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市场调查报告书
商品编码
1820313

空气清新剂市场规模、份额、趋势及预测（按产品类型、应用、配销通路和地区），2025 年至 2033 年

Air Freshener Market Size, Share, Trends, and Forecast by Product Type, Application, Distribution Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球空气清新剂市场规模达134亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到174亿美元，2025年至2033年的复合年增长率为2.9%。欧洲目前占据市场主导地位，2024年的市占率将超过35.2%。欧洲地区正经历稳定成长，这得益于居民对室内空气品质的高度关注、对高端环保产品的偏好、在商业空间的广泛应用，以及对维持芳香洁净环境的强烈文化认同。

目前，人们越来越意识到保持清新宜人的室内环境的重要性，这推动了空气清新剂的需求。此外，製造商推出了各种各样的产品，包括喷雾、凝胶、蜡烛和插入式芳香疗法机，以满足不同的使用者偏好。天然环保成分和持久配方等创新技术对注重环保的人士来说颇具吸引力。此外，自动分配器、充电式香熏机以及根据房间占用情况释放香味的智慧感测器等释放机制的进步，也提升了产品的便利性和吸引力。这些技术迎合了那些注重功能性和效率的科技达人的需求。

随着人们越来越意识到保持清洁舒适的室内环境的重要性，美国已成为一个重要的区域市场。人们购买空气清新剂来消除烹饪、宠物、吸烟和潮湿产生的异味。此外，运动感应器空气清新剂、可充电扩散器和自动喷雾系统等先进技术也吸引了科技爱好者。这些创新提升了便利性，并与现代生活方式相契合。此外，对电子商务平台的日益依赖使得空气清新剂在美国更容易买到。线上管道使买家能够探索更广泛的产品、比较价格并享受折扣。 IMARCIMARC Group预计，到2032年，美国电子商务空气清新剂市占率将达到20,839.7亿美元，2024年至2032年的复合年增长率（CAGR）为6.80%。

空气清新剂市场趋势：

室内空气品质意识不断增强

随着越来越多的人长时间待在室内，对消除异味、营造舒适环境的产品的需求也日益增长。由于担心封闭空间内的污染物、过敏原和细菌，人们开始寻求具有抗菌和减少过敏原等附加功效的空气清新剂。此外，包括智慧扩散器和环保配方在内的空气清新剂技术的进步，不仅满足了这一需求，也满足了注重健康和环保人士的需求。这些创新使空气清新剂成为家庭、办公室和公共场所的必备品。为此，瑞典新创公司 Adsorbi 于 2024 年推出了一款以北欧木材为原料的纤维素基空气清新剂，旨在永续消除室内异味和空气污染物。这款环保产品在耐用性方面优于活性炭，并配有变色指示灯，方便更换。 Adsorbi 的创新彰显了其对永续室内空气品质解决方案的承诺。

品牌合作与主题产品

企业正利用合作关係，将标誌性的品牌形象与创新的香氛组合相融合，提升空气清新剂作为生活方式产品的吸引力。这些合作通常与特殊场合或庆祝活动相呼应，激发个人兴奋感，并推动限时需求。透过将怀旧与专属属性结合，品牌可以加深与客户的联繫，并鼓励重复购买。此外，透过与熟悉或珍贵时刻相关的香氛，融入多感官体验，将空气清新剂从功能性产品提升为令人垂涎的收藏品。这些策略不仅推动了销售，还增强了品牌忠诚度，因为买家寻求与自身品味和生活方式产生共鸣的产品。这种方法表明，创新的营销和跨行业合作如何透过迎合不断变化的用户偏好，为空气清新剂市场带来良好的前景。 2024年，唐恩都乐推出了“完美组合汽车清新剂”，作为其“唐恩都乐 x 思乡系列”的一部分。这款空气清新剂售价12美元，融合了糖霜草莓甜甜圈和奶油冰咖啡的香味。

有竞争力的定价和价值驱动的促销

注重价格实惠且不牺牲品质的策略性定价和促销活动正在对市场产生积极影响。在关键购物活动期间提供大幅折扣可以鼓励大量购买，满足那些追求低价优质产品的注重价值的购物者的需求。这种方法不仅可以提高即时销量，还能透过符合顾客的预算偏好来增强顾客忠诚度。透过强调持久耐用的性能和先进功能（例如除臭技术），品牌确保买家认为其产品经济高效。这些促销活动也充分利用了日益增长的线上购买家居必需品的趋势，充分利用了电商平台的便利性和可及性。这种以价值为导向的策略既满足了个人需求，也满足了他们对经济高效解决方案的偏好。 2024年，亚马逊在Prime Day前推出了八瓶装Febreze香草味浴室空气清新剂的促销活动，价格降至16英镑。这些空气清新剂采用除臭技术，有效期长达45天，并因其持久的清新香味而获得了好评。

优质有机产品日益流行

随着消费者健康意识和环保意识的增强，有机和高端空气清新剂市场持续成长。传统空气清新剂往往含有合成化学物质和人工香料，有些人认为这些成分对健康和室内空气有害。另一方面，有机替代品由植物成分、精油和天然颗粒组成，符合那些追求更安全、更环保产品的消费者的需求。高端空气清新剂也注重品质、耐用性和高端香氛，这些香氛通常源自于芳香疗法或设计师香水。高端空气清新剂通常采用环保包装，并符合无动物实验或纯素标准。随着人们越来越关注健康和环境责任，对高端天然空气清新剂的需求正在快速增长，尤其是在已开发市场。

不断发展的汽车产业

全球汽车产业的扩张是空气清新剂需求成长的主要驱动力，尤其是车用空气清新剂。随着已开发经济体和发展中经济体汽车保有量的增加，消费者纷纷购买配件以提升车内体验。空气清新剂能够确保封闭式车内环境的舒适宜人，而频繁使用、食物异味、吸烟和污染等因素可能会影响车内空气清新剂的品质。市场正积极应对，推出创新产品，例如通风口夹式香熏、仪錶板安装式凝胶香熏和自动香氛分配器。共乘、通勤频率增加以及行动办公等其他趋势也推动了人们对洁净清新车内环境的需求。随着汽车市场的成长，车载专用空气护理产品的市场也随之成长，从而支撑了整体市场的成长。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球空气清新剂市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依产品类型

  • 喷雾剂/气雾剂
  • 电动空气清新剂
  • 凝胶空气清新剂
  • 蜡烛空气清新剂
  • 其他的

第七章：市场区隔：依应用

  • 住宅
  • 公司的
  • 汽车
  • 其他的

第八章：市场区隔：按配销通路

  • 超市和大卖场
  • 便利商店
  • 专卖店
  • 药局
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 10 章：SWOT 分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • California Scents (Energizer Holdings Inc)
    • Church & Dwight Inc.
    • Farcent Enterprise Co. Ltd.
    • Godrej Consumer Products Limited (The Godrej Group)
    • Henkel AG & Co. KGaA
    • Kobayashi Pharmaceutical Co. Ltd.
    • Newell Brands
    • Procter & Gamble
    • Reckitt Benckiser Group plc.
    • SC Johnson & Son Inc.
Product Code: SR112025A4281

The global air freshener market size was valued at USD 13.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 17.4 Billion by 2033, exhibiting a CAGR of 2.9% from 2025-2033. Europe currently dominates the market, holding a market share of over 35.2% in 2024. The European region is experiencing steady growth driven by high individual awareness about indoor air quality, preference for premium and eco-friendly products, widespread adoption in commercial spaces, and a strong cultural association with maintaining fragrant and clean environments.

At present, the growing awareness about the importance of maintaining a fresh and pleasant indoor environment is driving the demand for air fresheners. Furthermore, manufacturers are introducing a wide range of products, including sprays, gels, candles, and plug-in diffusers, catering to diverse user preferences. Innovations like natural and eco-friendly ingredients and long-lasting formulations are appealing to environmentally conscious individuals. Additionally, advancements in delivery mechanisms, such as automated dispensers, rechargeable diffusers, and smart sensors that release fragrance based on room occupancy, are enhancing convenience and appeal. These technologies cater to tech-savvy users who prioritize functionality and efficiency.

The United States has emerged as a key regional market, driven by the increasing awareness about the importance of maintaining a clean and pleasant indoor environment. Individuals are purchasing air fresheners to tackle odors from cooking, pets, smoking, and dampness. Besides this, advanced technologies, such as motion-sensor air fresheners, rechargeable diffusers, and automatic spray systems, are appealing to tech-savvy individuals. These innovations enhance convenience and align with modern lifestyles. Moreover, the rising reliance on e-commerce platforms is making air fresheners more accessible in the US. Online channels allow buyers to explore a broader range of products, compare prices, and benefit from discounts. The IMARC Group anticipates that the United States e-commerce air freshener market share will reach USD 2,083.97 Billion by 2032, showing a growth rate (CAGR) of 6.80% from 2024 to 2032.

Air Freshener Market Trends:

Growing Awareness About Indoor Air Quality

With more individuals spending extended hours indoors, there is a high demand for products that eliminate odors and create a pleasant environment. Concerns about pollutants, allergens, and bacteria in enclosed spaces are encouraging people to seek air fresheners with added benefits, such as antibacterial and allergen-reducing properties. Furthermore, advancements in air freshener technology, including smart diffusers and eco-friendly formulations, are meeting this demand while catering to health-conscious and environmentally aware individuals. These innovations are making air fresheners a staple in homes, offices, and public spaces. In line with this, in 2024, Swedish startup Adsorbi launched a cellulose-based air freshener made from Nordic wood, designed to eliminate household odors and air pollutants sustainably. This eco-friendly product outperforms activated carbon in durability and features a color-changing indicator for replacement. Adsorbi's innovation highlights its commitment to sustainable indoor air quality solutions.

Brand Collaborations and Themed Offerings

Companies are capitalizing on partnerships to blend iconic brand identities with innovative scent combinations, enhancing the appeal of air fresheners as lifestyle products. These collaborations often align with special occasions or celebrations, tapping into individual excitement and driving limited-time demand. By combining nostalgia with exclusivity, brands foster deeper client connections and encourage repeat purchases. Additionally, incorporating multi-sensory experiences through fragrances linked to familiar or cherished moments elevates air fresheners from functional items to coveted collectibles. These strategies not only drive sales but also strengthen brand loyalty, as buyers seek products that resonate with their tastes and lifestyles. This approach demonstrates how innovative marketing and cross-industry partnerships are offering a favorable air freshener market outlook by catering to evolving user preferences. In 2024, Dunkin' introduced the Perfect Combo Car Freshener as part of its "Dunkin' x Homesick Collection." Priced at $12, the air freshener combines the scents of a frosted strawberry sprinkle doughnut and iced coffee with cream.

Competitive Pricing and Value-Driven Promotions

Strategic pricing and promotional campaigns that prioritize affordability without compromising quality are positively influencing the market. Offering significant discounts during key shopping events encourages bulk purchases, catering to value-conscious shoppers who seek high-quality products at reduced costs. This approach not only increases immediate sales but also strengthens client loyalty by aligning with their budget preferences. By emphasizing long-lasting performance and advanced features, such as odor-clear technology, brands ensure that buyers perceive their products as cost-effective and efficient. These promotions also capitalize on the growing trend of purchasing essential household items online, leveraging the convenience and accessibility of e-commerce platforms. This focus on value-driven strategies addresses both individual needs and preferences for cost-efficient, effective solutions. In 2024, Amazon launched an offer on an eight-pack of Febreze Bathroom Air Fresheners in Vanilla, discounted to £16 ahead of Prime Day. These air fresheners, lasting up to 45 days, feature odor-clear technology and received positive reviews for their long-lasting, fresh scent.

Growing Popularity of Premium and Organic Products

The market for organic and premium air fresheners is increasing consistently as consumers become more health-aware and environmentally conscious. Conventional air fresheners tend to have synthetic chemicals and artificial perfumes, which others now consider detrimental to health and indoor air. Organic alternatives, on the other hand, are composed of plant ingredients, essential oils, and natural particles, resonating with those who desire safer and greener products. High-end air fresheners also focus on quality, durability, and high-end fragrances, which are usually drawn from aromatherapy or designer perfumes. High-end air fresheners usually come in environmentally friendly packaging and meet cruelty-free or vegan norms. As people become more concerned with well-being and environmental responsibility, the demand for high-end, natural air fresheners is seeing rapid growth, especially in developed markets.

Growing Automotive Sector

The expansion of the global auto industry is a primary driver of the increase in demand for air fresheners, particularly those used in automobiles. As car ownership rises in both advanced and developing economies, consumers purchase accessories that enhance their in-vehicle experience. Air fresheners ensure a pleasant indoor environment in enclosed car interiors, which can be compromised by frequent usage, odors from food, smoking, and pollution. Markets are reacting with innovative products like vent clip-ons, dashboard-mounted gel diffusers, and automatic scent dispensers. Other trends including ridesharing, increased commutes, and mobile offices are fueling demand for clean, fresh-smelling interiors. As the automotive market increases, so does the parallel market for vehicle-specific air care goods, supporting overall marketplace growth.

Air Freshener Industry Segmentation:

Analysis by Product Type:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Candle Air Fresheners
  • Others

Sprays/aerosols stand as the largest component in 2024, holding 46.7% of the market share. These products are popular among the masses due to their ease of use, offering instant odor elimination and fragrance enhancement with a simple spray. Their portable nature makes them suitable for various settings, including homes, offices, and vehicles. The dominance of the segment is also attributed to the wide variety of scents available, catering to diverse preferences, alongside options for specific applications like odor neutralization or sanitization. Innovations, such as non-toxic formulations and eco-friendly aerosol cans, further support their appeal, aligning with user demands for sustainable products. The affordability of sprays and their presence in both premium and budget categories ensure they reach a broad demographic. This combination of accessibility, effectiveness, and versatility makes sprays and aerosols as the leading product type in the air freshener market.

Analysis by Application:

  • Residential
  • Corporate
  • Cars
  • Others

Residential leads the market with 60.6% of the market share in 2024. Households use air fresheners to eliminate odors from cooking, pets, or damp areas, as well as to enhance overall ambiance. The wide variety of formats available, including sprays, plug-in diffusers, and gel-based products, cater to different room sizes and scent preferences, making them highly versatile for residential use. Increasing awareness about indoor air quality is supporting the market growth, particularly in urban areas where ventilation may be limited. Seasonal products and aromatherapy-inspired fragrances tailored for relaxation or energy are driving sales within this segment. Moreover, the trend of sustainable and natural ingredients in residential air care aligns with eco-conscious user preferences, ensuring continued market dominance for this application.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
  • Others

Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners, accounting 42.5% of the market share in 2024. These retail formats provide a wide selection of air fresheners, including sprays, diffusers, and candles, catering to various user needs and budgets. The ability to browse multiple brands and compare products in a single location encourages higher sales volume. Supermarkets and hypermarkets also benefit from promotional strategies, such as discounts, bundle offers, and in-store displays, which attract cost-conscious and impulse buyers. Their established presence in urban and suburban areas ensures accessibility for a broad demographic, while the rise of large retail chains enhances availability across regions. Additionally, the integration of online shopping with in-store pick-up options further enhances their appeal, making supermarkets and hypermarkets the leading distribution channel in the air freshener market.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Europe accounted for the largest market share of 35.2%. Europe holds the biggest market share owing to the rising awareness about indoor air quality, a strong preference for premium and eco-friendly products, and the cultural significance of maintaining pleasant indoor environments. Strict environmental regulations in the region are encouraging innovation in sustainable air fresheners. Individuals in Europe favor natural and organic fragrances, reflecting the growing demand for wellness-oriented and environmentally conscious products. The advanced retail infrastructure ensures widespread accessibility, while the hospitality and tourism industries contribute significantly through the consistent use of air fresheners to enhance guest experiences. In 2024, Initial Washroom Hygiene introduced Initial Essence, an advanced air freshener utilizing oxygen fuel cell technology for consistent and eco-friendly fragrance delivery in washrooms. It features four premium fragrances with odor-neutralizing Neutra-lox and recyclable cartridges. The product aims to enhance washroom environments and improve business impressions.

Key Regional Takeaways:

United States Air Freshener Market Analysis

The United States plays a pivotal role in the air freshener market, accounting for 85.8%. The growth of the region is attributed to its advanced technologies, innovative product offerings, and strategic geographic positioning. The growing focus on sustainable solutions is encouraging manufacturers to integrate eco-friendly components such as natural essential oils and biodegradable packaging, appealing to environmentally conscious users. For instance, the United States imported 1,555 shipments of air fresheners between March 2023 and February 2024, with a 42% decline from the previous year. The country's innovation hubs, including states like California and Texas, are fostering advancements in smart air fresheners with IoT-enabled devices, enabling personalized and automated scent control. Major urban centers like New York and Los Angeles exhibit robust demand due to high living standards and a preference for premium products. Additionally, the U.S. market benefits from strong retail networks and e-commerce platforms, ensuring widespread availability across states. Companies are also leveraging regional preferences, offering variants like citrus scents in Florida and pine fragrances in northern states. This combination of technological progress, consumer-centric innovation, and extensive distribution channels solidifies the U.S. as a leader in shaping the air freshener market.

Europe Air Freshener Market Analysis

Europe's air freshener market is experiencing significant growth, driven by advancements in product innovation and a heightened focus on indoor air quality. Manufacturers are introducing eco-friendly and natural formulations to meet user demand for sustainable options. For instance, ELiX, a leading European air freshener manufacturer based in Poland, offers private label and contract manufacturing services, emphasizing natural ingredients and sustainable practices. Additionally, retailers like Aldi Ireland are expanding their product lines to include affordable, high-quality air fresheners. In October 2024, Aldi introduced the Bin Buddy Freshener in three scents, including happy mango, pink grapefruit, and spiced orange, priced at USD 4.70, catering to budget-conscious buyers seeking effective odor solutions. These developments underscore Europe's commitment to enhancing indoor environments through innovative and accessible air freshening products.

Asia Pacific Air Freshener Market Analysis

The Asia Pacific is emerging as a key region in the market, driven by the growing emphasis on home and office hygiene. Countries like China, India, and Japan are witnessing increased air freshener market demand due to rising disposable incomes and shifting lifestyle preferences. According to trade data, India imported 256 air freshener shipments from March 2023 to February 2024, primarily from China, reflecting a -26% annual growth, while global leaders in air freshener imports include the United States (15,140 shipments), Peru, and Ecuador. Innovations, such as natural and aromatherapy-based air fresheners, are gaining traction across metropolitan cities like Tokyo, Shanghai, and Mumbai. Additionally, air freshener manufacturers are strategically positioning themselves in markets across Southeast Asia, leveraging retail expansions and e-commerce channels. Asia Pacific's diverse user base and evolving preferences are cementing its position as a dynamic hub for air freshener innovation and growth.

Latin America Air Freshener Market Analysis

Latin America is emerging as a key segment in the air freshener market, supported by the growing demand for innovative, eco-friendly, and region-specific fragrances. Countries like Brazil and Mexico are leveraging advancements in natural and organic air freshener formulations to meet rising user preferences for sustainable products. For instance, Brazil's household cleaners and laundry care market is projected to generate USD 1.9 Billion in revenue in 2024, showcasing robust growth potential. Rising user focus on home hygiene, and a preference for fragrant cleaning solutions are strengthening market growth. This trend highlights positive opportunities for scent-based household products in Brazil. For example, aerosol-based fresheners and plug-in diffusers tailored to regional scents like citrus and floral varieties dominate sales, showcasing Latin America's pivotal role in driving this industry forward.

Middle East and Africa Air Freshener Market Analysis

The Middle East and Africa are emerging as key players in the air freshener market due to advancements in fragrance technology and increasing individual demand for innovative, eco-friendly solutions. For instance, The Saudi Arabia air freshener market is set to grow by USD 59.7 Million from 2024 to 2029, driven by rising urbanization, home hygiene trends, and eco-friendly preferences. This dynamic growth reflects a young, affluent population prioritizing indoor air quality. The focus of the sector on innovation and sustainability highlights its positive impact on wellness and lifestyle. Countries like the UAE and South Africa are witnessing increased adoption of premium air fresheners, driven by the rising preference for natural and long-lasting scents. Innovations, such as automated air freshening systems and customizable fragrances, are gaining traction in states across Nigeria and Saudi Arabia. Examples include locally inspired scents like oud-based air fresheners in the Gulf countries.

Competitive Landscape:

Key players in the market are focusing on product innovation, introducing eco-friendly and natural formulations to meet user demand for sustainable options. They are expanding their product lines to include various formats such as sprays, gels, and electric diffusers, catering to diverse preferences. Strategic mergers and acquisitions (M&A) are being pursued to enhance market presence and distribution networks. Companies are also investing in advanced technologies for smart air fresheners that integrate with home automation systems. Additionally, leading companies are creating holiday-themed fragrances and limited-edition products to attract users seeking seasonal ambiance or unique gifts. For example, in 2024, Godrej aer announced its collaboration with five iconic Ganesh pandals in Mumbai to create immersive fragrance experiences during Ganeshostav. The initiative includes fragrance tunnels and integrated air fresheners, engaging over 10 million devotees. This campaign aims to enhance festive celebrations while promoting Godrej aer's offerings.

The report provides a comprehensive analysis of the competitive landscape in the air freshener market with detailed profiles of all major companies, including:

  • California Scents (Energizer Holdings Inc)
  • Church & Dwight Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Limited (The Godrej Group)
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands
  • Procter & Gamble
  • Reckitt Benckiser Group plc.
  • S. C. Johnson & Son Inc.

Key Questions Answered in This Report

  • 1.What is air freshener?
  • 2.How big is the global air freshener market?
  • 3.What is the expected growth rate of the global air freshener market during 2025-2033?
  • 4.What are the key factors driving the global air freshener market?
  • 5.What is the leading segment of the global air freshener market based on product type?
  • 6.What is the leading segment of the global air freshener market based on application?
  • 7.What is the leading segment of the global air freshener market based on distribution channel?
  • 8.What are the key regions in the global air freshener market?
  • 9.Who are the key players/companies in the global air freshener market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Air Freshener Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays/Aerosols
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Air Fresheners
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Gel Air Fresheners
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Candle Air Fresheners
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Corporate
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cars
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Pharmacies
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 California Scents (Energizer Holdings Inc)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Church & Dwight Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Farcent Enterprise Co. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Godrej Consumer Products Limited (The Godrej Group)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Henkel AG & Co. KGaA
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Kobayashi Pharmaceutical Co. Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Newell Brands
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Reckitt Benckiser Group plc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 S. C. Johnson & Son Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Air Freshener Market: Major Drivers and Challenges
  • Figure 2: Global: Air Freshener Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Air Freshener Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Air Freshener Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Air Freshener Market: Breakup by Application (in %), 2024
  • Figure 6: Global: Air Freshener Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Air Freshener Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Air Freshener (Sprays/Aerosols) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Air Freshener (Sprays/Aerosols) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Air Freshener (Electric Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Air Freshener (Electric Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Air Freshener (Gel Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Air Freshener (Gel Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Air Freshener (Candle Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Air Freshener (Candle Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Air Freshener (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Air Freshener (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Air Freshener (Residential) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Air Freshener (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Air Freshener (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Air Freshener (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Air Freshener (Cars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Air Freshener (Cars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Air Freshener (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Air Freshener (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Air Freshener (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Air Freshener (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Air Freshener (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Air Freshener (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Air Freshener (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Air Freshener (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Air Freshener (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Air Freshener (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Air Freshener (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Air Freshener (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: North America: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: North America: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: United States: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: United States: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Canada: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Canada: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Asia-Pacific: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Asia-Pacific: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: China: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: China: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Japan: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Japan: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: India: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: India: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: South Korea: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: South Korea: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Australia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Australia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Indonesia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Indonesia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Europe: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Europe: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Germany: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Germany: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: France: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: France: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: United Kingdom: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: United Kingdom: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Italy: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Italy: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Spain: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Spain: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Russia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Russia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Latin America: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Latin America: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Brazil: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Brazil: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Mexico: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Mexico: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Middle East and Africa: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Middle East and Africa: Air Freshener Market: Breakup by Country (in %), 2024
  • Figure 84: Middle East and Africa: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Global: Air Freshener Industry: SWOT Analysis
  • Figure 86: Global: Air Freshener Industry: Value Chain Analysis
  • Figure 87: Global: Air Freshener Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Air Freshener Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Air Freshener Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Air Freshener Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Air Freshener Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Air Freshener Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Air Freshener Market: Competitive Structure
  • Table 7: Global: Air Freshener Market: Key Players