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市场调查报告书
商品编码
1541412

2024-2032 年除臭剂市场报告（按产品类型、配销通路、包装类型和地区）

Deodorants Market Report by Product Type, Distribution Channel, Packaging Type, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2023年全球除臭剂IMARC Group规模达286亿美元。个人美容意识的增强、由于健康和环境问题而日益流行的天然和有机除臭剂产品以及在可持续包装选择中引入中性气味，是推动市场成长的一些关键因素。

除臭剂市场分析：

主要市场驱动因素：个人护理意识的增强、消费者消费能力的增强以及女性劳动力参与度的提高是推动除臭剂市场份额的一些关键因素。此外，透过线上零售管道轻鬆获得除臭剂也有助于市场成长。

主要趋势：对天然有机成分製成的除臭剂的日益青睐是推动市场成长的重要趋势之一。除此之外，各个主要市场参与者正在推出采用 100% 再生塑胶製成的可持续包装的除臭剂，这为整个市场创造了积极的前景。

地理景观：除臭剂市场研究报告还提供了基于区域的详细市场区隔和分析。其中包括北美、亚太地区、欧洲、拉丁美洲、中东和非洲。北美和欧洲的除臭剂市场正在快速成长。这可以归因于消费者对优质和豪华除臭剂的支出不断增加以及对天然产品的需求不断增加。

竞争格局：全球除臭剂市场的一些领导企业包括阿迪达斯公司、雅芳产品公司(Natura & Co.)、拜尔斯道夫公司(maxingvest ag)、Cavinkare Private Limited、Church & Dwight Co. Inc.、高露洁棕榄公司、雅诗兰黛公司、Godrej Consumer Products Limited、汉高股份公司、狮子公司、欧莱雅、宝洁公司及联合利华公司等。

挑战与机会：除臭剂市场的挑战包括消费者对天然和环保产品的需求不断增长，这可能需要重新配方和包装变化。此外，消费者之间激烈的竞争和价格敏感度为品牌差异化和获利能力带来了挑战。机会在于开发创新配方，例如持久或亲肤的选择，以及随着可支配收入和美容意识的增加而扩展到新兴市场。

全球除臭剂市场趋势：

个人仪容仪意识的增强

人们对个人打扮和保持良好卫生的意识不断增强，这主要推动了除臭剂市场的成长。例如，2023 年第一季度，英国个人护理支出总计约 79 亿英镑。此外，全球专业人士数量的不断增加、个人消费能力的增强以及生活水平的提高，都进一步提振了除臭剂等个人美容产品的市场。除此之外，社会规范的重大转变，男性更接受美容和自我照护实践，也为整个市场创造了积极的前景。例如，到2028 年，全球男性美容市场的价值预计将达到约1,150 亿美元，而截至2022 年，该市场的价值接近800 亿美元。时间的除臭剂。例如，2022 年 3 月，宝洁旗下 Secret 品牌在美国推出了全新的失重干喷雾系列，其中包括止汗剂和无铝选项。止汗剂可提供长达 48 小时的持久防汗和防臭效果，而不含铝的除臭剂可提供长达 24 小时的持久防臭效果。

创新产品

各个主要市场参与者正在广泛投资于研发活动，以推出更好、更具创新性的除臭剂，以满足大多数人的需求。此外，消费者定期使用除臭剂以保持卫生，这导致使用量增加。考虑到这一点，公司正在为中等收入群体推出廉价而有效的产品。例如，2021 年 2 月，Old Spice 在精选零售商推出了创新的可再填充止汗剂和包装盒。每个补充入门套件的建议零售价为 10.00 美元，每个补充包的建议零售价为 8.00 美元，这是市场上最实惠的补充选项之一。除此之外，市场参与者还提供易于携带且可随时使用的产品，例如走珠和湿纸巾，这对除臭剂市场前景产生了积极影响。除此之外，各领先公司也透过社群媒体和名人代言投资促销活动，这为市场提供了利润丰厚的成长机会。例如，根据 Sprout Social 2019 年发布的资料，美国行销人员估计 86.6% 使用 Facebook、75.3% Twitter、66.5% Instagram 和 51.9% YouTube 进行社群媒体行销活动。如此大规模地使用社群媒体来推广除臭剂等香水产品，预计将在未来几年为除臭剂市场收入做出贡献。

对永续和天然除臭剂的需求不断增长

对更天然、有机和永续配方的需求不断增长，为全球除臭剂市场提供了利润丰厚的成长机会。为此，市场上的多家领先公司正在推出由天然有机成分製成的除臭剂。例如，2022 年 9 月，联合利华在澳洲和纽西兰推出了新的经过认证的天然气雾除臭剂品牌 Schmidt's。它是澳洲第一种经过认证的天然气雾除臭剂，对臭氧层也无害。同样，2023 年 9 月，男士个人护理和美容品牌 Ombre Men 推出了一款以科学和植物为基础的全天然除臭剂。该除臭剂采用 100% 植物源成分製成，不含铝、对羟基苯甲酸酯和邻苯二甲酸盐等有害元素。此外，这些除臭剂透过线上零售管道的便利性预计将在未来几年进一步推动除臭剂的市场价值。

除臭剂市场区隔：

IMARC Group提供了全球除臭剂市场报告各细分市场主要趋势的分析，以及 2024 年至 2032 年全球、区域和国家层面的预测。我们的报告根据产品类型、配销通路和包装类型对市场进行了分类。

按产品类型划分：

喷雾剂

走珠式

乳霜

凝胶

湿纸巾

棍棒

其他的

报告中提供了基于产品类型的详细市场区隔和分析。这包括喷雾剂、走珠剂、霜剂、凝胶剂、湿纸巾、棒剂等。

喷雾剂以气雾剂为基础，可快速、轻鬆地使用，通常会带来清凉感。而走珠是基于液体的，透过滚珠提供有针对性的涂抹，提供更持久的新鲜感。除此之外，湿纸巾是方便的一次性湿纸巾，可在旅途中保持清新，是传统除臭剂的便携式替代品。

按配销通路划分：

超级市场和大卖场

便利商店

药局

网上商店

其他的

报告还根据配销通路对市场进行了详细的细分和分析。这包括超市和大卖场、便利商店、药局、网路商店等。

超市和大卖场是购买除臭剂的广泛首选场所。他们以具有竞争力的价格提供各种品牌和款式，吸引了大量寻求便利和多样化购物体验的客户群。除此之外，不断扩大的电子商务领域以及消费者透过网路商店购买除臭剂的兴趣日益浓厚，因为它们提供方便的送货上门服务和简单的付款方式，为整个市场提供了利润丰厚的成长机会。

按包装类型细分：

金属

塑胶

其他的

报告中提供了基于包装类型的详细市场细分和分析。这包括金属、塑胶等。

除臭剂的金属包装具有耐用性和可回收性。它们广泛用于气雾剂和棒状形式。此外，除臭剂的金属包装可针对光和空气等外部因素提供卓越的保护，从而保持产品的功效和保质期。另一方面，塑胶包装重量轻且用途广泛，广泛用于走珠和喷雾除臭剂。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

报告还提供了基于该地区的详细市场细分和分析。这包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。

除臭剂市场统计数据表明，北美是除臭剂最赚钱的市场之一。该地区的成长归因于多种因素，包括对淡味喷雾剂的需求不断增长，以及美国和加拿大等国家/地区的便携式除臭剂供应不断增加。此外，居住在该地区的个人消费能力的膨胀也促进了北美市场的成长。

除此之外，欧洲除臭剂市场也出现了巨大成长。消费者对优质和豪华除臭剂的支出不断增加，以及对天然产品的需求不断增加，是扩大欧洲除臭剂市场的突出因素。此外，市场参与者还与零售商建立新的合作，作为扩大市场覆盖范围的努力的一部分。例如，2021年11月，英国环保除臭剂品牌Wild宣布与英国一些领先的超市、零售商和百货公司建立新的合作伙伴关係，以扩大其在该地区的市场覆盖范围。

本报告回答的关键问题：

  • 迄今为止，全球除臭剂市场表现如何，未来几年又将如何表现？
  • COVID-19 对全球除臭剂市场有何影响？
  • 主要区域市场有哪些？
  • 依产品类型分類的市场是怎么样的？
  • 基于配销通路的市场区隔是什么？
  • 根据包装类型分類的市场是怎么样的？
  • 产业价值链的各个阶段是什么？
  • 该行业的关键驱动因素和挑战是什么？
  • 全球除臭剂市场的结构如何？
  • 产业竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球除臭剂市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品类型

  • 喷雾剂
    • 市场趋势
    • 市场预测
  • 走珠式
    • 市场趋势
    • 市场预测
  • 乳霜
    • 市场趋势
    • 市场预测
  • 凝胶
    • 市场趋势
    • 市场预测
  • 湿纸巾
    • 市场趋势
    • 市场预测
  • 棍棒
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场趋势
    • 市场预测
  • 便利商店
    • 市场趋势
    • 市场预测
  • 药局
    • 市场趋势
    • 市场预测
  • 网上商店
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依包装类型

  • 金属
    • 市场趋势
    • 市场预测
  • 塑胶
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格分析

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adidas AG
    • Avon Products Inc. (Natura & Co.)
    • Beiersdorf AG (maxingvest ag)
    • Cavinkare Private Limited
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Estee Lauder Companies
    • Godrej Consumer Products Limited
    • Henkel AG & Co. KGaA
    • Lion Corporation
    • L'Oreal
    • The Procter & Gamble Company
    • Unilever Plc
Product Code: SR112024A3178

The global deodorants market size reached US$ 28.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing personal grooming awareness among individuals, the rising popularity of natural and organic deodorant products owing to health and environmental concerns, and the introduction of gender-neutral scents in sustainable packaging options, are some of the key factors propelling the market growth.

