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市场调查报告书
商品编码
1541333
2024-2032 年按组件、部署模式、应用程式、最终用户和区域分類的人群分析市场报告Crowd Analytics Market Report by Component, Deployment Mode, Application, End User, and Region 2024-2032 |
2023 年,全球IMARC Group分析市场规模达到 17.842 亿美元,2024-2032 年复合年增长率 (CAGR) 为 19.5%。
人群分析是指解释从零售商店、餐厅、公车站和其他公共场所的个人活动和行为模式收集的资料的过程。这些资料是使用支援网际网路协定 (IP) 的摄影机、感测器、行动电话信标和电信业者收集的。人群分析有助于制定有关企业服务、交付、定价、行销和选址的策略,从而优化创收。目前,领先的公司正在提供解决方案,使品牌能够衡量其广告活动的有效性。
企业向以客户为中心的方法的重大转变是零售业不断采用人群分析软体以做出富有洞察力的决策、提高工作效率和利润并提供更好的客户体验的主要因素之一。此外,游客数量的不断增加,以及政府当局对发展智慧城市的日益重视,正在催化对人群分析解决方案的需求。这些解决方案用于撷取有关客流量、停留时间、回访者、原籍国、流动模式和人员分布的资讯。除此之外,一些服务供应商正在将标准数位看板转变为使用高清 (HD) 摄影机的人群分析解决方案。他们可以捕捉观众的表情和情绪,并相应地在萤幕上显示适当的内容来吸引顾客。此外,主要市场参与者正在与其他公司合作推出先进的服务。例如,美国性能分析服务提供商 The Indoor Lab 与光达解决方案领先提供商 Cepton 合作,提供最先进的空间和人群分析以及无与伦比的社交距离和清洁指标。此外,由于冠状病毒病 (COVID-19) 的爆发,人群分析解决方案在世界各地越来越受欢迎,用于监测人群中个体之间的社交距离。
The global crowd analytics market size reached US$ 1,784.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 9,247.3 Million by 2032, exhibiting a growth rate (CAGR) of 19.5% during 2024-2032.
Crowd analytics refers to the process of interpreting data collected from the movement and behavioral patterns of individuals in a retail store, restaurant, bus station, and other public places. This data is collected using Internet Protocol (IP) enabled video cameras, sensors, mobile phone beacons, and telecom operators. Crowd analytics helps in making strategies concerning services, delivery, pricing, marketing, and site selection for businesses, thereby resulting in optimized revenue generation. Presently, leading companies are offering solutions that allow brands to measure the effectiveness of their ad campaigns.
A significant shift of businesses towards a customer-centric approach represents one of the major factors escalating the adoption of crowd analytics software in retail to make insightful decisions, increase work efficiency and profit, and provide better customer experiences. Moreover, the growing number of tourists, along with the increasing emphasis of governing authorities on developing smart cities, is catalyzing the need for crowd analytics solutions. These solutions are used to extract information about footfall, stay duration, returning visitors, country of origin, mobility patterns, and people distribution. Besides this, several service providers are transforming standard digital signage to crowd analytics solutions using high-definition (HD) cameras. They can capture the expressions and emotions of the audience and display the appropriate content on the screen accordingly to attract customers. In addition, the key market participants are collaborating with other companies to introduce advanced services. For instance, The Indoor Lab, a US-based performance analytics service provider, partnered with Cepton, a leading provider of lidar-based solutions, to deliver state-of-the-art space and crowd analytics with unparalleled social distancing and cleaning metrics. Furthermore, due to the outbreak of coronavirus disease (COVID-19), crowd analytics solutions are gaining traction around the world to monitor social distancing among individuals in crowds.
IMARC Group provides an analysis of the key trends in each sub-segment of the global crowd analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, deployment mode, application and end user.
Solution
Services
On-premises
Cloud-based
Safety and Security
Crowd Flow Management
Mobility and Tracking
Others
Transportation
Retail
Hospitality and Tourism
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being AGT International, Crowd Dynamics, Crowd Vision Limited (Skyfii Limited), CrowdANALYTIX, Mira, NEC Corporation, Nokia Oyj, Planview Inc., Savannah Simulations AG, Sightcorp and Walkbase (Stratacache).