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市场调查报告书
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1541041

2024-2032 年按产品类型、配销通路、成分、应用和地区分類的家用清洁剂市场报告

Household Cleaners Market Report by Product Type, Distribution Channel, Ingredient, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球家用清洁剂市场规模达373亿美元。大众对健康和卫生的认识和重要性不断增强，政府倡议和卫生组织不断推广卫生习惯，以及零售通路的扩张是推动市场的主要因素。

家用清洁剂是专为清洁家中各种表面和物体而设计的产品。这些清洁剂有液体、喷雾剂、粉末或湿巾形式，用于去除污垢、污垢、污渍和细菌。家用清洁剂的主要成分通常包括水、清洁剂、研磨剂，有时还包括消毒剂。这些成分共同作用，分解并清除不需要的物质，营造卫生、宜人的生活环境。不同的清洁剂是针对特定任务配製的，例如清洁玻璃、地板、浴室或厨房用具。由于这些产品含有化学物质，因此必须遵循製造商的说明并采取必要的预防措施，例如戴手套或确保适当的通风，以保护健康。为特定任务选择合适的清洁剂可以提高清洁效率并保持被清洁表面的外观和完整性。

人们对健康和卫生的认识和重要性不断提高，主要推动了全球市场的发展。此外，人们对卫生的日益重视导致了家用清洁剂（包括消毒剂）的广泛使用。政府措施、卫生组织和媒体在促进卫生习惯方面发挥了至关重要的作用。因此，这对市场有很大的支撑。同时，社群媒体和影响者在推广清洁产品方面的作用也对市场产生了积极影响。教学课程、清洁窍门和有影响力的产品认可使清洁成为一项更具吸引力和吸引力的苦差事，从而导致专业家居清洁产品的销售增加。此外，品牌的全球化和零售通路（包括超市和大卖场）的扩张，使不同地区的广大消费者更容易获得家用清洁剂。这种可用性正在支持市场的成长。除此之外，对清洁的文化态度和季节性清洁趋势也会影响购买模式。这些文化差异和清洁活动的周期性增加也是该行业成长的促进因素。此外，产品配方、质地和香味方面的创新正在创造积极的市场前景。

家用清洁剂市场趋势/驱动因素：

环境问题和对环保产品的需求

人们对环境保护和传统清洁产品的有害影响的意识不断增强，是家庭清洁剂行业的重要推动力。消费者越来越了解清洁产品中使用的化学物质及其对环境和人类健康的潜在影响。这种意识推动了对绿色环保清洁解决方案的需求。许多公司现在专注于开发可生物降解、无毒且对环境负责的产品。这些产品通常带有诸如无残忍或有机等认证，吸引了重视永续发展的部分消费者。此外，法规和准则也在不断发展，推动製造商遵守环境标准。这种向环保产品的转变开闢了新的细分市场，并提供了创新机会，从而促进了行业成长。

都市化和生活方式的变化

全球城市化趋势导致生活方式和居住安排发生重大变化。城市生活通常意味着更小的居住空间、更高的人口密度以及对清洁问题的更多关注。此外，城市居民快节奏的生活方式也促使人们偏好方便、易用、省时省力的清洁产品。同时，双收入家庭数量的增加和女性劳动参与率的提高也推动了这一趋势。人们更加依赖能够有效管理日常清洁任务的有效清洁解决方案。业界对此做出了回应，提供了一系列满足不同表面和清洁需求的专业产品，所有这些产品都是为了快速、无忧的应用而设计的。持续的城市化趋势和相关生活方式的变化预计仍将是家庭清洁剂行业的主要驱动力。

电子商务的成长与可近性

电子商务的兴起提高了可及性和便利性，大大推动了家用清洁剂产业的发展。消费者现在可以舒适地在家中探索、比较和购买各种清洁产品。这个线上平台使品牌能够覆盖更广泛的客户群，包括偏远或服务不足地区的客户群。订阅模式和频繁的线上促销可以提高忠诚度并增加销售。此外，线上空间可以快速传播讯息和评论，使消费者能够做出更明智的决定。电子商务平台也使小型和小众品牌能够与老牌企业进行有效竞争，为市场注入创新和多样性。线上零售的持续成长，加上人工智慧和个人化推荐等技术的整合，可能仍然是家庭清洁剂市场扩张的基本驱动力。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球家用清洁剂市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品类型

  • 表面清洁剂
    • 市场趋势
    • 市场预测
  • 玻璃清洁剂
    • 市场趋势
    • 市场预测
  • 马桶清洁剂
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场趋势
    • 市场预测
  • 便利商店
    • 市场趋势
    • 市场预测
  • 网上商店
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依成分

  • 界面活性剂
    • 市场趋势
    • 市场预测
  • 建设者
    • 市场趋势
    • 市场预测
  • 溶剂
    • 市场趋势
    • 市场预测
  • 抗菌剂
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按应用

  • 浴室
    • 市场趋势
    • 市场预测
  • 厨房
    • 市场趋势
    • 市场预测
  • 地面
    • 市场趋势
    • 市场预测
  • 织物
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格指标

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Bombril S/A
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Godrej Consumer Products Limited
    • Henkel AG & Company KGaA
    • Kao Corporation
    • Reckitt Benckiser Group plc.
    • SC Johnson & Son Inc.
    • The Procter & Gamble Company
    • Unilever Plc
Product Code: SR112024A2248

The global household cleaners market size reached US$ 37.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The growing awareness and importance of health and hygiene among the masses, the escalating promotion of sanitary habits by government initiatives, and health organizations, and the expansion of retail channels are some of the major factors propelling the market.

Household cleaners are products designed specifically for cleaning various surfaces and objects within the home. These cleaners can be found in the form of liquids, sprays, powders, or wipes and are utilized to remove dirt, grime, stains, and germs. The main ingredients in household cleaners often include water, detergents, abrasives, and sometimes disinfectants. These components work together to break down and lift away unwanted substances, contributing to a hygienic and pleasant living environment. Different cleaners are formulated for specific tasks, such as cleaning glass, floors, bathrooms, or kitchen appliances. As these products contain chemicals, it's important to follow the manufacturer's instructions and take necessary precautions, like wearing gloves or ensuring proper ventilation, to protect one's health. The selection of the right cleaner for a specific task can lead to more efficient cleaning and preserve the appearance and integrity of the surfaces being cleaned.

The accelerating awareness and importance of health and hygiene majorly drives the global market. Additionally, the growing emphasis on hygiene has led to the extensive use of household cleaners, including disinfectants. Government initiatives, health organizations, and the media have played crucial roles in promoting sanitary habits. Therefore, this is significantly supporting the market. Along with this, the role of social media and influencers in promoting cleaning products is also positively influencing the market. Tutorials, cleaning hacks, and product endorsements by influencers are making cleaning a more engaging and attractive chore, leading to increased sales of specialized household cleaning products. In addition, the globalization of brands and the expansion of retail channels, including supermarkets and hypermarkets, are making household cleaners more accessible to a broad spectrum of consumers across different geographies. This availability is supporting the growth of the market. Apart from this, cultural attitudes towards cleanliness and seasonal cleaning trends influence buying patterns. These cultural nuances and periodic upticks in cleaning activities are also contributing factors to the industry's growth. Moreover, innovations in product formulations, textures, and scents are creating a positive market outlook.

Household Cleaners Market Trends/Drivers:

Environmental Concerns and Demand for Eco-Friendly Products

The rising consciousness regarding environmental conservation and the harmful effects of conventional cleaning products is a significant driver for the household cleaners industry. Consumers are becoming more knowledgeable about the chemicals used in cleaning products and their potential impact on the environment and human health. This awareness has driven a demand for green and eco-friendly cleaning solutions. Numerous companies are now focusing on developing biodegradable, non-toxic, and environmentally responsible products. These products often carry certifications such as cruelty-free or organic, appealing to a segment of consumers who prioritize sustainability. In addition, regulations and guidelines are also evolving, pushing manufacturers to comply with environmental standards. This shift towards eco-friendly products opens up new market segments and provides opportunities for innovation, contributing to industry growth.

Urbanization and Lifestyle Changes

The global trend towards urbanization has led to significant changes in lifestyles and living arrangements. Urban living often implies smaller living spaces, higher population density, and increased concerns about cleanliness. In addition, the fast-paced lifestyle of urban dwellers has driven a preference for convenient, easy-to-use cleaning products that save time and effort. Along with this, the growing number of dual-income families and the rising participation of women in the workforce have contributed to this trend. There is a greater reliance on effective cleaning solutions that can manage daily cleaning tasks efficiently. The industry is responding by offering a range of specialized products catering to different surfaces and cleaning needs, all designed for quick and hassle-free application. The continued urbanization trend and associated lifestyle changes are expected to remain key drivers for the household cleaners industry.

E-commerce Growth and Accessibility

The rise of e-commerce has provided a significant boost to the household cleaners industry by enhancing accessibility and convenience. Consumers now have the ability to explore, compare, and purchase a wide array of cleaning products from the comfort of their homes. The online platform allows brands to reach a broader customer base, including those in remote or underserved areas. Subscription models and frequent online promotions create loyalty and increase sales. Furthermore, the online space allows for the rapid dissemination of information and reviews, enabling consumers to make more informed decisions. E-commerce platforms also enable smaller and niche brands to compete effectively with established players, infusing the market with innovation and variety. The continuing growth of online retail, coupled with the integration of technology such as AI and personalized recommendations, is likely to remain a fundamental driver for the expansion of the household cleaners market.

Household Cleaners Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global household cleaners market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, ingredient and application.

Breakup by Product Type:

Surface Cleaner

Glass Cleaner

Toilet Bowl Cleaner

Others

Surface cleaner dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes surface cleaner, glass cleaner, toilet bowl cleaner, and others. According to the report, surface cleaner represented the largest segment.

Surface cleaners are designed to address a wide range of cleaning needs, from kitchen countertops and bathroom fixtures to glass surfaces and electronics. Their versatility makes them essential for various cleaning tasks, giving them a broad consumer appeal. Cleaning is an integral part of daily life, and surface cleaners cater to this constant demand. Regular use of surface cleaners to maintain cleanliness and hygiene contributes to their consistent market demand. It often comes in convenient spray or wipe formats, simplifying the cleaning process. Their user-friendly nature appeals to consumers seeking effective and hassle-free cleaning solutions. Many surface cleaners are formulated to work on various surfaces, eliminating the need for multiple specialized products. This not only saves consumers money but also reduces clutter under the sink. Surface cleaners have a broad consumer base, spanning households, offices, educational institutions, healthcare facilities, and more. This wide reach contributes to their market dominance.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

In the household cleaners industry, the distribution channel of supermarkets and hypermarkets is driven by a confluence of factors that shape its growth and influence. These retail giants are favored by consumers for their wide product assortments, convenient locations, and one-stop shopping experiences. The modern lifestyle of consumers, marked by time constraints and the desire for convenience, has led to an increased reliance on these retail formats. Moreover, the pandemic has underscored the importance of access to essential products, and supermarkets/hypermarkets have proven to be reliable sources for household cleaning items. The purchasing power of consumers, especially in densely populated urban areas, contributes to the sustained demand for cleaners within these retail spaces. Additionally, strategic collaborations between manufacturers and these distribution channels have streamlined supply chains, ensuring consistent product availability. As consumers become more conscious of product attributes such as eco-friendliness and value for money, supermarkets and hypermarkets are well-positioned to cater to these preferences. Therefore, these market drivers collectively contribute to the robust growth and significance of the supermarkets and hypermarkets distribution channel within the household cleaners industry.

Breakup by Ingredient:

Surfactants

Builders

Solvents

Antimicrobials

Others

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes surfactants, builders, solvents, antimicrobials, and others.

Market drivers exert a significant influence on the household cleaners industry, particularly in relation to surfactants a crucial component of cleaning formulations. The escalating demand for effective cleaning solutions has fueled the growth of surfactants, owing to their ability to reduce surface tension and enhance cleaning efficiency. As consumers become more conscious of health and hygiene, there is a growing preference for products that offer superior cleaning performance. Moreover, the expansion of urbanization and increasing disposable incomes have led to a rise in the number of households, consequently amplifying the need for efficient cleaning agents. Surfactants also play a pivotal role in product innovation, enabling manufacturers to develop specialized cleaners for various surfaces and applications.

On the contrary, builders is an essential component of household cleaning formulations, are driven by a myriad of factors that shape the dynamics of the cleaning industry. The rising emphasis on cleanliness and hygiene, fueled by increased health awareness, has escalated the demand for effective cleaning solutions. Builders play a pivotal role in enhancing the performance of cleaning agents, enabling them to effectively remove tough stains and dirt. As urbanization continues to expand, the number of households grows, thereby augmenting the need for efficient cleaning products. Moreover, advancements in technology have paved the way for innovative formulations, allowing manufacturers to create cleaners tailored to specific surfaces and challenges.

Breakup by Application:

Bathroom

Kitchen

Floor

Fabric

Others

Bathroom holds the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bathroom, kitchen, floor, fabric, and others. According to the report, bathroom accounted for the largest market share.

The escalating emphasis on cleanliness and hygiene, heightened by growing health awareness, has accelerated the demand for effective cleaning solutions tailored to bathrooms. With bathrooms being high-traffic areas prone to germs and grime buildup, consumers are seeking cleaning products that provide optimal disinfection and sanitation. The expanding urban population and changing lifestyles have led to an augmented number of households, thereby amplifying the requirement for specialized bathroom cleaners. Furthermore, the trend toward environmentally friendly options has driven the demand for eco-conscious bathroom cleaning products, aligning with consumers' sustainable preferences. The ongoing impact of the COVID-19 pandemic has further underscored the importance of maintaining hygienic spaces, driving the demand for bathroom cleaners with potent antibacterial properties. As a result of these driving forces, the bathroom application segment stands as a significant catalyst within the household cleaners' industry, shaping product innovation, consumer choices, and market expansion.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest household cleaners market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The household cleaners industry in North America is influenced by a range of market drivers that shape its growth trajectory. The heightened awareness of health and hygiene, accentuated by the ongoing concerns surrounding cleanliness, has led to an increased demand for effective cleaning solutions across the region. The region's urbanization and evolving lifestyles have contributed to a rise in the number of households, consequently amplifying the need for convenient and efficient cleaning products. Additionally, the consumer trend towards environmentally friendly options has driven the demand for sustainable and non-toxic cleaning products.

In addition, technological advancements continue to drive innovation in the industry, with smart cleaning devices and advanced formulations gaining traction among consumers. Moreover, the persistent impact of the COVID-19 pandemic has accentuated the importance of stringent cleaning practices, further bolstering the demand for household cleaning products. The North American market's response to these drivers has not only influenced product development and consumer preferences but has also positioned the region as a key driver of growth and innovation within the global household cleaners industry.

Competitive Landscape:

The global household cleaners market is experiencing significant growth due to the introduction of a variety of strategies and initiatives to cater to evolving consumer preferences, industry trends, and sustainability concerns. Numerous companies are focusing on product innovation, developing formulations that target specific cleaning needs, such as eco-friendly options, allergen removal, and multi-surface applications. Smart and automated cleaning devices are also gaining traction, allowing consumers to integrate technology into their cleaning routines. Along with this, companies are investing in research and development to create more effective and efficient cleaning agents while minimizing the environmental impact of their products. This includes exploring new ingredients, sustainable packaging solutions, and reducing the use of harmful chemicals. Collaboration with suppliers and partners to ensure the availability of high-quality components is also a common strategy. Furthermore, key players are emphasizing their commitment to social responsibility by participating in initiatives related to community hygiene and cleanliness, which is contributing to the market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bombril S/A

Church & Dwight Co. Inc.

Colgate-Palmolive Company

Godrej Consumer Products Limited

Henkel AG & Company KGaA

Kao Corporation

Reckitt Benckiser Group plc.

S. C. Johnson & Son Inc.

The Procter & Gamble Company

Unilever Plc

Recent Developments:

In August 2023, Colgate-Palmolive Company stated to focus more on a broader range of fast-moving consumer goods (FMCG) categories as it looks to expand its reach beyond oral hygiene. Its FMCG portfolio includes soaps (Softsoap, Protex, Sanex), home cleaners (Ajax, Fabuloso), fabric care (Fluffy, Cuddly), deodorants, dishwashing products (Axion, Palmolive), surface cleaners, shampoos, and pet nutrition products all over the world.

In July 2023, Godrej Consumer Products Limited introduced Godrej Magic Floor cleaning, a novel, inexpensive, and environmentally friendly ready-to-mix floor cleaning.

In November 2022, Church & Dwight Co. Inc. announced choosing IRI as its partner for market insights. Through the utilisation of IRI's technology and range of products, such as IRI ShopperSightsTM and E-Market Insights, the relationship will hasten the identification of growth areas within Church & Dwight's target markets and result in quicker decision-making.

Key Questions Answered in This Report

  • 1. How big is the global household cleaners market?
  • 2. What is the expected growth rate of the global household cleaners market during 2024-2032?
  • 3. What are the key factors driving the global household cleaners market?
  • 4. What has been the impact of COVID-19 on the global household cleaners market?
  • 5. What is the breakup of the global household cleaners market based on the product type?
  • 6. What is the breakup of the global household cleaners market based on the distribution channel?
  • 7. What is the breakup of the global household cleaners market based on the application?
  • 8. What are the key regions in the global household cleaners market?
  • 9. Who are the key players/companies in the global household cleaners market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Household Cleaners Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Surface Cleaner
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Glass Cleaner
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toilet Bowl Cleaner
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Ingredient

  • 8.1 Surfactants
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Builders
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Solvents
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Antimicrobials
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Bathroom
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Kitchen
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Floor
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Fabric
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Bombril S/A
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Church & Dwight Co. Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Colgate-Palmolive Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Godrej Consumer Products Limited
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Henkel AG & Company KGaA
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Kao Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Reckitt Benckiser Group plc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 S. C. Johnson & Son Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 The Procter & Gamble Company
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Unilever Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Household Cleaners Market: Major Drivers and Challenges
  • Figure 2: Global: Household Cleaners Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Household Cleaners Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Household Cleaners Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Household Cleaners Market: Breakup by Ingredient (in %), 2023
  • Figure 6: Global: Household Cleaners Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Household Cleaners Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Household Cleaners Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Household Cleaners (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Household Cleaners (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia Pacific: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia Pacific: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Global: Household Cleaners Industry: SWOT Analysis
  • Figure 94: Global: Household Cleaners Industry: Value Chain Analysis
  • Figure 95: Global: Household Cleaners Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Household Cleaners Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Household Cleaners Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
  • Table 5: Global: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Household Cleaners Market: Competitive Structure
  • Table 8: Global: Household Cleaners Market: Key Players