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公共关係与宣传软体市场：现状分析与预测（2023-2030）
市场调查报告书
商品编码
1380494

公共关係与宣传软体市场：现状分析与预测（2023-2030）

Public Affairs and Advocacy Software Market: Current Analysis and Forecast (2023-2030)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 152 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

公共关係和宣传软体市场预计将快速成长约12%。这主要归功于基于云端的公共关係和宣传软体的优势：拥有成本低、可扩展性、易于部署和升级以及 24/7 可用性。公共关係和宣传软体市场的领先公司正在专注于软体开发和创新等有机成长策略，以保持竞争力。例如，2020 年 10 月，Blackbaud Inc. 宣布推出云端解决方案，协助管理日常工作负载活动。

市场按类型分为基于云端的市场和本地市场。基于云端的细分市场预计在预测期内将以强劲的复合年增长率成长。这主要是由于它的各种好处，包括负担能力和快速实施。此外，云端不需要前期成本，云端技术提供了更大的灵活性，并且可以根据需求轻鬆扩展。此外，迁移到云端无需支付本地伺服器的电力和维护成本。因此，您每月的能源成本将显着降低。

按应用，市场可分为公司、组织和非营利组织。企业细分市场占据了重要的市场份额，预计在预测期内将以显着的复合年增长率成长。这是因为公司认识到有效沟通和宣传对于影响公共政策和实现其目标的重要性。公共关係和宣传软体为这些公司提供了与利害关係人有效沟通、追踪立法和管理宣传工作所需的工具。此外，随着公司寻求保持领先地位并保持竞争力，政府和政治中越来越多地使用科技正在增加对这些工具的需求。

为了更了解该产业的市场采用情况，该市场分为北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）和亚太地区（中国、日本和印度）、亚太地区其他地区）以及世界其他地区、中东和非洲。在预测期内，亚太地区可能会以显着的速度成长。预计在预测期内，用于吸引活动支持者、志工和捐助者的软体将在亚太市场出现显着成长，特别是在亚太新兴经济体。未来几年亚太市场的扩张预计也将受到政治竞选投资增加的推动。例如，2019 年印度人民院选举耗资约 80 亿美元，创历史最高纪录。随着北美知名市场参与者的强大影响力、尖端 IT 工具在活动管理中的广泛使用，以及对宣传和意识活动的日益重视，所有这些都有助于该地区在预测期内的增长。市场支配地位。

目录

第一章 市场介绍

  • 市场定义
  • 主要目标
  • 利益相关者
  • 限制

第二章 研究方法或假设

  • 调查过程
  • 调查方法
  • 受访者简介

第三章主要市场洞察

第 4 章执行摘要

第五章 2020-2030 年公共关係及宣传软体收入

第 6 章按类型划分的市场洞察

  • 基于云的
  • 本地

第 7 章 按应用划分的市场洞察

  • 企业
  • 团体
  • 非营利机构

第八章按地区划分的市场洞察

  • 北美
    • 美国
    • 加拿大
    • 北美其他地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 世界其他地区 中东/非洲

第 9 章公共关係/宣传软体机制

  • 市场驱动力
  • 市场挑战
  • 影响分析

第 10 章公共关係与宣传软体机会

第十一章公共关係与宣传软体的趋势

第十二章需求侧和供给面分析

  • 需求面分析
  • 供给侧分析

第十三章价值链分析

第14章价格分析

第十五章战略洞察

第16章 竞争场景

  • 竞争格局
    • 波特五力分析

第十七章公司简介

  • Influitive
  • Blackbaud, Inc.
  • PostBeyond
  • BlueUtopia
  • Quorum Analytics, Inc.
  • OneClickPolitics, Inc.
  • Salsa Labs, Inc.
  • Capitol Impact
  • The Soft Edge, Inc
  • DDC

第十八章 免责声明\

简介目录
Product Code: UMTI212386

Public Affairs and Advocacy Software is software that assists organizations in managing their public affairs and advocacy campaigns. Users can use it to create, send, track, and analyze communications with elected officials, media, and other stakeholders. Additionally, it enables organizations to acquire, engage, and mobilize key audiences in legislative, regulatory, and electoral spaces for issue advocacy. The market's expansion is due to consumers' increased use of social media to share their experiences with goods and services, as well as brands' growing need for worldwide direct client input. Moreover, other growing factors are the rising need to manage public relations effectively, the emergence of big data and its utilization for public affairs, and stakeholder management is becoming more important in organizational strategy.

The Public Affairs and Advocacy Software market is expected to grow at a skyrocketing rate of around 12%. This is majorly due to the benefits of cloud-based public affairs and advocacy software, such as its cheap cost of ownership, scalability, ease of deployment & upgradation, and 24/7 availability. Major Public Affairs and Advocacy Software market companies are focusing on organic growth strategies, such as software development and innovation to sustain a competitive edge. For instance, In October 2020, Blackbaud Inc. introduced a cloud solution that helps to manage daily workload activities.

Based on type the market is segmented into cloud based and on-premises. The cloud based segment is expected to grow with a robust CAGR during the forecast period. This is mainly due to its various benefits like they are affordable and Quick deployment. Additionally, Cloud requires no upfront costs and cloud technologies give you more flexibility and allow you to easily scale to meet demand. Furthermore, you no longer have to pay to power or maintain on-premise servers when you move to the cloud. Your monthly energy costs will be significantly reduced as a result.

Based on application, the market is divided into enterprises, associations, and non-profits. The enterprises segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. This is because enterprises are recognizing the importance of effective communication and advocacy in order to influence public policy and achieve their goals. Public Affairs and Advocacy Software provides these enterprises with the tools they need to effectively communicate with stakeholders, track legislation, and manage their advocacy efforts. Additionally, the increasing use of technology in government and politics is driving the demand for these tools, as enterprises seek to stay ahead of the curve and remain competitive.

 

For a better understanding of the market adoption of the industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific is likely to grow at a substantial growth rate during the forecast period. It is anticipated that the software for engaging campaign supporters, volunteers, and donors will see significant growth in the Asia-Pacific market over the forecast period, particularly in the region's emerging economies. The expansion of APAC's market in the coming years is also anticipated to be driven by an increase in investments in political campaigns. For instance, the Lok Sabha elections in India in 2019 were the most expensive ever, costing approximately USD 8 billion. Followed by the strong presence of prominent market players in North America, the widespread use of cutting-edge IT tools for campaign management, and the growing importance placed on advocacy and awareness campaigns all contribute to the region's dominance of the market over the forecast period.

Some of the major players operating in the market include: Influitive; Blackbaud, Inc.; PostBeyond; BlueUtopia; Quorum Analytics, Inc.; OneClickPolitics, Inc.; Salsa Labs, Inc.; Capitol Impact; The Soft Edge, Inc; DDC. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Public Affairs and Advocacy Software Market
  • 2.2. Research Methodology of the Public Affairs and Advocacy Software Market
  • 2.3. Respondent Profile

3 MARKET KEY INSIGHTS

4 EXECUTIVE SUMMARY

5 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE REVENUE, 2020-2030F

6 MARKET INSIGHTS BY TYPE

  • 6.1. Cloud Based
  • 6.2. On-Premises

7 MARKET INSIGHTS BY APPLICATION

  • 7.1. Enterprises
  • 7.2. Associations
  • 7.3. Non-profits

8 MARKET INSIGHTS BY REGION

  • 8.1. North America
    • 8.1.1. U.S.
    • 8.1.2. Canada
    • 8.1.3. Rest of North America
  • 8.2. Europe
    • 8.2.1. Germany
    • 8.2.2. U.K.
    • 8.2.3. France
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Rest of Europe
  • 8.3. Asia-Pacific
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. India
    • 8.3.4. Rest of Asia-Pacific
  • 8.4. Rest of World

9 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE DYNAMICS

  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 9.3. Impact Analysis

10 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE OPPORTUNITIES

11 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE TRENDS

12 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 12.1. Demand Side Analysis
  • 12.2. Supply Side Analysis

13 VALUE CHAIN ANALYSIS

14 PRICING ANALYSIS

15 STRATEGIC INSIGHTS

16 COMPETITIVE SCENARIO

  • 16.1. Competitive Landscape
    • 16.1.1. Porters Fiver Forces Analysis

17 COMPANY PROFILED

  • 17.1. Influitive
  • 17.2. Blackbaud, Inc.
  • 17.3. PostBeyond
  • 17.4. BlueUtopia
  • 17.5. Quorum Analytics, Inc.
  • 17.6. OneClickPolitics, Inc.
  • 17.7. Salsa Labs, Inc.
  • 17.8. Capitol Impact
  • 17.9. The Soft Edge, Inc
  • 17.10. DDC

18 DISCLAIMER \