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日本家用清洁剂市场规模、份额、趋势及预测（按产品类型、分销管道、成分、应用和地区划分，2026-2034年）

Japan Household Cleaners Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Ingredient, Application, and Region, 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

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简介目录

2025年，日本家用清洁剂市场规模达23.732亿美元。 IMARC集团预测，到2034年，该市场规模将达到32.36亿美元，2026年至2034年的复合年增长率为3.51% 。成长要素包括：消费者卫生意识的提高、快速的都市化、对创新环保清洁解决方案日益增长的需求、产品配方技术的进步、环保意识的增强、製造商为减少塑胶废弃物所做的努力，以及永续包装和高效便捷的清洁方式的推出。

日本家用清洁剂市场趋势：

人们卫生和健康的意识有所提高

在日本，国内外的许多因素都显着提升了人们的健康与卫生意识。新冠疫情的爆发使人们普遍意识到保持住宅环境清洁的重要性，也让消费者更加重视维护清洁的生活空间。日本文化历来重视清洁，不仅是为了美观，更是为了预防过敏、呼吸道疾病和感染疾病等。这一趋势导致对家用清洁产品的需求激增，这些产品必须能够有效去除有害细菌、病毒和过敏原。因此，消费者不再只是满足于日常清洁产品，他们更渴望找到能够帮助创造更健康生活环境的解决方案。这一趋势在居住者，由于空气污染和居住，室内空气品质日益受到关注。为了应对这些日益增长的健康问题，製造商们正在积极研发消毒剂、抗菌擦拭巾和空气清净机等专业清洁产品。

清洁解决方案的技术进步

日本家用清洁剂市场也正受到新技术融合的显着影响。日本对技术先进的清洁产品需求旺盛，这些产品旨在提高家庭清洁效率并节省时间。许多消费者现在选择智慧清洁产品，例如自动吸尘器和自动喷洒系统，这些产品可以实现无需人工干预的清洁。例如，配备奈米技术和超音波去污功能的自清洁产品在日本家庭中越来越受欢迎。这些产品尤其受到忙碌的消费者，包括上班族和老年人的青睐，因为它们清洁效率高，而且省力。推动市场成长的另一项技术是人工智慧产品（例如扫地机器人）的应用。这些产品能够学习并根据空间结构和环境清洁度进行调整。日本的创新型不仅体现在设备本身，也体现在清洁产品的创新上。製造商正在转向更符合现代清洁需求的清洁产品，例如具有持久保护功效的科技主导环保清洁剂和高科技高效去污剂。

本报告解答的关键问题

日本家用清洁剂市场目前发展状况如何？您认为未来几年它将如何发展？
日本家用清洁剂市场按产品类型划分是怎样的？
日本家用清洁剂市场按通路分類的构成比是怎样的？
日本家用清洁剂市场的成分组成是怎样的？
日本家用清洁剂市场按应用领域分類的细分情况如何？
日本家用清洁剂市场按地区分類的情况如何？
请介绍日本家用清洁剂市场价值链的各个环节。
日本家用清洁剂市场的主要驱动因素和挑战是什么？
日本家用清洁剂市场的结构是怎么样的？主要参与者有哪些？
日本家用清洁剂市场竞争有多激烈？

The Japan household cleaners market size reached USD 2,373.2 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 3,236.0 Million by 2034, exhibiting a growth rate (CAGR) of 3.51% during 2026-2034. The market is being driven by increasing consumer emphasis on hygiene, rapid urbanization, elevating demand for eco-friendly and innovative cleaning solutions, and technological advancements in product formulations, alongside growing environmental awareness and efforts by manufacturers to reduce plastic waste and introduce sustainable packaging and efficient, user-friendly cleaning formats.

JAPAN HOUSEHOLD CLEANERS MARKET TRENDS:

Rising Awareness of Hygiene and Health Concerns

In Japan, there was a notable rise in awareness of health and hygiene, prompted by domestic and international factors. The COVID-19 pandemic led to widespread awareness about the necessity of cleanliness in residential premises and made consumers more aware of the necessity to keep their premises clean. Japanese culture has traditionally extensively placed importance not only on cleanliness for the sake of appearance, but also for keeping ailments such as allergies, respiratory conditions, and infections at bay. This trend has resulted in a spike in demand for domestic cleaning supplies that guarantee the efficacy of killing off deadly bacteria, viruses, and allergens. Consequently, shoppers are deliberately looking for more than just ordinary cleaning items, they want solutions that help create a healthier home. This trend is most notable in city dwellers, where pollution and available space make indoor air quality concerns run higher. Manufacturers have answered by inventing specialized cleaning products like disinfectants, antibacterial wipes, and air purifiers that address these increased health issues.

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Technological Advancements in Cleaning Solutions

The market for household cleaners in Japan is also being profoundly impacted by the integration of newer technologies into household cleaners. Japan has experienced a high level of demand for technologically advanced cleaning products intended to make home cleaning more effective and less consuming of time. Most consumers are now opting for intelligent cleaning products, including automated cleaners and automatic spray systems, which provide hands-free cleaning without much human interference. For instance, nanotechnology or ultrasonic wave-based self-cleaning products that dissolve stains and dirt are becoming widely popular in Japanese homes. Such products offer better cleaning efficiency at less physical effort, which is welcomed by busy customers, particularly working individuals and elderly people. Another technology contributing to market growth is the use of AI-enabled products, including robot vacuum cleaners, which learn and adjust according to the space setup and cleanliness of the environment. Japan's orientation toward innovation extends not only to the devices themselves but also to the innovation in cleaning products. Manufacturers are moving to cleaner forms of cleaning agents that better serve today's needs in cleaning, such as technology-driven green detergents for extended protection or high-tech, high-efficiency stain removers.

JAPAN HOUSEHOLD CLEANERS MARKET SEGMENTATION:

Product Type Insights:

Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Others
Surface Cleaner
Glass Cleaner
Toilet Bowl Cleaner
Others

Ingredient Insights:

Surfactants
Builders
Solvents
Antimicrobials
Others
Surfactants
Builders
Solvents
Antimicrobials
Others

Application Insights:

Bathroom
Kitchen
Floor
Fabric
Others
Bathroom
Kitchen
Floor
Fabric
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan household cleaners market performed so far and how will it perform in the coming years?
What is the breakup of the Japan household cleaners market on the basis of product type?
What is the breakup of the Japan household cleaners market on the basis of distribution channel?
What is the breakup of the Japan household cleaners market on the basis of ingredient?
What is the breakup of the Japan household cleaners market on the basis of application?
What is the breakup of the Japan household cleaners market on the basis of region?
What are the various stages in the value chain of the Japan household cleaners market?
What are the key driving factors and challenges in the Japan household cleaners market?
What is the structure of the Japan household cleaners market and who are the key players?
What is the degree of competition in the Japan household cleaners market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Household Cleaners Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Household Cleaners Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Household Cleaners Market - Breakup by Product Type

6.1 Surface Cleaner
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Glass Cleaner
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Toilet Bowl Cleaner
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2020-2025)
- 6.4.2 Market Forecast (2026-2034)

7 Japan Household Cleaners Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Convenience Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Online Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2020-2025)
- 7.4.2 Market Forecast (2026-2034)

8 Japan Household Cleaners Market - Breakup by Ingredient

8.1 Surfactants
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Builders
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)
8.3 Solvents
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Forecast (2026-2034)
8.4 Antimicrobials
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Forecast (2026-2034)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2020-2025)
- 8.5.2 Market Forecast (2026-2034)

9 Japan Household Cleaners Market - Breakup by Application

9.1 Bathroom
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Kitchen
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Floor
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Fabric
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2020-2025)
- 9.5.2 Market Forecast (2026-2034)

10 Japan Household Cleaners Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Distribution Channel
- 10.1.5 Market Breakup by Ingredient
- 10.1.6 Market Breakup by Application
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Distribution Channel
- 10.2.5 Market Breakup by Ingredient
- 10.2.6 Market Breakup by Application
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Distribution Channel
- 10.3.5 Market Breakup by Ingredient
- 10.3.6 Market Breakup by Application
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Distribution Channel
- 10.4.5 Market Breakup by Ingredient
- 10.4.6 Market Breakup by Application
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Distribution Channel
- 10.5.5 Market Breakup by Ingredient
- 10.5.6 Market Breakup by Application
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Distribution Channel
- 10.6.5 Market Breakup by Ingredient
- 10.6.6 Market Breakup by Application
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Distribution Channel
- 10.7.5 Market Breakup by Ingredient
- 10.7.6 Market Breakup by Application
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Distribution Channel
- 10.8.5 Market Breakup by Ingredient
- 10.8.6 Market Breakup by Application
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Household Cleaners Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Products Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Products Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Products Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Products Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Products Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Household Cleaners Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis

14 Appendix

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License/价格

日本家用清洁剂市场规模、份额、趋势及预测（按产品类型、分销管道、成分、应用和地区划分，2026-2034年）

Japan Household Cleaners Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Ingredient, Application, and Region, 2026-2034

日本家用清洁剂市场趋势：

本报告解答的关键问题

目录

第一章：序言

第二章：调查范围与调查方法

第三章执行摘要

第四章：日本家用清洁剂市场－引言

第五章 日本家用清洁剂市场概览

第六章 日本家用清洁剂市场－依产品类型细分

第七章 日本家用清洁剂市场－依销售管道细分

第八章：日本家用清洁剂市场－依成分细分

第九章 日本家用清洁剂市场－按应用领域细分

第十章：日本家用清洁剂市场：依地区划分

第十一章：日本家用清洁剂市场的竞争格局

第十二章主要企业概况

第十三章：日本家用清洁剂市场：产业分析

第十四章附录