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市场调查报告书
商品编码
1541246
2024-2032 年按交付平台(数位地面广播、卫星广播、有线电视广播、网路协定电视、OTT 电视)、收入模式、广播公司类型和地区分類的电视服务市场报告Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television, Over-the-top Television ), Revenue Model, Broadcaster Type, and Region 2024-2032 |
IMARC Group年,全球电视服务市场规模达到 3,574 亿美元。
电视 (TV) 服务是指单向传输节目和点播串流媒体设施的技术,使订户能够存取和观看各种娱乐和资讯内容,包括新闻、影片和音乐。这些频道通常由电视服务供应商使用多种传输平台进行广播,例如数位地面和卫星广播以及网际网路协定电视 (IPTV)。电视服务提供一系列点播节目和频道,允许个人根据喜好更改订阅,并提供按次付费内容,包括电影发行和体育赛事。由于这些特性,个人可以使用电视服务来串流节目,而不会造成任何技术中断。目前,它们在商业上分为公共和商业广播类型。
媒体和娱乐产业的快速整合、家庭中越来越多地使用电视机来播放点播高清 (HD) 视讯和音讯内容,以及消费者对 IPTV 的偏好转变,是推动市场成长的主要因素。与此一致的是,网路连线的不断增长以及各种 OTT、订阅和广告内容的持续收视,尤其是在 COVID-19 大流行期间,正在成为另一个成长诱导因素。此外,智慧连网电视机的出现,以及物联网 (IoT) 的集成,透过其他电子设备串流点播点播节目,都支援了市场的成长。扩增实境(AR)和虚拟实境(VR)技术的广泛采用进一步影响了这一点,以在消费数位内容时获得身临其境的体验。此外,领先公司对商业电视广播频道的持续投资,以透过广告创造收入并提高节目电视收视点(TRP),正在推动市场成长。除此之外,住宅区 Wi-Fi 基础设施的建立以及主要参与者之间的策略合作推出新电视服务都积极促进了市场成长。
The global television services market size reached US$ 357.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 543.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.
Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.
The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)
Subscription
Advertisement
Public
Commercial
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.