Deodorants Market Analysis:

Major Market Drivers: The increasing consciousness regarding personal grooming, inflating spending capacities of consumers, and rising female workforce participation are some of the key factors propelling the deodorant market share. Furthermore, the easy availability of deodorants across online retail channels is also contributing to the market growth.

Major key Trends: The growing preference for deodorants made with natural and organic ingredients is one of the significant trends bolstering the market growth. In addition to this, various key market players are launching deodorants in sustainable packaging made from 100% recycled plastic, which is creating a positive outlook for the overall market.

Geographical Landscape: A detailed breakup and analysis of the market based on the region has also been provided in the deodorants market research report. This includes North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America and Europe are witnessing impressive growth in the deodorants market. This can be attributed to the rising consumer spending on premium and luxurious deodorants and the escalating demand for natural products.

Competitive Landscape: Some of the leading players in the global deodorant market include Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estee Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oreal, The Procter & Gamble Company and Unilever Plc., among many others.

Challenges and Opportunities: Challenges in the deodorants market include growing consumer demand for natural and eco-friendly products, which can require reformulation and packaging changes. Additionally, intense competition and price sensitivity among consumers pose challenges for brand differentiation and profitability. Opportunities lie in developing innovative formulations, such as long-lasting or skin-friendly options, and expanding into emerging markets with increasing disposable incomes and grooming awareness.

Global Deodorants Market Trends:

Increasing Consciousness Regarding Personal Grooming

The growing consciousness among individuals regarding personal grooming and maintaining good hygiene is primarily driving the deodorants market growth. For instance, in the first quarter of 2023, spending on personal care in the UK added up to around £ 7.9 Billion. Furthermore, the increasing number of working professionals across the globe, inflating spending capacities of individuals, and elevating standards of living are further bolstering the market for personal grooming products like deodorants. Besides this, a significant shift in societal norms towards greater acceptance of grooming and self-care practices among men is also creating a positive outlook for the overall market. For instance, by 2028, the global male grooming market is estimated to be worth about US$ 115 Billion, up from nearly US$ 80 Billion as of 2022. Furthermore, various key market players are introducing deodorants that are clinically proven to stay for more than 24 hours on the body to cater to the increasing demand for long-lasting odor protection products. For instance, in March 2022, P&G's Secret brand launched a new weightless dry spray collection in the US that includes antiperspirant and aluminum-free options. The antiperspirant provides lasting sweat and odor protection for up to 48 hours, and the aluminum-free deodorant provides long-lasting odor protection for up to 24 hours.

Innovative Product Offerings

Various key market players are extensively investing in research and development activities to come up with better and more innovative deodorants that can meet the requirements of most individuals. Moreover, consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Considering this, companies are launching cheap and effective products for the middle-income group. For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of US$ 10.00 for each refill starter kit and US$ 8.00 for each refill, this is one of the most affordable refill options in the market. In addition to this, market players are also offering products that are easy to carry and can be used anytime, such as roll-ons and wipes, which is positively impacting the deodorants market outlook. Besides this, various leading companies are also investing in promotional activities through social media and celebrity endorsements, which is offering lucrative growth opportunities to the market. For instance, according to the data published by Sprout Social in 2019, US marketers were estimated to be using 86.6% Facebook, 75.3% Twitter, 66.5% Instagram, and 51.9% YouTube for their social media campaigns. Such massive use of social media to promote fragrance products, like deodorants, is projected to contribute to the deodorants market revenue in the coming years.

Rising Demand for Sustainable and Natural Deodorants

The escalating demand for more natural, organic, and sustainable formulations is offering lucrative growth opportunities to the global deodorants market. In response to this, various leading companies in the market are launching deodorants that are made with natural and organic ingredients. For instance, in September 2022, Unilever launched its new certified natural aerosol deodorant brand, Schmidt's, in Australia and New Zealand. It is Australia's first-ever certified natural aerosol deodorant that is ozone-friendly as well. Similarly, in September 2023, Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant backed by science and plants. Made with 100% plant-derived ingredients, the deodorant is free from harmful elements like aluminum, parabens, and phthalates. Additionally, the easy availability of these deodorants across online retail channels is anticipated to further propel the deodorants market value in the years to come.

Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global deodorants market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel and packaging type.

