市场调查报告书
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2024-2032 年按类型、应用程式、组件、垂直产业和地区分類的资料分析外包市场报告Data Analytics Outsourcing Market Report by Type, Application, Component, Vertical, and Region 2024-2032 |
2023年IMARC Group资料分析外包市场规模达113亿美元。推动市场发展的因素有很多,包括对增强决策的需求不断增长、金融业的蓬勃发展、主要参与者之间的合作以及各行业对可扩展和灵活解决方案的日益关注。
主要市场驱动因素:关键市场驱动因素之一包括资料的复杂性。此外,越来越需要关注核心能力,这是另一个成长诱导因素。
主要市场趋势:加强决策的需求不断增长以及金融业的蓬勃发展是市场的主要趋势。
地理趋势:北美表现出明显的主导地位,由于主要参与者之间的各种併购 (M&A),北美占据了最大的市场份额。
竞争格局:资料分析外包产业的众多参与者包括 Accenture PLC、Capgemini Services SAS、Fractal Analytics Inc.、Genpact Limited、Infosys Limited、International Business Machines (IBM) Corporation、Mu Sigma Inc.、ElectrifAi LLC、Tata Consultancy Services Limited 、Trianz Incorporated、Wipro Limited、ZS Associates Inc. 等。
挑战与机会:资料安全和隐私问题是一个关键的市场挑战。儘管如此,先进技术的不断采用和创新服务模式的出现预计将克服这些挑战并提供市场机会。
加强决策的需求不断增加
埃森哲和 Salesforce 于 2023 年 11 月 6 日投资开发 Salesforce 生命科学云,其中包括由人工智慧和资料驱动的新功能、资源和加速器。两家公司利用联合生成式 AI 加速中心为 Salesforce Life Sciences Cloud 开发新的解决方案和用例。这有助于加速资料和分析能力的部署,并支援决策和营运。此外,公司面临复杂的挑战,需要快速、准确的决策。资料分析提供的见解可以帮助企业克服这些障碍。依靠专业的外包供应商可以保证获得卓越的分析,从而促进改进决策。组织需要即时洞察才能保持竞争力。外包资料分析服务包括即时资料处理和分析,有利于提供及时的见解,帮助企业快速应对市场变化和新兴趋势。
蓬勃发展的金融业
2023年6月29日,穆迪公司和微软于2023年6月29日建立了新的策略联盟,目标是为金融服务和全球知识工作者提供下一代资料、分析、研究、协作和风险解决方案。 Microsoft Azure OpenAI 服务与 Moody 广泛的资料和分析技能合作,推出了可改善风险评估和企业智慧的尖端解决方案。此外,银行业受到严格监管,要求公司遵守广泛的规则和法规。金融组织可以透过外包资料分析来管理合规性并确保遵守多项法律和标准。除此之外,这些组织还使用预测分析和复杂的风险管理模型来提高识别和管理风险的能力。
主要公司之间的合作
2023 年10 月18 日,全球下一代数位服务和咨询领域的领导者Infosys 宣布扩大与Google Cloud 的合作伙伴关係,以支援企业利用Google Cloud 的生成式AI 解决方案和Infosys Topaz 产品打造AI 驱动的体验。 Infosys 能够在 Google Cloud 上扩展其目前的资料、分析和人工智慧知识。 Infosys 与 Google Cloud 合作,为各种业务场景提供一整套产业解决方案和革命性的人工智慧平台。此外,合作伙伴关係使公司能够汇集其资源和专业知识,并改进其资料分析产品。资料分析公司和云端服务供应商之间的合作可以提供整合解决方案,其中包括託管在强大的云端基础架构上的高级分析功能。合作还有助于获得尖端技术。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据类型、应用、组件和垂直领域对市场进行了分类。
描述性的
预测性
规定性的
预测性占大部分市场份额
该报告根据类型提供了详细的市场细分和分析。这包括描述性、预测性和规范性。根据该报告,预测性代表了最大的部分。
预测分析利用统计演算法、机器学习 (ML) 和历史资料来预测未来趋势。它使公司能够预见用户行为、市场趋势和可能的危险,从而为公司提供竞争优势。能够预测未来事件并采取积极措施解决这些问题的公司将能够保持相对于竞争对手的优势。组织还可以利用预测分析来查看用户资料并预测未来的行为、偏好和购买模式。
销售分析
行销分析
财务和风险分析
供应链分析
其他的
行销分析占产业最大份额
报告还提供了基于应用程式的详细市场细分和分析。这包括销售分析、行销分析、财务和风险分析、供应链分析等。报告显示,行销分析占据了最大的市场份额。
有关用户活动、偏好和购买趋势的综合资讯可以在行销分析中找到。这使得公司能够根据目标市场的独特要求和偏好来客製化行销活动。此外,公司可以透过评估来自各种行销管道的资料来确定有效的倡议。他们可以改进行销策略并更有效地利用资源。有针对性的广告、个人化电子邮件和个人化产品推荐只是行销分析所实现的客製化行销策略的一小部分。公司可以使用行销分析来即时衡量其行销计划的绩效。
解决方案
服务
该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案和服务。
Solutions 拥有用于资料整合、储存和品质保证的平台和工具。为了进行分析,解决方案确保收集、储存和维护资料。透过利用过去的资料分析来预测未来趋势并建议行动,解决方案可以提供更深入的见解。此外,解决方案还检查公司营运资料,以提高生产力、效率和流程最佳化。
