首页 > 市场调查报告书 > 消费品

健康美容化妆品

市场调查报告书

商品编码

1407162

止汗剂和除臭剂市场 - 全球行业规模、份额、趋势、机会和预测，按类型、销售管道、地区、竞争细分，2018-2028 年

Antiperspirants and Deodorants Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region, By Competition, 2018-2028

出版日期: 2023年11月07日 | 出版商:

TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2022 年全球止汗剂和除臭剂市场估值为 304.9 亿美元，预计在预测期内将强劲增长，到 2028 年CAGR为8.2%。全球止汗剂和除臭剂市场是更广泛的个人护理领域中一个蓬勃发展且充满活力的领域和化妆品行业。止汗剂和除臭剂已成为全球数百万人的必需日常产品，用于控制汗水和体臭。

止汗剂和除臭剂的历史可以追溯到古代文明，当时人们使用各种物质来控制体臭。然而，现代止汗剂和除臭剂产业始于 19 世纪末和 20 世纪初，随着商业产品的开发提供了增强的功效和便利性。多年来，这些产品在配方、香料和包装方面取得了显着的发展。

个人卫生是这个市场的主要驱动力。随着人们越来越意识到保持清洁和清新气味的重要性，对止汗剂和除臭剂的需求持续上升。消费者的气候和生活方式选择起着至关重要的作用。在气候炎热潮湿的地区，人们常常依靠止汗剂来控制过多出汗并防止体臭。

市场概况
预测期	2024-2028
2022 年市场规模	304.9亿美元
2028F 市场规模	487.9亿美元
2023-2028 年CAGR	8.2%
成长最快的细分市场	在线的
最大的市场	北美洲

香水的选择多种多样，并且可能因地区而异。品牌经常配製其产品来迎合不同文化和地区的气味偏好。为了满足消费者对更健康、更环保的选择的需求，配方创新（例如开发无铝产品和天然成分）受到重视。主要参与者的行销策略和广告活动对于影响消费者选择和市场趋势至关重要。推广持久保护和香味多样性的好处是该行业的共同主题。

市场规模及预测
- 按价值
市占率及预测
- 依类型市占率分析（气雾喷雾、乳霜、走珠、凝胶等）
- 依销售通路市场占有率分析（超市/大卖场、专卖店、网路等）
- 按区域市占率分析
- 按前 5 名的公司市占率分析，其他 (2022)
全球止汗剂和除臭剂市场测绘和机会评估
- 按类型市场测绘和机会评估
- 按销售通路市场测绘和机会评估
- 按区域通路市场测绘和机会评估

第 6 章：北美止汗剂与除臭剂市场展望

市场规模及预测
- 按价值
市占率及预测
- 按类型市占率分析
- 按销售通路市场占有率分析
北美：国家分析
- 美国
- 加拿大
- 墨西哥

第 7 章：欧洲止汗剂与除臭剂市场展望

市场规模及预测
- 按价值
市占率及预测
- 按类型市占率分析
- 按销售通路市场占有率分析
欧洲：国家分析
- 德国
- 英国
- 义大利
- 法国
- 西班牙

第 8 章：亚太地区止汗剂与除臭剂市场展望

市场规模及预测
- 按价值
市占率及预测
- 按类型市占率分析
- 按销售通路市场占有率分析
亚太地区：国家分析
- 中国
- 印度
- 日本
- 韩国
- 澳洲

第 9 章：南美洲止汗剂与除臭剂市场展望

市场规模及预测
- 按价值
市占率及预测
- 按类型市占率分析
- 按销售通路市场占有率分析
南美洲：国家分析
- 巴西
- 阿根廷
- 哥伦比亚

第 10 章：中东和非洲止汗剂和除臭剂市场展望

市场规模及预测
- 按价值
市占率及预测
- 按类型市占率分析
- 按销售通路市场占有率分析
MEA：国家分析
- 南非止汗剂和除臭剂
- 沙乌地阿拉伯止汗剂和除臭剂
- 阿联酋止汗剂和除臭剂
- 土耳其止汗剂和除臭剂
- 埃及止汗剂和除臭剂

第 11 章：市场动态

司机
挑战

第 12 章：市场趋势与发展

第 13 章：SWOT 分析

力量
弱点
机会
威胁

第14章：竞争格局

公司简介
- Unilever
- Procter & Gamble
- Godrej Consumer Products Ltd.
- Beiersdorf AG
- Avon Products Inc.
- Henkel AG & Co. KGaA
- CavinKare Pvt Ltd.
- Christian Dior SE
- Colgate-Palmolive Company
- Tom's of Maine, Inc.

第 15 章：策略建议

重点关注领域
目标类型
目标销售通路

第 16 章：关于我们与免责声明

简介目录

Product Code: 20566

Global Antiperspirants and Deodorants Market was valued at USD 30.49 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 8.2% through 2028. The global antiperspirants and deodorants market is a thriving and dynamic sector within the broader personal care and cosmetics industry. Antiperspirants and deodorants have become essential daily products for millions of individuals worldwide, serving the purpose of managing sweat and body odor.

The history of antiperspirants and deodorants dates back to ancient civilizations where people used various substances to control body odor. However, the modern antiperspirants and deodorants industry began in the late 19th and early 20th centuries with the development of commercial products that offered enhanced efficacy and convenience. Over the years, these products have evolved significantly in terms of formulations, fragrances, and packaging.

Personal hygiene is a primary driver of this market. As individuals become more conscious of the importance of maintaining cleanliness and a fresh scent, the demand for antiperspirants and deodorants continues to rise. The climate and lifestyle choices of consumers play a crucial role. In regions with hot and humid climates, people often rely on antiperspirants to control excessive sweating and prevent body odor.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 30.49 Billion
Market Size 2028F	USD 48.79 Billion
CAGR 2023-2028	8.2%
Fastest Growing Segment	Online
Largest Market	North America

Fragrance choices are diverse and may vary by region. Brands often formulate their products to cater to different cultural and regional scent preferences. Innovations in formulations, such as the development of aluminum-free products and natural ingredients, have gained prominence in response to consumer demands for healthier and more environmentally friendly options. The marketing strategies and advertising campaigns of key players are pivotal in influencing consumer choices and market trends. Promoting the benefits of long-lasting protection and scent variety is a common theme in this industry.

There is a growing demand for natural and organic antiperspirants and deodorants. Consumers are seeking products that are free from harsh chemicals and synthetic fragrances. Some consumers are concerned about the potential health risks associated with aluminum-based antiperspirants. As a result, there is a trend toward aluminum-free products that offer odor control without the use of this ingredient.

The market is witnessing an increase in gender-neutral or unisex products. Brands are recognizing that personal care is not limited by gender and are developing inclusive options. Eco-conscious consumers are looking for antiperspirants and deodorants with environmentally friendly packaging. Brands are responding by using recyclable materials and reducing plastic usage.

The global antiperspirants and deodorants market is expected to continue growing as personal hygiene and grooming routines become increasingly important to consumers. Innovations in formulations, sustainable packaging, and the development of natural and aluminum-free products will likely shape the market's future. Moreover, the industry is likely to expand further as it responds to evolving consumer preferences and increasing awareness of health and environmental concerns. The global antiperspirants and deodorants market will remain a vital component of the personal care industry, offering consumers a diverse range of products to address their hygiene and scent-related needs.

Key Market Drivers

Rising Health and Hygiene Awareness

One of the primary drivers of the global antiperspirants and deodorants market is the increasing awareness of personal hygiene and health. As individuals become more conscious of the importance of maintaining cleanliness and feeling fresh throughout the day, the demand for effective antiperspirants and deodorants continues to rise.

The link between personal hygiene and overall well-being is well-established, with consumers understanding the role of these products in preventing body odor and controlling sweat. In a fast-paced world where people are constantly on the move, the need for reliable and long-lasting solutions to stay fresh and odor-free is a key motivator for purchasing antiperspirants and deodorants.

Furthermore, health-conscious consumers are inclined to choose products that are formulated with skin-friendly and safe ingredients. As a result, many manufacturers are developing antiperspirants and deodorants with reduced or no alcohol, parabens, and other potentially harmful additives to address these health and safety concerns. This emphasis on ingredient transparency and product safety adds another layer to the rising demand in the market.

Changing Lifestyle and Urbanization

The global trend toward urbanization has played a significant role in driving the antiperspirants and deodorants market. As more people move to urban areas, they tend to lead busier lives with a higher likelihood of exposure to stressful situations and demanding work environments. Urban lifestyles often involve crowded public transportation, workplaces, and social gatherings, which can lead to increased sweating and the need for effective odor control.

The desire to maintain a professional and presentable appearance is also a key factor. Antiperspirants and deodorants help individuals stay confident, comfortable, and free from the embarrassment of body odor and visible sweat stains, which is especially crucial in professional and social settings.

Additionally, the global trend of fitness and physical activity has gained momentum. People are more conscious of staying active and fit, leading to increased perspiration during workouts. As a result, the demand for antiperspirants and deodorants designed to withstand intense physical activity has grown substantially. These products often offer longer-lasting protection and are marketed as sports or performance-oriented deodorants, appealing to an active and health-conscious demographic.

Product Innovation and Customization

The antiperspirants and deodorants market is highly competitive, and product innovation is a significant driver of growth. Manufacturers are continually developing new formulations, fragrances, and application methods to cater to diverse consumer preferences.

In recent years, there has been a notable shift towards natural and aluminum-free antiperspirants and deodorants. This trend is driven by consumer concerns about the potential health risks associated with aluminum-based antiperspirants, leading to a demand for safer and more natural alternatives. As a result, many brands have introduced products formulated with ingredients like baking soda, plant-based oils, and essential oils to provide effective odor control without the use of aluminum compounds.

Moreover, product customization has gained prominence. Manufacturers are offering a range of scents and application formats, including roll-ons, sprays, sticks, and creams, allowing consumers to choose products that align with their preferences and lifestyle. Customized fragrances and packaging have also become a popular trend, as individuals seek antiperspirants and deodorants that resonate with their personal tastes.

In addition to customization, marketing and branding play a pivotal role in driving the market. Many brands are using celebrity endorsements, social media, and influencer marketing to connect with consumers and create brand loyalty. These strategies help to increase product visibility and engage with a diverse and global audience.

Key Market Challenges

Increasing Demand for Natural and Organic Products

One of the primary challenges facing the antiperspirants and deodorants market is the growing consumer preference for natural and organic products. As awareness about the potential health risks associated with synthetic chemicals and the environmental impact of conventional deodorants rises, more consumers are seeking alternatives that use natural ingredients and environmentally friendly packaging.

This shift in consumer preferences is driven by concerns over skin sensitivities, allergies, and the long-term impact of potentially harmful ingredients like parabens, phthalates, and aluminum compounds. Natural and organic deodorants, which often use ingredients like shea butter, coconut oil, and essential oils, have gained popularity for being perceived as safer and more environmentally responsible.

To address this challenge, many major brands are developing natural and organic deodorant lines or acquiring existing natural deodorant companies. However, formulating effective natural deodorants that can match the performance of conventional products and meet the varying needs of consumers remains a significant challenge.

Regulatory and Safety Concerns

Another challenge for the antiperspirants and deodorants market is the regulatory scrutiny of certain ingredients in these products. Government agencies and health organizations have expressed concerns about the safety of certain chemicals, especially aluminum compounds used in antiperspirants. Some studies have suggested a possible link between aluminum-based antiperspirants and conditions like breast cancer and Alzheimer's disease, although the scientific consensus on these associations remains inconclusive.

To address these concerns and maintain consumer trust, the industry is under pressure to develop alternative ingredients or formulations that are both effective and safe. This may involve research and development efforts to create non-aluminum antiperspirant solutions and innovative ways to reduce or eliminate synthetic chemicals that raise safety concerns.

Additionally, regulatory changes and stricter safety standards could lead to reformulations and product recalls, impacting brand reputations and potentially causing market disruptions.

Intense Competition and Brand Loyalty

The antiperspirants and deodorants market is highly competitive, with numerous established brands and new entrants vying for market share. Building and retaining brand loyalty in such a competitive landscape is challenging. Consumers often develop strong brand preferences and are loyal to specific products that they trust and have used for years.

This loyalty creates a hurdle for new entrants or brands attempting to introduce innovative products or challenge established market leaders. It also makes it difficult for well-known brands to implement significant changes or reformulations in their products, as such changes can be met with resistance from loyal consumers who are reluctant to switch to alternatives.

The challenge for brands in this market is to strike a balance between maintaining their existing customer base while appealing to new consumers who are looking for improved formulations, better performance, or products that align with changing values such as sustainability or natural ingredients.

Key Market Trends

Rising Demand for Natural and Aluminum-Free Formulations

One of the most notable trends in the antiperspirants and deodorants market is the increasing demand for natural and aluminum-free formulations. Consumers are becoming more conscious of the ingredients they apply to their bodies and are seeking products that align with their preferences for cleaner, safer options.

Traditionally, antiperspirants have contained aluminum compounds that block sweat glands to reduce perspiration. However, concerns have been raised about the potential health effects of aluminum, leading to a growing interest in aluminum-free alternatives. Natural deodorants, which use ingredients like baking soda, arrowroot powder, and essential oils, have gained popularity for their gentler and more eco-friendly approach.

consumers are drawn to natural deodorants and aluminum-free antiperspirants for various reasons:

Health and Wellness: Many individuals are concerned about the potential health risks associated with aluminum, such as links to breast cancer or Alzheimer's disease. While scientific evidence remains inconclusive, these concerns have driven a desire for aluminum-free options.

Clean Beauty Movement: The clean beauty movement emphasizes the use of natural and non-toxic ingredients in personal care products. As part of this trend, consumers are looking for cleaner and more transparent formulations in their antiperspirants and deodorants.

Environmental Sustainability: Natural deodorants often use sustainable and biodegradable packaging, reducing the environmental impact compared to traditional plastic containers. Eco-conscious consumers are drawn to these products.

Less Irritation: Some consumers find that natural and aluminum-free formulations are less likely to cause skin irritation, making them a preferred choice, especially for those with sensitive skin.

Manufacturers in the antiperspirants and deodorants market are responding to this trend by developing and marketing natural, aluminum-free, and eco-friendly options. These products often feature certifications such as "clean beauty," "vegan," and "cruelty-free" to signal their commitment to transparency and ethical practices.

Customization and Personalization

Another significant trend in the antiperspirants and deodorants market is the move toward customization and personalization. Brands are recognizing that consumers have unique scent preferences, skin types, and lifestyles, and they are tailoring their products to meet these individual needs.

Customization in antiperspirants and deodorants may include:

Scent Selection: Brands offer a variety of scents, allowing consumers to choose fragrances that resonate with their personal style and preferences. This may range from floral and citrusy scents to more gender-neutral or unisex options.

Skin Type Considerations: Products are formulated to address specific skin types, such as sensitive skin or skin prone to irritation. This customization aims to provide a comfortable and effective solution for each consumer.

Longevity and Strength: Some brands offer different formulations that vary in strength and longevity. This allows consumers to select products that align with their activity levels and daily routines.

Eco-Friendly Packaging: Personalization extends to packaging choices, with some brands allowing consumers to select eco-friendly and refillable options.

The move toward customization and personalization in the antiperspirants and deodorants market reflects the industry's commitment to delivering products that align with individual needs and values. It also acknowledges the importance of consumer choice and the desire for tailored solutions.

Sustainable and Eco-Friendly Practices

Sustainability and eco-friendliness have become integral trends in the antiperspirants and deodorants market. With a growing awareness of environmental issues and consumer demand for ethical and sustainable products, many brands are adopting eco-friendly practices at various stages of production and distribution.

Several aspects of sustainability and eco-friendliness in the antiperspirants and deodorants market include:

Ingredients Sourcing: Brands are increasingly using sustainable and responsibly sourced ingredients. This includes botanicals, natural fragrances, and minerals that have a lower environmental impact.

Eco-Friendly Packaging: Many companies are making efforts to reduce packaging waste by using recyclable, biodegradable, or refillable packaging. Minimalist and compact designs are also gaining popularity.

Reducing Carbon Footprint: Brands are taking steps to reduce their carbon footprint in production, transportation, and distribution. This includes efforts to decrease energy consumption and greenhouse gas emissions.

Cruelty-Free and Ethical Practices: Brands are adopting cruelty-free practices and ethical sourcing of ingredients, appealing to consumers who prioritize animal welfare and ethical business conduct.

Segmental Insights

Type Insights

Roll-on antiperspirants and deodorants have secured a significant share in the global market for underarm protection and freshness. This segment's prominence is attributed to its convenience, efficacy, and versatility, making it a popular choice among consumers worldwide.

Roll-on antiperspirants and deodorants are known for their efficacy in controlling sweat and preventing body odor. These products typically contain active ingredients, such as aluminum compounds, that reduce perspiration and offer all-day protection against unwanted odors. The reliable performance of roll-ons resonates with consumers seeking effective underarm solutions.

One of the key advantages of roll-on products is their user-friendly application. The roll-on applicator provides a controlled and even distribution of the product, ensuring that consumers can apply it precisely and without mess. This convenience is especially appreciated by individuals who prefer a hassle-free and clean application process.

Roll-on antiperspirants and deodorants often offer long-lasting freshness. Once applied, the product forms a protective barrier that continues to work throughout the day, keeping users feeling confident and odor-free. This extended efficacy is appealing to consumers with active lifestyles or busy schedules.

Many roll-on products are designed with skin-friendly formulations that take into account the sensitivity of the underarm area. They aim to minimize irritation and provide gentle care for the skin, making them suitable for a wide range of consumers, including those with sensitive

Roll-on antiperspirants and deodorants are available in a diverse range of fragrances, from light and floral scents to masculine and woody notes. This variety allows consumers to choose a fragrance that aligns with their personal preferences, enhancing the overall user experience.

Roll-on products are typically packaged in compact and portable containers that are easy to carry in purses, gym bags, or travel kits. This portability ensures that consumers can maintain their freshness and confidence on the go, adding to the segment's appeal.

The roll-on segment also caters to specific consumer needs. For example, there are roll-on antiperspirants designed for men, women, or those with active lifestyles. These targeted formulations address individual preferences and requirements, further expanding the market's reach.

As consumer interest in natural and organic personal care products grows, roll-on antiperspirants and deodorants have adapted to this trend. Many brands now offer natural and organic options that cater to individuals seeking cleaner, more environmentally friendly choices.

Roll-on antiperspirants and deodorants are widely available in various retail channels, including supermarkets, drugstores, online stores, and specialty beauty shops. This accessibility ensures that consumers can easily find and purchase their preferred products.

Sales Channel Insights

The global antiperspirants and deodorants market has witnessed a significant shift with the rise of online retail channels, demonstrating the increasing influence of e-commerce in the beauty and personal care sector. This transformation is a reflection of changing consumer shopping habits and the convenience, variety, and accessibility offered by online platforms.

The emergence of e-commerce as a major distribution channel has disrupted traditional retailing in the antiperspirants and deodorants market. Online platforms have reshaped the market dynamics, offering a vast array of products, convenient shopping experiences, and a broader reach to consumers.

Online shopping provides unparalleled convenience for consumers looking to purchase antiperspirants and deodorants. Shoppers can explore product options, read reviews, and make purchases from the comfort of their homes or on the go. This accessibility is especially appealing for busy individuals seeking to replenish their personal care essentials without a trip to physical stores.

E-commerce platforms offer a wide range of antiperspirant and deodorant brands, formulations, scents, and formats. This variety allows consumers to explore different options and find products that suit their specific needs and preferences. Additionally, online retailers often provide personalized product recommendations, enhancing the shopping experience.

The rise of direct-to-consumer (DTC) brands has been a notable trend in the antiperspirants and deodorants market. These brands leverage online platforms to establish their presence and connect directly with consumers. By eliminating intermediaries, DTC brands can offer competitive pricing and build brand loyalty.

Online shopping enables consumers to access detailed product information, including ingredient lists and usage instructions. Customer reviews and ratings provide valuable insights into the effectiveness and performance of different antiperspirant and deodorant products. This transparency empowers consumers to make informed choices.

Subscription-based models, where consumers receive regular shipments of antiperspirant and deodorant products, have gained popularity online. These services offer convenience, cost savings, and a continuous supply of personal care items, making it easier for consumers to maintain their daily routines.

E-commerce platforms have a global reach, allowing consumers to access products from around the world. This international exposure introduces consumers to a diverse range of antiperspirant and deodorant brands and formulations that may not be readily available in local stores.

Online retailers frequently run promotional campaigns and offer discounts, making it more cost-effective for consumers to purchase antiperspirants and deodorants. These promotions can include bundle deals, limited-time offers, and exclusive online discounts.

Despite the advantages of online shopping in the antiperspirants and deodorants market, there are challenges, including concerns about product authenticity, shipping delays, and the inability to physically sample scents and formulations.

Regional Insights

North America has established a significant presence in the global antiperspirants and deodorants market, reflecting the region's high demand for personal care products and its consumer-driven approach to hygiene, grooming, and wellness. The North American market's prominence is a result of several factors that highlight the region's pivotal role in shaping the industry's landscape and contributing to its substantial market share.

Consumer Awareness and Hygiene: North America places a strong emphasis on personal hygiene and wellness. Deodorants and antiperspirants have become essential components of daily grooming routines, reflecting consumers' awareness of the importance of maintaining freshness and eliminating body odor.

Lifestyle and Climate: The North American lifestyle often involves high levels of physical activity, outdoor engagement, and diverse climatic conditions. Deodorants and antiperspirants are essential for individuals seeking to stay comfortable, confident, and odor-free throughout the day, making them an integral part of everyday life.

Product Variety and Innovation: The region boasts a wide range of product offerings, from traditional roll-on and stick deodorants to aerosols, wipes, and natural formulations. This diversity caters to consumers' preferences for various application methods and ingredient choices, allowing them to select products that align with their needs and values.

Brand Diversity and Competition: North America is home to a plethora of established and emerging brands, both global and local, contributing to intense competition in the market. Well-known companies like Procter & Gamble, Unilever, and Colgate-Palmolive operate alongside niche and specialty brands, offering consumers a vast array of options and price points.

Health and Wellness Trends: The health and wellness movement has had a profound impact on the deodorant and antiperspirant market in North America. Consumers increasingly seek products that are free from harmful additives, such as parabens and aluminum, leading to the growth of natural and organic deodorants that align with health-conscious preferences.

E-commerce and Digital Engagement: North America has witnessed a surge in e-commerce and digital engagement, enabling consumers to explore and purchase products online. This trend has expanded product accessibility and provided consumers with convenient shopping options.

Sustainable and Eco-friendly Products: The region has seen a rise in demand for eco-friendly and sustainable deodorant and antiperspirant products. Brands are responding by incorporating ethical sourcing, recyclable packaging, and cruelty-free practices, reflecting North American consumers' environmental consciousness.

Regulatory Standards and Certifications: North America maintains strict regulatory standards for personal care products. Brands often adhere to these regulations, providing consumers with confidence in the safety and quality of the products they purchase.

Key Market Players

Unilever

Procter & Gamble

Godrej Consumer Products Ltd.

Beiersdorf AG

Avon Products Inc.

Henkel AG & Co. KGaA

CavinKare Pvt Ltd.

Christian Dior SE

Colgate-Palmolive Company

Tom's of Maine, Inc.

Report Scope:

In this report, the global antiperspirants and deodorants market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Antiperspirants and Deodorants Market, By Type:

Aerosol Spray
Cream
Roll-On
Gel
Others

Antiperspirants and Deodorants Market, By Sales Channel:

Supermarkets/Hypermarkets
Specialty Stores
Online
Others

Antiperspirants and Deodorants Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Antiperspirants and Deodorants market.

Available Customizations:

Global Antiperspirants and Deodorants market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision
4.2. Challenges Faced Post Purchase
4.3. Brand Awareness

5. Global Antiperspirants and Deodorants Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Aerosol Spray, Cream, Roll-On, and Gel, Others)
- 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. South America Market Share Analysis
  - 5.2.3.3. Middle East & Africa Market Share Analysis
  - 5.2.3.4. Europe Market Share Analysis
  - 5.2.3.5. Asia-Pacific Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Antiperspirants and Deodorants Market Mapping & Opportunity Assessment
- 5.3.1. By Type Market Mapping & Opportunity Assessment
- 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Region Channel Market Mapping & Opportunity Assessment

6. North America Antiperspirants and Deodorants Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By Sales Channel Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Antiperspirants and Deodorants Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type Market Share Analysis
    - 6.3.1.2.2. By Sales Channel Market Share Analysis
- 6.3.2. Canada Antiperspirants and Deodorants Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type Market Share Analysis
    - 6.3.2.2.2. By Sales Channel Market Share Analysis
- 6.3.3. Mexico Antiperspirants and Deodorants Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type Market Share Analysis
    - 6.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Antiperspirants and Deodorants Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By Sales Channel Market Share Analysis
7.3. Europe: Country Analysis
- 7.3.1. Germany Antiperspirants and Deodorants Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type Market Share Analysis
    - 7.3.1.2.2. By Sales Channel Market Share Analysis
- 7.3.2. United Kingdom Antiperspirants and Deodorants Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type Market Share Analysis
    - 7.3.2.2.2. By Sales Channel Market Share Analysis
- 7.3.3. Italy Antiperspirants and Deodorants Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecasty
    - 7.3.3.2.1. By Type Market Share Analysis
    - 7.3.3.2.2. By Sales Channel Market Share Analysis
- 7.3.4. France Antiperspirants and Deodorants Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type Market Share Analysis
    - 7.3.4.2.2. By Sales Channel Market Share Analysis
- 7.3.5. Spain Antiperspirants and Deodorants Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type Market Share Analysis
    - 7.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Antiperspirants and Deodorants Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By Sales Channel Market Share Analysis
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Antiperspirants and Deodorants Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type Market Share Analysis
    - 8.3.1.2.2. By Sales Channel Market Share Analysis
- 8.3.2. India Antiperspirants and Deodorants Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type Market Share Analysis
    - 8.3.2.2.2. By Sales Channel Market Share Analysis
- 8.3.3. Japan Antiperspirants and Deodorants Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type Market Share Analysis
    - 8.3.3.2.2. By Sales Channel Market Share Analysis
- 8.3.4. South Korea Antiperspirants and Deodorants Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type Market Share Analysis
    - 8.3.4.2.2. By Sales Channel Market Share Analysis
- 8.3.5. Australia Antiperspirants and Deodorants Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type Market Share Analysis
    - 8.3.5.2.2. By Sales Channel Market Share Analysis

9. South America Antiperspirants and Deodorants Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By Sales Channel Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Brazil Antiperspirants and Deodorants Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type Market Share Analysis
    - 9.3.1.2.2. By Sales Channel Market Share Analysis
- 9.3.2. Argentina Antiperspirants and Deodorants Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type Market Share Analysis
    - 9.3.2.2.2. By Sales Channel Market Share Analysis
- 9.3.3. Colombia Antiperspirants and Deodorants Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type Market Share Analysis
    - 9.3.3.2.2. By Sales Channel Market Share Analysis

10. Middle East and Africa Antiperspirants and Deodorants Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type Market Share Analysis
- 10.2.2. By Sales Channel Market Share Analysis
10.3. MEA: Country Analysis
- 10.3.1. South Africa Antiperspirants and Deodorants Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type Market Share Analysis
    - 10.3.1.2.2. By Sales Channel Market Share Analysis
- 10.3.2. Saudi Arabia Antiperspirants and Deodorants Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type Market Share Analysis
    - 10.3.2.2.2. By Sales Channel Market Share Analysis
- 10.3.3. UAE Antiperspirants and Deodorants Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type Market Share Analysis
    - 10.3.3.2.2. By Sales Channel Market Share Analysis
- 10.3.4. Turkey Antiperspirants and Deodorants Market Outlook
  - 10.3.4.1. Market Size & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Type Market Share Analysis
    - 10.3.4.2.2. By Sales Channel Market Share Analysis
- 10.3.5. Egypt Antiperspirants and Deodorants Market Outlook
  - 10.3.5.1. Market Size & Forecast
    - 10.3.5.1.1. By Value
  - 10.3.5.2. Market Share & Forecast
    - 10.3.5.2.1. By Type Market Share Analysis
    - 10.3.5.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

13.1. Strength
13.2. Weakness
13.3. Opportunity
13.4. Threat

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Unilever
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products & Services
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Procter & Gamble
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products & Services
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Godrej Consumer Products Ltd.
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products & Services
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Beiersdorf AG
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products & Services
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Avon Products Inc.
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products & Services
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Henkel AG & Co. KGaA
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products & Services
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. CavinKare Pvt Ltd.
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products & Services
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Christian Dior SE
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products & Services
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Colgate-Palmolive Company
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products & Services
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Tom's of Maine, Inc.
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products & Services
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel