice-activated assistants, growing omnichannel communication strategies, and the rise of conversational commerce.
Major Market Drivers: Advances in artificial intelligence (AI) and natural language processing (NLP) technologies are driving the chatbot market by improving chatbot capabilities and user experience. Moreover, the market is growing as a result of increased adoption of instant messaging services, rising demand for 24/7 customer care, and greater operational productivity across multiple industries.
Key Market Trends: The growing use of chatbots in marketing, as firms use them to engage customers, create leads, and increase sales through tailored interactions, is a major market trend. Furthermore, the incorporation of chatbots into popular messaging networks and e-commerce systems is contributing to the expansion of this market.
Geographical Trends: North America is dominating the market, driven by the presence of leading technology companies, high adoption rates of advanced technologies, and substantial investments in AI research. Other regions are also seeing growth as a result of the expansion of digital infrastructure and regulatory support that encourages the deployment of chatbot solutions across various sectors.
Competitive Landscape: Some of the major market players in the chatbot industry include [24]7.ai, Inc., Acuvate Software Pvt. Ltd., Aivo, Artificial Solutions International AB, Creative Virtual Ltd., eGain Corporation, International Business Machines Corporation, Inbenta Holdings Inc., Kore.ai Inc., LiveChat Inc., Nuance Communications Inc., Verint Systems Inc., among many others.
Challenges and Opportunities: The chatbot industry overview highlights key issues such as guaranteeing data security and privacy, managing complicated integrations, and resolving user concerns about engaging with AI as major barriers to entry. However, opportunities exist in the growing use of chatbots in healthcare, banking, and customer service, as well as the development of increasingly complex, contextually aware, and personalized AI-powered chatbot systems.
Rising Demand for 24/7 Customer Support
The rising demand for 24/7 customer support is a major factor driving the chatbot market growth. Customers are increasingly expecting immediate responses to their queries, regardless of the time of day. According to an industry survey, 90 percent of customers rate an immediate response to be an important factor when they seek customer service assistance. Traditional customer service models rely heavily on human agents and, therefore, struggle to meet this expectation due to limited operating hours and the high cost of maintaining a large customer service team. This makes chatbots an appealing choice as they are known to operate round the clock without any downtime, providing instant responses to customer inquiries.
Growing Adoption of Messaging Platforms
The increasing adoption of messaging platforms is one of the leading chatbot market growth factors. As per industry reports, there have been 473 billion mobile interactions and a 91% increase in conversational messaging in the year 2024. Messaging apps like WhatsApp, Facebook Messenger, and WeChat have become integral parts of people's daily lives, with billions of users across the globe. These platforms offer businesses a unique opportunity to engage with customers in real-time and on a medium their customers are familiar with. For instance, Tata AIA Life Insurance, India, recorded that approximately 3000 customers successfully made payments worth Rs. 40 million for renewal through WhatsApp. The inclusion of chatbots into these messaging platforms is encouraging businesses to provide instant customer service, share information, and conduct transactions directly within the chat interface.
Increasing Use of Chatbots in Healthcare
Chatbots are increasingly being used in the healthcare industry, which is driving the expansion of this market. They provide a range of services, such as scheduling appointments, providing medical information, offering symptom checks, and mental health support. According to an industry survey, 74% of patients prefer a chatbot for simpler queries. Also, chatbots are reported to save the healthcare industry up to $3.7 billion by helping healthcare centers automate processes and take over tasks like appointment scheduling from front desk staff. Additionally, healthcare chatbots are known to analyze patient symptoms, provide preliminary diagnoses, and recommend appropriate actions by leveraging artificial intelligence (AI) and machine learning (ML). As per the Pew Research Center survey conducted in 2022, 38% say AI being used to do things like diagnose disease and recommend treatments would lead to better health outcomes for patients.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product, application, organization size, and vertical.
Standalone
Web-based
Messenger-based/Third party
Standalone accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes standalone, web-based, and messenger-based/third party. According to the report, standalone represented the largest segment.
As per the chatbot market research report, standalone chatbots represented the largest segment. They operate independently without requiring integration with other applications or platforms, making them versatile and easy to deploy across various industries. These chatbots utilize advanced artificial intelligence (AI) and natural language processing (NLP) technologies to handle a wide range of tasks, such as customer service and personal assistance, without needing human intervention. Moreover, their ability to function autonomously allows businesses to streamline operations, reduce costs, and provide efficient, round-the-clock support to customers.
Artificial Intelligence
Marketing
Human Intelligence
Marketing holds the largest share of the industry
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes artificial intelligence, marketing, and human intelligence. According to the report, marketing accounted for the largest market share.
Based on the chatbot market insights and forecast, marketing chatbots constituted the largest segment as they are designed to enhance customer engagement, generate leads, and boost sales by interacting with potential customers in a personalized and timely manner. These chatbots conduct product recommendations, answer queries, offer promotions, and guide users through the purchasing process. Moreover, their ability to operate across multiple platforms, such as websites, social media, and messaging apps, to ensure a broad reach and seamless integration into existing marketing strategies is expanding the chatbot market size.
Bots for Service
Bots for Social Media
Bots for Payments/Order Processing
Bots for Marketing
Others
Bots for service represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the application. This includes bots for service, bots for social media, bots for payments/order processing, bots for marketing, and others. According to the report, bots for service represented the largest segment.
According to the chatbot market analysis and outlook, the bot for service accounted for the largest market share. Service chatbots are utilized to enhance customer support and service operations by providing instant and automated responses to customer inquiries. These bots are deployed across various platforms, including websites, mobile apps, and messaging services, to assist customers with tasks such as troubleshooting, booking appointments, tracking orders, and answering frequently asked questions. Additionally, their ability to operate 24/7 to reduce wait times and operational costs while also improving customer satisfaction and loyalty is positively impacting the chatbot market dynamics.
Small Enterprises
Medium Enterprises
Large Enterprises
Large enterprises exhibit a clear dominance in the market
A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small enterprises, medium enterprises, and large enterprises. According to the report, large enterprises accounted for the largest market share.
Based on the chatbot industry overview, large enterprises dominated the market as they are increasingly adopting chatbots to streamline operations, enhance customer engagement, and drive business efficiency. Moreover, these organizations leverage chatbots to handle high volumes of customer interactions, provide personalized support, and gather valuable insights into customer behavior. Besides this, the scalability of chatbots that allows large enterprises to deploy them across various departments, such as customer service, marketing, and human resource (HR) to ensure consistent and efficient communication is strengthening the chatbot market share.
Healthcare
Retail
Banking, Financial Services, and Insurance
Media and Entertainment
Travel and Tourism
E-commerce
Others
E-commerce dominates the market
The report has provided a detailed breakup and analysis of the market based on the vertical. This includes healthcare, retail, banking, financial services, and insurance, media and entertainment, travel and tourism, e-commerce, and others. According to the report, e-commerce represented the largest segment.
E-commerce accounted for the largest chatbot market segment as businesses increasingly deploy chatbots to enhance the shopping experience, streamline customer service, and drive sales. These chatbots assist customers by providing product recommendations, answering queries about products and policies, facilitating smooth transactions, and handling post-purchase support such as order tracking and returns. Moreover, they leverage AI and ML tools to offer personalized interactions, tailoring responses and recommendations based on individual customer behavior and preferences. Additionally, chatbots enable e-commerce platforms to provide 24/7 support while catering to global customers in different time zones and ensuring a seamless shopping experience.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest chatbot market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for chatbot.
North America's dominance in the market can be attributed to several factors, including the presence of leading technology companies, high adoption rates of advanced technologies, and substantial investments in AI and ML research and development (R&D). Furthermore, the robust digital infrastructure and high internet penetration that enable the widespread implementation of chatbot solutions across various industries, such as retail, healthcare, banking, and customer service, is one of the major chatbot market drivers. Additionally, the strong emphasis on personalized customer interactions and the growing demand for 24/7 customer support is fueling the market growth.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the chatbot industry include [24]7.ai, Inc., Acuvate Software Pvt. Ltd., Aivo, Artificial Solutions International AB, Creative Virtual Ltd., eGain Corporation, International Business Machines Corporation, Inbenta Holdings Inc., Kore.ai Inc., LiveChat Inc., Nuance Communications Inc., Verint Systems Inc., etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major chatbot companies are innovating and expanding their offerings to stay competitive and meet the growing demand for advanced conversational AI solutions. They are investing in AI and NLP technologies to enhance the capabilities of their chatbot platforms. Moreover, several players are incorporating ML algorithms to improve chatbot accuracy, personalization, and contextual understanding. Additionally, they are expanding their chatbot integration capabilities across various platforms, including social media, messaging apps, and enterprise software, to provide seamless customer experiences. Besides this, leading companies are focusing on strategic partnerships and acquisitions to enhance their technology stacks and broaden their market reach.
In April 2024, Artificial Solutions signed an agreement with MedHelp Care for AI-based voice chatbot, Teneo. The company will integrate Teneo's voice chatbot into MedHelp Care's telephone service. This will reduce waiting times, increase the level of service, and free up nurses' time for more complex advice. Teneo offers advanced voice understanding to answer customer queries in any form, such as short voice commands or longer discussions with the system.
In November 2023, NatWest and International Business Machines (IBM) Corporation announced enhancements to the bank's virtual assistant, Cora, that will use generative AI to provide customers with access to a wider range of information through conversational interactions. By leveraging IBM's enterprise grade AI and data platform, watsonx, teams are co-creating a digital concierge (Cora+) that evolves the chatbot's capability into a more interactive and conversational experience.