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市场调查报告书
商品编码
1775395

空气清新剂市场：未来预测（2025-2030）

Air Freshener Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 153 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

空气清新剂市场预计将从 2025 年的 193.12 亿美元成长到 2030 年的 231.2 亿美元，复合年增长率为 3.66%。

空气清新剂市场分析报告对全球空气清新剂市场进行了全面分析，帮助行业专业人士深入了解其市场动态、趋势和竞争格局。报告分析了市场的成长轨迹，其驱动力源自于消费者对舒适室内环境和创新产品日益增长的需求。空气清新剂市场分析涵盖了各种产品类型、最终用户、分销管道和地区，相关人员提供了切实可行的洞察，帮助他们驾驭这个不断发展的行业。

市场概况和范围

空气清新剂市场分析报告将市场定义为一个涵盖旨在透过中和或遮罩异味来改善室内空气品质的产品市场。该市场涵盖电动式、喷雾、凝胶、蜡烛和其他类型的空气清新剂，并按最终用户（住宅、商业、汽车）和分销渠道（线上、线下）进行细分。报告按地区涵盖北美、南美、欧洲、中东和非洲以及亚太地区。报告分析了市场驱动因素（例如日益增强的卫生意识）、市场限制（例如环境问题）以及环保产品创新等机会。报告还结合了波特五力模型和产业价值链分析，以提供整体业务前景。

技术和细分洞察

技术进步正在再形成空气清新剂市场，智慧空气清新剂和永续配方等创新产品日益普及。空气清新剂市场分析报告详细分析了各类型的市场细分，并强调儘管电动式因其自动化和便利性而日益普及，但喷雾式空气清新剂因其价格实惠，在住宅环境中仍然占据主导地位。终端用户分析显示，受生活方式变化的推动，住宅市场需求强劲，商业和汽车应用也稳定成长。分销管道正在发生变化，线上平台的市场份额因电子商务的成长而不断扩大，但超级市场和便利商店等线下管道依然重要。

竞争格局与分析

空气清新剂市场分析报告对竞争格局进行了深入分析，重点关注主要企业及其策略。宝洁、利洁时、庄臣和汉高等主要企业透过技术创新、品牌忠诚度和广泛的分销网络占据主导地位。最近的发展证实了该行业的动态性质。例如，宝洁公司透过新的环保喷雾配方扩展了其 Febreze 品牌，以满足消费者对永续产品的需求。这些配方使用生物分解性的成分，符合环境法规并吸引具有环保意识的消费者。同样，利洁时旗下的 Air Wick 品牌推出了整合物联网技术的智慧空气清新剂，使用户可以透过行动应用程式控制气味释放，从而增强用户体验并使其产品在高端市场中脱颖而出。

竞争分析也着重于併购等策略措施。庄臣公司（SC Johnson & Son）近期收购了一个专注于天然精油基产品的利基空气清新剂品牌，并增强了其在有机领域的产品组合。此次收购反映了主要企业为抢占日益增长的永续和健康空气清新剂市场所采取的倡议。此外，Godrej Consumer Products 加强了对亚太市场的关注，在印度和印尼推出了价格实惠的凝胶空气清新剂，以满足注重价格的消费者的需求。这些发展表明，领先企业正在利用技术创新和策略伙伴关係关係，在竞争激烈的环境中保持市场占有率。空气清新剂市场研究还包括市场占有率分析和竞争仪表板，以揭示这些策略如何影响行业定位。

地理和战略洞察

空气清新剂市场研究报告按地区分析了市场动态，并强调亚太地区由于中国和印度等国家的都市化和可支配收入的提高而呈现强劲增长。北美和欧洲仍然是主要市场，主要原因是消费者对高级产品的高支出。策略建议包括投资永续产品线，并利用电子商务趋势扩大线上分销。报告还涵盖了影响全球产品配方的法律规范，例如挥发性有机化合物 (VOC) 法规。

本报告的主要优点

  • 深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适用范围广：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业景气

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章空气清新剂市场按类型

  • 介绍
  • 电
  • 喷
  • 凝胶
  • 蜡烛
  • 其他的

第六章 空气清新剂市场（依最终用户）

  • 介绍
  • 住宅
  • 商业的
  • 车

第七章空气清新剂市场按分销管道

  • 介绍
  • 在线的
  • 离线
    • 超级市场
    • 便利商店
    • 其他的

第八章空气清新剂市场（按区域）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併、协议、商业合作
  • 竞争仪錶板

第十章 公司简介

  • Procter & Gamble
  • Reckitt Benckiser
  • SC Johnson & Son
  • Henkel AG & Co. KGaA
  • Godrej Consumer Products
  • Newell Brands
  • Church & Dwight Co. Inc.
  • Air Wick

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061613729

The Air Freshener Market is expected to grow from USD 19.312 billion in 2025 to USD 23.120 billion in 2030, at a CAGR of 3.66%.

The Air Freshener Market Study provides a comprehensive analysis of the global air freshener market, offering industry experts a detailed understanding of its dynamics, trends, and competitive landscape. This study examines the market's growth trajectory, driven by increasing consumer demand for pleasant indoor environments and innovative product offerings. Covering various product types, end-users, distribution channels, and geographical regions, the Air Freshener Market Study equips stakeholders with actionable insights to navigate this evolving industry.

Market Overview and Scope

The Air Freshener Market Study defines the market as encompassing products designed to enhance indoor air quality by neutralizing or masking odors. The scope includes electric, spray, gel, candle, and other air freshener types, segmented by end-users (residential, commercial, automotive) and distribution channels (online, offline). Geographically, the study spans North America, South America, Europe, Middle East and Africa, and Asia Pacific. It explores market drivers such as rising hygiene awareness, restraints like environmental concerns, and opportunities including eco-friendly product innovations. The study also incorporates Porter's Five Forces and industry value chain analyses to provide a holistic business landscape perspective.

Technological and Segmentation Insights

Technological advancements are reshaping the air freshener market, with innovations like smart air fresheners and sustainable formulations gaining traction. The Air Freshener Market Study details market segmentation by type, highlighting electric air fresheners' growing popularity due to automation and convenience, while sprays remain dominant in residential settings for their affordability. End-user analysis reveals strong demand in the residential sector, driven by lifestyle changes, alongside steady growth in commercial and automotive applications. Distribution channels are shifting, with online platforms gaining share due to e-commerce growth, though offline channels like supermarkets and convenience stores remain significant.

Competitive Environment and Analysis

The Air Freshener Market Study provides an in-depth examination of the competitive environment, focusing on major players and their strategies. Key market players, including Procter & Gamble, Reckitt Benckiser, S.C. Johnson & Son, and Henkel AG & Co. KGaA, dominate through innovation, brand loyalty, and extensive distribution networks. Recent developments underscore the dynamic nature of this sector. For instance, Procter & Gamble has expanded its Febreze brand with new eco-friendly spray formulations, responding to consumer demand for sustainable products. These formulations use biodegradable ingredients, aligning with environmental regulations and appealing to eco-conscious consumers. Similarly, Reckitt Benckiser's Air Wick brand has introduced smart air fresheners integrated with IoT technology, allowing users to control scent release via mobile apps, enhancing user experience and differentiating their offerings in the premium segment.

The competitive analysis also highlights strategic moves such as mergers and acquisitions. S.C. Johnson & Son recently acquired a niche air freshener brand specializing in natural essential oil-based products, strengthening its portfolio in the organic segment. This acquisition reflects a broader trend among key players to capture the growing market for sustainable and health-focused air fresheners. Additionally, Godrej Consumer Products has intensified its focus on the Asia Pacific market, launching affordable gel-based air fresheners tailored for price-sensitive consumers in India and Indonesia. These developments illustrate how major players are leveraging innovation and strategic partnerships to maintain market share in a competitive landscape. The Air Freshener Market Study further includes a market share analysis and competitive dashboard, offering a clear view of how these strategies impact industry positioning.

Geographical and Strategic Insights

The Air Freshener Market Study analyzes regional market dynamics, noting strong growth in Asia Pacific due to urbanization and rising disposable incomes in countries like China and India. North America and Europe remain key markets, driven by high consumer spending on premium products. Strategic recommendations include investing in sustainable product lines and expanding online distribution to capitalize on e-commerce trends. The study also addresses regulatory frameworks, such as restrictions on volatile organic compounds (VOCs), which influence product formulations globally.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Air Freshener Market Segmentation:

By Type

  • Electric
  • Spray
  • Gel
  • Candle
  • Others

By End-Use

  • Residential
  • Commercial
  • Automotive

By Distribution Channel

  • Online
  • Offline
  • Supermarket
  • Convenience Store
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AIR FRESHENER MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Electric
  • 5.3. Spray
  • 5.4. Gel
  • 5.5. Candle
  • 5.6. Others

6. AIR FRESHENER MARKET BY END-USER

  • 6.1. Introduction
  • 6.2. Residential
  • 6.3. Commercial
  • 6.4. Automotive

7. AIR FRESHENER MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline
    • 7.3.1. Supermarket
    • 7.3.2. Convenience Store
    • 7.3.3. Others

8. AIR FRESHENER MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Procter & Gamble
  • 10.2. Reckitt Benckiser
  • 10.3. S.C. Johnson & Son
  • 10.4. Henkel AG & Co. KGaA
  • 10.5. Godrej Consumer Products
  • 10.6. Newell Brands
  • 10.7. Church & Dwight Co. Inc.
  • 10.8. Air Wick

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations