市场调查报告书
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1541152
2024-2032 年空气清新剂市场报告(按产品类型、应用、配销通路和地区)Air Freshener Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032 |
IMARC Group年,全球空气清新剂市场规模达130亿美元。豪华车销售的增加、人们对芳香疗法的心理和身体益处的认识不断提高,以及个人对家庭舒适度的支出不断增加,是推动市场的一些主要因素。
空气清新剂是一种旨在掩盖或消除室内空间中难闻气味的产品。它含有香料、精油或化学除味剂以达到其目的。它专为用户友好的操作而设计,易于使用且需要最少的努力。它可以提供持久的香味,随着时间的推移保持清新的气味环境。它有多种形式,如喷雾剂、凝胶剂、插件剂和固体块剂。它通常用于家庭、办公室、汽车和其他封闭区域。
由于快速城市化和收入水平的提高,豪华车销量不断增加,推动了对汽车专用空气清新剂的需求,以维持全球愉快的驾驶体验。此外,人们对芳香疗法的心理和身体益处的认识不断提高,有利于市场的成长。此外,越来越多地采用可整合到智慧家庭系统中以控制气味释放的空气清新剂,正在对市场产生积极影响。除此之外,越来越多的在家工作(WFH)的人正在增加在空气清新剂等家庭舒适设施上的支出,以改善工作环境。此外,越来越多的健身房和健身中心使用空气清新剂来保持新鲜空气,这也促进了市场的成长。
健康和保健问题的增加
对健康和保健的日益关注是刺激空气清新剂需求的主要因素之一。随着人们对室内空气品质的认识不断提高,人们越来越关注难闻的气味和空气污染物对他们的健康的影响。空气清新剂,特别是那些由天然成分製成的空气清新剂,提供了一种快速有效的方法来消除异味并改善室内空气品质。许多个人和企业在家庭、办公室和汽车中使用空气清新剂来创造宜人的环境,从而增强身心健康。
香味行销的兴起
零售和酒店等各行业的企业越来越多地利用气味行销来改善客户体验。香气的策略性使用可以影响消费者行为,使环境更具吸引力,并增强品牌认知。空气清新剂在这项策略中发挥着至关重要的作用。随着气味行销越来越受欢迎,商业环境中对空气清新剂的需求可能会增加。
日益增长的环境问题和永续性
人们正在寻求环保的产品。因此,对有机、可生物降解或由永续来源材料製成的空气清新剂的需求增加。公司正在透过提供传统空气清新剂的绿色替代品来满足这一需求,这些替代品不仅对地球安全,而且对宠物和儿童也安全。
The global air freshener market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.1% during 2024-2032. The increasing sales of luxury vehicles, rising awareness about the psychological and physical benefits of aromatherapy, and the growing expenditure on home comfort by individuals are some of the major factors propelling the market.
An air freshener is a product designed to mask or eliminate unpleasant odors in indoor spaces. It contains fragrances, essential oils, or chemical odor eliminators to achieve their purpose. It is designed for user-friendly operation, easy to use and requires minimal effort. It can provide a long-lasting scent that maintains a fresh-smelling environment over time. It is available in various forms, such as sprays, gels, plug-ins, and solid blocks. It is commonly used in homes, offices, cars, and other enclosed areas.
Increasing sales of luxury vehicles on account of rapid urbanization and inflating income levels are driving the demand for car-specific air fresheners for maintaining a pleasant driving experience around the world. Moreover, the rising awareness about the psychological and physical benefits of aromatherapy is favoring the growth of the market. In addition, the growing adoption of air fresheners that can be integrated into smart home systems for controlled scent release is influencing the market positively. Apart from this, the increasing number of people working from home (WFH) is increasing the spending on home comforts, including air fresheners, to improve the work environment. Furthermore, the rising number of gyms and fitness centers that incorporate the use of air fresheners to maintain a fresh atmosphere is strengthening the growth of the market.
Increase in health and wellness concerns
The increasing focus on health and wellness represents one of the major factors catalyzing the demand for air fresheners. With the rising awareness about indoor air quality, people are increasingly becoming concerned about the effects of bad odor and airborne pollutants on their well-being. Air fresheners, particularly those made with natural ingredients, offer a quick and effective way to eliminate odors and improve indoor air quality. Many individuals and businesses use air fresheners in homes, offices, and cars to create a pleasant environment, which enhances mental and physical health.
Rise in scent marketing
Businesses across various sectors, such as retail and hospitality, are increasingly utilizing scent marketing to improve customer experience. The strategic use of aroma can influence consumer behavior, making environments more inviting, and strengthening brand recognition. Air fresheners play a crucial role in this strategy. As scent marketing gains traction, the demand for air fresheners in commercial settings is likely to rise.
Growing environmental concerns and sustainability
Individuals are seeking products that are environment friendly. As a result, there is an increase in the demand for air fresheners that are organic, biodegradable, or made from sustainably sourced materials. Companies are responding to this need by offering green alternatives to traditional air fresheners, which are not only safe for the planet but also for pets and children.
IMARC Group provides an analysis of the key trends in each segment of the global air freshener market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on product type, application, and distribution channel.
Sprays/Aerosols
Electric Air Fresheners
Gel Air Fresheners
Candle Air Fresheners
Others
Sprays/aerosols dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes sprays/aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and others. According to the report, sprays/aerosols represented the largest segment. Sprays or aerosols air fresheners come in a canister with a nozzle for easy spraying. They release a fine mist of fragrance into the air to mask or neutralize odors. They can quickly refresh a room or target specific problem areas.
Electric air fresheners, often referred to as plug-ins, are devices that can be plugged into an electrical outlet. These fresheners use heat to vaporize a fragrance or essential oil, gradually releasing the scent into the room. One of their main advantages is the ability to provide a consistent, long-lasting fragrance. Many electric air fresheners come with adjustable settings, allowing users to control the intensity of the scent.
Gel air fresheners consist of a solid gel substance that slowly evaporates, emitting a fragrance over time. These are often used in smaller spaces like bathrooms, closets, and cars. One of the advantages of gel fresheners is their long-lasting scent, which can endure for weeks, depending on the size of the gel and environmental factors like temperature and airflow. They are also non-electric, which makes them portable and easy to place in various locations.
Residential
Corporate
Cars
Others
Residential holds the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes residential, corporate, cars, and others. According to the report, residential accounted for the largest market share. Air fresheners are widely used in residential settings to improve the indoor atmosphere, contributing to a more pleasant living environment. They can be especially helpful in rooms that tend to accumulate odors, such as kitchens, bathrooms, and pet areas. Electric or gel air fresheners are typically favored for longer-lasting scent dispersion in living rooms or bedrooms. Candle air fresheners can serve a dual purpose, offering both scent and ambiance, especially in spaces like dining rooms or baths where setting a particular mood is desired.
In corporate environments like offices, conference rooms, and reception areas, air fresheners can play a significant role in creating a welcoming and comfortable atmosphere. Bad odors in an office setting can be distracting and can create a negative impression on clients or employees. Electric air fresheners are often used in these spaces due to their ability to provide a consistent, subtle scent over a long period. Sprays may also be used but are generally reserved for immediate use in areas like restrooms.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Pharmacies
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, pharmacies, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners. These large retail spaces offer a wide variety of brands and types, from sprays and aerosols to electric and gel-based fresheners. Shoppers benefit from the convenience of purchasing air fresheners along with their regular grocery items, all under one roof.
Convenience stores are another common distribution channel for air fresheners, especially for consumers looking for quick and easy purchases. While the range of options can be more limited compared to supermarkets, convenience stores offer the essential types such as sprays and hanging fresheners. These outlets are particularly popular for car air fresheners, as they are often located near gas stations. The convenience factor is the primary advantage here, allowing consumers to make quick buys even during late hours.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest air freshener market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Increasing concerns about indoor air quality represents one of the primary factors driving the demand for air fresheners in Europe. Moreover, the establishment of commercial spaces, such as offices, is favoring the growth of the market in the region. Besides this, the growing use of air fresheners by hotels is influencing the market positively in the region.
The leading companies are developing smart air fresheners that can be controlled via smartphone apps or smart home systems and offer customizable schedules, fragrance intensity, and even scent rotation. They are also integrating built-in sensors to detect movement, humidity, or bad odors, and release fragrance accordingly to ensure that the product is used efficiently, thereby reducing waste and prolonging the life of the freshener. Moreover, key players are introducing air fresheners that allow users to create their own blend of scents and enable users to adjust the fragrance in real-time, directly from their smartphones. They are also capable of collecting data on usage and preferences, which can be analyzed to optimize scent release schedules or to alert facility managers when a refill is needed.
California Scents (Energizer Holdings Inc)
Church & Dwight Inc.
Farcent Enterprise Co. Ltd.
Godrej Consumer Products Limited (The Godrej Group)
Henkel AG & Co. KGaA
Kobayashi Pharmaceutical Co. Ltd.
Newell Brands
Procter & Gamble
Reckitt Benckiser Group plc.
S. C. Johnson & Son Inc.
In 2022, Procter & Gamble sub brand 'Febreze' announced its first-ever Scent of the Year, "Ember", a luxurious air freshener variant that bursts with a sparkling citrus scent and notes of elegant woods.
In 2022, S. C. Johnson & Son Inc. launched its new air freshener product through its product line Glade to expand their product portfolio.
In 2022, Newell Brands sub brand Yankee Candle launched new wellness-inspired fragrances with launch of the well living collection.