市场调查报告书
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1541285
2024-2032 年防伪包装市场报告(按技术(条码、RFID、全像图、标籤剂等)、功能类型、最终用途行业和地区)Anti-Counterfeit Packaging Market Report by Technology (Barcodes, RFID, Holograms, Taggants, and Others), Feature Type, End Use Industry, and Region 2024-2032 |
2023年全球防伪包装市场规模达1,234亿IMARC Group。越来越多的假冒事件、防伪包装领域的新兴技术进步以及主要市场参与者之间的併购(M&A)是推动市场发展的主要因素。
防伪包装是指用于防止或阻止假冒和未经授权复製产品的包装解决方案和技术。它涉及将安全功能、防篡改机制和独特的识别标记融入包装中,以确保所附产品的真实性和完整性。它透过采用先进的包装技术和方法,打击市场上假冒伪劣商品的氾滥,保护品牌声誉,保障消费者安全,维护製造商的收入,防伪包装旨在提供可见和隐蔽的特征,使造假者难以为难。这些安全措施可协助消费者和监管机构识别正品,同时也让公司在整个供应链中追踪和追踪其产品。
全球防伪包装市场主要受到各行业防伪活动需求不断增长的推动,包括药品、食品和饮料(F&B)、消费性电子产品和奢侈品,这对坚固的防伪包装产生了强劲的需求解决方案。此外,先进包装技术和有效打击假策略的广泛采用也促进了市场的成长。此外,政府和监管机构严格的法规和智慧财产权执法推动了防伪包装的采用,这是另一个主要的成长诱导因素。此外,对包含全像图、防篡改标籤和独特序列码等认证功能的创新包装解决方案的需求不断增长,也推动了市场的成长。此外,消费者意识的增强和对正品的日益偏好也对市场产生了积极影响。
造假事件日益增多
假冒伪劣已成为一个普遍存在的全球问题,影响製药、电子、化妆品和奢侈品等各个行业。假冒产品的增加给品牌所有者带来了重大挑战,随着公司寻求有效措施来保护其产品和消费者,这推动了对防伪包装解决方案的需求。此外,防伪包装提供视觉提示和认证功能,有助于区分正品和假冒产品,使消费者能够做出明智的购买决定并保护品牌完整性,这是另一个主要的成长诱导因素。此外,品牌所有者正在转向防伪包装解决方案来保护他们的产品和消费者,从而推动市场成长。此外,防伪包装结合了各种视觉提示和认证功能,使消费者和当局更容易区分正品和假货,从而促进了市场成长。
新兴技术进步
技术进步对于防伪包装解决方案的开发至关重要。此外,製造商正在将先进技术整合到包装中,以增强安全性和身份验证。例如,具有独特图案和全像特征的防篡改标籤提供了明显的篡改证据,使得更容易识别假冒产品,从而加速了市场成长。此外,快速响应(QR)码和无线射频识别(RFID)标籤的结合使消费者和供应链利益相关者能够验证真实性并追踪产品的旅程,这是另一个主要的成长诱导因素。这些技术也为品牌所有者提供了对其供应链的宝贵见解,确保透明度和问责制,从而加快产品采用率。除此之外,视觉线索(例如全像标籤)的引入可以直接表明真实性,从而推动市场成长。除了这些特殊墨水(例如变色墨水或隐形墨水)之外,还提供仅在特定条件下可见的隐藏式身分验证功能,从而增加了影响市场成长的额外安全层。
产业合作和伙伴关係
包装公司、技术提供者和品牌所有者之间日益加强的合作和伙伴关係正在促进市场的成长。此外,协作允许将不同的安全功能和技术整合到包装解决方案中,使造假者更难以复製或篡改影响市场成长的产品。此外,协作努力透过促进所有利害关係人(包括製造商、供应商、分销商和监管机构)之间的资讯交流和合作来加强供应链安全。这些合作允许将不同的安全功能和技术整合到包装解决方案中,并提供其独特的功能,例如列印技术、身份验证机製或序列化系统方面的专业知识。此外,他们还可以创建高度安全且造假者难以复製或篡改的包装解决方案。例如,包装公司可以与技术供应商合作,将独特的全像标籤或防篡改密封件与嵌入式近场通讯 (NFC) 晶片集成,确保采用多层方法进行产品认证。
The global anti-counterfeit packaging market size reached US$ 123.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 315.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.7% during 2024-2032. The growing instances of counterfeiting, the emerging technological advancements in anti-counterfeit packaging, and mergers and acquisitions (M&A) among key market players are some of the major factors propelling the market.
Anti-counterfeit packaging refers to the packaging solutions and techniques employed to prevent or deter the counterfeiting and unauthorized replication of products. It involves incorporating security features, tamper-evident mechanisms, and unique identification markers into the packaging to ensure the authenticity and integrity of the enclosed products. It protects brand reputation, safeguard consumer safety, and preserve the revenue of manufacturers by combating the proliferation of counterfeit goods in the market by employing sophisticated packaging technologies and methods, anti-counterfeit packaging aims to provide visible and covert features that make it difficult for counterfeiters to reproduce or imitate the original packaging accurately. These security measures help consumers and regulatory authorities to identify genuine products, while also allowing companies to track and trace their products throughout the supply chain.
The global anti-counterfeit packaging market is primarily driven by the rising demand for counterfeit activities across various industries, including pharmaceuticals, food and beverages (F&B), consumer electronics, and luxury goods, which has created a strong demand for robust anti-counterfeit packaging solutions. Additionally, the widespread adoption of advanced packaging technologies and strategies to combat counterfeiting effectively is contributing to the market growth. Moreover, the stringent regulations and intellectual property rights enforcement by governments and regulatory bodies have propelled the adoption of anti-counterfeit packaging representing another major growth-inducing factor. Also, the escalating demand for innovative packaging solutions that incorporate authentication features such as holograms, tamper-evident labels, and unique serialization codes are propelling the market growth. Furthermore, the growing consumer awareness and the increasing preference toward genuine products have influenced the market positively.
The increasing instances of counterfeiting
Counterfeiting has become a pervasive global issue affecting various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods. The rise in counterfeit products poses significant challenges for brand owners which is driving the demand for anti-counterfeit packaging solutions as companies seek effective measures to protect their products and consumers. Moreover, anti-counterfeit packaging provides visual cues and authentication features that help differentiate genuine products from counterfeit ones, enabling consumers to make informed purchasing decisions and protecting brand integrity representing another major growth-inducing factor. Furthermore, brand owners are turning to anti-counterfeit packaging solutions to protect their products and consumers propelling the market growth. Also, anti-counterfeit packaging incorporates various visual cues and authentication features that make it easier for consumers and authorities to distinguish genuine products from counterfeits augmenting the market growth.
The emerging technological advancements
Technological advancements are essential in the development of anti-counterfeit packaging solutions. In addition, manufacturers are integrating advanced technologies into the packaging to enhance security and authentication. For instance, tamper-evident labels with unique patterns and holographic features provide visible evidence of tampering, making it easier to identify counterfeit products which is accelerating the market growth. Moreover, the incorporation of quick response (QR) codes and radio frequency identification (RFID) tags allow consumers and supply chain stakeholders to verify the authenticity and track the product's journey representing another major growth-inducing factor. These technologies also provide brand owners with valuable insights into their supply chain, ensuring transparency and accountability accelerating the product adoption rate. Besides this, the introduction of visual cues, such as holographic labels, serve as an immediate indication of authenticity propelling the market growth. Along with these special inks, such as color-shifting or invisible inks, provide covert authentication features that are only visible under specific conditions, adding an extra layer of security influencing the market growth.
Industry collaboration and partnerships
The increasing collaboration and partnerships among packaging companies, technology providers, and brand owners are contributing to the market growth. In addition, collaboration allows the integration of diverse security features and technologies into packaging solutions, making it more challenging for counterfeiters to replicate or tamper with products influencing the market growth. Furthermore, collaborative efforts strengthen supply chain security by promoting information exchange and cooperation among all stakeholders, including manufacturers, suppliers, distributors, and regulatory authorities. These collaborations allow for the integration of diverse security features and technologies into packaging solutions with their unique capabilities to the table, such as expertise in printing technologies, authentication mechanisms, or serialization systems. Also, they can create packaging solutions that are highly secure and difficult for counterfeiters to replicate or tamper with. For instance, a packaging company may collaborate with a technology provider to integrate unique holographic labels or tamper-evident seals with embedded near-field communication (NFC) chips, ensuring a multi-layered approach to product authentication.
IMARC Group provides an analysis of the key trends in each segment of the global anti-counterfeit packaging market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on technology, feature type, and end use industry.
Barcodes
RFID (Radio-Frequency Identification)
Holograms
Taggants
Others
RFID currently dominates the market
The report has provided a detailed breakup and analysis of the market based on technology. This includes barcodes, radio-frequency identification (RFID), holograms, taggants, and others. According to the report, radio-frequency identification (RFID) represented the largest segment.
RFID technology utilizes radio waves to transfer data between a tag or label attached to a product and a reader device. It offers several advantages for anti-counterfeit measures, such as enhanced product tracking, authentication, and real-time monitoring capabilities contributing to the market growth. Moreover, its ability to provide a unique identification code for each product allows manufacturers, retailers, and consumers to track and authenticate products throughout the supply chain representing another major growth-inducing factor. Also, RFID tags can store large amounts of data, enabling detailed product information, such as manufacturing details, batch numbers, and expiration dates, to be securely embedded in the tag, providing a positive thrust to the market growth. Furthermore, RFID technology offers real-time monitoring and tracking capabilities, allowing manufacturers to detect and respond to any unauthorized handling or tampering of their products which helps prevent counterfeiting, diversion, and illicit trade activities propelling the market growth. Apart from this, RFID technology also provides operational benefits such as improved inventory management, supply chain visibility, and streamlined logistics. These advantages make it an attractive choice for companies across various industries, including pharmaceuticals, consumer goods, electronics, and automotive, among others.
Overt Features
Covert Features
Overt features represent the largest segment
The report has provided a detailed breakup and analysis of the market based on the feature type. This includes overt features and covert features. According to the report, overt features represented the largest segment.
Overt features are easily identifiable visual elements incorporated into the packaging to provide visible indications of authenticity and act as deterrents to counterfeiting. These features are designed to be easily recognized by consumers, supply chain participants, and regulatory authorities, helping them quickly distinguish genuine products from counterfeit ones. In addition, it typically includes elements such as holograms, security labels, embossing, unique designs, special inks, and tamper-evident features contributing to the market growth. These features are often integrated into product packaging in a way that makes them difficult to replicate, ensuring the integrity of the product and protecting consumers from counterfeit goods. Moreover, overt features are effective in establishing trust, enhancing brand reputation, and enabling swift identification of counterfeit products influencing market growth. Also, the growing popularity of overt features offering visible assurance of product authenticity among actively seeking consumers is augmenting the market growth. Furthermore, regulatory bodies and brand owners are also advocating for the use of overt features to combat counterfeiting creating a positive market outlook.
Food and Beverage
Healthcare
Automotive
Consumer Electronics
Others
Healthcare sector holds the largest share in the market
A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes food and beverage, healthcare, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
The healthcare industry encompasses pharmaceuticals, medical devices, and healthcare products, all requiring stringent measures to prevent counterfeiting and ensure patient safety.
Counterfeit pharmaceuticals pose a significant threat to public health, as they may contain incorrect ingredients, incorrect dosage levels, or even harmful substances. To combat this issue, the healthcare industry has been actively adopting anti-counterfeit packaging solutions featuring solutions such as unique identification codes, tamper-evident seals, and track-and-trace technologies to ensure the authenticity and traceability of products throughout the supply chain contributing to the market growth. Moreover, the stringent regulations imposed by regulatory authorities, such as the food and drug administration (FDA) and the European medicines agency (EMA), further drive the demand for anti-counterfeit packaging in the healthcare sector. These regulations require pharmaceutical companies to implement serialization and track-and-trace systems to prevent the entry of counterfeit drugs into the market. Additionally, the growing awareness among consumers about the risks associated with counterfeit healthcare products led to an increasing preference for authentic and safe products. This, in turn, has prompted manufacturers to invest in anti-counterfeit packaging solutions to build trust and ensure product integrity propelling the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the majority of the market share.
North America has a robust regulatory framework and stringent laws regarding counterfeit products, which has led to increased adoption of anti-counterfeit packaging solutions by manufacturers. The presence of organizations such as the Food and Drug Administration (FDA) in the United States ensuring strict compliance and enforcement of anti-counterfeit measures is influencing the market growth. Moreover, various technologically advanced packaging industries in North America, known for their innovative packaging solutions including sophisticated anti-counterfeit technologies such as RFID tags, holograms, tamper-evident labels, and track-and-trace systems are providing a positive thrust to the market growth. These technologies provide enhanced security and authentication features, making it difficult for counterfeiters to replicate or tamper with products. Furthermore, the growing consumer awareness and demand for genuine and authentic products across North America is propelling market growth. Consumers are becoming more vigilant about the products they purchase and are willing to pay a premium for authentic and safe goods leading to increased adoption of anti-counterfeit packaging by brand owners to safeguard their products and protect their brand reputation.
At presents, key players in the market are implementing various strategies to strengthen their position and maintain a competitive edge. They are investing in research and development (R&D) activities to enhance their anti-counterfeit packaging solutions. Moreover, they are establishing strategic partnerships and collaborations with other industry stakeholders. This includes partnering with packaging technology providers, brand owners, government agencies, and industry associations. Besides this, they are aiming to offer numerous anti-counterfeit packaging solutions to cater to diverse industry needs. They expand their product portfolios to include various packaging formats, security features, and authentication technologies. This allows them to serve different sectors and address specific requirements effectively, strengthening their market presence.
3M Company
Alpvision SA
Applied DNA Sciences Inc.
Authentix Inc. (Blue Water Energy LLP)
Avery Dennison Corporation
CCL Industries Inc.
DuPont
Savi Technology Inc. (Lockheed Martin)
SICPA Holding SA
SML Group
Zebra Technologies
In July 2021, Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider, expanding Authentix's portfolio of digital security technologies to comprise online anti-counterfeiting and content rights solutions and increasing the scope of offerings for brand protection clients.
In 2022, 3M Company has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by the company.
In February 2022, CCL Industries announced that it has now become members of the International Anticounterfeiting Coalition (IACC). Joining IACC brings CCL Design Authentication into the Global Brand Protection community, to offer expertise in the fight against counterfeit to brand owners, law enforcement and governments.