云端分析市场规模、份额和成长分析：按组件、组织规模、行业和地区划分 - 行业预测，2024-2031 年

2022年云端分析的全球市场规模估值约为14.2亿美元，从2023年的17.6亿美元增加至2031年的100.4亿美元，预测期间（2024-2031年）预计复合年增长率为24.3%。

由于向以客户为中心的商务策略的显着转变，尤其是在零售和旅游业，云端分析市场正在经历强劲成长。云端分析软体越来越多地被部署来增强决策、提高业务效率并提供卓越的消费者体验。在旅游业成长和政府当局对发展智慧城市的兴趣日益浓厚的推动下，这一趋势正在推动对高阶云端分析解决方案的需求。国际航空运输协会（IATA）报告显示，虽然2021年全球旅客数量较2019年大幅下降58.4%，但北美、欧洲、亚太地区已逐渐恢復，云端 对用于分析的资讯和通讯技术(ICT) 的投资正在增加。市场相关人员正在透过旨在提供尖端服务的合作来满足这一需求。例如，美国性能分析提供商 The Indoor Lab 与以其基于雷射雷达的解决方案而闻名的 Cepton 合作，提供创新的空间和云端分析，包括社交距离和卫生的关键指标。此外，COVID-19 大流行的持续影响正在加速全球云端分析技术的采用，使企业能够有效监控人群中的社交距离，从而提高健康意识，云端分析在当今环境中的重要性得到了巩固。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 监管分析
• 案例研究分析
• 价值链分析
• 专利分析
• 技术分析

云端分析市场：按组成部分

• 市场概况
• 独立解决方案
• 服务
  • 专业服务
  • 系统整合
  • 培训/教育
  • 支援/维护
  • 咨询
  • 託管服务

云端分析市场：依部署模式

• 市场概况
• 云
• 本地

云端分析市场：依组织规模划分

• 市场概况
• 大公司
• 小型企业

云端分析市场：按应用分类

• 市场概况
• 客户管理
• 行销宣传活动衡量
• 市场预测
• 价格分析
• 收益优化
• 事件响应/警告

云端分析市场：按产业划分

• 市场概况
• 消费品/零售
• 旅游/旅游
• 运输
• 媒体娱乐
• 公共
• 医疗保健/生命科学
• 银行/金融服务/保险
• 其他的

云端分析市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Nokia Corporation
• AGT International
• NEC Corporation
• Walkbase
• Spigit, Inc.
• Sightcorp BV
• Wavestore
• Savannah Simulations AG
• Crowdanalytix, Inc.
• Securion Systems
• Crowd Dynamics
• Geodan
• Ubimo
• CrowdVision
• Kairos AR, Inc.
• Munich Airport International GmbH
• ARMORWAY, Inc.
• iOmniscient Pty Ltd.
• Axis Communications AB
• Sensum

Global Crowd Analytics Market size was valued at around USD 1.42 billion in 2022 and is expected to rise from USD 1.76 billion in 2023 to reach a value of USD 10.04 Billion by 2031, at a CAGR of 24.3% over the forecast period (2024-2031).

The Crowd Analytics market is experiencing robust growth driven by a notable shift towards customer-centric business strategies, particularly within the retail and tourism sectors. Organizations are increasingly adopting crowd analytics software to enhance decision-making, boost operational efficiency, and provide superior consumer experiences. This trend is also fueled by a rising influx of tourists and a growing focus from government authorities on the development of smart cities, heightening the demand for advanced crowd analytics solutions. Despite a significant decline in global passenger traffic in 2021-down 58.4% compared to 2019, as reported by the International Air Transport Association (IATA)-there has been a gradual recovery and increased investment in Information and Communication Technology (ICT) for crowd analytics in North America, Europe, and the Asia-Pacific regions. Market players are responding to this demand through collaborations aimed at delivering cutting-edge services. For instance, The Indoor Lab, a US-based performance analytics provider, has teamed up with Cepton, known for its lidar-based solutions, to offer innovative space and crowd analytics, including crucial metrics for social distancing and sanitation. Furthermore, the ongoing impact of the COVID-19 pandemic has accelerated the adoption of crowd analytics technologies globally, enabling organizations to effectively monitor social distancing within crowds, thereby solidifying the importance of crowd analytics in today's health-conscious environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crowd analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crowd analytics Market Segmental Analysis

Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) and Managed services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the global crowd analytics Market

The escalating threat of terrorism and the growing need for enhanced security measures have emerged as pivotal market drivers for the global crowd analytics market. With governments and defense agencies prioritizing the protection of major infrastructures, commercial properties, and public venues, there is an increasing demand for advanced crowd analytics solutions. These technologies facilitate real-time monitoring of crowd behaviors in high-density areas such as airports, stadiums, and public events, enabling authorities to detect anomalies and proactively address potential security threats. Consequently, the demand for crowd analytics services is surging, shaping a crucial component of contemporary safety and security strategies worldwide.

Restraints in the global crowd analytics Market

One significant market restraint for the global crowd analytics market is the growing concern over data privacy and stringent regulations such as the General Data Protection Regulation (GDPR) in Europe. These regulations impose strict limitations on the collection, processing, and storage of personal data, hindering the ability of organizations to leverage crowd analytics effectively. The inherent processing of large volumes of potentially sensitive data increases the risk of cybersecurity threats, including data breaches and unauthorized access, which can lead to financial losses, reputational harm, and legal repercussions. Consequently, organizations may be deterred from adopting crowd analytics solutions, impacting market growth.

Market Trends of the global crowd analytics Market

The global crowd analytics market is experiencing a significant upward trend, driven by the increasing demand for personalized marketing strategies among brands. Companies are increasingly leveraging advanced analytics and artificial intelligence to analyze crowd behavior and preferences, enabling them to deliver tailored experiences to consumers. This shift towards hyper-personalization is enhancing customer engagement and loyalty while driving sales growth. Additionally, the integration of real-time data insights into marketing campaigns allows businesses to adapt swiftly to changing consumer dynamics, solidifying crowd analytics as an essential tool for achieving competitive advantage in today's digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Analysis
• Case Study Analysis
• Value Chain Analysis
• Patent Analysis
• Technology Analysis

Crowd Analytics Market, By Component

• Market Overview
• Standalone solution
• Services
  • Professional Services
  • System Integration
  • Training and Education
  • Support and Maintenance
  • Consulting
  • Managed Services

Crowd Analytics Market, By Deployment Mode

• Market Overview
• Cloud
• On-Premises

Crowd Analytics Market, By Organization Size

• Market Overview
• Large Enterprises
• Small & Medium Sized Enterprises

Crowd Analytics Market, By Application

• Market Overview
• Customer Management
• Marketing Campaign Measurement
• Market Forecasting
• Pricing Analytics
• Revenue Optimization
• Incident Response and Alerting

Crowd Analytics Market, By Vertical

• Market Overview
• Consumer Packaged Goods and Retail
• Travel and Tourism
• Transportation
• Media and Entertainment
• Public Safety
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance
• Others

Crowd Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Nokia Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGT International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spigit, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sightcorp BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wavestore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savannah Simulations AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowdanalytix, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Securion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Dynamics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geodan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubimo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdVision
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kairos AR, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Airport International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARMORWAY, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iOmniscient Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axis Communications AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments