资料分析外包市场规模、份额、成长分析、按服务类型、按部署模式、按行业垂直、按资料来源、按组织规模、按地区 - 2025 年至 2032 年行业预测

预计 2023 年全球数据分析外包市场规模将达到 198 亿美元，预计从 2024 年的 266.9 亿美元成长到 2032 年的 2909.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 34.8%。

由于对更快数据解释的需求不断增加以及云端基础的分析工具的普及，数据分析外包市场正在蓬勃发展。熟练数据分析师的短缺进一步加剧了这一趋势，而人工智慧和机器学习技术的进步则提高了有效分析复杂数据集的能力。无论大小组织都可以从经济高效、基于使用情况的数据分析服务中受益。主要的市场驱动因素包括产生大量复杂数据的企业数量的快速成长，以及对数据主导决策以提高效率和降低成本的需求不断增长。此外，自助分析软体和按需数据分析服务的创新正在创造新的商业机会。预计美国数据分析外包市场在未来几年将保持持续的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析

数据分析外包市场规模（按服务类型和复合年增长率）（2025-2032）

• 市场概览
• 说明分析
• 预测分析
• 指示性分析

数据分析外包市场规模（按部署模式和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云端基础
• 杂交种

数据分析外包市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• 金融服务
• 医疗保健
• 零售
• 製造业

数据分析外包市场规模（按数据来源和复合年增长率） (2025-2032)

• 市场概览
• 结构化资料
• 非结构化数据
• 半结构化数据

数据分析外包市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 小型企业
• 大公司

数据分析外包市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

    主要企业简介

    • 埃森哲（爱尔兰）
    • IBM（美国）
    • 凯捷（法国）
    • Wipro（印度）
    • 塔塔咨询服务公司（TCS）（印度）
    • 印孚瑟斯公司（印度）
    • Cognizant（美国）
    • 简柏特（美国）
    • 德勤（英国）
    • 安永（EY）（英国）
    • 普华永道（PwC）（英国）
    • 毕马威（荷兰）
    • Mu Sigma（美国）
    • Fractal Analytics（美国）
    • EXL 服务（美国）
    • WNS全球服务（印度）
    • Quantiphi（美国）
    • LatentView Analytics（印度）
    • 笛卡儿顾问公司（印度）
    • Absolutdata Analytics（美国）

结论和建议

Global Data Analytics Outsourcing Market size was valued at USD 19.8 billion in 2023 and is poised to grow from USD 26.69 billion in 2024 to USD 290.99 billion by 2032, growing at a CAGR of 34.8% during the forecast period (2025-2032).

The data analytics outsourcing market is experiencing rapid growth, driven by the increasing demand for faster data interpretation and the widespread adoption of cloud-based analytical tools. The shortage of skilled data analysts further fuels this trend, while advancements in AI and machine learning technologies enhance the ability to analyze complex datasets efficiently. Both small and large organizations can benefit from cost-effective, usage-based data analytics services. Key market drivers include the surge in businesses generating vast amounts of intricate data and the growing necessity for data-driven decision-making to improve efficiency and cut costs. Additionally, innovations in self-service analysis software and on-demand data analysis services present new opportunities for exploration. The US data analytics outsourcing market is expected to maintain a sustainable CAGR in the upcoming forecast year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Analytics Outsourcing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Analytics Outsourcing Market Segments Analysis

Global Data Analytics Outsourcing Market is segmented by Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size and region. Based on Service Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on Deployment Model, the market is segmented into On-premises, Cloud-based and Hybrid. Based on Industry Vertical, the market is segmented into Financial Services, Healthcare, Retail and Manufacturing. Based on Data Source, the market is segmented into Structured Data, Unstructured Data and Semi-structured Data. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Data Analytics Outsourcing Market

As organizations across various industries increasingly acknowledge the critical role of data in shaping their strategic initiatives, the demand for data analytics outsourcing is surging. Companies are eager to leverage advanced analytics to enhance their operational efficiency, improve service offerings, and sustain a competitive advantage in the marketplace. This rising inclination towards data-driven decision-making is driving the growth of the global data analytics outsourcing market. Consequently, businesses are seeking external expertise to harness the power of analytics, leading to a robust expansion of this sector as they strive for innovation and excellence in their operations.

Restraints in the Global Data Analytics Outsourcing Market

A significant challenge in the Global Data Analytics Outsourcing market is the high demand for advanced analytics and data science experts, which currently exceeds the supply of qualified professionals. The increasing requirement for skills in machine learning, artificial intelligence, and big data analytics creates a competitive landscape where companies struggle to find suitable talent. This shortage of skilled workers hampers the overall effectiveness and potential of outsourcing initiatives, as firms are unable to fully leverage the benefits of advanced data analytics. Consequently, this talent gap acts as a restraint on the growth and progress of the outsourcing market in this domain.

Market Trends of the Global Data Analytics Outsourcing Market

The Global Data Analytics Outsourcing market is experiencing a robust trend driven by the integration of artificial intelligence (AI) and machine learning technologies. As organizations increasingly seek to leverage data for strategic decision-making, the adoption of these advanced analytics capabilities enhances forecasting accuracy and streamlines complex processes. This shift not only improves data insights but also fosters a competitive advantage in various industries. Consequently, the demand for specialized outsourcing services that offer sophisticated analytic solutions is rising, indicating a pivotal transition towards more innovative and efficient data management practices in a landscape characterized by rapid technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Data Analytics Outsourcing Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Data Analytics Outsourcing Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud-based
• Hybrid

Global Data Analytics Outsourcing Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• Financial Services
• Healthcare
• Retail
• Manufacturing

Global Data Analytics Outsourcing Market Size by Data Source & CAGR (2025-2032)

• Market Overview
• Structured Data
• Unstructured Data
• Semi-structured Data

Global Data Analytics Outsourcing Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Data Analytics Outsourcing Market Size & CAGR (2025-2032)

• North America (Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size)
  • US
  • Canada
• Europe (Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, Deployment Model, Industry Vertical, Data Source, Organization Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (TCS) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genpact (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deloitte (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ernst & Young (EY) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PricewaterhouseCoopers (PwC) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KPMG (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mu Sigma (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fractal Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXL Service (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WNS Global Services (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quantiphi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LatentView Analytics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cartesian Consulting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absolutdata Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations