Product Code: SR112024A6485
The global public relations (PR) tools market size reached US$ 11.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.0 Billion by 2032, exhibiting a growth rate (CAGR) of 9.6% during 2024-2032.
Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.
Public Relations (PR) Tools Market Trends:
The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on solution, deployment, application and industry.
Breakup by Solution:
Publishing Tools
Social Media Monitoring and Management
Content Creation and Distribution
Data Aggregation, Monitoring, and Analysis
Relationship Management
Breakup by Deployment:
Hosted
On-premises
Breakup by Application:
Online Media
Content Marketing
Breakup by Industry:
BFSI
Consumer Goods and Retail
Government and Public Sector
Healthcare
IT and Telecom
Media and Entertainment
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.
Key Questions Answered in This Report
- 1. How big is the global Public Relations (PR) tools market?
- 2. What is the expected growth rate of the global Public Relations (PR) tools market during 2024-2032?
- 3. What are the key factors driving the global Public Relations (PR) tools market?
- 4. What has been the impact of COVID-19 on the global Public Relations (PR) tools market?
- 5. What is the breakup of the global Public Relations (PR) tools market based on the deployment?
- 6. What is the breakup of the global Public Relations (PR) tools market based on the application?
- 7. What is the breakup of the global Public Relations (PR) tools market based on the industry?
- 8. What are the key regions in the global Public Relations (PR) tools market?
- 9. Who are the key players/companies in the global Public Relations (PR) tools market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Public Relations (PR) Tools Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Solution
- 6.1 Publishing Tools
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Social Media Monitoring and Management
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Content Creation and Distribution
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Data Aggregation, Monitoring, and Analysis
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Relationship Management
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
7 Market Breakup by Deployment
- 7.1 Hosted
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 On-premises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Application
- 8.1 Online Media
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Content Marketing
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Industry
- 9.1 BFSI
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Consumer Goods and Retail
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Government and Public Sector
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Healthcare
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 IT and Telecom
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Media and Entertainment
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Agility PR Solutions
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Business Wire Inc
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Cision AB
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 iPR Software Inc
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Isentia
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Meltwater Inc.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.7 Onalytica
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.8 Onclusive Inc.
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Outbrain Inc.
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.10 Prezly
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio