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2024-2032 年按传统/机器人、产品类型、最终用途、配销通路和地区分類的按摩椅市场报告Massage Chair Market Report by Conventional/Robotic, Product Type, End Use, Distribution Channel, and Region 2024-2032 |
IMARC Group年全球按摩椅市场规模达37亿美元。人们对健康和保健的认识不断提高、压力生活方式的普遍存在、全球人口老化、重大技术进步、可支配收入水平提高以及电子商务行业的快速增长是推动市场的一些主要因素。
按摩椅是一种专门为使用者提供治疗性按摩的家具。它配备了内置机械部件,如滚轮、气囊和振动器,模仿人类按摩治疗师使用的技术。这些部件策略性地放置在整个椅子上,以针对身体的各个部位,包括颈部、肩膀、背部、手臂、腿部和脚部。按摩椅提供一系列的按摩技术,包括揉捏、滚动、敲击、指压和压缩。使用者通常可以透过调整按摩的强度、速度和焦点来客製化他们的按摩体验,以满足他们的喜好和特定需求。按摩椅的主要优点之一是能够缓解肌肉紧张、减轻压力和促进放鬆。它们还可以改善血液循环,缓解慢性疼痛,并增强整体健康。此外,许多现代按摩椅还具有热疗、零重力倾斜和各种预编程按摩模式等先进功能。
人们越来越意识到身心健康的重要性,促使消费者寻求放鬆和缓解压力的解决方案。按摩椅提供了一种无需人工治疗师即可进行按摩治疗的便捷方式,这有助于其受欢迎。此外,现代快节奏的生活方式常常会导致与压力相关的健康问题。按摩椅提供了缓解压力、减少肌肉紧张、改善整体放鬆的有效手段,这引起了寻求缓解日常压力的消费者的共鸣。除此之外,随着全球人口老化,对解决与年龄相关的健康问题的产品的需求不断增长。按摩椅可以帮助老年人控制慢性疼痛、改善活动能力并改善生活品质。除此之外,在可支配所得增加的地区,消费者更倾向于投资奢侈品和健康产品。按摩椅被认为是高檔家电,其销售受到经济繁荣的正面影响。与此相适应的是,电子商务平台的兴起使得消费者更容易在网路上研究、比较和购买按摩椅。这种可近性的增加扩大了市场范围,超越了传统的实体零售通路。此外,技术的不断进步导致了更复杂的按摩椅模型的发展。这些椅子现在融入了零重力倾斜、身体扫描技术和可自订按摩程序等功能,使它们对精通技术的消费者群体更具吸引力。
人们对健康和保健的认识不断提高
人们越来越认识到自我保健和放鬆对于维持健康生活方式的重要性。按摩椅为满足这些需求提供了方便有效的方法。消费者正在寻求减轻压力、缓解肌肉紧张和促进放鬆的方法,所有这些都是维持整体健康不可或缺的一部分。家庭、办公室甚至公共场所都可以使用按摩椅,人们可以将定期按摩疗法纳入日常生活中,这对于那些希望优先考虑健康和保健的人来说是一个实用的选择。
生活压力大
由于繁重的工作安排、家庭责任和社会压力等因素,现代生活方式往往面临巨大的压力。因此,与压力相关的健康问题变得越来越普遍。按摩椅可按需缓解压力,提供有价值的解决方案。这些椅子可以帮助使用者放鬆身心,减少压力的负面影响。它们配备了针对身体特定部位的各种按摩技术,可缓解肌肉紧张并促进放鬆。按摩椅能够在舒适的家中或办公室中放鬆身心并减轻压力,这使得按摩椅成为寻求从繁忙生活的挑战中得到喘息的人们的热门选择。
人口老化加剧
这种人口结构的变化对按摩椅市场的成长做出了重大贡献。随着年龄的增长,他们经常面临与年龄相关的健康问题,包括慢性疼痛、活动能力下降和整体健康状况下降。按摩椅已成为解决这些问题的非侵入性实用解决方案。它们可以帮助老年人控制疼痛、改善血液循环并提高生活品质。此外,老年人更有可能投资于优先考虑健康和舒适的产品,这使得按摩椅成为该族群的有吸引力的选择。老龄化人口对健康产品的需求预计将在未来几年继续推动按摩椅市场的成长。
The global massage chair market size reached US$ 3.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032. The rising awareness about health and wellness, high prevalence of stressful lifestyles, growing aging population globally, significant technological advancements, increasing disposable income levels, and rapid growth of e-commerce industry are some of the major factors propelling the market.
A massage chair is a specialized piece of furniture designed to provide therapeutic massages to the user. It is equipped with built-in mechanical components, such as rollers, airbags, and vibrators, that mimic the techniques used by human massage therapists. These components are strategically placed throughout the chair to target various areas of the body, including the neck, shoulders, back, arms, legs, and feet. Massage chairs offer a range of massage techniques, including kneading, rolling, tapping, shiatsu, and compression. Users can typically customize their massage experience by adjusting the intensity, speed, and focus of the massage to suit their preferences and specific needs. One of the key benefits of massage chairs is their ability to alleviate muscle tension, reduce stress, and promote relaxation. They can also improve blood circulation, alleviate chronic pain conditions, and enhance overall well-being. Additionally, many modern massage chairs come with advanced features like heat therapy, zero-gravity recline, and various pre-programmed massage modes.
Increasing awareness of the importance of physical and mental well-being has led consumers to seek relaxation and stress relief solutions. Massage chairs offer a convenient way to access massage therapy without the need for a human therapist, contributing to their popularity. Additionally, modern, fast-paced lifestyles often result in stress-related health issues. Massage chairs provide an effective means to alleviate stress, reduce muscle tension, and improve overall relaxation, which resonates with consumers seeking relief from daily stressors. Other than this, as the global population ages, there is a growing demand for products that address age-related health concerns. Massage chairs can help seniors manage chronic pain conditions, improve mobility, and enhance their quality of life. Besides this, in regions with increasing disposable income, consumers are more inclined to invest in luxury and wellness products. Massage chairs are considered a premium home appliance, and their sales are positively influenced by economic prosperity. In line with this, the rise of e-commerce platforms has made it easier for consumers to research, compare, and purchase massage chairs online. This increased accessibility has expanded the reach of the market beyond traditional brick-and-mortar retail channels. Furthermore, continuous advancements in technology have led to the development of more sophisticated massage chair models. These chairs now incorporate features like zero-gravity recline, body scanning technology, and customizable massage programs, making them more appealing to a tech-savvy consumer base.
Rising Awareness about Health and Wellness
Individuals are increasingly recognizing the importance of self-care and relaxation in maintaining a healthy lifestyle. Massage chairs offer a convenient and effective means to address these needs. Consumers are seeking ways to reduce stress, alleviate muscle tension, and promote relaxation, all of which are integral components of maintaining overall well-being. The accessibility of massage chairs in homes, offices, and even public spaces allows individuals to incorporate regular massage therapy into their daily routines, making it a practical choice for those looking to prioritize their health and wellness.
Stressful Lifestyles
Modern lifestyles are often marked by high levels of stress due to factors such as demanding work schedules, family responsibilities, and societal pressures. As a result, stress-related health issues have become increasingly common. Massage chairs provide a valuable solution by offering on-demand stress relief. These chairs can help users relax both physically and mentally, reducing the negative effects of stress. They are equipped with various massage techniques that target specific areas of the body, offering relief from muscle tension and promoting relaxation. The ability to unwind and de-stress in the comfort of one's own home or office has made massage chairs a popular choice for individuals seeking respite from the challenges of their hectic lives.
Growing Aging Population
This demographic shift has contributed significantly to the growth of the massage chair market. As individuals age, they often face age-related health concerns, including chronic pain conditions, reduced mobility, and diminished overall well-being. Massage chairs have emerged as a non-invasive and practical solution to address these issues. They can help seniors manage pain, improve circulation, and enhance their quality of life. Additionally, older adults are more likely to invest in products that prioritize their health and comfort, making massage chairs an appealing choice for this demographic. The aging population's demand for wellness-oriented products is expected to continue driving the growth of the massage chair market in the years to come.
IMARC Group provides an analysis of the key trends in each segment of the global massage chair market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on conventional/robotic, product type, end use, and distribution channel.
Conventional
Robotic
Robotic massage chairs dominate the market
The report has provided a detailed breakup and analysis of the market based on conventional/robotic. This includes conventional and robotic. According to the report, robotic represented the largest segment.
Robotic massage chairs offer a sophisticated and customizable massage experience, tailored to individual preferences. Advanced technology embedded within these chairs enables precise control over massage intensity, techniques, and targeted areas, providing users with a highly personalized relaxation experience. Additionally, the increasing awareness of the importance of stress relief and relaxation in modern lifestyles has boosted the demand for massage chairs. Robotic massage chairs, with their ability to mimic human touch and alleviate muscle tension, have become sought-after solutions for stress relief and well-being. Furthermore, continuous advancements in robotics and artificial intelligence have led to the development of more efficient and user-friendly massage chair models. These innovations enhance the overall user experience, driving consumer preference towards robotic massage chairs.
Inversion Massage Chairs
Zero Gravity Massage Chairs
Targeted Massage Products
Others
A detailed breakup and analysis of the market based on the product type has also been provided in the report. This includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.
Inversion massage chairs are designed to offer a unique massage experience by incorporating the concept of inversion therapy. These chairs allow users to recline at an angle where their feet are positioned above their heart. This position is believed to help relieve back pain, improve spinal alignment, and reduce pressure on the discs between the vertebrae. Inversion massage chairs typically feature a combination of massage techniques and zero-gravity recline options to enhance the therapeutic effects, making them popular among individuals seeking relief from back-related issues.
Zero gravity massage chairs are engineered to simulate the sensation of weightlessness by reclining the user in a position that distributes their body weight evenly. This alignment reduces pressure on the spine, promotes relaxation, and enhances the massage experience. These chairs often include advanced massage techniques, body scanning technology, and customizable programs. Zero gravity massage chairs have gained popularity due to their ability to provide deep relaxation and alleviate muscle tension, making them a preferred choice for those seeking a luxurious and immersive massage experience.
Targeted massage chairs focus on specific areas of the body, such as the neck, shoulders, or lower back, to provide precise and concentrated relief. They are designed for users who have particular pain or tension in certain body regions and need targeted massage therapy. These chairs typically offer a range of massage modes and intensities to cater to individual preferences. Targeted massage chairs are valued for their ability to address specific pain points effectively, making them a preferred choice for those seeking relief from localized discomfort or tension.
Commercial
Residential
Commercial sector accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on end use. This includes commercial and residential. According to the report, commercial represented the largest segment.
Businesses such as spas, wellness centers, and healthcare facilities invest in massage chairs to enhance their services and attract clients seeking relaxation and therapeutic treatments. Additionally, the corporate sector is increasingly incorporating massage chairs into employee wellness programs to improve staff well-being and productivity. The versatility and durability of commercial-grade massage chairs make them a preferred choice for high-traffic environments. Consequently, the demand for commercial massage chairs remains robust, contributing to their status as the largest segment.
Specialty Stores
Online
Supermarkets and Hypermarkets
Others
Specialty stores hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes specialty stores, online, supermarkets and hypermarkets, and others. According to the report, specialty stores accounted for the largest market share.
Specialty stores exclusively focus on massage chairs and related wellness products, creating an environment where customers can access a wide range of options, receive expert guidance, and experience firsthand demonstrations. This specialized approach fosters trust among consumers who value expertise and a dedicated shopping experience, especially when making significant investments in massage chairs. Additionally, specialty stores often offer a curated selection of premium massage chair brands and models, catering to discerning customers who seek quality and performance. This curated assortment allows consumers to choose from top-tier options that align with their specific preferences and requirements. Furthermore, specialty stores typically provide comprehensive after-sales support, including maintenance services, warranties, and customer education. This level of post-purchase care reassures buyers, knowing they can rely on the store for any assistance or issues that may arise.
Breakup by Region
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), North America (United States and Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others), Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others). According to the report, North America accounted for the largest market share.
North America places a significant emphasis on health and wellness, with consumers actively seeking solutions to combat stress and promote relaxation. The fast-paced lifestyles prevalent in the region have led to a growing awareness of the need for self-care, making massage chairs an attractive option for individuals looking to unwind and alleviate muscle tension. Additionally, the high disposable income level across the region enables a substantial portion of the population to invest in premium massage chairs. The willingness to spend on wellness and luxury items further fuels the growth of the market. Furthermore, robust marketing and distribution strategies by manufacturers and retailers have expanded the accessibility of massage chairs across North America. This, combined with the region's extensive network of specialty stores, online retailers, and healthcare facilities, ensures that consumers have multiple avenues to explore and purchase massage chairs.
Leading companies continuously invest in research and development to introduce innovative features and technologies in their massage chairs. These innovations include advanced massage techniques, body scanning technology, zero-gravity recline, and improved customization options. By staying at the forefront of technological advancements, they can meet evolving consumer preferences for more advanced and effective massage experiences. Additionally, key players often pursue expansion strategies to tap into new markets and broaden their customer base. This may involve expanding their presence in regions with untapped potential or entering emerging markets where demand for massage chairs is on the rise. Expansion efforts also encompass collaborations with distributors and retailers to reach a wider audience. Other than this, companies form strategic partnerships with healthcare providers, wellness centers, and corporate entities to promote the use of massage chairs for therapeutic purposes. These partnerships help increase the adoption of massage chairs in healthcare and corporate settings, driving demand and credibility for the product. Besides this, effective branding and digital marketing campaigns are employed to create awareness and build brand loyalty. Key players invest in online advertising, social media marketing, and content creation to educate consumers about the benefits of massage chairs and to differentiate themselves in a competitive market.
Bodyfriend
Cozzia USA
Daito Denki Kogyo Co., Ltd.
Family Inada Co. Ltd
Fujiiryoki
Human Touch
Infinity
Kahuna Massage Chair
Luraco
Ogawa
OSIM International Ltd
Panasonic
Shanghai Rongtai Health Technology Co., Ltd.
Human Touch has recently unveiled their latest innovation in the form of the CERTUS Massage Chair. This cutting-edge chair is meticulously crafted to deliver an exceptional massage experience. The CERTUS Massage Chair boasts a range of features that make it stand out. Its advanced technology and thoughtful design ensure that users can enjoy a truly remarkable massage. This chair has been engineered to provide targeted and soothing massages, offering relief from the stresses of daily life.
Bodyfriend has taken a significant step forward in the realm of massage chair technology with the introduction of their latest product, the Rex-L Plus. The advanced AI system of Rex-L Plus sets it apart from conventional massage chairs. This AI technology is designed to learn and adapt to the individual user's preferences, thereby constructing highly personalized and customized massage programs. The chair essentially becomes a digital masseur, capable of providing a tailored massage experience that caters to each user's unique needs.
Figure 26 Global: Massage Chair (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032