服务提供有关资料设计、策略和实施的专家建议。顾问帮助公司开发和实施专门根据其需求量身定制的资料分析框架。
零售
汽车
製造业
BFSI
资讯科技和电信
其他的
BFSI 在市场上表现出明显的主导地位
报告还提供了基于垂直市场的详细细分和分析。这包括零售、汽车、製造、BFSI、IT 和电信等。报告显示,BFSI 占据最大的市场份额。
BFSI 部门依赖资料分析进行风险管理。预测分析有助于评估信用风险、侦测诈欺和管理市场风险。透过外包这些职能,金融机构可以利用先进的分析技术来有效降低风险。金融机构必须遵守众多法规和报告要求。数据分析外包有助于这些机构管理和分析大型数据集,以确保符合法规要求。 2023 年 10 月 4 日,泰国领先的金融机构 Krungsri(大城银行 PCL)宣布与全球最大的 IT 基础设施服务供应商 Kyndryl 建立为期五年的合作伙伴关係。 Kyndryl 将透过实施资料分析、云端解决方案和自动化,提高银行适应市场变化的能力,强化其遗留系统,并增强以用户为中心的数位银行服务。
北美洲
美国
加拿大
亚太地区
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的资料分析外包市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是资料分析外包最大的区域市场。
北美,特别是美国,拥有先进的技术基础设施,支援资料分析的广泛使用。尖端技术和高速互联网的可用性促进了高效的资料处理和分析,从而推动了该地区的市场成长。此外,主要参与者之间的各种合作和併购正在支持市场成长。例如,2024年5月17日,总部位于都柏林的美国跨国专业服务公司埃森哲公司同意收购OPENSTREAM HOLDINGS及其子公司Open Stream和Neutral,帮助客户利用先进的数位技术重塑业务,成为真正的资料驱动型企业。此次收购将增强埃森哲支援客户系统和应用现代化的能力,并帮助他们采用云端、资料、人工智慧和物联网(IoT)技术。
市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。资料分析外包产业的一些主要市场参与者包括 Accenture PLC、Capgemini Services SAS、Fractal Analytics Inc.、Genpact Limited、Infosys Limited、International Business Machines (IBM) Corporation、Mu Sigma Inc.、ElectrifAi LLC、Tata Consultancy Services有限公司、Trianz Incorporated、Wipro Limited 和ZS Associates Inc.
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
市场上的主要参与者正在投资创新实验室来开发新的分析解决方案和服务。这些实验室专注于人工智慧、机器学习和区块链等新兴技术。他们为金融、医疗保健和零售等各行业提供客製化的分析解决方案,解决特定的行业挑战和需求。此外,顶级参与者专注于将分析解决方案与云端平台集成,提供可扩展且灵活的分析服务。他们还建立合作伙伴关係,以扩大其能力和市场覆盖范围。例如,2023年5月30日,凯捷和Google云端宣布大幅扩展双方在资料分析和人工智慧领域的长期策略合作伙伴关係,创造全球GenAIGoogle云端卓越中心(CoE),帮助企业充分发挥人工智慧的潜力技术。新的 CoE 将帮助客户推进业务转型目标,增强与客户的互动,并加速人工智慧投资的价值创造。
2023 年 6 月 7 日:简柏特宣布正在与 Google Cloud 合作,帮助企业加速人工智慧 (AI) 策略,包括利用生成式 (GenAI) 采用来推动可行的业务洞察。此次合作将利用 Google Cloud 先进的 GenAI 功能来满足消费品、零售、生命科学、医疗保健、高科技和金融服务等关键行业的企业的需求。透过此次合作,简柏特和 Google Cloud 将加速其共同客户的云端、资料和分析现代化进程,以满足当今企业不断变化的需求。
2024 年 2 月 20 日:领先的技术服务和顾问公司 Wipro Limited 推出了 Wipro Enterprise AI-ready 平台,这是一项新服务,可让客户创建企业级、完全整合和客製化的 AI 环境。 Wipro 企业 AI 就绪平台利用 IBM watsonx AI 和资料平台,包括 watsonx.ai、watsonx。 资料、watsonx.governance 和 AI 助手,为客户提供可互通的服务,有助于加速 AI 的采用。
The global data analytics outsourcing market size reached US$ 11.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 109.1 Billion by 2032, exhibiting a growth rate (CAGR) of 27.8% during 2024-2032. There are several factors that are driving the market, which include the growing need for enhanced decision-making, the thriving finance sector, collaborations between key players, and rising focus on scalable and flexible solutions in various industries.
Major Market Drivers: One of the key market drivers include the complexity of data. Moreover, there is an increase in the need to focus on core competencies, which is acting as another growth-inducing factor.
Key Market Trends: The rising need for enhanced decision-making, along with the thriving finance sector, is a main trend in the market.
Geographical Trends: North America exhibits a clear dominance, accounting for the biggest market share owing to various mergers and acquisitions (M&As) among major players.
Competitive Landscape: Various players in the data analytics outsourcing industry are Accenture PLC, Capgemini Services SAS, Fractal Analytics Inc., Genpact Limited, Infosys Limited, International Business Machines (IBM) Corporation, Mu Sigma Inc., ElectrifAi LLC, Tata Consultancy Services Limited, Trianz Incorporated, Wipro Limited, ZS Associates Inc., among many others.
Challenges and Opportunities: Data security and privacy concerns are a key market challenge. Nonetheless, the rising adoption of advanced technologies and the availability of innovative service models, is anticipated to overcome these challenges and offer market opportunities.
Rising Need for Enhanced Decision-Making
Accenture and Salesforce made investments on November 6, 2023 to develop the Salesforce Life Sciences Cloud, which includes new features, resources, and accelerators driven by AI and data. The companies leveraged their joint generative AI acceleration hub to develop new solutions and use cases for Salesforce Life Sciences Cloud. This assists in accelerating the deployment of data and analytics capabilities and support decision-making and operations. Moreover, companies face complex challenges that require quick and accurate decision-making. The insights provided by data analytics help firms overcome these obstacles. Relying on specialized suppliers for outsourcing guarantees access to superior analytics that facilitate improved decision-making. Organizations require real time insights to stay competitive. Outsourced data analytics services include real time data processing and analysis that are beneficial in providing timely insights that help businesses react quickly to market changes and emerging trends.
Thriving Finance Sector
On 29 June 2023, Moody's Corporation and Microsoft established a new strategic alliance on June 29, 2023, with the goal of providing financial services and global knowledge workers with next-generation data, analytics, research, collaboration, and risk solutions. Microsoft Azure OpenAI Service in partnership with Moody's extensive data and analytical skills produces cutting-edge solutions that improve risk assessment and corporate intelligence. In addition, the banking industry is highly regulated, necessitating that companies adhere to a wide range of rules and regulations. Financial organizations can manage compliance and ensure conformity to several laws and standards by outsourcing data analytics. Apart from this, these organizations use predictive analytics and sophisticated risk management models to improve their ability to recognize and manage risks.
Collaborations Between Key Companies
On 18 October 2023, Infosys, a leader in next-generation digital services and consulting worldwide, announced that it is expanding its partnership with Google Cloud to support businesses in creating AI-powered experiences by utilizing Google Cloud's generative AI solutions and Infosys Topaz offerings. Infosys is able to expand on its current knowledge of data, analytics, and AI on Google Cloud. Infosys and Google Cloud collaborated in order to provide a suite of industry solutions and revolutionary AI platforms for a variety of business scenarios. Additionally, partnerships enable companies to pool their resources and specialties and improve their data analytics offerings. A partnership between a data analytics firm and a cloud service provider can offer integrated solutions that include advanced analytics capabilities hosted on a robust cloud infrastructure. Collaborations also facilitate access to cutting-edge technologies.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, application, component, and vertical.
Descriptive
Predictive
Prescriptive
Predictive accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes descriptive, predictive, and prescriptive. According to the report, predictive represented the largest segment.
Predictive analytics utilize statistical algorithms, machine learning (ML), and historical data to predict future trends. It provides companies a competitive edge by allowing them to foresee user behavior, market trends, and possible hazards. Companies that can predict future occurrences and take proactive steps to address them will be able to maintain an advantage over their competitors. Organizations can also utilize predictive analytics to look at user data and project future behaviors, preferences, and buying patterns.
Sales Analytics
Marketing Analytics
Finance and Risk Analytics
Supply Chain Analytics
Others
Marketing analytics hold the largest share of the industry
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes sales analytics, marketing analytics, finance and risk analytics, supply chain analytics, and others. According to the report, marketing analytics accounted for the largest market share.
Comprehensive information on user activity, preferences, and purchase trends can be found in marketing analytics. This enables companies to customize their marketing campaigns to their target market's unique requirements and preferences. In addition, firms can identify effective initiatives by evaluating data from various marketing channels. They may improve their marketing strategy and utilize their resources more effectively. Targeted advertisements, personalized emails, and personalized product recommendations are just a few of the tailored marketing strategies made possible by marketing analytics. Companies can use marketing analytics to measure the performance of their marketing initiatives in real time.
Solutions
Services
The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.
Solutions has platforms and tools for data integration, storage, and quality assurance. To enable analysis, solutions make sure that data is collected, stored, and maintained. By utilizing past data analysis to predict future trends and recommend actions, solutions provide deeper insights. Furthermore, solutions examine data from corporate operations in order to increase productivity, efficiency, and process optimization.
Services offer expert advice on data design, strategy, and implementation. Consultants help companies to develop and implement frameworks for data analytics that are specifically tailored to their needs.
Retail
Automotive
Manufacturing
BFSI
IT and Telecom
Others
BFSI exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes retail, automotive, manufacturing, BFSI, IT and telecom, and others. According to the report, BFSI accounted for the largest market share.
The BFSI sector relies on data analytics for risk management. Predictive analytics helps in assessing credit risks, detecting fraud, and managing market risks. By outsourcing these functions, financial institutions can leverage advanced analytics techniques to mitigate risks effectively. Financial institutions must comply with numerous regulations and reporting requirements. Data analytics outsourcing helps these institutions manage and analyze large datasets to ensure compliance with regulations requirements. On 4 October 2023, Krungsri (Bank of Ayudhya PCL), Thailand's leading financial institution, announced a five-year partnership with Kyndryl, the world's largest IT infrastructure services provider. Kyndryl will improve the bank's ability to adapt to market changes, fortify its legacy systems, and enhance its user-centric digital banking services through the implementation of data analytics, cloud solutions, and automation.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest data analytics outsourcing market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for data analytics outsourcing.
North America, particularly the United States, has advanced technological infrastructure, which supports the extensive use of data analytics. The availability of cutting-edge technology and high-speed internet facilitates efficient data processing and analysis, which is impelling the market growth in the region. In addition, various collaborations and M&As among major players are supporting the market growth. For instance, on 17 May 2024, Accenture plc, a US multinational professional services company headquartered in Dublin, agreed to acquire OPENSTREAM HOLDINGS and its subsidiaries, Open Stream and Neutral, to help clients reinvent their businesses with advanced digital technologies and become truly data driven. The acquisition will strengthen Accenture's capabilities to support clients in system and application modernization and help them adopt cloud, data, AI, and the Internet of Things (IoT) technologies.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the data analytics outsourcing industry include Accenture PLC, Capgemini Services SAS, Fractal Analytics Inc., Genpact Limited, Infosys Limited, International Business Machines (IBM) Corporation, Mu Sigma Inc., ElectrifAi LLC, Tata Consultancy Services Limited, Trianz Incorporated, Wipro Limited, and ZS Associates Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players in the market are investing in innovation labs to develop new analytics solutions and services. These labs focus on emerging technologies such as AI, ML, and blockchain. They are offering tailored analytics solutions for various industries including finance, healthcare, and retail, addressing specific industry challenges and needs. Furthermore, top players are focusing on integrating analytics solutions with cloud platforms, providing scalable and flexible analytics services. They are also engaging in partnerships to expand their capabilities and market reach. For instance, on 30 May 2023, Capgemini and Google Cloud announced a major expansion of their long-standing strategic partnership in data analytics and AI, creating a global GenAI Google Cloud Center of Excellence (CoE) to help enterprises realize the full potential of AI technologies. The new CoE will help clients advance their business transformation goals, enhance engagement with clients, and accelerate value creation from AI investments.
7 June 2023: Genpact announced that it is working with Google Cloud to help businesses accelerate artificial intelligence (AI) strategies including taking advantage of generative (GenAI) adoption to drive actionable business insights. This partnership will leverage Google Cloud's advanced GenAI capabilities to cater to enterprises in key industries including consumer goods, retail, life sciences, healthcare, hi-tech, and financial services. Through this partnership, Genpact and Google Cloud will accelerate their shared clients' cloud, data, and analytics modernization journeys to address the evolving needs of today's businesses.
20 February 2024: Wipro Limited, a leading technology services and consulting company, launched Wipro Enterprise AI-ready platform, a new service that will allow clients to create their enterprise-level, fully integrated, and customized AI environments. The Wipro Enterprise AI-Ready Platform leverages the IBM watsonx AI and data platform, including watsonx.ai, watsonx.data, and watsonx.governance and AI assistants, to deliver to clients an interoperable service that helps accelerate AI adoption.