Breakup by Product Type:

Sprays

Roll-On

Creams

Gels

Wipes

Sticks

Others

A detailed breakup and analysis of the market based on the product type has been provided in the report. This includes sprays, roll-ons, creams, gels, wipes, sticks, and others.

Sprays are aerosol-based and provide quick and easy application, often offering a cooling sensation. Whereas, roll-ons are liquid-based, offering targeted application with a rollerball, providing longer-lasting freshness. Apart from this, wipes are convenient, single-use wipes for on-the-go freshness, offering a portable alternative to traditional deodorants.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Supermarkets and hypermarkets are widely preferred places to shop for deodorants. They offer a wide range of brands and variants at competitive prices, attracting a large customer base seeking convenience and variety in their shopping experience. Besides this, the expanding e-commerce sector and increasing interest of the consumers in buying deodorants via online stores, since they offer convenient home delivery services and easy payment options, is offering lucrative growth opportunities to the overall market.

Breakup by Packaging Type:

Metal

Plastic

Others

A detailed breakup and analysis of the market based on the packaging type has been provided in the report. This includes metal, plastic, and others.

Metal packaging for deodorants offers durability and recyclability. They are widely used for aerosol and stick formats. Moreover, metal packaging for deodorants provides superior protection against external factors like light and air, preserving the product's efficacy and shelf life. While on the other hand, plastic packaging is lightweight and versatile and is widely used for roll-on and spray deodorants.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

A detailed breakup and analysis of the market based on the region has also been provided in the report. This includes North America, (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Deodorants market statistics indicate that North America is one of the most lucrative markets for deodorants. The growth of this region is attributed to various factors, including rising demand for lighter scented sprays and the increasing availability of deodorants with on-the-go portability in countries such as the U.S. and Canada. Moreover, the inflating spending capacities of individuals living in the region are also contributing to the growth of the market in North America.

Besides this, Europe is also witnessing immense growth in the deodorants market. Rising consumer spending on premium and luxurious deodorants and escalating demand for natural products are prominent factors augmenting the market for deodorants in Europe. Additionally, market participants are also establishing new collaborations with retailers as part of their efforts to broaden their market reach. For instance, in November 2021, Wild, a United Kingdom-based eco-friendly deodorant brand, announced new partnerships with some of the United Kingdom's leading supermarkets, retailers, and department stores to expand their market reach in the region.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

Avon Products Inc. (Natura & Co.)

Beiersdorf AG (maxingvest ag)

Cavinkare Private Limited

Church & Dwight Co. Inc.

Colgate-Palmolive Company

Estee Lauder Companies

Godrej Consumer Products Limited

Henkel AG & Co. KGaA

Lion Corporation

L'Oreal

The Procter & Gamble Company

Unilever Plc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Deodorants Market News:

April 2024: Tom's of Maine launched its Smell Good, Good campaign with an all-new line of deodorant and antiperspirant. The new products come in modern containers made from 100% recycled plastic. The new formulations are aluminum-free and include naturally sourced aloe vera and other ingredients.

February 2024: Old Spice, the iconic brand known for its fresh scents and effective grooming products, launched a NEW Total Body Deodorant collection. These products are designed for use all over and provide 24/7 freshness from pits to toes and down below.

September 2023: Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant. This deodorant comes with a refill insert system that minimizes waste. It is made with 100% plant-derived ingredients and is free from harmful elements like aluminum, parabens, and phthalates.

Key Questions Answered in This Report:

  • How has the global deodorants market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global deodorants market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the packaging type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global deodorants market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Deodorants Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Roll-On
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Creams
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Gels
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Wipes
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Sticks
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Metal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Plastic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adidas AG
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Avon Products Inc. (Natura & Co.)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Beiersdorf AG (maxingvest ag)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Cavinkare Private Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Church & Dwight Co. Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Colgate-Palmolive Company
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Estee Lauder Companies
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Godrej Consumer Products Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Henkel AG & Co. KGaA
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Lion Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 L'Oreal
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 The Procter & Gamble Company
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Unilever Plc
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials

List of Figures

  • Figure 1: Global: Deodorants Market: Major Drivers and Challenges
  • Figure 2: Global: Deodorants Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2023
  • Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: North America: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: United States: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Canada: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: China: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: China: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Japan: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: India: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: India: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: South Korea: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Australia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Indonesia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Europe: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Germany: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: France: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: France: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Italy: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Spain: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Russia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Latin America: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Brazil: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Mexico: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2023
  • Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Global: Deodorants Industry: SWOT Analysis
  • Figure 88: Global: Deodorants Industry: Value Chain Analysis
  • Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Deodorants Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
  • Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Deodorants Market: Competitive Structure
  • Table 7: Global: Deodorants Market: Key Players